| dc.creator (作者) | 邱志聖 | zh_TW |
| dc.creator (作者) | Chiou,Jyh-Shen; Hsieh,Chia-Hung ; Yang,Ching-Hsien | - |
| dc.date (日期) | 2004 | en_US |
| dc.date.accessioned | 3-Dec-2008 13:54:04 (UTC+8) | - |
| dc.date.available | 3-Dec-2008 13:54:04 (UTC+8) | - |
| dc.date.issued (上傳時間) | 3-Dec-2008 13:54:04 (UTC+8) | - |
| dc.identifier.uri (URI) | https://nccur.lib.nccu.edu.tw/handle/140.119/12493 | - |
| dc.description.abstract (摘要) | This study developed and empirically tested a model examining the antecedents of franchisees’ overall satisfaction and intention to remain in a franchise system. Based on a sample from a convenient store franchise system in Taiwan, the results showed that communication is very important in reinforcing franchisees’ trust and overall satisfaction with the franchise system. The results also showed that competitive advantage of a franchise system is the basis for a franchisee`s overall satisfaction and intention to remain in a franchise system. However, satisfaction of a franchisor`s service assistance did not have direct impact on a franchisee`s overall satisfaction toward the franchise system. | - |
| dc.format | application/ | en_US |
| dc.language | en | en_US |
| dc.language | en-US | en_US |
| dc.language.iso | en_US | - |
| dc.relation (關聯) | Journal of Small Business Management, 42(1), 19-36 | en_US |
| dc.title (題名) | The Effect of Franchisor`s Communication Service Assistance and Competitive Advantage on Franchisee`s Intention to Remain in the Franchise System | en_US |
| dc.type (資料類型) | article | en |
| dc.identifier.doi (DOI) | 10.1111/j.1540-627X.2004.00095.x | - |
| dc.doi.uri (DOI) | http://dx.doi.org/10.1111/j.1540-627X.2004.00095.x | - |
