學術產出-學位論文
文章檢視/開啟
書目匯出
-
題名 美國膠黏劑市場之產業分析與擴張策略: 以台資企業為例
Industry Analysis and Expansion SStrategies for the U.S. adhesive market: taking an example of a taiwan-based company作者 梁俊偉
Liang, Chun-Wei貢獻者 吳文傑
Wu, Jack
梁俊偉
Liang, Chun-Wei關鍵詞 黏著劑
定量戰略計劃矩陣
策略分析
全面品質管理
美國保護主義
Adhesive
QSPM
Strategic Analysis
TQM
U.S. Protectionism日期 2017 上傳時間 2-二月-2018 11:05:16 (UTC+8) 摘要 In the past two years, a Taiwan-based adhesive manufacturer confronted significant declines in sales for the U.S. market. The purpose of the study is to propose alternative strategies for the manufacturer in expanding the U.S. adhesive market and to assess the best strategies to be implemented. The Quantitative Strategic Planning Matrix (QSPM), a managerial assessment tool that determines the relative attractiveness of different strategies based on a firm’s external and internal factors, was adopted as the methodology. The results revealed that working with alternative agents is the most suitable strategic decision. The selected strategy is two percent better than strategy one: Build a factory in the U.S., eight percent better than strategy two: Maintain and strengthen the existing ODM model, eleven percent better than strategy three: Acquire the current agent, and twenty percent better than strategy five: Supply from the JV factory in India. The study findings may serve as a guide for the management team to construct their market development plan for the U.S. market. 參考文獻 2016 Best & Worst States for Business. (2016) [Online]. Available: https://chiefexecutive.net/2016-best-and-worst-states-for-business-full-list/Adam Robinson. (2014, April 28). US Manufacturing Only 5 Percent More Costly Than China, Strengthens Case for Reshoring. [Online]. Available:http://cerasis.com/2014/04/28/us-manufacturing-reshoring/AmCham China’s 2016 China Business Climate Survey Report 美国商会&贝恩：2016年中国商务环境调查报告（附下载）[Online]. Available:http://www.199it.com/archives/435538.htmlBrain Dumaine. (2015, June 26). U.S. Manufacturing costs are almost as low as China’s, and that’s a very big deal [Online]. Available: http://fortune.com/2015/06/26/fracking-manufacturing-costs/Charles W.L. Hill, Gareth R. Jones, and Melissa A. Schilling, Strategic Management: Theory, 11th ed. Stamford, CT.: Cengage Learning, 2013, ch.4.China Productivity Center. TNCPC輔導企業成效A [Online]. Available:http://www.tncpc.org.tw/files/%E5%8F%B0%E5%8D%97%E6%9C%8D%E5%8B%99%E8%99%95%E8%BC%94%E5%B0%8E%E4%BC%81%E6%A5%AD%E6%88%90%E6%95%88A.pdfCooke, T. E. (1986), Merger and Acquisition, Oxford: Basil Blackwell.Dale Buss. (2016, May 11). The Top 10 States for Manufacturing [Online]. Available:https://chiefexecutive.net/the-top-10-states-for-manufacturing/David, M.E., David, F. R., & David, F. R., “The Quantitative Strategic Planning Matrix (QSPM) Applied to a Retail Computer Store,” The Coastal Business Journal, vol.8, no.1, pp. 42-52, 2009.Formosa Plastics Company Website. Company Profile. [Online]. Available:http://www.fpcusa.com/company/operations/Kaynak, H. (2003) `The relationship between total quality management practices and their effects on firm performance`, Journal of operations management, vol. 21, no. 4,pp. 405-435.Laura Heller. (2016, June 28). Walmart`s Made In The USA Claim: Fact Or Fiction? [Online]. Available: https://www.forbes.com/sites/lauraheller/2016/06/28/walmart-made-in-the-usa-products-fact-or-fiction/#5022eaa13a2bMahima Gupta, Charu Shri, & Anshu Agrawal, “Strategy Formulation for PerformanceImprovement of Indian Corrugated Industry: An Application of SWOT Analysis and QSPM Matrix”, Journal of Applied Packaging Research, vol.7, no.3, pp. 60-75, 2015. Meredith E. David, Fred R. David & Forest R. David, “The Quantitative Strategic Planning Matrix: a New Marketing Tool”, Journal of Strategic Marketing, pp. 1-11, 2016 MWPVL International Leadership in Supply Chain and Logistics Consulting. The Walmart Distribution Center Networks in the United States [Online]. Available:http://www.mwpvl.com/html/walmart.htmlMohammad Saeed Taslimi, Ali Kaab Omeyr, and Sakineh Arabkoohsar, “Formulating a strategy through quantitative strategic planning matrix (QSPM) based on SWOT framework (Case study: industrial group of Barez Tires),” International Journal of Economy, Management and Social Sciences, vol.3, no.8, pp. 451-457, 2014.ResearchGate. THE IMPACT OF ADOPTION OF TQM PRACTICES ON FIRMS` EFFICIENCY AND EFFECTIVENESS: AN ANALYTICAL STUDY OF SAUDI POULTRY PROCESSING PLANTS [Online]. Available:https://www.researchgate.net/publication/283347594_THE_IMPACT_OF_ADOPTION_OF_TQM_PRACTICES_ON_FIRMS%27_EFFICIENCY_AND_EFFECTIVENESS_AN_ANALYTICAL_STUDY_OF_SAUDI_POULTRY_PROCESSING_PLANTSResponsible Sourcing. (2017) [Online]. Available:https://corporate.walmart.com/responsible-sourcingRobotWorx. How Much Does Robot Automation Cost? [Online]. Available FTP:https://www.robots.com/faq/show/how-much-does-robot-automation-costSayan Chatterjee, “Types of Synergy and Economic Value: The Impact of Acquisitions on Merging and Rival Firms,” Strategic Management Journal, vol.7, pp. 119-139, 1986.Stefan Karenfort, Synergy in Mergers & Acquisitions: The Role of Business Relatedness, Germany: Josef Eul Verlag GmbH, 2011.Sophia Yan. (2016, March 17). Made in China` labor is not actually that chea. [Online]. Available: http://money.cnn.com/2016/03/17/news/economy/china-cheap-labor-productivity/index.htmlTEXAS ECONOMIC DEVELOPMENT CORPORATION (TXEDC). TEXAS ENTERPRISE FUND [Online]. Available:https://businessintexas.com/services/texas-enterprise-fundTradingEconomics.com. China Manufacturing Production [Online]. Available FTP:https://tradingeconomics.com/china/manufacturing-productionWernerfelt B. 19, “A Resource-based View of the Firm”, Strategic Management Journal 5(2), 171-180, 1984Wikipedia, the Free Encyclopedia. Dow Chemical Company [Online]. Available:https://en.wikipedia.org/wiki/Dow_Chemical_CompanyUnited States Department of Labor. Wage and Hour Division (WHD), Minimum Wage Laws in the States - September 30, 2017 [Online]. Available:https://www.dol.gov/whd/minwage/america.htm 描述 碩士
國立政治大學
國際經營管理英語碩士學位學程(IMBA)
104933015資料來源 http://thesis.lib.nccu.edu.tw/record/#G0104933015 資料類型 thesis dc.contributor.advisor 吳文傑 zh_TW dc.contributor.advisor Wu, Jack en_US dc.contributor.author (作者) 梁俊偉 zh_TW dc.contributor.author (作者) Liang, Chun-Wei en_US dc.creator (作者) 梁俊偉 zh_TW dc.creator (作者) Liang, Chun-Wei en_US dc.date (日期) 2017 en_US dc.date.accessioned 2-二月-2018 11:05:16 (UTC+8) - dc.date.available 2-二月-2018 11:05:16 (UTC+8) - dc.date.issued (上傳時間) 2-二月-2018 11:05:16 (UTC+8) - dc.identifier (其他 識別碼) G0104933015 en_US dc.identifier.uri (URI) http://nccur.lib.nccu.edu.tw/handle/140.119/115732 - dc.description (描述) 碩士 zh_TW dc.description (描述) 國立政治大學 zh_TW dc.description (描述) 國際經營管理英語碩士學位學程(IMBA) zh_TW dc.description (描述) 104933015 zh_TW dc.description.abstract (摘要) In the past two years, a Taiwan-based adhesive manufacturer confronted significant declines in sales for the U.S. market. The purpose of the study is to propose alternative strategies for the manufacturer in expanding the U.S. adhesive market and to assess the best strategies to be implemented. The Quantitative Strategic Planning Matrix (QSPM), a managerial assessment tool that determines the relative attractiveness of different strategies based on a firm’s external and internal factors, was adopted as the methodology. The results revealed that working with alternative agents is the most suitable strategic decision. The selected strategy is two percent better than strategy one: Build a factory in the U.S., eight percent better than strategy two: Maintain and strengthen the existing ODM model, eleven percent better than strategy three: Acquire the current agent, and twenty percent better than strategy five: Supply from the JV factory in India. The study findings may serve as a guide for the management team to construct their market development plan for the U.S. market. en_US dc.description.tableofcontents 1. Introduction 11.1. Motivation and Purpose 11.2. Limitations 21.3. Framework of the Study 22. Products and Applications 42.1. Product Introduction 42.2. Application Intoduction 83. Adhesive Industry Overview 103.1.The Global Market 103.2. The U.S. Market Potential Volume 133.3. The Future Trend 174. Situation Analysis 194.1. Current Market Share 214.2. Impact of U.S. Manufacturing 224.3. Suppliers 54.4. Competiros 304.5. Competitive Advantages 324.6. SWOT Analysis-U.S. Expansion Scenario 345. Proposed Strategies and Possible Solutions 385.1. Building a Factory in USA 385.1.1 Choosing an Ideal Location 435.1.2 Capital Expenditure Estimation. 505.1.3 Governmenr Funds and Tax Exemptions 515.1.4 Human Resources and Talents 565.1.5 Sales Projection and Breakeven Analysis 625.1.6 Pros and Cons 635.2. Maintaining the Existing Business Model and Strengthing ODM Capabilities 655.3. Acquiring KU 715.4. Working with Alterative Agents 765.5. Supplying from the Indian JV Factory 826. Strategy Evaluation 896.1. QSPM Introduction 896.2. Evaluating the Strategies 917. Conclustion and Suggestion 95Reference 97Appendix 100 zh_TW dc.source.uri (資料來源) http://thesis.lib.nccu.edu.tw/record/#G0104933015 en_US dc.subject (關鍵詞) 黏著劑 zh_TW dc.subject (關鍵詞) 定量戰略計劃矩陣 zh_TW dc.subject (關鍵詞) 策略分析 zh_TW dc.subject (關鍵詞) 全面品質管理 zh_TW dc.subject (關鍵詞) 美國保護主義 zh_TW dc.subject (關鍵詞) Adhesive en_US dc.subject (關鍵詞) QSPM en_US dc.subject (關鍵詞) Strategic Analysis en_US dc.subject (關鍵詞) TQM en_US dc.subject (關鍵詞) U.S. Protectionism en_US dc.title (題名) 美國膠黏劑市場之產業分析與擴張策略: 以台資企業為例 zh_TW dc.title (題名) Industry Analysis and Expansion SStrategies for the U.S. adhesive market: taking an example of a taiwan-based company en_US dc.type (資料類型) thesis en_US dc.relation.reference (參考文獻) 2016 Best & Worst States for Business. (2016) [Online]. Available: https://chiefexecutive.net/2016-best-and-worst-states-for-business-full-list/Adam Robinson. (2014, April 28). US Manufacturing Only 5 Percent More Costly Than China, Strengthens Case for Reshoring. [Online]. Available:http://cerasis.com/2014/04/28/us-manufacturing-reshoring/AmCham China’s 2016 China Business Climate Survey Report 美国商会&贝恩：2016年中国商务环境调查报告（附下载）[Online]. Available:http://www.199it.com/archives/435538.htmlBrain Dumaine. (2015, June 26). U.S. Manufacturing costs are almost as low as China’s, and that’s a very big deal [Online]. Available: http://fortune.com/2015/06/26/fracking-manufacturing-costs/Charles W.L. Hill, Gareth R. Jones, and Melissa A. Schilling, Strategic Management: Theory, 11th ed. Stamford, CT.: Cengage Learning, 2013, ch.4.China Productivity Center. TNCPC輔導企業成效A [Online]. Available:http://www.tncpc.org.tw/files/%E5%8F%B0%E5%8D%97%E6%9C%8D%E5%8B%99%E8%99%95%E8%BC%94%E5%B0%8E%E4%BC%81%E6%A5%AD%E6%88%90%E6%95%88A.pdfCooke, T. E. (1986), Merger and Acquisition, Oxford: Basil Blackwell.Dale Buss. (2016, May 11). The Top 10 States for Manufacturing [Online]. Available:https://chiefexecutive.net/the-top-10-states-for-manufacturing/David, M.E., David, F. R., & David, F. R., “The Quantitative Strategic Planning Matrix (QSPM) Applied to a Retail Computer Store,” The Coastal Business Journal, vol.8, no.1, pp. 42-52, 2009.Formosa Plastics Company Website. Company Profile. [Online]. Available:http://www.fpcusa.com/company/operations/Kaynak, H. (2003) `The relationship between total quality management practices and their effects on firm performance`, Journal of operations management, vol. 21, no. 4,pp. 405-435.Laura Heller. (2016, June 28). Walmart`s Made In The USA Claim: Fact Or Fiction? [Online]. Available: https://www.forbes.com/sites/lauraheller/2016/06/28/walmart-made-in-the-usa-products-fact-or-fiction/#5022eaa13a2bMahima Gupta, Charu Shri, & Anshu Agrawal, “Strategy Formulation for PerformanceImprovement of Indian Corrugated Industry: An Application of SWOT Analysis and QSPM Matrix”, Journal of Applied Packaging Research, vol.7, no.3, pp. 60-75, 2015. Meredith E. David, Fred R. David & Forest R. David, “The Quantitative Strategic Planning Matrix: a New Marketing Tool”, Journal of Strategic Marketing, pp. 1-11, 2016 MWPVL International Leadership in Supply Chain and Logistics Consulting. The Walmart Distribution Center Networks in the United States [Online]. Available:http://www.mwpvl.com/html/walmart.htmlMohammad Saeed Taslimi, Ali Kaab Omeyr, and Sakineh Arabkoohsar, “Formulating a strategy through quantitative strategic planning matrix (QSPM) based on SWOT framework (Case study: industrial group of Barez Tires),” International Journal of Economy, Management and Social Sciences, vol.3, no.8, pp. 451-457, 2014.ResearchGate. THE IMPACT OF ADOPTION OF TQM PRACTICES ON FIRMS` EFFICIENCY AND EFFECTIVENESS: AN ANALYTICAL STUDY OF SAUDI POULTRY PROCESSING PLANTS [Online]. Available:https://www.researchgate.net/publication/283347594_THE_IMPACT_OF_ADOPTION_OF_TQM_PRACTICES_ON_FIRMS%27_EFFICIENCY_AND_EFFECTIVENESS_AN_ANALYTICAL_STUDY_OF_SAUDI_POULTRY_PROCESSING_PLANTSResponsible Sourcing. (2017) [Online]. Available:https://corporate.walmart.com/responsible-sourcingRobotWorx. How Much Does Robot Automation Cost? [Online]. Available FTP:https://www.robots.com/faq/show/how-much-does-robot-automation-costSayan Chatterjee, “Types of Synergy and Economic Value: The Impact of Acquisitions on Merging and Rival Firms,” Strategic Management Journal, vol.7, pp. 119-139, 1986.Stefan Karenfort, Synergy in Mergers & Acquisitions: The Role of Business Relatedness, Germany: Josef Eul Verlag GmbH, 2011.Sophia Yan. (2016, March 17). Made in China` labor is not actually that chea. [Online]. Available: http://money.cnn.com/2016/03/17/news/economy/china-cheap-labor-productivity/index.htmlTEXAS ECONOMIC DEVELOPMENT CORPORATION (TXEDC). TEXAS ENTERPRISE FUND [Online]. Available:https://businessintexas.com/services/texas-enterprise-fundTradingEconomics.com. China Manufacturing Production [Online]. Available FTP:https://tradingeconomics.com/china/manufacturing-productionWernerfelt B. 19, “A Resource-based View of the Firm”, Strategic Management Journal 5(2), 171-180, 1984Wikipedia, the Free Encyclopedia. Dow Chemical Company [Online]. Available:https://en.wikipedia.org/wiki/Dow_Chemical_CompanyUnited States Department of Labor. Wage and Hour Division (WHD), Minimum Wage Laws in the States - September 30, 2017 [Online]. Available:https://www.dol.gov/whd/minwage/america.htm zh_TW
