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題名 社群媒體上台灣青年穆斯林的認同展演
Identity and online performance of young Taiwanese Muslims on Facebook
作者 王穎芝
Wang, Ying Chih
貢獻者 康庭瑜
Kang, Ting Yu
王穎芝
Wang, Ying Chih
關鍵詞 台灣穆斯林
穆斯林
身份認同
展演
劇場理論
形象管理
社群網站
Facebook
情境崩解
Taiwanese Muslims
Identity performance
Context collapse
Impression management
Social Networking Sites
Facebook
日期 2017
上傳時間 3-Jan-2018 16:21:56 (UTC+8)
摘要 本文旨在探討台灣地區僅占0.3%人口的漢語穆斯林身份認同,並剖析影響青年穆斯林在社群網站上的展演行動之社會認知、隱私與科技功能等因素。本研究以半結構式訪談訪問11位介於20至40歲青年穆斯林,發現受訪者一致發展出「信仰伊斯蘭教的台灣公民」之身份認同。第二部分運用高夫曼劇場理論之形象管理概念,分析台灣穆斯林在Facebook的展演策略。針對社會中的非穆斯林觀眾,受訪者認為台灣大眾對伊斯蘭教一知半解,不若西方「伊斯蘭恐懼症」現象嚴重,負面印象也僅限於中東穆斯林;台灣多元宗教與族群之社會形態也有利於展演宗教認同。為符合前述脈絡,台灣穆斯林主要發展出三種形像展演的策略:1. 提供穆斯林知識之正確來源 2. 信仰伊斯蘭的「常人」3. 行為自律者。受訪者傾向分享有關穆斯林之新聞報章資訊,也善於運用相片、影片、打卡等視覺元素吸引非穆斯林關注。此外,有鑒於社群網站「情境崩解」之現象頻繁,受訪者也習得分群、標籤審查甚至另開粉絲專頁等方式,在穆斯林與非穆斯林觀眾間維護不同的展演形象。宗教中的性別規範亦是影響台灣穆斯林展演策略的重要因子。
This study analyzes how Taiwanese Muslims construct and negotiate their identity through impression management on social network sites (SNSs). The findings demonstrate that their impression management on SNSs serves as a response, if not resistance, to the preexisting power structure underlying the global circulation of knowledge on religion and ethnicity. First, this study demonstrates that they have developed a uniquely local identity of being Taiwanese Muslim, combining the religious identity and Taiwanese citizenship. Secondly, this study illustrates Taiwanese Muslims’ strategies of impression management on Facebook. By applying the dramaturgical approach, this study explores how Taiwanese Muslims present appropriate impressions as a response to the ways in which Muslims and Islam are perceived in the society. They believe Taiwanese users on Facebook have superficial understanding about Muslim and Islam but the society’s negative stereotypes are only against Middle-eastern Muslims. Therefore, they develop three main strategies of identity expression: 1) deliberating sources of correct information about Muslim; 2) highlighting the ‘ordinariness’ of Muslim people; 3) presenting a highly disciplined self. Faced with the challenge of context collapse on SNSs, some of the Taiwanese Muslims developed managing skills and learned to segregate audience by applying custom friend list, tagging review functions and even creating new pages to maintain the confines between their own stages and other performers.
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描述 碩士
國立政治大學
國際傳播英語碩士學位學程(IMICS)
102461009
資料來源 http://thesis.lib.nccu.edu.tw/record/#G1024610091
資料類型 thesis
dc.contributor.advisor 康庭瑜zh_TW
dc.contributor.advisor Kang, Ting Yuen_US
dc.contributor.author (Authors) 王穎芝zh_TW
dc.contributor.author (Authors) Wang, Ying Chihen_US
dc.creator (作者) 王穎芝zh_TW
dc.creator (作者) Wang, Ying Chihen_US
dc.date (日期) 2017en_US
dc.date.accessioned 3-Jan-2018 16:21:56 (UTC+8)-
dc.date.available 3-Jan-2018 16:21:56 (UTC+8)-
dc.date.issued (上傳時間) 3-Jan-2018 16:21:56 (UTC+8)-
dc.identifier (Other Identifiers) G1024610091en_US
dc.identifier.uri (URI) http://nccur.lib.nccu.edu.tw/handle/140.119/115470-
dc.description (描述) 碩士zh_TW
dc.description (描述) 國立政治大學zh_TW
dc.description (描述) 國際傳播英語碩士學位學程(IMICS)zh_TW
dc.description (描述) 102461009zh_TW
dc.description.abstract (摘要) 本文旨在探討台灣地區僅占0.3%人口的漢語穆斯林身份認同,並剖析影響青年穆斯林在社群網站上的展演行動之社會認知、隱私與科技功能等因素。本研究以半結構式訪談訪問11位介於20至40歲青年穆斯林,發現受訪者一致發展出「信仰伊斯蘭教的台灣公民」之身份認同。第二部分運用高夫曼劇場理論之形象管理概念,分析台灣穆斯林在Facebook的展演策略。針對社會中的非穆斯林觀眾,受訪者認為台灣大眾對伊斯蘭教一知半解,不若西方「伊斯蘭恐懼症」現象嚴重,負面印象也僅限於中東穆斯林;台灣多元宗教與族群之社會形態也有利於展演宗教認同。為符合前述脈絡,台灣穆斯林主要發展出三種形像展演的策略:1. 提供穆斯林知識之正確來源 2. 信仰伊斯蘭的「常人」3. 行為自律者。受訪者傾向分享有關穆斯林之新聞報章資訊,也善於運用相片、影片、打卡等視覺元素吸引非穆斯林關注。此外,有鑒於社群網站「情境崩解」之現象頻繁,受訪者也習得分群、標籤審查甚至另開粉絲專頁等方式,在穆斯林與非穆斯林觀眾間維護不同的展演形象。宗教中的性別規範亦是影響台灣穆斯林展演策略的重要因子。zh_TW
dc.description.abstract (摘要) This study analyzes how Taiwanese Muslims construct and negotiate their identity through impression management on social network sites (SNSs). The findings demonstrate that their impression management on SNSs serves as a response, if not resistance, to the preexisting power structure underlying the global circulation of knowledge on religion and ethnicity. First, this study demonstrates that they have developed a uniquely local identity of being Taiwanese Muslim, combining the religious identity and Taiwanese citizenship. Secondly, this study illustrates Taiwanese Muslims’ strategies of impression management on Facebook. By applying the dramaturgical approach, this study explores how Taiwanese Muslims present appropriate impressions as a response to the ways in which Muslims and Islam are perceived in the society. They believe Taiwanese users on Facebook have superficial understanding about Muslim and Islam but the society’s negative stereotypes are only against Middle-eastern Muslims. Therefore, they develop three main strategies of identity expression: 1) deliberating sources of correct information about Muslim; 2) highlighting the ‘ordinariness’ of Muslim people; 3) presenting a highly disciplined self. Faced with the challenge of context collapse on SNSs, some of the Taiwanese Muslims developed managing skills and learned to segregate audience by applying custom friend list, tagging review functions and even creating new pages to maintain the confines between their own stages and other performers.en_US
dc.description.tableofcontents Ch1 Introduction 1
1.1 Research Background 1
1.2 Research Framework 3
1.3 Research Questions 4
Ch2 Literature Review 6
2.1 The Emergence of the Taiwanese Muslim Identity 6
2.1.1 From China to Taiwan: the Historical Background 6
2.1.2 The Identity of Taiwanese Muslims 9
2.2 Theoretical Background: Dramaturgical Approach 13
2.2.1 The Presentation of the Self and Social Network Sites 14
2.2.2 Identity Performance of Minority Groups and Social Network Sites 18
2.2.3 Impression Management and the Functions of Social Network Sites 23
Ch3 Research Methods 29
3.1 Data Collection 29
3.2 Sampling 32
Ch4. The Self-identity of Young Taiwanese Muslims and Their Audiences in Taiwanese Mainstream Society 34
4.1 The Hybrid Identity of being a Taiwanese Muslim 34
4.2 The Audience of Taiwanese Mainstream Society 37
4.2.1 Associating Negative impressions With Foreign Muslims 38
4.2.2 Lack of Adequate Information on Taiwanese Muslims and the Islamic religion 40
4.2.3 Religious Pluralism in Taiwan 45
4.2.4 No Religious, Political or Social Confrontation between Taiwanese Muslims and Other Members of Society 46
4.3 Summary 48
Ch5. Impression Management in the Identity Performance of Taiwanese Muslims 50
5.1 Enriching Sources and Correcting Information about Islam and Muslims 51
5.2 We Are “Ordinary” People Who Believe in Islam 54
5.2.1 Non-fanatical Muslims Who Don’t Talk About Religion All The Time 55
5.2.2 Being Open to Discussion When People Ask About Islam 57
5.3 A Self-disciplined Person 60
5.4 Summary 62
Ch6 Usage of Facebook Functions for Impression Management by Young Taiwanese Muslims 64
6.1 Interactive Communication Functions as Tools of Performing the Self 65
6.1.1 Sharing Third-party Produced Content 65
6.1.2 The Functions of Photos, Videos and Check-ins at Events 67
6.1.3 Other functions: name, profile pictures and descriptions on profile 69
6.1.4 The function of comments and context collapse 70
6.2 Audience Segregation: Facebook privacy functions as tools for managing the confines of stages 73
6.2.1 “Who should see this?” Custom friend lists 73
6.2.2 Tag review and involuntary performance: preventive practice for protecting the confine of stage 78
6.3 Pages and groups: new stage, new performance 81
6.4 Summary 85
Ch7 Conclusion 88
7.1 Discussion 88
7.2 Limitations and future research 91
Reference & Bibilography 93
Applendix 104
Appendix 1: List of Interview Questions 104
zh_TW
dc.format.extent 947922 bytes-
dc.format.mimetype application/pdf-
dc.source.uri (資料來源) http://thesis.lib.nccu.edu.tw/record/#G1024610091en_US
dc.subject (關鍵詞) 台灣穆斯林zh_TW
dc.subject (關鍵詞) 穆斯林zh_TW
dc.subject (關鍵詞) 身份認同zh_TW
dc.subject (關鍵詞) 展演zh_TW
dc.subject (關鍵詞) 劇場理論zh_TW
dc.subject (關鍵詞) 形象管理zh_TW
dc.subject (關鍵詞) 社群網站zh_TW
dc.subject (關鍵詞) Facebookzh_TW
dc.subject (關鍵詞) 情境崩解zh_TW
dc.subject (關鍵詞) Taiwanese Muslimsen_US
dc.subject (關鍵詞) Identity performanceen_US
dc.subject (關鍵詞) Context collapseen_US
dc.subject (關鍵詞) Impression managementen_US
dc.subject (關鍵詞) Social Networking Sitesen_US
dc.subject (關鍵詞) Facebooken_US
dc.title (題名) 社群媒體上台灣青年穆斯林的認同展演zh_TW
dc.title (題名) Identity and online performance of young Taiwanese Muslims on Facebooken_US
dc.type (資料類型) thesisen_US
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