| dc.contributor | 廣告系 | zh_Tw |
| dc.creator (作者) | 林芝璇 | zh_TW |
| dc.creator (作者) | Chu, Shu-Chuan | en_US |
| dc.creator (作者) | Lin, Jhih-Syuan | en_US |
| dc.date (日期) | 2012 | en_US |
| dc.date.accessioned | 21-Mar-2018 17:34:48 (UTC+8) | - |
| dc.date.available | 21-Mar-2018 17:34:48 (UTC+8) | - |
| dc.date.issued (上傳時間) | 21-Mar-2018 17:34:48 (UTC+8) | - |
| dc.identifier.uri (URI) | http://nccur.lib.nccu.edu.tw/handle/140.119/116405 | - |
| dc.description.abstract (摘要) | As cosmetic marketers actively embrace corporate social responsibility (CSR) and promote "ethical" or "green" products in their advertising campaigns, exploring how consumers perceive the role of CSR in the cosmetics industry is becoming increasingly imperative. This study explores how CSR is practiced and perceived in China, the largest female consumer market in the world. Consistent with Chinese cultural values of collectivism and harmony, the results suggest that the CSR of the cosmetics business is important in China. This study opens the door for further research by investigating an under-served region and industry. Theoretical and managerial implications for cosmetic advertising strategies are discussed. | en_US |
| dc.format.extent | 123 bytes | - |
| dc.format.mimetype | text/html | - |
| dc.relation (關聯) | Asian Journal of Business Research, Vol.2, No.1, pp.62-84 | |
| dc.subject (關鍵詞) | corporate social responsibility (CSR), advertising, culture, cosmetic industry, China | en_US |
| dc.title (題名) | Do Chinese consumers care about corporate social responsibility (CSR)? Implications for cosmetic advertising strategies in China | zh_TW |
| dc.type (資料類型) | article | |
