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題名 無國界料理餐廳之商業企劃書
Business plan for a fusion restaurant
作者 王泰几
Wang, Wesley
貢獻者 蘇威傑
Su, Weichieh
王泰几
Wang, Wesley
關鍵詞 無國界
餐廳
台北
Fusion
Restaurant
Taipei
日期 2017
上傳時間 28-八月-2017 11:35:37 (UTC+8)
摘要 Taipei is a diversified city with a large customer base to start up a new type of fusion restaurant. The idea of starting my own restaurant – FoodMaster would not only provide the public with a variety of delicious healthy dishes, but could also be regarded as a shelter; customers could relax and feel respected due to FoodMaster’s excellent services. In addition, the quality of ingredients is carefully monitored as food safety is now everyone’s concern. The business plan will give you an overview of FoodMaster’s business model and marketing strategies. After careful calculations based on realistic assumptions, the restaurant is able to reach break-even point in a year.
參考文獻 1. Ministry of Economic Affairs, Intellectual Property Office. (2012). Schedule of Trademark Fees 2012 [Table of fees]. Retrieved from https://www.tipo.gov.tw/ct.asp?xItem=475973&ctNode=6821&mp=2
2. National Statistics. (2017). Labor Force Participation Rate by Age [Statistics data]. Retrieved from http://eng.stat.gov.tw/ct.asp?xItem=12683&ctNode=1609&mp=5
3. Taipei City Government, Invest Taipei Office. (2017). Neihu Technology Park 2.0 Project [Background information]. Retrieved from http://invest.taipei/pages/E03-4.aspx
4. Taipei City Government, Department of Information Technology. (2016). Demographic Structure and Composition [Statistics data]. Retrieved from http://english.gov.taipei/ct.asp?xItem=1084529&ctNode=29491&mp=100002
5. Taipei City Government, Department of Social Welfare. (2017). Population Composition of Taipei City [Statistics data]. Retrieved from http://english.dosw.gov.taipei/ct.asp?xItem=143567&ctNode=15826&mp=107002
6. Taipei City Government, Office of Commerce, (2017). The Statistics for Taipei City Firms and Corporations Registration [Statistics data]. Retrieved from http://www.tcooc.gov.taipei/lp.asp?ctNode=17568&CtUnit=10412&BaseDSD=7&mp=105011
7. International Monetary Fund. (2017). Nominal GDP per capita [Statistics data]. Retrieved from http://www.imf.org/external/datamapper/NGDPDPC@WEO/OEMDC/ADVEC/WEOWORLD/TWN
描述 碩士
國立政治大學
國際經營管理英語碩士學位學程(IMBA)
102933023
資料來源 http://thesis.lib.nccu.edu.tw/record/#G0102933023
資料類型 thesis
dc.contributor.advisor 蘇威傑zh_TW
dc.contributor.advisor Su, Weichiehen_US
dc.contributor.author (作者) 王泰几zh_TW
dc.contributor.author (作者) Wang, Wesleyen_US
dc.creator (作者) 王泰几zh_TW
dc.creator (作者) Wang, Wesleyen_US
dc.date (日期) 2017en_US
dc.date.accessioned 28-八月-2017 11:35:37 (UTC+8)-
dc.date.available 28-八月-2017 11:35:37 (UTC+8)-
dc.date.issued (上傳時間) 28-八月-2017 11:35:37 (UTC+8)-
dc.identifier (其他 識別碼) G0102933023en_US
dc.identifier.uri (URI) http://nccur.lib.nccu.edu.tw/handle/140.119/112187-
dc.description (描述) 碩士zh_TW
dc.description (描述) 國立政治大學zh_TW
dc.description (描述) 國際經營管理英語碩士學位學程(IMBA)zh_TW
dc.description (描述) 102933023zh_TW
dc.description.abstract (摘要) Taipei is a diversified city with a large customer base to start up a new type of fusion restaurant. The idea of starting my own restaurant – FoodMaster would not only provide the public with a variety of delicious healthy dishes, but could also be regarded as a shelter; customers could relax and feel respected due to FoodMaster’s excellent services. In addition, the quality of ingredients is carefully monitored as food safety is now everyone’s concern. The business plan will give you an overview of FoodMaster’s business model and marketing strategies. After careful calculations based on realistic assumptions, the restaurant is able to reach break-even point in a year.en_US
dc.description.tableofcontents 1. Introduction 1
2. Restaurant Overview 3
2.1. Mission 3
2.2. Goals 3
2.3. Hours of Operation 4
2.4. Trademark 5
3. Business Model 7
3.1. Customer Segments 7
3.2. Value Prepositions 8
3.3. Key Partners 9
3.4. Key Activities 9
3.5. Key Resources 10
3.6. Channels 11
3.6.1. Storefront 11
3.6.2. Social Network 13
3.7. Customer Relations 13
3.8. Revenue Stream 13
3.9. Cost Structures 15
4. Marketing Strategies 16
4.1. SWOT Analysis 16
4.2. Market Analysis 17
4.3. Competitor Analysis 21
4.4. Marketing Schemes 29
4.4.1. Special Events 29
4.4.2. Print Media Promotion 30
4.4.3. Online Promotion 30
5. Financial Analysis 32
5.1. Projected Costs 32
5.1.1. Assets 32
5.1.2. Costs 33
5.2. Projected Revenues 34
5.3. Profitability Analysis 35
Reference 37		zh_TW
dc.source.uri (資料來源) http://thesis.lib.nccu.edu.tw/record/#G0102933023en_US
dc.subject (關鍵詞) 無國界zh_TW
dc.subject (關鍵詞) 餐廳zh_TW
dc.subject (關鍵詞) 台北zh_TW
dc.subject (關鍵詞) Fusionen_US
dc.subject (關鍵詞) Restauranten_US
dc.subject (關鍵詞) Taipeien_US
dc.title (題名) 無國界料理餐廳之商業企劃書zh_TW
dc.title (題名) Business plan for a fusion restauranten_US
dc.type (資料類型) thesisen_US
dc.relation.reference (參考文獻) 1. Ministry of Economic Affairs, Intellectual Property Office. (2012). Schedule of Trademark Fees 2012 [Table of fees]. Retrieved from https://www.tipo.gov.tw/ct.asp?xItem=475973&ctNode=6821&mp=2
2. National Statistics. (2017). Labor Force Participation Rate by Age [Statistics data]. Retrieved from http://eng.stat.gov.tw/ct.asp?xItem=12683&ctNode=1609&mp=5
3. Taipei City Government, Invest Taipei Office. (2017). Neihu Technology Park 2.0 Project [Background information]. Retrieved from http://invest.taipei/pages/E03-4.aspx
4. Taipei City Government, Department of Information Technology. (2016). Demographic Structure and Composition [Statistics data]. Retrieved from http://english.gov.taipei/ct.asp?xItem=1084529&ctNode=29491&mp=100002
5. Taipei City Government, Department of Social Welfare. (2017). Population Composition of Taipei City [Statistics data]. Retrieved from http://english.dosw.gov.taipei/ct.asp?xItem=143567&ctNode=15826&mp=107002
6. Taipei City Government, Office of Commerce, (2017). The Statistics for Taipei City Firms and Corporations Registration [Statistics data]. Retrieved from http://www.tcooc.gov.taipei/lp.asp?ctNode=17568&CtUnit=10412&BaseDSD=7&mp=105011
7. International Monetary Fund. (2017). Nominal GDP per capita [Statistics data]. Retrieved from http://www.imf.org/external/datamapper/NGDPDPC@WEO/OEMDC/ADVEC/WEOWORLD/TWN		zh_TW