學術產出-學位論文
文章檢視/開啟
書目匯出
-
題名 廣告業網路廣告交易平台模式之研究
A Model of Internet Advertising Trading Platform for Advertising Industry作者 李世揚
Lee, Shih Yang貢獻者 李有仁
李世揚
Lee, Shih Yang關鍵詞 紮根理論
平台商業模式
企業生態系統
雙邊市場理論
Grounded theory
Platform business model
Business ecosystem
Bilateral market theory日期 2018 上傳時間 2-五月-2018 15:47:03 (UTC+8) 摘要 本研究採用定性研究方法，運用紮根理論分析平台商業模式。選取 cChannel 和阿里媽媽兩個案例，分別對 cChannel 和阿里媽媽進行了開放性編碼、主軸編碼、選擇性編碼等過程，得出兩者的故事主線；最後比較分析兩個案例的共同點，建立平台企業的商業模式，然後應用於個案廣告公司 OMDOMD 的平台設計。 紮根理論分析發揮了研究人員在研究時事先偏好的主觀動態特性，又強調研究人員的主觀偏見可能制約對現象深度挖掘的可能性。因此，本研究從實際問題出發，首先透過文獻探討聚焦研究問題，進而就研究問題進入實地研究，調查相關現象。 個案公司 OMD 看見未來趨勢，運用完整的交通媒體廣告版位導入各種數位技術服務，讓交通場域、品牌廣告主、目標消費者三者，透過最新的科技與媒體形式，在看到廣告的當下，直接串連在一起。本研究建議 OMD 針對台灣市場進行調查研究，並期望透過本論文的研究方法，找出讓「供應商」、「通路商」、「消費者」皆能共同享益的媒合平台，創造新的商業模式。
This study adopts qualitative research methods and uses grounded theory to analyze the business model of the platform. Two cases of cChannel and Alimama were selected, and they were respectively subjected to the process of open coding, axial coding, and selective coding processes. The main axis of the two cases was obtained. Finally, the similarities of the two cases were analyzed and compared to establish a business model of the platform industry. The model was then applied to the design of the case company OMD’s advertisement platform. The grounded theory analysis exerts the subjective dynamic characteristics of the researchers` prior preferences in the research process, and emphasizes that the subjective biases of the researchers may restrict the depth of excarvating the phenomenon. Therefore, starting from practical problems, this study first identifies research issues through literature review, and then proceeds to field research on these issues and investigate related phenomena. The case company OMD saw the future trend and used a full range of transportation media advertisements to connect with various digital technology services so that the traffic field, brand advertisers, and target consumers are connected through the latest technology and media formats at the moment of seeing the advertisement. This study suggests that OMD investigates and surveys the Taiwan market, and through the research methods of this paper, they may find a matching platform that allows "suppliers," "dsitributors," and "consumers" to enjoy the platform benefit and create new business models.參考文獻 中文部分1. 杰罗姆(2015-08-19)，美國傳媒望族的新媒體之路啟示錄， http://www.tmtpost.com/1404453.html2. MAA (2017)台灣媒體白皮書，台北市媒體服務代理商協會。3. MBA智庫百科 (2016.12.26），AISAS 模式， http://wiki.mbalib.com/zh-tw/AISAS%E6%A8%A1%E5%BC%8F4. MBA智庫百科 (2016.12.26），AIDMA 模式，http://wiki.mbalib.com/zh-tw/AIDMA%E6%B3%95%E5%88%995. PWC (2017-06-07 )，全球與台灣娛樂暨媒體業展望報告：使用者體驗引領全球娛樂暨媒體業未來，https://www.pwc.tw/zh/news/press-release/press-20170607.html6. 周大銘 (2012)，企業技術創新生態系統運行研究，哈爾濱工程大學博士論文。7. 李偉豪 (2016)，企業媒體化趨勢初探，湖南大學碩士論文。8. 徐偉智 (2016)，團購平台商業模式之研究-以Groupon為例，嶺東科技大學碩士論文。9. 唐峰 (2013)，美國新媒體廣告的傳播生態及啟示，新聞界第11期。10. 翁君奕 (2004)，商務模式創新：企業經營「魔方」的旋啟。北京：經濟管理出版社。11. 蓋樂傳媒 (2016-07-04)，大數據時代：有一種技術叫定向廣告投放，https://kknews.cc/zh-tw/tech/8m45xn.html12. 隗輝 (2011)，新媒體環境下我國廣告產業的轉型研究，河南大學碩士學位論文。 英文部分1. Abbas, A., Zhang, L., & Khan, S. U. (2015). A survey on context-aware recommender systems based on computational intelligence techniques. Computing, 97(7), 667-690.2. Abowd, G. D., Dey, A. K., Brown, P. J., Davies, N., Smith, M., & Steggles, P. (1999, September). Towards a better understanding of context and context-awareness. In International Symposium on Handheld and Ubiquitous Computing (pp. 304-307). Springer, Berlin, Heidelberg.3. Adomavicius, G., & Jannach, D. (2014). Preface to the special issue on context-aware recommender systems. User Modeling and User-Adapted Interaction, 24(1-2), 1-5.4. Adomavicius, G., & Tuzhilin, A. (2015). Context-aware recommender systems. In Recommender Systems Handbook (pp. 191-226). Springer, Boston, MA.5. Adomavicius, G., Sankaranarayanan, R., Sen, S., & Tuzhilin, A. (2005). Incorporating contextual information in recommender systems using a multidimensional approach. ACM Transactions on Information Systems (TOIS), 23(1), 103-145.6. Afuah, A., & Tucci, C. L. (2001). Internet business models and strategies. New York: McGraw-Hill.7. Ait-Cheik-Bihi, W., Bakhouya, M., Nait-Sidi-Moh, A., Gaber, J., & Wack, M. (2011). A platform for interactive location-based services. Procedia Computer Science, 5, 697-704.8. Alt, R., Grunauer, K. M., & Reichmayr, C. (2000, January). Interaction of electronic commerce and supply chain management: insights from`The Swatch Group`. In System Sciences, 2000. Proceedings of the 33rd Annual Hawaii International Conference on (pp. 9-pp). IEEE.9. Amit, R., & Zott, C. (2001). Value creation in e‐business. Strategic management journal, 22(6‐7), 493-520.10. Anagnostopoulos, C. B., Tsounis, A., & Hadjiefthymiades, S. (2007). Context awareness in mobile computing environments. Wireless Personal Communications, 42(3), 445-464.11. Andries, P., & Debackere, K. (2013). Business model innovation: Propositions on the appropriateness of different learning approaches. Creativity and Innovation Management, 22(4), 337-358.12. Applegate, L. M., & Collura, M. (2000). Emerging E Business Models: Lessons from the Field. Harvard Business School Press. 13. Armstrong M. (2002) The Theory of Access Pricing and Interconnection. Handbook of Telecommunications Economics: Volume I, ed. by M. Cave, S. Majumdar, and I. Vogelsang. North-Holland, Amsterdam.14. Armstrong, M. (2006). Competition in two‐sided markets. The RAND Journal of Economics, 37(3), 668-691.15. Armstrong, M., & Wright, J. (2007). Two-sided markets, competitive bottlenecks and exclusive contracts. Economic Theory, 32(2), 353-380.16. Aspara, J., Lamberg, J. A., Laukia, A., & Tikkanen, H. (2011). Strategic management of business model transformation: lessons from Nokia. Management Decision, 49(4), 622-647.17. Aspara, J., Lamberg, J. A., Laukia, A., & Tikkanen, H. (2013). Corporate business model transformation and inter-organizational cognition: The case of Nokia. Long Range Planning, 46(6), 459-474.18. Auer, C., & Follack, M. (2002). Using Action Research for Gaining Competitive Advantage out of the Internet, s Impact on Existing Business Models. BLED 2002 Proceedings, 45.19. Baden-Fuller, C., & Morgan, M. S. (2010). Business models as models. Long range planning, 43(2-3), 156-171.20. Baldauf, M., Dustdar, S., & Rosenberg, F. (2007). A survey on context-aware systems. International Journal of Ad Hoc and Ubiquitous Computing, 2(4), 263-277.21. Baltrunas, L., & Ricci, F. (2014). Experimental evaluation of context-dependent collaborative filtering using item splitting. User Modeling and User-Adapted Interaction, 24(1-2), 7-34.22. Bao, J., Zheng, Y., & Mokbel, M. F. (2012, November). Location-based and preference-aware recommendation using sparse geo-social networking data. In Proceedings of the 20th international conference on advances in geographic information systems (pp. 199-208). ACM.23. Barak, M., & Ziv, S. (2013). Wandering: A Web-based platform for the creation of location-based interactive learning objects. Computers & Education, 62, 159-170.24. Bard, J. D., & Ham, F. M. (1999). Time difference of arrival dilution of precision and applications. IEEE transactions on Signal Processing, 47(2), 521-523.25. Barrett, K., & Power, R. (2003). State of the art: Context management. M-Zones Research Programme, 69-87.26. Bauman, K., & Tuzhilin, A. (2014, October). Discovering Contextual Information from User Reviews for Recommendation Purposes. In CBRecSys@ RecSys (pp. 2-9).27. Bengtsson, M., & Kock, S. (1999). Cooperation and competition in relationships between competitors in business networks. Journal of business & industrial marketing, 14(3), 178-194.28. Bengtsson, M., & Kock, S. (2000). ” Coopetition” in business Networks—to cooperate and compete simultaneously. Industrial marketing management, 29(5), 411-426.29. Betz, F. (2002). Strategic business models. Engineering management journal, 14(1), 21-28.30. Bohnsack, R., Pinkse, J., & Kolk, A. (2014). Business models for sustainable technologies: Exploring business model evolution in the case of electric vehicles. Research Policy, 43(2), 284-300.31. Brandenburger, A., & Nalebuff, B. J. (1997). Co-opetition, Currency Doubleday, New York. Google Scholar.32. Braunhofer, M., Elahi, M., Ge, M., & Ricci, F. (2014, June). Context dependent preference acquisition with personality-based active learning in mobile recommender systems. In International Conference on Learning and Collaboration Technologies (pp. 105-116). Springer, Cham.33. Brown, P. J., Bovey, J. D., & Chen, X. (1997). Context-aware applications: from the laboratory to the marketplace. IEEE personal communications, 4(5), 58-64.34. Burrell, J., Gay, G. K., Kubo, K., & Farina, N. (2002, September). Context-aware computing: A test case. In International Conference on Ubiquitous Computing (pp. 1-15). Springer, Berlin, Heidelberg.35. Butt, T. A., Phillips, I., Guan, L., & Oikonomou, G. (2012, June). TRENDY: An adaptive and context-aware service discovery protocol for 6LoWPANs. In Proceedings of the third international workshop on the web of things (p. 2). ACM.36. Caillaud, B., & Jullien, B. (2003). Chicken & egg: Competition among intermediation service providers. RAND journal of Economics, 309-328.37. Campos, P. G., Díez, F., & Cantador, I. (2014). Time-aware recommender systems: a comprehensive survey and analysis of existing evaluation protocols. User Modeling and User-Adapted Interaction, 24(1-2), 67-119.38. Cantador, I., & Castells, P. (2009). Semantic contextualisation in a news recommender system. Workshop on Context-Aware Recommender Systems (CARS 2009) at the ACM Conference on Recommender Systems (RecSys 2009), New York.39. Cao, Y., & Li, Y. (2007). An intelligent fuzzy-based recommendation system for consumer electronic products. Expert Systems with Applications, 33(1), 230-240.40. Casadesus-Masanell, R., & Ricart, J. E. (2010). From strategy to business models and onto tactics. Long range planning, 43(2-3), 195-215.41. Cassiman, B., Di Guardo, M. C., & Valentini, G. (2009). Organising R&D projects to profit from innovation: Insights from co-opetition. Long Range Planning, 42(2), 216-233.42. Chatterjee, S. (2013). Simple rules for designing business models. California Management Review, 55(2), 97-124.43. Chen, A. (2005, May). Context-aware collaborative filtering system: Predicting the user’s preference in the ubiquitous computing environment. In International Symposium on Location-and Context-Awareness (pp. 244-253). Springer, Berlin, Heidelberg.44. Chen, G., & Kotz, D. (2000). A survey of context-aware mobile computing research (Vol. 1, No. 2.1, pp. 2-1). Technical Report TR2000-381, Dept. of Computer Science, Dartmouth College.45. Chesbrough, H. (2007). Business model innovation: it`s not just about technology anymore. Strategy & leadership, 35(6), 12-17.46. Chesbrough, H. (2010). Business model innovation: opportunities and barriers. Long range planning, 43(2-3), 354-363.47. Chesbrough, H. W. (2006). Open innovation: The new imperative for creating and profiting from technology. Harvard Business Press.48. Chon, J., & Cha, H. (2011). Lifemap: A smartphone-based context provider for location-based services. IEEE Pervasive Computing, 10(2), 58-67.49. Christiansen, N. (2000). Is there any body out there: context awareness in a virtual organization. CHI2000conference, Amsterdam:[sn].50. Cooper, T. (2005). Slower consumption reflections on product life spans and the “throwaway society”. Journal of Industrial Ecology, 9(1‐2), 51-67.51. Cooper, W. S. (1957). Sir Arthur Tansley and the science of ecology. Ecology, 38(4), 658-659.52. Cusumano, M. A., & Gawer, A. (2002). The elements of platform leadership. MIT Sloan management review, 43(3), 51.53. da Silva Santos, L. O. B., Ramparany, F., Costa, P. D., Vink, P., Etter, R., & Broens, T. (2007, July). A service architecture for context awareness and reaction provisioning. In Services, 2007 IEEE Congress on (pp. 25-32). IEEE.54. Dahan, N. M., Doh, J. P., Oetzel, J., & Yaziji, M. (2010). Corporate-NGO collaboration: Co-creating new business models for developing markets. Long range planning, 43(2-3), 326-342.55. de Reuver, M., Stein, S., & Hampe, J. F. (2013). From eParticipation to mobile participation: Designing a service platform and business model for mobile participation. Information Polity, 18(1), 57-73.56. Demil, B., & Lecocq, X. (2010). Business model evolution: in search of dynamic consistency. Long range planning, 43(2-3), 227-246.57. Dennis, E. E., & DeFleur, M. L. (2009). Understanding media in the digital age. London: Allyn and Bacon.58. Dey, A. K. (2001). Understanding and using context. Personal and ubiquitous computing, 5(1), 4-7.59. Dey, A. K., & Abowd, G. D. (2000). Providing architectural support for building context-aware applications.60. Dhar, S., & Varshney, U. (2011). Challenges and business models for mobile location-based services and advertising. Communications of the ACM, 54(5), 121-128.61. Djuknic, G. M., & Richton, R. E. (2001). Geolocation and assisted GPS. Computer, 34(2), 123-125.62. Docter, J., Licciardi, C. A., & Marchetti, M. (2007, July). The telecom industry and context awareness. In Management of Mobile Business, 2007. ICMB 2007. International Conference on the (pp. 35-35). IEEE.63. Donath, R., Kalakota, R., & Cerf, B. S. (1999). Taming e-business models. ISBM business marketing web consortium, 3(1), 1-24.64. Donaton, S. (2004). Madison and Vine. McGraw-Hill Professional.65. Doz, Y. L., & Kosonen, M. (2010). Embedding strategic agility: A leadership agenda for accelerating business model renewal. Long range planning, 43(2-3), 370-382.66. Drucker P. (2018) The Daily Drucker: 366 Days of Insight and Motivation for Getting the Right Things Done. Routledge 67. Dubosson‐Torbay, M., Osterwalder, A., & Pigneur, Y. (2002). E‐business model design, classification, and measurements. Thunderbird International Business Review, 44(1), 5-23.68. Eichinger, F., Nauck, D. D., & Klawonn, F. (2006, September). Sequence mining for customer behaviour predictions in telecommunications. In Proceedings of the Workshop on Practical Data Mining at ECML/PKDD (pp. 3-10).69. Eisenhardt, K. M. (1989). Building theories from case study research. Academy of management review, 14(4), 532-550.70. Eisenmann T., Parker G., Van Alstyne M. (2011) Platform Envelopment. Strategic Management Journal, 32(12), 1270–1285.71. Eisenmann, T., Parker, G., & Van Alstyne, M. W. (2006). Strategies for two-sided markets. Harvard business review, 84(10), 92.72. Eisenmann, T., Parker, G., & Van Alstyne, M. W. (2006). Strategies for two-sided markets. Harvard business review, 84(10), 92.73. Ernst, D. (1993). Collaborating to compete: Using strategic alliances and acquisitions in the global marketplace. John Wiley & Sons Inc.74. Evans, D. S. (2003). Some empirical aspects of multi-sided platform industries. Review of Network Economics, 2(3).75. Evans, D. S. (2003). The antitrust economics of multi-sided platform markets. Yale J. on Reg., 20, 325.76. Evans, D. S., & Schmalensee, R. (2016). Matchmakers: The new economics of multisided platforms. Harvard Business Review Press.77. Evans, D., Schmalensee, R., Noel, M. D., Chang, H., & Garcia-Swartz, D. (2011). Platform economics: Essays on multi-sided businesses.78. Fischer, S. (2017/6/27). Tech giants eating the advertising world. Axios.com. Retrieved from https://www.axios.com/tech-giants-eating-the-advertising-world-1513303257-450d4cea-49d1-46e3-83f1-66a7c7d8978b.html (28 January 2018)79. Frosch, R. A., & Gallopoulos, N. E. (1989). Strategies for manufacturing. Scientific American, 261(3), 144-153.80. Gabszewicz, J., & Wauthy, X. (2004). Two-sided markets and price competition with multi-homing.81. Gawer, A., & Cusumano, M. A. (2002). Platform leadership: How Intel, Microsoft, and Cisco drive industry innovation (Vol. 5, pp. 29-30). Boston: Harvard Business School Press.82. Geldermann, J., & Rentz, O. (2005). Multi‐criteria Analysis for Technique Assessment: Case Study from Industrial Coating. Journal of Industrial Ecology, 9(3), 127-142.83. Giaffred A., Karmouch A., Jonsson A. (2005) Context-aware Communication in Ambient Networks. Wireless World Research Forum, LNCS, Berlin/Heidelberg: Springer 3479, 2-15.84. Giaffreda, R., & Barria, J. (2007, April). Collaborative context-awareness and reasoning for optimised service delivery. In Vehicular Technology Conference, 2007. VTC2007-Spring. IEEE 65th (pp. 252-256). IEEE.85. Giaffreda, R., Karmouch, A., Jonsson, A., Karlsson, A. M., Smirnov, M. I., Glitho, R., & Galis, A. (2004, June). Context-aware communication in ambient networks. In Wireless world research forum.86. Gnyawali, D. R., He, J., & Madhavan, R. (2006). Impact of co-opetition on firm competitive behavior: An empirical examination. Journal of Management, 32(4), 507-530.87. Gordijn, J., Osterwalder, A., & Pigneur, Y. (2005). Comparing two business model ontologies for designing e-business models and value constellations. BLED 2005 Proceedings, 15.88. Gouin-Vallerand, C., Abdulrazak, B., Giroux, S., & Dey, A. K. (2013). A context-aware service provision system for smart environments based on the user interaction modalities. Journal of Ambient Intelligence and Smart Environments, 5(1), 47-64.89. Guha, S., Jain, M., & Padmanabhan, V. N. (2012, April). Koi: A location-privacy platform for smartphone apps. In Proceedings of the 9th USENIX conference on Networked Systems Design and Implementation (pp. 14-14). USENIX Association.90. Gummesson, E. (2000). Qualitative Methods in Management Research. Sage Publications, Inc.91. Haes, H. A. U., Heijungs, R., Suh, S., & Huppes, G. (2004). Three strategies to overcome the limitations of life‐cycle assessment. Journal of industrial ecology, 8(3), 19-32.92. Hagiu, A. (2004). Optimal pricing and commitment in two-sided markets. Rand Journal of Economics, 20, 658-670.93. Häkkilä, J. (2006). Usability with context-aware mobile applications: Case studies and design guidelines. University of Oulu.94. Hamel, G., & Ruben, P. (2000). Leading the revolution (Vol. 286). Boston, MA: Harvard Business School Press.95. Han, S. N., Lee, G. M., & Crespi, N. (2014). Semantic context-aware service composition for building automation system. IEEE Transactions on Industrial Informatics, 10(1), 752-761.96. Hannan, M. T., & Freeman, J. (1977). The population ecology of organizations. American journal of sociology, 82(5), 929-964.97. Heijungs, R., Koning, A., Suh, S., & Huppes, G. (2006). Toward an information tool for integrated product policy: requirements for data and computation. Journal of Industrial Ecology, 10(3), 147-158.98. Hong, C. S., Lee, K. W., Suh, Y. H., Kim, H. S., Kim, H., & Lee, H. C. (2006, September). Developing Context-Aware System using the Conceptual Context Model. In Computer and Information Technology, 2006. CIT`06. The Sixth IEEE International Conference on (pp. 238-238). IEEE.99. Horowitz, A. S. (1996). The real value of VARs. MC: Marketing Computers, 16(4), 31.100. Hou, J. L., & Yang, S. T. (2006). A mobile knowledge carrier with personalized knowledge provision. Computers & Industrial Engineering, 51(1), 44-57.101. Huang, Z., Lu, X., & Duan, H. (2011). Context-aware recommendation using rough set model and collaborative filtering. Artificial Intelligence Review, 35(1), 85-99.102. Hung, C. C., Peng, W. C., & Huang, J. L. (2005, September). Exploring regression for mining user moving patterns in a mobile computing system. In International Conference on High Performance Computing and Communications (pp. 878-887). Springer, Berlin, Heidelberg.103. Huppes, G., & Ishikawa, M. (2005). A framework for quantified eco‐efficiency analysis. Journal of Industrial Ecology, 9(4), 25-41.104. Hussein, T., Linder, T., Gaulke, W., & Ziegler, J. (2014). Hybreed: A software framework for developing context-aware hybrid recommender systems. User Modeling and User-Adapted Interaction, 24(1-2), 121-174.105. Hwang, J., & Christensen, C. M. (2008). Disruptive innovation in health care delivery: a framework for business-model innovation. Health Affairs, 27(5), 1329-1335.106. Iansiti, M., & Levien, R. (2004a). Strategy as ecology. Harvard business review, 82(3), 68-81.107. Iansiti, M., & Levien, R. (2004b). The keystone advantage: what the new dynamics of business ecosystems mean for strategy, innovation, and sustainability. Harvard Business Press.108. Itami, H., & Nishino, K. (2010). Killing two birds with one stone: profit for now and learning for the future. Long Range Planning, 43(2-3), 364-369.109. Johnson, M. W., Christensen, C. M., & Kagermann, H. (2008). Reinventing your business model. Harvard business review, 86(12), 57-68.110. Katz, M. L., & Shapiro, C. (1999). Antitrust in software markets. In Competition, Innovation and the Microsoft monopoly: Antitrust in the digital marketplace (pp. 29-81). Springer, Dordrecht.111. Kim, S., Park, S., Lee, J., Jin, Y., Park, H. M., Chung, A., ... & Choi, W. (2004). Sensible appliances: applying context-awareness to appliance design. Personal and Ubiquitous Computing, 8(3-4), 184-191.112. Kotzab, H., Skjoldager, N., & Vinum, T. (2003). The development and empirical validation of an e-based supply chain strategy optimization model. Industrial Management & Data Systems, 103(5), 347-360.113. Kuosmanen, T., & Kortelainen, M. (2005). Measuring eco‐efficiency of production with data envelopment analysis. Journal of Industrial Ecology, 9(4), 59-72.114. Larsson, R. (1993). Case survey methodology: Quantitative analysis of patterns across case studies. Academy of Management Journal, 36(6), 1515-1546.115. Leavy, B. (2010). A system for innovating business models for breakaway growth. Strategy & Leadership, 38(6), 5-15.116. Lee, K. C., Kim, J. H., Lee, J. H., & Lee, K. M. (2007, April). Implementation of ontology based context-awareness framework for ubiquitous environment. In Multimedia and Ubiquitous Engineering, 2007. MUE`07. International Conference on (pp. 278-282). IEEE.117. Lee, S. C., Paik, J., Ok, J., Song, I., & Kim, U. M. (2007). Efficient mining of user behaviors by temporal mobile access patterns. Int’l J. Computer Science Security, 7(2), 285-291.118. Lehikoinen, J. (2002). Interacting with wearable computers: techniques and their application in wayfinding using digital maps. Tampere University Press.119. Leung, F., & Cheung, C. (2004). Consumer attitude toward mobile advertising. AMCIS 2004 Proceedings, 331.120. Li, Y., Liu, Y., & Liu, H. (2011). Co-opetition, distributor`s entrepreneurial orientation and manufacturer`s knowledge acquisition: Evidence from China. Journal of Operations Management, 29(1-2), 128-142.121. Lin, C. P., Wang, Y. J., Tsai, Y. H., & Hsu, Y. F. (2010). Perceived job effectiveness in coopetition: A survey of virtual teams within business organizations. Computers in Human Behavior, 26(6), 1598-1606.122. Lindeman, R. L. (1942). The trophic‐dynamic aspect of ecology. Ecology, 23(4), 399-417.123. Linder J., Cantrell S. (2000) Changing Business Models Surveying the Landscape. Accenture Institute for Strategic Change. Institute for Strategic Change, working paper, Accenture. 2000.124. Lindgardt, Z., Reeves, M., Stalk Jr, G., & Deimler, M. (2009). Business model innovation: When the game gets tough, change the game. Own the future: 50 ways to win from The Boston Consulting Group, 291-298.125. Löwe, R., Mandl, P., & Weber, M. (2012, March). Context Directory: A context-aware service for mobile context-aware computing applications by the example of Google Android. In Pervasive Computing and Communications Workshops (PERCOM Workshops), 2012 IEEE International Conference on(pp. 76-81). IEEE.126. Luo, Y. (2005). Toward coopetition within a multinational enterprise: a perspective from foreign subsidiaries. Journal of World Business, 40(1), 71-90.127. Magretta J. (2002) Why Business Models Matter. Harvard Business Review, 80 (5), 86-92.128. Markides, C. C. (1999). A dynamic view of strategy. Sloan Management Review, 40(3), 55. 129. Mazzarella, W. (2003). Shoveling smoke: Advertising and globalization in contemporary India. duke university press.130. McGrath, R. G. (2010). Business models: A discovery driven approach. Long range planning, 43(2-3), 247-261.131. McLuhan, M. (1994). Understanding media: The extensions of man. MIT press.132. Minniti, M., & Bygrave, W. (2001). A dynamic model of entrepreneurial learning. Entrepreneurship theory and practice, 25(3), 5-16.133. Moore, J. F. (1993). Predators and prey: a new ecology of competition. Harvard business review, 71(3), 75-86.134. Moore, J. F. (1996). The death of competition: leadership and strategy in the age of business ecosystems (p. 297). New York: HarperBusiness.135. Moran, T. P., & Dourish, P. (2001). Introduction to this special issue on context-aware computing. Human-computer interaction, 16(2), 87-95.136. Morris, M., Schindehutte, M., & Allen, J. (2005). The entrepreneur`s business model: toward a unified perspective. Journal of business research, 58(6), 726-735.137. Morris, M., Schindehutte, M., Richardson, J., & Allen, J. (2006). Is the business model a useful strategic concept? Conceptual, theoretical, and empirical insights. Journal of Small Business Strategy, 17(1), 27.138. Morse D., Dey A., Armstrong S. (2000) The What, Who, Where, When, and How of Context Awareness. Workshop 11. New York: ACM.139. Munksgaard, J., Wier, M., Lenzen, M., & Dey, C. (2005). Using Input‐Output analysis to measure the environmental pressure of consumption at different spatial levels. Journal of Industrial Ecology, 9(1‐2), 169-185.140. Niforatos, E., Karapanos, E., & Sioutas, S. (2012). PLBSD: a platform for proactive location-based service discovery. Journal of Location based services, 6(4), 234-249.141. Odum, E., Barrett, G., & Brewer, R. (2005). Fundamentals of ecology Thomson brooks. California: Cole.142. Osarenkhoe, A. (2010). A coopetition strategy–a study of inter-firm dynamics between competition and cooperation. Business Strategy Series, 11(6), 343-362.143. Osterwalder, A., & Pigneur, Y. (2002). An eBusiness model ontology for modeling eBusiness. Bled 2002 Proceedings, 2.144. Osterwalder, A., Pigneur, Y., & Tucci, C. L. (2005). Clarifying business models: Origins, present, and future of the concept. Communications of the association for Information Systems, 16(1), 1.145. Padula, G., & Dagnino, G. B. (2007). Untangling the rise of coopetition: the intrusion of competition in a cooperative game structure. International Studies of Management & Organization, 37(2), 32-52.146. Paganelli, F., Ulema, M., & Martini, B. (2014). Context-aware service composition and delivery in NGSONs over SDN. IEEE Communications Magazine, 52(8), 97-105.147. Panahi, M. S., Woods, P., & Thwaites, H. (2013, June). Designing and developing a location-based mobile tourism application by using cloud-based platform. In Technology, Informatics, Management, Engineering, and Environment (TIME-E), 2013 International Conference on (pp. 151-156). IEEE.148. Pandit, N. R. (1996). The creation of theory: A recent application of the grounded theory method. The qualitative report, 2(4), 1-15.149. Panis, S., Morphis, N., Felt, E., Reufenheuser, B., Bohm, A., Nitz, J., & Saarlo, P. (2002, July). Mobile commerce service scenarios and related business models. In Proceedings of the First International Conference of Mobile Business (pp. 8-9).150. Panis, S., Morphis, N., Felt, E., Reufenheuser, B., Böhm, A., Nitzt, J., & Saarlot, P. (2002). Service Scenarios and business models for mobile commerce. Proc. of IST Mobile & Wireless Telecommunications Summit 2002, 551-561.151. Park, I., Choi, H., Shin, K. Y., Kim, J., & Park, S. (2006, February). CAS/sup 2: context awareness service system based on wireless sensor networks. In Advanced Communication Technology, 2006. ICACT 2006. The 8th International Conference (Vol. 2, pp. 4-pp). IEEE.152. Parsons, T. (1956). Suggestions for a Sociological Approach to the Theory of Organizations-I. Administrative science quarterly, 63-85.153. Pateli, A. G., & Giaglis, G. M. (2004). A research framework for analysing eBusiness models. European journal of information systems, 13(4), 302-314.154. Pateli, A. G., & Giaglis, G. M. (2005). Technology innovation-induced business model change: a contingency approach. Journal of Organizational Change Management, 18(2), 167-183.155. Perera, C., Zaslavsky, A., Christen, P., & Georgakopoulos, D. (2014). Context aware computing for the internet of things: A survey. IEEE communications surveys & tutorials, 16(1), 414-454.156. Petrovic, O., Kittl, C., & Teksten, R. (2001). Developing business models for ebusiness.157. Pitkänen M., Kärkkäinen T., Ott J., Conti M., Passarella A., Giordano S., Puccinelli D., Legendre F., Trifunovic S., Hummel K., May M., Hegde N., Spyropoulos T. (2012) SCAMPI: service platform for social aware mobile and pervasive computing. In Proceedings of the first edition of the MCC workshop on Mobile cloud computing (pp. 7-12). ACM.158. Porter, M. E. (1985). Competitive advantage: creating and sustaining superior performance. 1985.159. Pramataris, K. C., Vrechopoulos, A. P., & Doukidis, G. I. (2000). The transformation of the promotion mix in the virtual retail environment: an initial framework and comparative study. Journal of New Product Development and Innovation Management, 2(1).160. Rahimi, M., & Weidner, M. (2004). Decision Analysis Utilizing Data from Multiple Life‐Cycle Impact Assessment Methods Part I: A Theoretical Basis. Journal of Industrial Ecology, 8(1‐2), 93-118.161. Rajala, R., & Westerlund, M. (2006, October). Capability dy-namic and business model transformation in soft-ware industry. In The 6th Global Conference on Business & Economics, Harvard University, Cambridge, Massachusetts, USA, October (pp. 15-17).162. Rakotonirainy, A., Loke, S. W., & Fitzpatrick, G. (2000, April). Context-awareness for the mobile environment. In Proceedings of the Conference on Human Factors in Computing Systems.163. Rappa, M. A. (2004). The utility business model and the future of computing services. IBM systems journal, 43(1), 32-42. 164. Rayport, J., Jaworski, B. (2001) E-commerce. McGraw-Hi11/Irwin. 165. Razzaquem A., Dobson S., Nixon P. (2006) Categorization and modelling of quality in context information. Retrieve from https://ulir.ul.ie/handle/10344/2355 (28 January 2018)166. Reuver M., Bouwman H., MacInnes I. (2009) Business model dynamics: a case study. Journal of Theoretical and Applied Electronic Commerce Research (4:1), 1-11.167. Ritala, P., & Hurmelinna-Laukkanen, P. (2009). What`s in it for me? Creating and appropriating value in innovation-related coopetition. Technovation, 29(12), 819-828.168. Robert K. Yin R. (2013) Case Study Research: Design and Methods. SAGE Publications.169. Rochet J., Tirole J. (2004) Tying in Two-Sided Markets and the Honor-all-Cards Rule. Mimeo, Toulouse University.170. Rochet, J. C., & Tirole, J. (2003). Platform competition in two‐sided markets. Journal of the european economic association, 1(4), 990-1029.171. Roson, R. (2005). Two-sided markets: A tentative survey. Review of Network Economics, 4(2).172. Rusko, R. (2010). Upstream coopetition in the Finnish forest industry–the case of the labour and roundwood markets. International Journal of Business Environment, 3(3), 349-368.173. Ryan, N., Pascoe, J., & Morse, D. (1999). Enhanced reality fieldwork: the context aware archaeological assistant. Bar International Series, 750, 269-274.174. Sabatier, V., Mangematin, V., & Rousselle, T. (2010). From recipe to dinner: business model portfolios in the European biopharmaceutical industry. Long Range Planning, 43(2-3), 431-447.175. Samavi, R., Yu, E., & Topaloglou, T. (2009). Strategic reasoning about business models: a conceptual modeling approach. Information Systems and e-Business Management, 7(2), 171-198.176. Schilit, B. N., & Theimer, M. M. (1994). Disseminating active map information to mobile hosts. IEEE network, 8(5), 22-32.177. Schmidt A., Aidoo K., Takaluoma A., Tuomela U., Van Laerhoven K. Van de Velde W. (1999) Advanced Interaction in Context. In Proceedings ofHUC, 89-101. 178. Schmidt, A., Beigl, M., & Gellersen, H. W. (1998). There is more to Context than Location--Environment Sensing Technologies for... In IN WORKSHOP ON INTERACTIVE APPLICATIONS OF MOBILE COMPUTING IMC’98.179. Shi, Y., & Manning, T. (2009). Understanding business models and business model risks. The journal of private equity, 49-59.180. Shi, Y., Larson, M., & Hanjalic, A. (2010, September). Mining mood-specific movie similarity with matrix factorization for context-aware recommendation. In Proceedings of the workshop on context-aware movie recommendation (pp. 34-40). ACM.181. Shin, D., Lee, J. W., Yeon, J., & Lee, S. G. (2009, July). Context-aware recommendation by aggregating user context. In Commerce and Enterprise Computing, 2009. CEC`09. IEEE Conference on (pp. 423-430). IEEE.182. Shin, H., Chon, Y., Kim, Y., & Cha, H. (2015). A participatory service platform for indoor location-based services. IEEE Pervasive Computing, 14(1), 62-69.183. Siau, K., Ee-Peng, L., & Shen, Z. (2001). Mobile commerce: Promises, challenges, and research agenda. Journal of Database management, 12(3), 4-13.184. Singh, K., & Ismail, M. (2005, November). OTDOA location determining technology for universal intelligent positioning system (UIPS) implementation in Malaysia. In Networks, 2005. Jointly held with the 2005 IEEE 7th Malaysia International Conference on Communication., 2005 13th IEEE International Conference on (Vol. 2, pp. 5-pp). IEEE.185. Smith, W. K., Binns, A., & Tushman, M. L. (2010). Complex business models: Managing strategic paradoxes simultaneously. Long range planning, 43(2-3), 448-461.186. Snowdon, D., & Grasso, A. (2000). Providing context awareness via a large screen display. In Proceedings of the CHI 2000 workshop on “The What, Who, Where, When, Why and How of Context Awareness.187. Sobel, R., & Sicilia, D. B. (1986). The entrepreneurs: an American adventure. Houghton Mifflin Harcourt (HMH).188. Sosna, M., Trevinyo-Rodríguez, R. N., & Velamuri, S. R. (2010). Business model innovation through trial-and-error learning: The Naturhouse case. Long range planning, 43(2-3), 383-407.189. Stähler, P. (2002, October). Business models as an unit of analysis for strategizing. In International Workshop on Business Models, Lausanne, Switzerland (pp. 4-5).190. Starman J. (2000) Business Dynamics: System Thinking and Modeling for a Complex World. New York: Irwin Mcgraw-Hill.191. Strauss, A., & Corbin, J. (1998). Basics of qualitative research: Procedures and techniques for developing grounded theory.192. Su, J. H., Yeh, H. H., Philip, S. Y., & Tseng, V. S. (2010). Music recommendation using content and context information mining. IEEE Intelligent Systems, 25(1).193. Suh, S., Lee, K. M., & Ha, S. (2005). Eco‐efficiency for Pollution Prevention in Small to Medium‐Sized Enterprises: A Case from South Korea. Journal of Industrial Ecology, 9(4), 223-240.194. Svejenova, S., Planellas, M., & Vives, L. (2010). An individual business model in the making: A chef’s quest for creative freedom. Long Range Planning, 43(2-3), 408-430.195. Swetina, J., Lu, G., Jacobs, P., Ennesser, F., & Song, J. (2014). Toward a standardized common M2M service layer platform: Introduction to oneM2M. IEEE Wireless Communications, 21(3), 20-26.196. Swinton, S. (2002). Star Power: Internet Celebrity: Successful Advertising, Marketing and Promoting to the Entertainment Industry on the Internet. iUniverse.197. Swinton, S. (2002). Star Power: Internet Celebrity: Successful Advertising, Marketing and Promoting to the Entertainment Industry on the Internet. iUniverse.198. Teece, D. J. (2010). Business models, business strategy and innovation. Long range planning, 43(2-3), 172-194.199. Thompson, J. D., & MacMillan, I. C. (2010). Business models: Creating new markets and societal wealth. Long Range Planning, 43(2-3), 291-307.200. Timmers, P. (1998). Business models for electronic markets. Electronic markets, 8(2), 3-8.201. Timmers, P. (1999). Electronic commerce. John Wiley & Sons, Inc..202. Tsai, W. (2002). Social structure of “coopetition” within a multiunit organization: Coordination, competition, and intraorganizational knowledge sharing. Organization science, 13(2), 179-190.203. Tseng, V. S., & Lin, K. W. (2006). Efficient mining and prediction of user behavior patterns in mobile web systems. Information and software technology, 48(6), 357-369.204. Turban, E., King, D., Lee, J., Liang, T.-P., Turban, D. (2015) Electronic Commerce: A Managerial and Social Networks Perspective, 8th ed., Springer.205. Vargo, S. L., & Lusch, R. F. (2008). Service-dominant logic: continuing the evolution. Journal of the Academy of marketing Science, 36(1), 1-10.206. Viscio, A. J., & Pasternack, B. A. (1996). Toward a new business model. Strategy & Business, 20(2), 125-134.207. Voelpel, S., Leibold, M., Tekie, E., & Von Krogh, G. (2005). Escaping the red queen effect in competitive strategy:: Sense-testing business models. European Management Journal, 23(1), 37-49.208. Von Alan, R. H., March, S. T., Park, J., & Ram, S. (2004). Design science in information systems research. MIS quarterly, 28(1), 75-105.209. Wang, L., Meng, X., Zhang, Y., & Shi, Y. (2010, September). New approaches to mood-based hybrid collaborative filtering. In Proceedings of the workshop on context-aware movie recommendation (pp. 28-33). ACM.210. Wang, S., Min, J., & Yi, B. K. (2008, May). Location based services for mobiles: Technologies and standards. In IEEE international conference on communication (ICC) (Vol. 19).211. Wang, Y., Lim, E. P., & Hwang, S. Y. (2003, September). On mining group patterns of mobile users. In International Conference on Database and Expert Systems Applications (pp. 287-296). Springer, Berlin, Heidelberg.212. Wang, Y., Lim, E. P., & Hwang, S. Y. (2006). Efficient mining of group patterns from user movement data. Data & Knowledge Engineering, 57(3), 240-282.213. Want, R., Hopper, A., Falcao, V., & Gibbons, J. (1992). The active badge location system. ACM Transactions on Information Systems (TOIS), 10(1), 91-102.214. Weick, K. E. (1995). Sensemaking in organizations (Vol. 3). Sage.215. Weill, P., & Vitale, M. (2001). Place to space: Migrating to eBusiness Models. Harvard Business Press.216. Wiesche, M., Jurisch, M. C., Yetton, P. W., & Krcmar, H. (2017). Grounded Theory Methodology in Information Systems Research. MIS Quarterly, 41(3), 685-701.217. Wilken, R. (2014). Places nearby: Facebook as a location-based social media platform. New Media & Society, 16(7), 1087-1103.218. Willemstein, L., van der Valk, T., & Meeus, M. T. (2007). Dynamics in business models: An empirical analysis of medical biotechnology firms in the Netherlands. Technovation, 27(4), 221-232.219. Wirtz, B. W., Schilke, O., & Ullrich, S. (2010). Strategic development of business models: implications of the Web 2.0 for creating value on the internet. Long range planning, 43(2-3), 272-290.220. Wright, J. (2004). One-sided logic in two-sided markets. Review of Network Economics, 3(1).221. Xiao, H., Zou, Y., Ng, J., & Nigul, L. (2010, July). An approach for context-aware service discovery and recommendation. In Web Services (ICWS), 2010 IEEE International Conference on (pp. 163-170). IEEE.222. Xiaopai, B., Wenhai, G., & Zuwang, R. (2003, April). E-OTD positioning algorithm performance improvement. In Communication Technology Proceedings, 2003. ICCT 2003. International Conference on (Vol. 2, pp. 953-957). IEEE. 223. Yang, W. S., Cheng, H. C., & Dia, J. B. (2008). A location-aware recommender system for mobile shopping environments. Expert Systems with Applications, 34(1), 437-445.224. Yap, G. E., Tan, A. H., & Pang, H. H. (2007). Discovering and exploiting causal dependencies for robust mobile context-aware recommenders. IEEE Transactions on Knowledge and Data Engineering, 19(7), 977-992.225. Yoon, C., Lee, H., Jeon, S. H., & Lee, H. (2011, September). Mobile digital signage system based on service delivery platform location based targeted advertisement service. In ICT Convergence (ICTC), 2011 International Conference on (pp. 582-586). IEEE.226. Yunus, M., Moingeon, B., & Lehmann-Ortega, L. (2010). Building social business models: lessons from the Grameen experience. Long range planning, 43(2-3), 308-325.227. Zhang, Y., & Jiao, J. R. (2007). An associative classification-based recommendation system for personalization in B2C e-commerce applications. Expert Systems with Applications, 33(2), 357-367.228. Zheng, V. W., Cao, B., Zheng, Y., Xie, X., & Yang, Q. (2010, July). Collaborative Filtering Meets Mobile Recommendation: A User-Centered Approach. In Proceedings of the Twenty-Fourth AAAI Conference on Artificial Intelligence (AAAI-10) (Vol. 10, pp. 236-241).229. Zott, C., & Amit, R. (2010). Business model design: an activity system perspective. Long Range Planning, 43(2-3), 216-226. 描述 博士
國立政治大學
資訊管理學系
101356503資料來源 http://thesis.lib.nccu.edu.tw/record/#G0101356503 資料類型 thesis dc.contributor.advisor 李有仁 zh_TW dc.contributor.author (作者) 李世揚 zh_TW dc.contributor.author (作者) Lee, Shih Yang en_US dc.creator (作者) 李世揚 zh_TW dc.creator (作者) Lee, Shih Yang en_US dc.date (日期) 2018 en_US dc.date.accessioned 2-五月-2018 15:47:03 (UTC+8) - dc.date.available 2-五月-2018 15:47:03 (UTC+8) - dc.date.issued (上傳時間) 2-五月-2018 15:47:03 (UTC+8) - dc.identifier (其他 識別碼) G0101356503 en_US dc.identifier.uri (URI) http://nccur.lib.nccu.edu.tw/handle/140.119/117019 - dc.description (描述) 博士 zh_TW dc.description (描述) 國立政治大學 zh_TW dc.description (描述) 資訊管理學系 zh_TW dc.description (描述) 101356503 zh_TW dc.description.abstract (摘要) 本研究採用定性研究方法，運用紮根理論分析平台商業模式。選取 cChannel 和阿里媽媽兩個案例，分別對 cChannel 和阿里媽媽進行了開放性編碼、主軸編碼、選擇性編碼等過程，得出兩者的故事主線；最後比較分析兩個案例的共同點，建立平台企業的商業模式，然後應用於個案廣告公司 OMDOMD 的平台設計。 紮根理論分析發揮了研究人員在研究時事先偏好的主觀動態特性，又強調研究人員的主觀偏見可能制約對現象深度挖掘的可能性。因此，本研究從實際問題出發，首先透過文獻探討聚焦研究問題，進而就研究問題進入實地研究，調查相關現象。 個案公司 OMD 看見未來趨勢，運用完整的交通媒體廣告版位導入各種數位技術服務，讓交通場域、品牌廣告主、目標消費者三者，透過最新的科技與媒體形式，在看到廣告的當下，直接串連在一起。本研究建議 OMD 針對台灣市場進行調查研究，並期望透過本論文的研究方法，找出讓「供應商」、「通路商」、「消費者」皆能共同享益的媒合平台，創造新的商業模式。 zh_TW dc.description.abstract (摘要) This study adopts qualitative research methods and uses grounded theory to analyze the business model of the platform. Two cases of cChannel and Alimama were selected, and they were respectively subjected to the process of open coding, axial coding, and selective coding processes. The main axis of the two cases was obtained. Finally, the similarities of the two cases were analyzed and compared to establish a business model of the platform industry. The model was then applied to the design of the case company OMD’s advertisement platform. The grounded theory analysis exerts the subjective dynamic characteristics of the researchers` prior preferences in the research process, and emphasizes that the subjective biases of the researchers may restrict the depth of excarvating the phenomenon. Therefore, starting from practical problems, this study first identifies research issues through literature review, and then proceeds to field research on these issues and investigate related phenomena. The case company OMD saw the future trend and used a full range of transportation media advertisements to connect with various digital technology services so that the traffic field, brand advertisers, and target consumers are connected through the latest technology and media formats at the moment of seeing the advertisement. This study suggests that OMD investigates and surveys the Taiwan market, and through the research methods of this paper, they may find a matching platform that allows "suppliers," "dsitributors," and "consumers" to enjoy the platform benefit and create new business models. en_US dc.description.tableofcontents 摘要 iAbstract i致謝辭 i目次 iii表次 v圖次 vii第一章 緒論 1第一節 研究背景與動機 1第二節 研究目的 11第三節 研究內容與結構 12第二章 文獻探討 15第一節 網路時代下廣告業的轉型 15第二節 企業生態系統 22第三節 商業模式 26第四節 平台商業模 38第五節 雙邊市場理論 60第六節 競合策略 67第七節 LBS 與情境感知服務 76第三章 研究方法 89第一節 研究方法的選擇 89第二節 案例研究設計 91第三節 資料分析 94第四節 現有文獻的比較 95第五節 理論架構建立 96第四章 個案廣告公司 OMD 簡介及面臨的問題 97第一節 個案廣告公司 OMD 的發展歷程 97第二節 個案廣告公司 OMD 的轉型策略分析 101第五章 紮根理論應用說明 108第一節 阿里媽媽案例 108第二節 C Channel 123第六章 設計個案公司名產整合行銷平台 152第一節 台灣觀光產業需求缺口分析 152第二節 平台於「紮根理論」之解決方案應用 153第七章 結論與建議 160第一節 結論 160第二節 建議 160參考文獻 162 中文部分 162 英文部分 162附錄 184附錄 1.網頁搜尋資料 184附錄 2.網頁搜尋資料詳細範例 187 zh_TW dc.format.extent 1665505 bytes - dc.format.mimetype application/pdf - dc.source.uri (資料來源) http://thesis.lib.nccu.edu.tw/record/#G0101356503 en_US dc.subject (關鍵詞) 紮根理論 zh_TW dc.subject (關鍵詞) 平台商業模式 zh_TW dc.subject (關鍵詞) 企業生態系統 zh_TW dc.subject (關鍵詞) 雙邊市場理論 zh_TW dc.subject (關鍵詞) Grounded theory en_US dc.subject (關鍵詞) Platform business model en_US dc.subject (關鍵詞) Business ecosystem en_US dc.subject (關鍵詞) Bilateral market theory en_US dc.title (題名) 廣告業網路廣告交易平台模式之研究 zh_TW dc.title (題名) A Model of Internet Advertising Trading Platform for Advertising Industry en_US dc.type (資料類型) thesis en_US dc.relation.reference (參考文獻) 中文部分1. 杰罗姆(2015-08-19)，美國傳媒望族的新媒體之路啟示錄， http://www.tmtpost.com/1404453.html2. MAA (2017)台灣媒體白皮書，台北市媒體服務代理商協會。3. MBA智庫百科 (2016.12.26），AISAS 模式， http://wiki.mbalib.com/zh-tw/AISAS%E6%A8%A1%E5%BC%8F4. MBA智庫百科 (2016.12.26），AIDMA 模式，http://wiki.mbalib.com/zh-tw/AIDMA%E6%B3%95%E5%88%995. PWC (2017-06-07 )，全球與台灣娛樂暨媒體業展望報告：使用者體驗引領全球娛樂暨媒體業未來，https://www.pwc.tw/zh/news/press-release/press-20170607.html6. 周大銘 (2012)，企業技術創新生態系統運行研究，哈爾濱工程大學博士論文。7. 李偉豪 (2016)，企業媒體化趨勢初探，湖南大學碩士論文。8. 徐偉智 (2016)，團購平台商業模式之研究-以Groupon為例，嶺東科技大學碩士論文。9. 唐峰 (2013)，美國新媒體廣告的傳播生態及啟示，新聞界第11期。10. 翁君奕 (2004)，商務模式創新：企業經營「魔方」的旋啟。北京：經濟管理出版社。11. 蓋樂傳媒 (2016-07-04)，大數據時代：有一種技術叫定向廣告投放，https://kknews.cc/zh-tw/tech/8m45xn.html12. 隗輝 (2011)，新媒體環境下我國廣告產業的轉型研究，河南大學碩士學位論文。 英文部分1. Abbas, A., Zhang, L., & Khan, S. U. (2015). A survey on context-aware recommender systems based on computational intelligence techniques. Computing, 97(7), 667-690.2. Abowd, G. D., Dey, A. K., Brown, P. J., Davies, N., Smith, M., & Steggles, P. (1999, September). Towards a better understanding of context and context-awareness. In International Symposium on Handheld and Ubiquitous Computing (pp. 304-307). Springer, Berlin, Heidelberg.3. Adomavicius, G., & Jannach, D. (2014). Preface to the special issue on context-aware recommender systems. User Modeling and User-Adapted Interaction, 24(1-2), 1-5.4. Adomavicius, G., & Tuzhilin, A. (2015). Context-aware recommender systems. In Recommender Systems Handbook (pp. 191-226). Springer, Boston, MA.5. Adomavicius, G., Sankaranarayanan, R., Sen, S., & Tuzhilin, A. (2005). Incorporating contextual information in recommender systems using a multidimensional approach. ACM Transactions on Information Systems (TOIS), 23(1), 103-145.6. Afuah, A., & Tucci, C. L. (2001). Internet business models and strategies. New York: McGraw-Hill.7. Ait-Cheik-Bihi, W., Bakhouya, M., Nait-Sidi-Moh, A., Gaber, J., & Wack, M. (2011). A platform for interactive location-based services. Procedia Computer Science, 5, 697-704.8. Alt, R., Grunauer, K. M., & Reichmayr, C. (2000, January). Interaction of electronic commerce and supply chain management: insights from`The Swatch Group`. In System Sciences, 2000. Proceedings of the 33rd Annual Hawaii International Conference on (pp. 9-pp). IEEE.9. Amit, R., & Zott, C. (2001). Value creation in e‐business. Strategic management journal, 22(6‐7), 493-520.10. Anagnostopoulos, C. B., Tsounis, A., & Hadjiefthymiades, S. (2007). Context awareness in mobile computing environments. Wireless Personal Communications, 42(3), 445-464.11. Andries, P., & Debackere, K. (2013). Business model innovation: Propositions on the appropriateness of different learning approaches. Creativity and Innovation Management, 22(4), 337-358.12. Applegate, L. M., & Collura, M. (2000). Emerging E Business Models: Lessons from the Field. Harvard Business School Press. 13. Armstrong M. (2002) The Theory of Access Pricing and Interconnection. Handbook of Telecommunications Economics: Volume I, ed. by M. Cave, S. Majumdar, and I. Vogelsang. North-Holland, Amsterdam.14. Armstrong, M. (2006). Competition in two‐sided markets. The RAND Journal of Economics, 37(3), 668-691.15. Armstrong, M., & Wright, J. (2007). Two-sided markets, competitive bottlenecks and exclusive contracts. Economic Theory, 32(2), 353-380.16. Aspara, J., Lamberg, J. A., Laukia, A., & Tikkanen, H. (2011). Strategic management of business model transformation: lessons from Nokia. Management Decision, 49(4), 622-647.17. Aspara, J., Lamberg, J. A., Laukia, A., & Tikkanen, H. (2013). Corporate business model transformation and inter-organizational cognition: The case of Nokia. Long Range Planning, 46(6), 459-474.18. Auer, C., & Follack, M. (2002). Using Action Research for Gaining Competitive Advantage out of the Internet, s Impact on Existing Business Models. BLED 2002 Proceedings, 45.19. Baden-Fuller, C., & Morgan, M. S. (2010). Business models as models. Long range planning, 43(2-3), 156-171.20. Baldauf, M., Dustdar, S., & Rosenberg, F. (2007). A survey on context-aware systems. International Journal of Ad Hoc and Ubiquitous Computing, 2(4), 263-277.21. Baltrunas, L., & Ricci, F. (2014). Experimental evaluation of context-dependent collaborative filtering using item splitting. User Modeling and User-Adapted Interaction, 24(1-2), 7-34.22. Bao, J., Zheng, Y., & Mokbel, M. F. (2012, November). Location-based and preference-aware recommendation using sparse geo-social networking data. In Proceedings of the 20th international conference on advances in geographic information systems (pp. 199-208). ACM.23. Barak, M., & Ziv, S. (2013). Wandering: A Web-based platform for the creation of location-based interactive learning objects. Computers & Education, 62, 159-170.24. Bard, J. D., & Ham, F. M. (1999). Time difference of arrival dilution of precision and applications. IEEE transactions on Signal Processing, 47(2), 521-523.25. Barrett, K., & Power, R. (2003). State of the art: Context management. M-Zones Research Programme, 69-87.26. Bauman, K., & Tuzhilin, A. (2014, October). Discovering Contextual Information from User Reviews for Recommendation Purposes. In CBRecSys@ RecSys (pp. 2-9).27. Bengtsson, M., & Kock, S. (1999). Cooperation and competition in relationships between competitors in business networks. Journal of business & industrial marketing, 14(3), 178-194.28. Bengtsson, M., & Kock, S. (2000). ” Coopetition” in business Networks—to cooperate and compete simultaneously. Industrial marketing management, 29(5), 411-426.29. Betz, F. (2002). Strategic business models. Engineering management journal, 14(1), 21-28.30. Bohnsack, R., Pinkse, J., & Kolk, A. (2014). Business models for sustainable technologies: Exploring business model evolution in the case of electric vehicles. Research Policy, 43(2), 284-300.31. Brandenburger, A., & Nalebuff, B. J. (1997). Co-opetition, Currency Doubleday, New York. Google Scholar.32. Braunhofer, M., Elahi, M., Ge, M., & Ricci, F. (2014, June). Context dependent preference acquisition with personality-based active learning in mobile recommender systems. In International Conference on Learning and Collaboration Technologies (pp. 105-116). Springer, Cham.33. Brown, P. J., Bovey, J. D., & Chen, X. (1997). Context-aware applications: from the laboratory to the marketplace. IEEE personal communications, 4(5), 58-64.34. Burrell, J., Gay, G. K., Kubo, K., & Farina, N. (2002, September). Context-aware computing: A test case. In International Conference on Ubiquitous Computing (pp. 1-15). Springer, Berlin, Heidelberg.35. Butt, T. A., Phillips, I., Guan, L., & Oikonomou, G. (2012, June). TRENDY: An adaptive and context-aware service discovery protocol for 6LoWPANs. In Proceedings of the third international workshop on the web of things (p. 2). ACM.36. Caillaud, B., & Jullien, B. (2003). Chicken & egg: Competition among intermediation service providers. RAND journal of Economics, 309-328.37. Campos, P. G., Díez, F., & Cantador, I. (2014). Time-aware recommender systems: a comprehensive survey and analysis of existing evaluation protocols. User Modeling and User-Adapted Interaction, 24(1-2), 67-119.38. Cantador, I., & Castells, P. (2009). Semantic contextualisation in a news recommender system. Workshop on Context-Aware Recommender Systems (CARS 2009) at the ACM Conference on Recommender Systems (RecSys 2009), New York.39. Cao, Y., & Li, Y. (2007). An intelligent fuzzy-based recommendation system for consumer electronic products. Expert Systems with Applications, 33(1), 230-240.40. Casadesus-Masanell, R., & Ricart, J. E. (2010). From strategy to business models and onto tactics. Long range planning, 43(2-3), 195-215.41. Cassiman, B., Di Guardo, M. C., & Valentini, G. (2009). Organising R&D projects to profit from innovation: Insights from co-opetition. Long Range Planning, 42(2), 216-233.42. Chatterjee, S. (2013). Simple rules for designing business models. California Management Review, 55(2), 97-124.43. Chen, A. (2005, May). Context-aware collaborative filtering system: Predicting the user’s preference in the ubiquitous computing environment. In International Symposium on Location-and Context-Awareness (pp. 244-253). Springer, Berlin, Heidelberg.44. Chen, G., & Kotz, D. (2000). A survey of context-aware mobile computing research (Vol. 1, No. 2.1, pp. 2-1). Technical Report TR2000-381, Dept. of Computer Science, Dartmouth College.45. Chesbrough, H. (2007). Business model innovation: it`s not just about technology anymore. Strategy & leadership, 35(6), 12-17.46. Chesbrough, H. (2010). Business model innovation: opportunities and barriers. Long range planning, 43(2-3), 354-363.47. Chesbrough, H. W. (2006). Open innovation: The new imperative for creating and profiting from technology. Harvard Business Press.48. Chon, J., & Cha, H. (2011). Lifemap: A smartphone-based context provider for location-based services. IEEE Pervasive Computing, 10(2), 58-67.49. Christiansen, N. (2000). Is there any body out there: context awareness in a virtual organization. CHI2000conference, Amsterdam:[sn].50. Cooper, T. (2005). Slower consumption reflections on product life spans and the “throwaway society”. Journal of Industrial Ecology, 9(1‐2), 51-67.51. Cooper, W. S. (1957). Sir Arthur Tansley and the science of ecology. Ecology, 38(4), 658-659.52. Cusumano, M. A., & Gawer, A. (2002). The elements of platform leadership. MIT Sloan management review, 43(3), 51.53. da Silva Santos, L. O. B., Ramparany, F., Costa, P. D., Vink, P., Etter, R., & Broens, T. (2007, July). A service architecture for context awareness and reaction provisioning. In Services, 2007 IEEE Congress on (pp. 25-32). IEEE.54. Dahan, N. M., Doh, J. P., Oetzel, J., & Yaziji, M. (2010). Corporate-NGO collaboration: Co-creating new business models for developing markets. Long range planning, 43(2-3), 326-342.55. de Reuver, M., Stein, S., & Hampe, J. F. (2013). From eParticipation to mobile participation: Designing a service platform and business model for mobile participation. Information Polity, 18(1), 57-73.56. Demil, B., & Lecocq, X. (2010). Business model evolution: in search of dynamic consistency. Long range planning, 43(2-3), 227-246.57. Dennis, E. E., & DeFleur, M. L. (2009). Understanding media in the digital age. London: Allyn and Bacon.58. Dey, A. K. (2001). Understanding and using context. Personal and ubiquitous computing, 5(1), 4-7.59. Dey, A. K., & Abowd, G. D. (2000). Providing architectural support for building context-aware applications.60. Dhar, S., & Varshney, U. (2011). Challenges and business models for mobile location-based services and advertising. Communications of the ACM, 54(5), 121-128.61. Djuknic, G. M., & Richton, R. E. (2001). Geolocation and assisted GPS. Computer, 34(2), 123-125.62. Docter, J., Licciardi, C. A., & Marchetti, M. (2007, July). The telecom industry and context awareness. In Management of Mobile Business, 2007. ICMB 2007. International Conference on the (pp. 35-35). IEEE.63. Donath, R., Kalakota, R., & Cerf, B. S. (1999). Taming e-business models. ISBM business marketing web consortium, 3(1), 1-24.64. Donaton, S. (2004). Madison and Vine. McGraw-Hill Professional.65. Doz, Y. L., & Kosonen, M. (2010). Embedding strategic agility: A leadership agenda for accelerating business model renewal. Long range planning, 43(2-3), 370-382.66. Drucker P. (2018) The Daily Drucker: 366 Days of Insight and Motivation for Getting the Right Things Done. Routledge 67. Dubosson‐Torbay, M., Osterwalder, A., & Pigneur, Y. (2002). E‐business model design, classification, and measurements. Thunderbird International Business Review, 44(1), 5-23.68. Eichinger, F., Nauck, D. D., & Klawonn, F. (2006, September). Sequence mining for customer behaviour predictions in telecommunications. In Proceedings of the Workshop on Practical Data Mining at ECML/PKDD (pp. 3-10).69. Eisenhardt, K. M. (1989). Building theories from case study research. Academy of management review, 14(4), 532-550.70. Eisenmann T., Parker G., Van Alstyne M. (2011) Platform Envelopment. Strategic Management Journal, 32(12), 1270–1285.71. Eisenmann, T., Parker, G., & Van Alstyne, M. W. (2006). Strategies for two-sided markets. Harvard business review, 84(10), 92.72. Eisenmann, T., Parker, G., & Van Alstyne, M. W. (2006). Strategies for two-sided markets. Harvard business review, 84(10), 92.73. Ernst, D. (1993). Collaborating to compete: Using strategic alliances and acquisitions in the global marketplace. John Wiley & Sons Inc.74. Evans, D. S. (2003). Some empirical aspects of multi-sided platform industries. Review of Network Economics, 2(3).75. Evans, D. S. (2003). The antitrust economics of multi-sided platform markets. Yale J. on Reg., 20, 325.76. Evans, D. S., & Schmalensee, R. (2016). Matchmakers: The new economics of multisided platforms. Harvard Business Review Press.77. Evans, D., Schmalensee, R., Noel, M. D., Chang, H., & Garcia-Swartz, D. (2011). Platform economics: Essays on multi-sided businesses.78. Fischer, S. (2017/6/27). Tech giants eating the advertising world. Axios.com. Retrieved from https://www.axios.com/tech-giants-eating-the-advertising-world-1513303257-450d4cea-49d1-46e3-83f1-66a7c7d8978b.html (28 January 2018)79. Frosch, R. A., & Gallopoulos, N. E. (1989). Strategies for manufacturing. Scientific American, 261(3), 144-153.80. Gabszewicz, J., & Wauthy, X. (2004). Two-sided markets and price competition with multi-homing.81. Gawer, A., & Cusumano, M. A. (2002). Platform leadership: How Intel, Microsoft, and Cisco drive industry innovation (Vol. 5, pp. 29-30). Boston: Harvard Business School Press.82. Geldermann, J., & Rentz, O. (2005). Multi‐criteria Analysis for Technique Assessment: Case Study from Industrial Coating. Journal of Industrial Ecology, 9(3), 127-142.83. Giaffred A., Karmouch A., Jonsson A. (2005) Context-aware Communication in Ambient Networks. Wireless World Research Forum, LNCS, Berlin/Heidelberg: Springer 3479, 2-15.84. Giaffreda, R., & Barria, J. (2007, April). Collaborative context-awareness and reasoning for optimised service delivery. In Vehicular Technology Conference, 2007. VTC2007-Spring. IEEE 65th (pp. 252-256). IEEE.85. Giaffreda, R., Karmouch, A., Jonsson, A., Karlsson, A. M., Smirnov, M. I., Glitho, R., & Galis, A. (2004, June). Context-aware communication in ambient networks. In Wireless world research forum.86. Gnyawali, D. R., He, J., & Madhavan, R. (2006). Impact of co-opetition on firm competitive behavior: An empirical examination. Journal of Management, 32(4), 507-530.87. Gordijn, J., Osterwalder, A., & Pigneur, Y. (2005). Comparing two business model ontologies for designing e-business models and value constellations. BLED 2005 Proceedings, 15.88. Gouin-Vallerand, C., Abdulrazak, B., Giroux, S., & Dey, A. K. (2013). A context-aware service provision system for smart environments based on the user interaction modalities. Journal of Ambient Intelligence and Smart Environments, 5(1), 47-64.89. Guha, S., Jain, M., & Padmanabhan, V. N. (2012, April). Koi: A location-privacy platform for smartphone apps. In Proceedings of the 9th USENIX conference on Networked Systems Design and Implementation (pp. 14-14). USENIX Association.90. Gummesson, E. (2000). Qualitative Methods in Management Research. Sage Publications, Inc.91. Haes, H. A. U., Heijungs, R., Suh, S., & Huppes, G. (2004). Three strategies to overcome the limitations of life‐cycle assessment. Journal of industrial ecology, 8(3), 19-32.92. Hagiu, A. (2004). Optimal pricing and commitment in two-sided markets. Rand Journal of Economics, 20, 658-670.93. Häkkilä, J. (2006). Usability with context-aware mobile applications: Case studies and design guidelines. University of Oulu.94. Hamel, G., & Ruben, P. (2000). Leading the revolution (Vol. 286). Boston, MA: Harvard Business School Press.95. Han, S. N., Lee, G. M., & Crespi, N. (2014). Semantic context-aware service composition for building automation system. IEEE Transactions on Industrial Informatics, 10(1), 752-761.96. Hannan, M. T., & Freeman, J. (1977). The population ecology of organizations. American journal of sociology, 82(5), 929-964.97. Heijungs, R., Koning, A., Suh, S., & Huppes, G. (2006). Toward an information tool for integrated product policy: requirements for data and computation. Journal of Industrial Ecology, 10(3), 147-158.98. Hong, C. S., Lee, K. W., Suh, Y. H., Kim, H. S., Kim, H., & Lee, H. C. (2006, September). Developing Context-Aware System using the Conceptual Context Model. In Computer and Information Technology, 2006. CIT`06. The Sixth IEEE International Conference on (pp. 238-238). IEEE.99. Horowitz, A. S. (1996). The real value of VARs. MC: Marketing Computers, 16(4), 31.100. Hou, J. L., & Yang, S. T. (2006). A mobile knowledge carrier with personalized knowledge provision. Computers & Industrial Engineering, 51(1), 44-57.101. Huang, Z., Lu, X., & Duan, H. (2011). Context-aware recommendation using rough set model and collaborative filtering. Artificial Intelligence Review, 35(1), 85-99.102. Hung, C. C., Peng, W. C., & Huang, J. L. (2005, September). Exploring regression for mining user moving patterns in a mobile computing system. In International Conference on High Performance Computing and Communications (pp. 878-887). Springer, Berlin, Heidelberg.103. Huppes, G., & Ishikawa, M. (2005). A framework for quantified eco‐efficiency analysis. Journal of Industrial Ecology, 9(4), 25-41.104. Hussein, T., Linder, T., Gaulke, W., & Ziegler, J. (2014). Hybreed: A software framework for developing context-aware hybrid recommender systems. User Modeling and User-Adapted Interaction, 24(1-2), 121-174.105. Hwang, J., & Christensen, C. M. (2008). Disruptive innovation in health care delivery: a framework for business-model innovation. Health Affairs, 27(5), 1329-1335.106. Iansiti, M., & Levien, R. (2004a). Strategy as ecology. Harvard business review, 82(3), 68-81.107. Iansiti, M., & Levien, R. (2004b). The keystone advantage: what the new dynamics of business ecosystems mean for strategy, innovation, and sustainability. Harvard Business Press.108. Itami, H., & Nishino, K. (2010). Killing two birds with one stone: profit for now and learning for the future. Long Range Planning, 43(2-3), 364-369.109. Johnson, M. W., Christensen, C. M., & Kagermann, H. (2008). Reinventing your business model. Harvard business review, 86(12), 57-68.110. Katz, M. L., & Shapiro, C. (1999). Antitrust in software markets. In Competition, Innovation and the Microsoft monopoly: Antitrust in the digital marketplace (pp. 29-81). Springer, Dordrecht.111. Kim, S., Park, S., Lee, J., Jin, Y., Park, H. M., Chung, A., ... & Choi, W. (2004). Sensible appliances: applying context-awareness to appliance design. Personal and Ubiquitous Computing, 8(3-4), 184-191.112. Kotzab, H., Skjoldager, N., & Vinum, T. (2003). The development and empirical validation of an e-based supply chain strategy optimization model. Industrial Management & Data Systems, 103(5), 347-360.113. Kuosmanen, T., & Kortelainen, M. (2005). Measuring eco‐efficiency of production with data envelopment analysis. Journal of Industrial Ecology, 9(4), 59-72.114. Larsson, R. (1993). Case survey methodology: Quantitative analysis of patterns across case studies. Academy of Management Journal, 36(6), 1515-1546.115. Leavy, B. (2010). A system for innovating business models for breakaway growth. Strategy & Leadership, 38(6), 5-15.116. Lee, K. C., Kim, J. H., Lee, J. H., & Lee, K. M. (2007, April). Implementation of ontology based context-awareness framework for ubiquitous environment. In Multimedia and Ubiquitous Engineering, 2007. MUE`07. International Conference on (pp. 278-282). IEEE.117. Lee, S. C., Paik, J., Ok, J., Song, I., & Kim, U. M. (2007). Efficient mining of user behaviors by temporal mobile access patterns. Int’l J. Computer Science Security, 7(2), 285-291.118. Lehikoinen, J. (2002). Interacting with wearable computers: techniques and their application in wayfinding using digital maps. Tampere University Press.119. Leung, F., & Cheung, C. (2004). Consumer attitude toward mobile advertising. AMCIS 2004 Proceedings, 331.120. Li, Y., Liu, Y., & Liu, H. (2011). Co-opetition, distributor`s entrepreneurial orientation and manufacturer`s knowledge acquisition: Evidence from China. Journal of Operations Management, 29(1-2), 128-142.121. Lin, C. P., Wang, Y. J., Tsai, Y. H., & Hsu, Y. F. (2010). Perceived job effectiveness in coopetition: A survey of virtual teams within business organizations. Computers in Human Behavior, 26(6), 1598-1606.122. Lindeman, R. L. (1942). The trophic‐dynamic aspect of ecology. Ecology, 23(4), 399-417.123. Linder J., Cantrell S. (2000) Changing Business Models Surveying the Landscape. Accenture Institute for Strategic Change. Institute for Strategic Change, working paper, Accenture. 2000.124. Lindgardt, Z., Reeves, M., Stalk Jr, G., & Deimler, M. (2009). Business model innovation: When the game gets tough, change the game. Own the future: 50 ways to win from The Boston Consulting Group, 291-298.125. Löwe, R., Mandl, P., & Weber, M. (2012, March). Context Directory: A context-aware service for mobile context-aware computing applications by the example of Google Android. In Pervasive Computing and Communications Workshops (PERCOM Workshops), 2012 IEEE International Conference on(pp. 76-81). IEEE.126. Luo, Y. (2005). Toward coopetition within a multinational enterprise: a perspective from foreign subsidiaries. Journal of World Business, 40(1), 71-90.127. Magretta J. (2002) Why Business Models Matter. Harvard Business Review, 80 (5), 86-92.128. Markides, C. C. (1999). A dynamic view of strategy. Sloan Management Review, 40(3), 55. 129. Mazzarella, W. (2003). Shoveling smoke: Advertising and globalization in contemporary India. duke university press.130. McGrath, R. G. (2010). Business models: A discovery driven approach. Long range planning, 43(2-3), 247-261.131. McLuhan, M. (1994). Understanding media: The extensions of man. MIT press.132. Minniti, M., & Bygrave, W. (2001). A dynamic model of entrepreneurial learning. Entrepreneurship theory and practice, 25(3), 5-16.133. Moore, J. F. (1993). Predators and prey: a new ecology of competition. Harvard business review, 71(3), 75-86.134. Moore, J. F. (1996). The death of competition: leadership and strategy in the age of business ecosystems (p. 297). New York: HarperBusiness.135. Moran, T. P., & Dourish, P. (2001). Introduction to this special issue on context-aware computing. Human-computer interaction, 16(2), 87-95.136. Morris, M., Schindehutte, M., & Allen, J. (2005). The entrepreneur`s business model: toward a unified perspective. Journal of business research, 58(6), 726-735.137. Morris, M., Schindehutte, M., Richardson, J., & Allen, J. (2006). Is the business model a useful strategic concept? Conceptual, theoretical, and empirical insights. Journal of Small Business Strategy, 17(1), 27.138. Morse D., Dey A., Armstrong S. (2000) The What, Who, Where, When, and How of Context Awareness. Workshop 11. New York: ACM.139. Munksgaard, J., Wier, M., Lenzen, M., & Dey, C. (2005). Using Input‐Output analysis to measure the environmental pressure of consumption at different spatial levels. Journal of Industrial Ecology, 9(1‐2), 169-185.140. Niforatos, E., Karapanos, E., & Sioutas, S. (2012). PLBSD: a platform for proactive location-based service discovery. Journal of Location based services, 6(4), 234-249.141. Odum, E., Barrett, G., & Brewer, R. (2005). Fundamentals of ecology Thomson brooks. California: Cole.142. Osarenkhoe, A. (2010). A coopetition strategy–a study of inter-firm dynamics between competition and cooperation. Business Strategy Series, 11(6), 343-362.143. Osterwalder, A., & Pigneur, Y. (2002). An eBusiness model ontology for modeling eBusiness. Bled 2002 Proceedings, 2.144. Osterwalder, A., Pigneur, Y., & Tucci, C. L. (2005). Clarifying business models: Origins, present, and future of the concept. Communications of the association for Information Systems, 16(1), 1.145. Padula, G., & Dagnino, G. B. (2007). Untangling the rise of coopetition: the intrusion of competition in a cooperative game structure. International Studies of Management & Organization, 37(2), 32-52.146. Paganelli, F., Ulema, M., & Martini, B. (2014). Context-aware service composition and delivery in NGSONs over SDN. IEEE Communications Magazine, 52(8), 97-105.147. Panahi, M. S., Woods, P., & Thwaites, H. (2013, June). Designing and developing a location-based mobile tourism application by using cloud-based platform. In Technology, Informatics, Management, Engineering, and Environment (TIME-E), 2013 International Conference on (pp. 151-156). IEEE.148. Pandit, N. R. (1996). The creation of theory: A recent application of the grounded theory method. The qualitative report, 2(4), 1-15.149. Panis, S., Morphis, N., Felt, E., Reufenheuser, B., Bohm, A., Nitz, J., & Saarlo, P. (2002, July). Mobile commerce service scenarios and related business models. In Proceedings of the First International Conference of Mobile Business (pp. 8-9).150. Panis, S., Morphis, N., Felt, E., Reufenheuser, B., Böhm, A., Nitzt, J., & Saarlot, P. (2002). Service Scenarios and business models for mobile commerce. Proc. of IST Mobile & Wireless Telecommunications Summit 2002, 551-561.151. Park, I., Choi, H., Shin, K. Y., Kim, J., & Park, S. (2006, February). CAS/sup 2: context awareness service system based on wireless sensor networks. In Advanced Communication Technology, 2006. ICACT 2006. The 8th International Conference (Vol. 2, pp. 4-pp). IEEE.152. Parsons, T. (1956). Suggestions for a Sociological Approach to the Theory of Organizations-I. Administrative science quarterly, 63-85.153. Pateli, A. G., & Giaglis, G. M. (2004). A research framework for analysing eBusiness models. European journal of information systems, 13(4), 302-314.154. Pateli, A. G., & Giaglis, G. M. (2005). Technology innovation-induced business model change: a contingency approach. Journal of Organizational Change Management, 18(2), 167-183.155. Perera, C., Zaslavsky, A., Christen, P., & Georgakopoulos, D. (2014). Context aware computing for the internet of things: A survey. IEEE communications surveys & tutorials, 16(1), 414-454.156. Petrovic, O., Kittl, C., & Teksten, R. (2001). Developing business models for ebusiness.157. Pitkänen M., Kärkkäinen T., Ott J., Conti M., Passarella A., Giordano S., Puccinelli D., Legendre F., Trifunovic S., Hummel K., May M., Hegde N., Spyropoulos T. (2012) SCAMPI: service platform for social aware mobile and pervasive computing. In Proceedings of the first edition of the MCC workshop on Mobile cloud computing (pp. 7-12). ACM.158. Porter, M. E. (1985). Competitive advantage: creating and sustaining superior performance. 1985.159. Pramataris, K. C., Vrechopoulos, A. P., & Doukidis, G. I. (2000). The transformation of the promotion mix in the virtual retail environment: an initial framework and comparative study. Journal of New Product Development and Innovation Management, 2(1).160. Rahimi, M., & Weidner, M. (2004). Decision Analysis Utilizing Data from Multiple Life‐Cycle Impact Assessment Methods Part I: A Theoretical Basis. Journal of Industrial Ecology, 8(1‐2), 93-118.161. Rajala, R., & Westerlund, M. (2006, October). Capability dy-namic and business model transformation in soft-ware industry. In The 6th Global Conference on Business & Economics, Harvard University, Cambridge, Massachusetts, USA, October (pp. 15-17).162. Rakotonirainy, A., Loke, S. W., & Fitzpatrick, G. (2000, April). Context-awareness for the mobile environment. In Proceedings of the Conference on Human Factors in Computing Systems.163. Rappa, M. A. (2004). The utility business model and the future of computing services. IBM systems journal, 43(1), 32-42. 164. Rayport, J., Jaworski, B. (2001) E-commerce. McGraw-Hi11/Irwin. 165. Razzaquem A., Dobson S., Nixon P. (2006) Categorization and modelling of quality in context information. Retrieve from https://ulir.ul.ie/handle/10344/2355 (28 January 2018)166. Reuver M., Bouwman H., MacInnes I. (2009) Business model dynamics: a case study. Journal of Theoretical and Applied Electronic Commerce Research (4:1), 1-11.167. Ritala, P., & Hurmelinna-Laukkanen, P. (2009). What`s in it for me? Creating and appropriating value in innovation-related coopetition. Technovation, 29(12), 819-828.168. Robert K. Yin R. (2013) Case Study Research: Design and Methods. SAGE Publications.169. Rochet J., Tirole J. (2004) Tying in Two-Sided Markets and the Honor-all-Cards Rule. Mimeo, Toulouse University.170. Rochet, J. C., & Tirole, J. (2003). Platform competition in two‐sided markets. Journal of the european economic association, 1(4), 990-1029.171. Roson, R. (2005). Two-sided markets: A tentative survey. Review of Network Economics, 4(2).172. Rusko, R. (2010). Upstream coopetition in the Finnish forest industry–the case of the labour and roundwood markets. International Journal of Business Environment, 3(3), 349-368.173. Ryan, N., Pascoe, J., & Morse, D. (1999). Enhanced reality fieldwork: the context aware archaeological assistant. Bar International Series, 750, 269-274.174. Sabatier, V., Mangematin, V., & Rousselle, T. (2010). From recipe to dinner: business model portfolios in the European biopharmaceutical industry. Long Range Planning, 43(2-3), 431-447.175. Samavi, R., Yu, E., & Topaloglou, T. (2009). Strategic reasoning about business models: a conceptual modeling approach. Information Systems and e-Business Management, 7(2), 171-198.176. Schilit, B. N., & Theimer, M. M. (1994). Disseminating active map information to mobile hosts. IEEE network, 8(5), 22-32.177. Schmidt A., Aidoo K., Takaluoma A., Tuomela U., Van Laerhoven K. Van de Velde W. (1999) Advanced Interaction in Context. In Proceedings ofHUC, 89-101. 178. Schmidt, A., Beigl, M., & Gellersen, H. W. (1998). There is more to Context than Location--Environment Sensing Technologies for... In IN WORKSHOP ON INTERACTIVE APPLICATIONS OF MOBILE COMPUTING IMC’98.179. Shi, Y., & Manning, T. (2009). Understanding business models and business model risks. The journal of private equity, 49-59.180. Shi, Y., Larson, M., & Hanjalic, A. (2010, September). Mining mood-specific movie similarity with matrix factorization for context-aware recommendation. In Proceedings of the workshop on context-aware movie recommendation (pp. 34-40). ACM.181. Shin, D., Lee, J. W., Yeon, J., & Lee, S. G. (2009, July). Context-aware recommendation by aggregating user context. In Commerce and Enterprise Computing, 2009. CEC`09. IEEE Conference on (pp. 423-430). IEEE.182. Shin, H., Chon, Y., Kim, Y., & Cha, H. (2015). A participatory service platform for indoor location-based services. IEEE Pervasive Computing, 14(1), 62-69.183. Siau, K., Ee-Peng, L., & Shen, Z. (2001). Mobile commerce: Promises, challenges, and research agenda. Journal of Database management, 12(3), 4-13.184. Singh, K., & Ismail, M. (2005, November). OTDOA location determining technology for universal intelligent positioning system (UIPS) implementation in Malaysia. In Networks, 2005. Jointly held with the 2005 IEEE 7th Malaysia International Conference on Communication., 2005 13th IEEE International Conference on (Vol. 2, pp. 5-pp). IEEE.185. Smith, W. K., Binns, A., & Tushman, M. L. (2010). Complex business models: Managing strategic paradoxes simultaneously. Long range planning, 43(2-3), 448-461.186. Snowdon, D., & Grasso, A. (2000). Providing context awareness via a large screen display. In Proceedings of the CHI 2000 workshop on “The What, Who, Where, When, Why and How of Context Awareness.187. Sobel, R., & Sicilia, D. B. (1986). The entrepreneurs: an American adventure. Houghton Mifflin Harcourt (HMH).188. Sosna, M., Trevinyo-Rodríguez, R. N., & Velamuri, S. R. (2010). Business model innovation through trial-and-error learning: The Naturhouse case. Long range planning, 43(2-3), 383-407.189. Stähler, P. (2002, October). Business models as an unit of analysis for strategizing. In International Workshop on Business Models, Lausanne, Switzerland (pp. 4-5).190. Starman J. (2000) Business Dynamics: System Thinking and Modeling for a Complex World. New York: Irwin Mcgraw-Hill.191. Strauss, A., & Corbin, J. (1998). Basics of qualitative research: Procedures and techniques for developing grounded theory.192. Su, J. H., Yeh, H. H., Philip, S. Y., & Tseng, V. S. (2010). Music recommendation using content and context information mining. IEEE Intelligent Systems, 25(1).193. Suh, S., Lee, K. M., & Ha, S. (2005). Eco‐efficiency for Pollution Prevention in Small to Medium‐Sized Enterprises: A Case from South Korea. Journal of Industrial Ecology, 9(4), 223-240.194. Svejenova, S., Planellas, M., & Vives, L. (2010). An individual business model in the making: A chef’s quest for creative freedom. Long Range Planning, 43(2-3), 408-430.195. Swetina, J., Lu, G., Jacobs, P., Ennesser, F., & Song, J. (2014). Toward a standardized common M2M service layer platform: Introduction to oneM2M. IEEE Wireless Communications, 21(3), 20-26.196. Swinton, S. (2002). Star Power: Internet Celebrity: Successful Advertising, Marketing and Promoting to the Entertainment Industry on the Internet. iUniverse.197. Swinton, S. (2002). Star Power: Internet Celebrity: Successful Advertising, Marketing and Promoting to the Entertainment Industry on the Internet. iUniverse.198. Teece, D. J. (2010). Business models, business strategy and innovation. Long range planning, 43(2-3), 172-194.199. Thompson, J. D., & MacMillan, I. C. (2010). Business models: Creating new markets and societal wealth. Long Range Planning, 43(2-3), 291-307.200. Timmers, P. (1998). Business models for electronic markets. Electronic markets, 8(2), 3-8.201. Timmers, P. (1999). Electronic commerce. John Wiley & Sons, Inc..202. Tsai, W. (2002). Social structure of “coopetition” within a multiunit organization: Coordination, competition, and intraorganizational knowledge sharing. Organization science, 13(2), 179-190.203. Tseng, V. S., & Lin, K. W. (2006). Efficient mining and prediction of user behavior patterns in mobile web systems. Information and software technology, 48(6), 357-369.204. Turban, E., King, D., Lee, J., Liang, T.-P., Turban, D. (2015) Electronic Commerce: A Managerial and Social Networks Perspective, 8th ed., Springer.205. Vargo, S. L., & Lusch, R. F. (2008). Service-dominant logic: continuing the evolution. Journal of the Academy of marketing Science, 36(1), 1-10.206. Viscio, A. J., & Pasternack, B. A. (1996). Toward a new business model. Strategy & Business, 20(2), 125-134.207. Voelpel, S., Leibold, M., Tekie, E., & Von Krogh, G. (2005). Escaping the red queen effect in competitive strategy:: Sense-testing business models. European Management Journal, 23(1), 37-49.208. Von Alan, R. H., March, S. T., Park, J., & Ram, S. (2004). Design science in information systems research. MIS quarterly, 28(1), 75-105.209. Wang, L., Meng, X., Zhang, Y., & Shi, Y. (2010, September). New approaches to mood-based hybrid collaborative filtering. In Proceedings of the workshop on context-aware movie recommendation (pp. 28-33). ACM.210. Wang, S., Min, J., & Yi, B. K. (2008, May). Location based services for mobiles: Technologies and standards. In IEEE international conference on communication (ICC) (Vol. 19).211. Wang, Y., Lim, E. P., & Hwang, S. Y. (2003, September). On mining group patterns of mobile users. In International Conference on Database and Expert Systems Applications (pp. 287-296). Springer, Berlin, Heidelberg.212. Wang, Y., Lim, E. P., & Hwang, S. Y. (2006). Efficient mining of group patterns from user movement data. Data & Knowledge Engineering, 57(3), 240-282.213. Want, R., Hopper, A., Falcao, V., & Gibbons, J. (1992). The active badge location system. ACM Transactions on Information Systems (TOIS), 10(1), 91-102.214. Weick, K. E. (1995). Sensemaking in organizations (Vol. 3). Sage.215. Weill, P., & Vitale, M. (2001). Place to space: Migrating to eBusiness Models. Harvard Business Press.216. Wiesche, M., Jurisch, M. C., Yetton, P. W., & Krcmar, H. (2017). Grounded Theory Methodology in Information Systems Research. MIS Quarterly, 41(3), 685-701.217. Wilken, R. (2014). Places nearby: Facebook as a location-based social media platform. New Media & Society, 16(7), 1087-1103.218. Willemstein, L., van der Valk, T., & Meeus, M. T. (2007). Dynamics in business models: An empirical analysis of medical biotechnology firms in the Netherlands. Technovation, 27(4), 221-232.219. Wirtz, B. W., Schilke, O., & Ullrich, S. (2010). Strategic development of business models: implications of the Web 2.0 for creating value on the internet. Long range planning, 43(2-3), 272-290.220. Wright, J. (2004). One-sided logic in two-sided markets. Review of Network Economics, 3(1).221. Xiao, H., Zou, Y., Ng, J., & Nigul, L. (2010, July). An approach for context-aware service discovery and recommendation. In Web Services (ICWS), 2010 IEEE International Conference on (pp. 163-170). IEEE.222. Xiaopai, B., Wenhai, G., & Zuwang, R. (2003, April). E-OTD positioning algorithm performance improvement. In Communication Technology Proceedings, 2003. ICCT 2003. International Conference on (Vol. 2, pp. 953-957). IEEE. 223. Yang, W. S., Cheng, H. C., & Dia, J. B. (2008). A location-aware recommender system for mobile shopping environments. Expert Systems with Applications, 34(1), 437-445.224. Yap, G. E., Tan, A. H., & Pang, H. H. (2007). Discovering and exploiting causal dependencies for robust mobile context-aware recommenders. IEEE Transactions on Knowledge and Data Engineering, 19(7), 977-992.225. Yoon, C., Lee, H., Jeon, S. H., & Lee, H. (2011, September). Mobile digital signage system based on service delivery platform location based targeted advertisement service. In ICT Convergence (ICTC), 2011 International Conference on (pp. 582-586). IEEE.226. Yunus, M., Moingeon, B., & Lehmann-Ortega, L. (2010). Building social business models: lessons from the Grameen experience. Long range planning, 43(2-3), 308-325.227. Zhang, Y., & Jiao, J. R. (2007). An associative classification-based recommendation system for personalization in B2C e-commerce applications. Expert Systems with Applications, 33(2), 357-367.228. Zheng, V. W., Cao, B., Zheng, Y., Xie, X., & Yang, Q. (2010, July). Collaborative Filtering Meets Mobile Recommendation: A User-Centered Approach. In Proceedings of the Twenty-Fourth AAAI Conference on Artificial Intelligence (AAAI-10) (Vol. 10, pp. 236-241).229. Zott, C., & Amit, R. (2010). Business model design: an activity system perspective. Long Range Planning, 43(2-3), 216-226. zh_TW
