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題名 行動政府網頁設計準則影響資訊尋求之研究
Effects of Design Criteria of Mobile Government Information Webpage on Information Seeking作者 孫賢潔
Sun, Hsien Chieh貢獻者 陳志銘
Chen, Chih Ming
孫賢潔
Sun, Hsien Chieh關鍵詞 行動網頁
政府
設計準則
資訊架構
使用者研究
資訊尋求
Mobile webpage
Government
Design criteria
Information architecture
User research
Information seeking日期 2016 上傳時間 28-八月-2017 11:36:48 (UTC+8) 摘要 因應行動政府的發展趨勢，美國、加拿大、印度、阿拉伯聯合大公國、我國政府都相繼提出發展行動政府網頁時的設計準則，然而各國政府所提出來之行動政府網頁設計規範相當混亂不統一。因此，本研究將各國政府單位所提供行動網頁設計準則統合整理成七大面向共46條的設計準則。另ㄧ方面，過去許多有關網站設計準則之相關研究，大多使用問卷了解使用者感受，皆無法判斷其準則對資訊尋求的真正影響。因此，本研究以臺北市政府觀光傳播局建置之「臺北旅遊網」為資訊尋求實驗網站，以程式記錄器記錄使用者在執行資訊尋求任務時，實際使用準則之行為歷程記錄為客觀資料，以及資訊尋求任務完成後所進行使用者認知行動政府網頁準則對於資訊尋求之重要性問卷調查為主觀資料，探討影響行動政府網頁資訊尋求速度與資訊尋求完成度之主要準則為何，以作為行動政府網頁設計之考量，以提升網站之資訊尋求效能。本研究之研究結果顯示：(1)合計有七項使用者無法實際操作卻被認知重要之行動政府網頁設計準則；(2)合計有九項使用者可實際操作之行動政府網頁設計準則，可用操作次數預測資訊尋求達成度；(3)合計有十四項使用者可實際操作之行動政府網頁設計準則，可用操作次數預測資訊尋求速度；(4)合計有十項使用者可實際操作之行動政府網頁設計準則於資訊尋求時頻繁被使用，並且具有一定重要性；(5)合計有四項使用者可實際操作之行動政府網頁設計準則有助於提升同時提升使用者資訊尋求速度與達成度；(6)使用者資訊行為研究有必要以問卷及使用者行為記錄並行評估。最後，本研究考量可實際操作之行動網頁設計準則之實際使用歷程操作狀況、資訊尋求時間、資訊尋求完成度及受測者認知準則重要度之行為特性，透過SOM分群方法歸納出七群影響資訊尋求速度與達成度之準則特性，並據此提出對於行動政府網頁設計者，使用準則時之參考依據，亦提出未來可供繼續探討之研究方向。
To cope with the development trend of mobile government, the USA, Canada, India, United Arab Emirates, and domestic governments have proposed the design criteria for developing mobile government information webpage. Nevertheless, the design specifications of mobile government information webpage are chaotic and not uniform. For this reason, design criteria of mobile information webpage provided by various governments are integrated into 7 dimensions and 46 articles in this study. On the other hand, most past research on web site design criteria tried to understand user experience with questionnaire survey, which could not really judge the effect of the criteria on information seeking. As a result, “Travel Taipei”, established by Department of Information and Tourism, Taipei City Government, is utilized as the experimental web site for information seeking in this study. Programmable recorders are used for recording user behavior course of the criteria for information seeking as the objective data; and, the questionnaire survey of users’ perceived importance of the criteria of mobile government information webpage to information seeking as the subjective data. It intends to discuss the major criteria for the information seeking speed and information seeking completion of mobile government information webpage for the design of mobile government information webpage to enhance the information seeking efficacy of web sites.The research results are concluded as following. (1) There are 7 design criteria of mobile government information webpage which are not actually operated by users, but are considered important. (2) There are 9 design criteria of effective mobile government by predicting information seeking completion with operation behavior. (3) There are total 14 design criteria of effective mobile government by predicting information seeking speed with operation behavior. (4) There are 10 design criteria of mobile government information webpage which are used by most users for information seeking and present certain importance. (5) There are 4 design criteria of mobile government information webpage which could simultaneously enhance information seeking time and completion. (6) It is necessary to study users’ information behavior with questionnaire survey and user behavior records for the evaluation.Finally, the behavior characteristics of information seeking completion, information seeking time, and participants’ perceived criteria importance in the actual use of course operation of mobile information webpage design criteria which could be actually operated are taken into account in this study. Seven criteria characteristics to influence information seeking speed and completion are organized through SOM clustering, and, based on which, reference for the use of criteria are provided for mobile government information webpage designers and future research directions.參考文獻 財團法人資訊工業策進會（2014）。2014行動行銷策略關鍵報告。上網日期：2016年12月8日，檢自：http://www.find.org.tw/find/20140918-2014%E8%A1%8C%E5%8B%95%E6%B6%88%E8%B2%BB%E8%80%85%E8%B6%A8%E5%8B%A2%E5%88%86%E6%9E%90-%E6%91%98%E8%A6%81%E7%89%88.pdf陳美智（2015）。資訊架構之組織系統與搜尋系統對於學習成效的影響研究：以「自然與人文數位博物館」為例（未出版之碩士論文）。國立政治大學，臺北市。陳恆鈞（2003）。以政府網際網路作為政策執行工具之可行性分析: 由工具與系絡觀點探討。T&D 飛訊，10，11–25。國家發展委員會（2011）。國家發展委員會-行動電子化政府。上網日期：2016年12月9日，檢自：http://www.ndc.gov.tw/Content_List.aspx?n=29B3D06675FAF607國家發展委員會（2015）。「104年數位機會調查」報告。上網日期：2016年12月8日，檢自：http://www.ndc.gov.tw/News_Content.aspx?n=114AAE178CD95D4C&sms=DF717169EA26F1A3&s=D1F0936A870F828C國家發展委員會（2015）。政府網站營運交流平臺-國家發展委員會。上網日期：2016年12月6日，檢自：http://www.webguide.nat.gov.tw/index.php/ch/speci/index.html國家發展委員會（2016）。國家發展委員會-電子化政府計畫。上網日期：2016年12月8日，檢自：http://www.ndc.gov.tw/Content_List.aspx?n=E0C48B7F39ACB61F華家紳（2011）。智慧型手機資訊架構之網路應用設計研究（未出版之碩士論文）。國立臺灣科技大學，臺北市。黃詩貽（2013）。行動裝置APP價值創新與擴散之研究─以LINE為例（未出版之碩士論文）。國立政治大學，臺北市。田郅菁（2012）。行動網頁介面使用性探討（未出版之碩士論文）。大同大學，臺北市。謝寶煖、周秉貞（2004）。政府網站資訊架構之評估。管理與系統，175–198。楊錦諒（2008）。政府機構實施e化整合服務之探討（未出版之碩士論文）。國立政治大學，臺北市。Ahmed, T., Mouratidis, H., & Preston, D. 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國立政治大學
圖書資訊與檔案學研究所
104155001資料來源 http://thesis.lib.nccu.edu.tw/record/#G0104155001 資料類型 thesis dc.contributor.advisor 陳志銘 zh_TW dc.contributor.advisor Chen, Chih Ming en_US dc.contributor.author (作者) 孫賢潔 zh_TW dc.contributor.author (作者) Sun, Hsien Chieh en_US dc.creator (作者) 孫賢潔 zh_TW dc.creator (作者) Sun, Hsien Chieh en_US dc.date (日期) 2016 en_US dc.date.accessioned 28-八月-2017 11:36:48 (UTC+8) - dc.date.available 28-八月-2017 11:36:48 (UTC+8) - dc.date.issued (上傳時間) 28-八月-2017 11:36:48 (UTC+8) - dc.identifier (其他 識別碼) G0104155001 en_US dc.identifier.uri (URI) http://nccur.lib.nccu.edu.tw/handle/140.119/112192 - dc.description (描述) 碩士 zh_TW dc.description (描述) 國立政治大學 zh_TW dc.description (描述) 圖書資訊與檔案學研究所 zh_TW dc.description (描述) 104155001 zh_TW dc.description.abstract (摘要) 因應行動政府的發展趨勢，美國、加拿大、印度、阿拉伯聯合大公國、我國政府都相繼提出發展行動政府網頁時的設計準則，然而各國政府所提出來之行動政府網頁設計規範相當混亂不統一。因此，本研究將各國政府單位所提供行動網頁設計準則統合整理成七大面向共46條的設計準則。另ㄧ方面，過去許多有關網站設計準則之相關研究，大多使用問卷了解使用者感受，皆無法判斷其準則對資訊尋求的真正影響。因此，本研究以臺北市政府觀光傳播局建置之「臺北旅遊網」為資訊尋求實驗網站，以程式記錄器記錄使用者在執行資訊尋求任務時，實際使用準則之行為歷程記錄為客觀資料，以及資訊尋求任務完成後所進行使用者認知行動政府網頁準則對於資訊尋求之重要性問卷調查為主觀資料，探討影響行動政府網頁資訊尋求速度與資訊尋求完成度之主要準則為何，以作為行動政府網頁設計之考量，以提升網站之資訊尋求效能。本研究之研究結果顯示：(1)合計有七項使用者無法實際操作卻被認知重要之行動政府網頁設計準則；(2)合計有九項使用者可實際操作之行動政府網頁設計準則，可用操作次數預測資訊尋求達成度；(3)合計有十四項使用者可實際操作之行動政府網頁設計準則，可用操作次數預測資訊尋求速度；(4)合計有十項使用者可實際操作之行動政府網頁設計準則於資訊尋求時頻繁被使用，並且具有一定重要性；(5)合計有四項使用者可實際操作之行動政府網頁設計準則有助於提升同時提升使用者資訊尋求速度與達成度；(6)使用者資訊行為研究有必要以問卷及使用者行為記錄並行評估。最後，本研究考量可實際操作之行動網頁設計準則之實際使用歷程操作狀況、資訊尋求時間、資訊尋求完成度及受測者認知準則重要度之行為特性，透過SOM分群方法歸納出七群影響資訊尋求速度與達成度之準則特性，並據此提出對於行動政府網頁設計者，使用準則時之參考依據，亦提出未來可供繼續探討之研究方向。 zh_TW dc.description.abstract (摘要) To cope with the development trend of mobile government, the USA, Canada, India, United Arab Emirates, and domestic governments have proposed the design criteria for developing mobile government information webpage. Nevertheless, the design specifications of mobile government information webpage are chaotic and not uniform. For this reason, design criteria of mobile information webpage provided by various governments are integrated into 7 dimensions and 46 articles in this study. On the other hand, most past research on web site design criteria tried to understand user experience with questionnaire survey, which could not really judge the effect of the criteria on information seeking. As a result, “Travel Taipei”, established by Department of Information and Tourism, Taipei City Government, is utilized as the experimental web site for information seeking in this study. Programmable recorders are used for recording user behavior course of the criteria for information seeking as the objective data; and, the questionnaire survey of users’ perceived importance of the criteria of mobile government information webpage to information seeking as the subjective data. It intends to discuss the major criteria for the information seeking speed and information seeking completion of mobile government information webpage for the design of mobile government information webpage to enhance the information seeking efficacy of web sites.The research results are concluded as following. (1) There are 7 design criteria of mobile government information webpage which are not actually operated by users, but are considered important. (2) There are 9 design criteria of effective mobile government by predicting information seeking completion with operation behavior. (3) There are total 14 design criteria of effective mobile government by predicting information seeking speed with operation behavior. (4) There are 10 design criteria of mobile government information webpage which are used by most users for information seeking and present certain importance. (5) There are 4 design criteria of mobile government information webpage which could simultaneously enhance information seeking time and completion. (6) It is necessary to study users’ information behavior with questionnaire survey and user behavior records for the evaluation.Finally, the behavior characteristics of information seeking completion, information seeking time, and participants’ perceived criteria importance in the actual use of course operation of mobile information webpage design criteria which could be actually operated are taken into account in this study. Seven criteria characteristics to influence information seeking speed and completion are organized through SOM clustering, and, based on which, reference for the use of criteria are provided for mobile government information webpage designers and future research directions. en_US dc.description.tableofcontents 第一章 緒論 1第一節 研究背景與動機 1第二節 研究目的 4第三節 研究問題 5第四節 研究範圍與限制 6第五節 名詞解釋 6第二章 文獻探討 9第一節 行動政府之相關研究 9第二節 各國行動政府網頁之設計準則探討 11第三節 行動網頁設計準則之相關研究 19第三章 研究設計與實施 23第一節 研究架構 23第二節 研究方法 26第三節 研究對象 27第四節 研究工具 27第五節 行為編碼 33第六節 實驗設計 35第七節 研究實施步驟 36第八節 資料蒐集與分析 38第四章 實驗結果與分析 41第一節 研究對象基本資料 41第二節 沒有實際操作之設計準則分析 41第三節 可實際操作之行動網頁設計準則分析 46第四節 整體行動網頁設計準則之分析 61第五章 結論與建議 70第一節 結論 70第二節 行動政府網頁設計時之使用準則考量 73第三節 設計建議 75第三節 未來研究方向 82參考文獻 84附錄一 各國行動政府網頁準則內容詳細說明 90附錄二 學習單 97附錄三 行動政府網頁準則重要度調查表 101附錄四 詳細各準則對應網頁之內容 106 zh_TW dc.source.uri (資料來源) http://thesis.lib.nccu.edu.tw/record/#G0104155001 en_US dc.subject (關鍵詞) 行動網頁 zh_TW dc.subject (關鍵詞) 政府 zh_TW dc.subject (關鍵詞) 設計準則 zh_TW dc.subject (關鍵詞) 資訊架構 zh_TW dc.subject (關鍵詞) 使用者研究 zh_TW dc.subject (關鍵詞) 資訊尋求 zh_TW dc.subject (關鍵詞) Mobile webpage en_US dc.subject (關鍵詞) Government en_US dc.subject (關鍵詞) Design criteria en_US dc.subject (關鍵詞) Information architecture en_US dc.subject (關鍵詞) User research en_US dc.subject (關鍵詞) Information seeking en_US dc.title (題名) 行動政府網頁設計準則影響資訊尋求之研究 zh_TW dc.title (題名) Effects of Design Criteria of Mobile Government Information Webpage on Information Seeking en_US dc.type (資料類型) thesis en_US dc.relation.reference (參考文獻) 財團法人資訊工業策進會（2014）。2014行動行銷策略關鍵報告。上網日期：2016年12月8日，檢自：http://www.find.org.tw/find/20140918-2014%E8%A1%8C%E5%8B%95%E6%B6%88%E8%B2%BB%E8%80%85%E8%B6%A8%E5%8B%A2%E5%88%86%E6%9E%90-%E6%91%98%E8%A6%81%E7%89%88.pdf陳美智（2015）。資訊架構之組織系統與搜尋系統對於學習成效的影響研究：以「自然與人文數位博物館」為例（未出版之碩士論文）。國立政治大學，臺北市。陳恆鈞（2003）。以政府網際網路作為政策執行工具之可行性分析: 由工具與系絡觀點探討。T&D 飛訊，10，11–25。國家發展委員會（2011）。國家發展委員會-行動電子化政府。上網日期：2016年12月9日，檢自：http://www.ndc.gov.tw/Content_List.aspx?n=29B3D06675FAF607國家發展委員會（2015）。「104年數位機會調查」報告。上網日期：2016年12月8日，檢自：http://www.ndc.gov.tw/News_Content.aspx?n=114AAE178CD95D4C&sms=DF717169EA26F1A3&s=D1F0936A870F828C國家發展委員會（2015）。政府網站營運交流平臺-國家發展委員會。上網日期：2016年12月6日，檢自：http://www.webguide.nat.gov.tw/index.php/ch/speci/index.html國家發展委員會（2016）。國家發展委員會-電子化政府計畫。上網日期：2016年12月8日，檢自：http://www.ndc.gov.tw/Content_List.aspx?n=E0C48B7F39ACB61F華家紳（2011）。智慧型手機資訊架構之網路應用設計研究（未出版之碩士論文）。國立臺灣科技大學，臺北市。黃詩貽（2013）。行動裝置APP價值創新與擴散之研究─以LINE為例（未出版之碩士論文）。國立政治大學，臺北市。田郅菁（2012）。行動網頁介面使用性探討（未出版之碩士論文）。大同大學，臺北市。謝寶煖、周秉貞（2004）。政府網站資訊架構之評估。管理與系統，175–198。楊錦諒（2008）。政府機構實施e化整合服務之探討（未出版之碩士論文）。國立政治大學，臺北市。Ahmed, T., Mouratidis, H., & Preston, D. 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