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題名 私人旅遊安排
Dream life: private tour
作者 徐志明
Chatutipsompol, Pathorn
貢獻者 吳文傑
Wu, Jack
徐志明
Chatutipsompol, Pathorn
關鍵詞 私人
旅遊
Private
Tour
日期 2018
上傳時間 1-六月-2018 17:39:29 (UTC+8)
摘要 Everyone has dreams where they want to go and what they want to experience. We “Dream Life” a private tour company is willing to help our customers achieving their dreams, by offering the most luxury and unique experiences to create unforgettable memories.
Travel industry has been growing rapidly in almost everywhere in the world especially in Thailand, the growing rate is over 7% per year. Not only inbound marketing is booming but Thailand domestic and outbound market are also growing rapidly. Economic situation becomes more stable and Thai people has enough money to travel. There are also increasing number of tour companies opening in these few years which show a big opportunity for this tourism industry business. Dream Life will focus in providing customers with unique travel experiences and customize travel products that they can never get it from anywhere else.
Our main focus markets will be outbound market and inbound market for rich people who is willing to pay for unique, customized and luxury trips. At the beginning, we plan to start this business by open a home office and target the customers by using personal relationship and connection, as well as word of mouth. This business can be managed by one person during the first year. However, during the second year and third year, we are planning to hire a few employees to accommodate with the growth of the business. We want to provide the best service for our customers. Therefore, we do not plan to organize a big tour group. Our and maximum number of people per tour is 8 people.
The start-up cost for this business is approximately 700,000 THB. The main cost is infrastructure which include an office space, furniture and office supplies. An office can be organized in my house area with the cost under 300,000 THB. In addition, we will need to put in 200,000 THB security deposit for the traveling company license. During the first year, we aimed to have at least 6-7 outbound trips and 5-6 inbound trips with the sales of approximately 2,400,000 THB. With our forecast, our profit will be approximately 50% of the sales. According to this calculation, we plan to break-even in the first year and make at least 300,000 THB profit. For the following year, when the business is expanding, we will hire outside sales supports as well as inside sales supports to handle with all of the customer requests. We will also create different platforms for the customers to contact us through internet and social medias. We are not planning to look for partnerships at the beginning stage as we prefer to maintain a simple business model and have our business growing slowly. This business is planned to be operated by part-time management until the business is growing to the point that reach a yearly minimum income of 2,000,000 THB.
參考文獻 1. (2018, April 17th) Tourism Statistics Thailand 2000-2017. Retrieved from
http://www.thaiwebsites.com/tourism.asp
2. Exotic Voyages.(2018, January 19th) 10 Reasons Why Visiting Thailand is So Popular. Retrieved from https://www.exoticvoyages.com/travel-blog/10-reasons-why-visiting-thailand-so-popular/
3. Anita Isalska (2014, September) Top 10 travel trends of the future. Retrieved from https://www.lonelyplanet.com/travel-tips-and-articles/top-10-travel-trends-of-the-future/40625c8c-8a11-710-a052-1479d27679a0
4. TravelOTas ( 2018, September 27th) The Future Technology Trends of the Travel Industry in 2018 and beyond. Retrieved from www.travelotas.com/the-future-technology-trends-of-the-travel-industry-in-2017-and-beyond/
5. Deep Patel (2017, September 27th) 10 Social-Media Trends to Prepare for in 2018. Retrieved from https://www.entrepreneur.com/article/300813
6. Fintechnews Singapore (2016, October 14th) 5 Mobile Payment Methods in Thailand that you Must Know. Retrieved from http://fintechnews.sg/5993/mobilepayments/5-mobile-payment-methods-thailand-must-know/
7. Josh Constine (2018, February 1st) Facebook’s U.S. user count declines as it prioritizes well-being. Retrieved from https://techcrunch.com/2018/01/31/facebook-time-spent/
8. Salman Aslam (2018, January 1st) Instagram by the Numbers: Stats, Demographics & Fun Facts. Retrieved from https://www.omnicoreagency.com/instagram-statistics/
9. Betsy McLeod, (2018, February 27th) How Much Does it Cost to Advertise on YouTube in 2018? Retrieved from https://www.bluecorona.com/blog/how-much-does-it-cost-to-advertise-youtube
10. Adriel Michaud (2016, January 5th) Is Online Advertising Expensive? Retrieved from https://www.topdraw.com/blog/is-online-advertising-expensive/
11. William M. Cready (1991, January) Premium Bundling. Retrieved from https://onlinelibrary.wiley.com/doi/pdf/10.1111/j.1465-7295.1991.tb01262.x
12. April Maguire, 6 Different Pricing Strategies: Which Is Right for Your Business? Retrieved from https://quickbooks.intuit.com/r/pricing-strategy/6-different-pricing-strategies-which-is-right-for-your-business/
13. Vidya Hattangadi (2014, July 6th) 4 Ps of Tourism Industry. Retrieved from http://drvidyahattangadi.com/4-ps-of-tourism-industry/
14. (2015, February 17th) What You Need for Your Tour’s Quality Assurance Program. Retrieved from https://www.rezdy.com/blog/tour-activity-quality-assurance/
15. The process of building itineraries is complex? Retrieved from http://www.dcsplus.net/solutions/inventory-and-distribution
16. TAT License – Thailand Tourism License. Retrieved from https://www.sunbeltasia.com/business-license-tat-tourism-license-thailand
17. ไกด์ตะวัน (2018, February 17th) ทำอย่างไรให้ได้ใบอนุญาตประกอบอาชีพมัคคุเทศก์. Retrieved from https://tawanth.wordpress.com/2008/02/17/ทำอย่างไรให้ได้ใบอนุญา/
18. Valencia Higuera, How to Design & Develop Salary Structures. Retrieved from http://smallbusiness.chron.com/design-develop-salary-structures-35144.html
19. Spirit Van. Retrieved from http://www.spiritvan.com/
20. Sombat Tour. Retrieved from https://sombattour.com/en/guided/view/supreme-class-single
21. Dhara Dhevi Chiang Mai. Retrieved from http://www.dharadhevi.com/EN/Overview
22. Rick Suttle (2018, March 5th) Types of Organizational Structure in Management. Retrieved from http://smallbusiness.chron.com/types-organizational-structure-management-2790.html
23. Nellie Akalp (2016, December 14th) Party of One: Setting Up Your Single-Person Corporation. Retrieved from https://www.entrepreneur.com/article/283918
24. When you should hire an accountant. Retrieved from https://www.xero.com/my/resources/small-business-guides/accounting/when-to-hire-accountant/
25. Kai Sato (2013, January 7th) Mentors vs. Advisors and Why You Should Get to Know Why They Differ. Retrieved from https://www.entrepreneur.com/article/229006
26. Elizabeth Wasserman, How to Write the Financial Section of a Business Plan. Retrieved from https://www.inc.com/guides/business-plan-financial-section.html
27. The Revenue Department of Thailand. Retrieved from http://www.rd.go.th/publish/292.0.html
28. Corporate Tax Rates Business in Thailand. Retrieved from https://www.siam-legal.com/Business-in-Thailand/thailand-corporate-tax.php
29. How to Do a Break-Even Analysis before Starting your Business. Retrieved from https://smallbusiness.findlaw.com/starting-a-business/how-to-do-a-break-even-analysis-before-starting-your-business.html
30. Orioly. (2017, June 16th) 7 Tips for Growing Tour Business through Online Marketing. Retrieved from https://www.orioly.com/tour-company-offer-free-tours/
31. World Tourism Organization UNWTO. Retrieved from http://media.unwto.org/press-release/2018-01-15/2017-international-tourism-results-highest-seven-years
32. Wanwisa Ngamsangchaikit (2017, March 7th) Thai domestic tourism to grow 7%. Retrieved from http://www.ttrweekly.com/site/2017/03/thai-domestic-tourism-to-grow-7/
33. PRNewswire (2018, April 3rd) Three technology trends that will define the future of travel. Retrieved from https://finance.yahoo.com/news/three-technology-trends-define-future-141000886.html
34. Guido Vanhaleweyk, Revenue from foreign Tourists visiting Thailand, year 2016. Retrieved from http://www.thaiwebsites.com/tourism-income-Thailand.asp
描述 碩士
國立政治大學
國際經營管理英語碩士學位學程(IMBA)
105933030
資料來源 http://thesis.lib.nccu.edu.tw/record/#G0105933030
資料類型 thesis
dc.contributor.advisor 吳文傑zh_TW
dc.contributor.advisor Wu, Jacken_US
dc.contributor.author (作者) 徐志明zh_TW
dc.contributor.author (作者) Chatutipsompol, Pathornen_US
dc.creator (作者) 徐志明zh_TW
dc.creator (作者) Chatutipsompol, Pathornen_US
dc.date (日期) 2018en_US
dc.date.accessioned 1-六月-2018 17:39:29 (UTC+8)-
dc.date.available 1-六月-2018 17:39:29 (UTC+8)-
dc.date.issued (上傳時間) 1-六月-2018 17:39:29 (UTC+8)-
dc.identifier (其他 識別碼) G0105933030en_US
dc.identifier.uri (URI) http://nccur.lib.nccu.edu.tw/handle/140.119/117450-
dc.description (描述) 碩士zh_TW
dc.description (描述) 國立政治大學zh_TW
dc.description (描述) 國際經營管理英語碩士學位學程(IMBA)zh_TW
dc.description (描述) 105933030zh_TW
dc.description.abstract (摘要) Everyone has dreams where they want to go and what they want to experience. We “Dream Life” a private tour company is willing to help our customers achieving their dreams, by offering the most luxury and unique experiences to create unforgettable memories.
Travel industry has been growing rapidly in almost everywhere in the world especially in Thailand, the growing rate is over 7% per year. Not only inbound marketing is booming but Thailand domestic and outbound market are also growing rapidly. Economic situation becomes more stable and Thai people has enough money to travel. There are also increasing number of tour companies opening in these few years which show a big opportunity for this tourism industry business. Dream Life will focus in providing customers with unique travel experiences and customize travel products that they can never get it from anywhere else.
Our main focus markets will be outbound market and inbound market for rich people who is willing to pay for unique, customized and luxury trips. At the beginning, we plan to start this business by open a home office and target the customers by using personal relationship and connection, as well as word of mouth. This business can be managed by one person during the first year. However, during the second year and third year, we are planning to hire a few employees to accommodate with the growth of the business. We want to provide the best service for our customers. Therefore, we do not plan to organize a big tour group. Our and maximum number of people per tour is 8 people.
The start-up cost for this business is approximately 700,000 THB. The main cost is infrastructure which include an office space, furniture and office supplies. An office can be organized in my house area with the cost under 300,000 THB. In addition, we will need to put in 200,000 THB security deposit for the traveling company license. During the first year, we aimed to have at least 6-7 outbound trips and 5-6 inbound trips with the sales of approximately 2,400,000 THB. With our forecast, our profit will be approximately 50% of the sales. According to this calculation, we plan to break-even in the first year and make at least 300,000 THB profit. For the following year, when the business is expanding, we will hire outside sales supports as well as inside sales supports to handle with all of the customer requests. We will also create different platforms for the customers to contact us through internet and social medias. We are not planning to look for partnerships at the beginning stage as we prefer to maintain a simple business model and have our business growing slowly. This business is planned to be operated by part-time management until the business is growing to the point that reach a yearly minimum income of 2,000,000 THB.		en_US
dc.description.tableofcontents 1. Executive summary 1
2. General Company Description 3
2.1. Company Profile 3
2.2. Mission Statement 3
2.3. Goals and Objects 3
2.4. Key to Success 4
2.4.1. Premium quality service: 4
2.4.2. Unique tour package: 4
2.4.3. Specific target customers: 4
2.5. Legal form of ownership and Management Team 5
2.5.1. Mr. Pathorn Chatutipsompol: Founder and CEO 5
3. Products and Services 6
3.1. Overview 6
3.2. Tour packages 6
3.3. Services 8
4. Marketing Plan 10
4.1. Market Research Analysis 10
4.1.1. Global Market 10
4.1.2. Thailand Market 11
4.1.3. Future Trend 14
4.1.4. Target Customers 15
4.1.5. Competition 17
4.1.6. Niche 22
4.1.7. Marketing Strategy 23
5. Operation Plan 29
5.1. Production 29
5.2. Location 31
5.3. Legal Environment 33
5.4. Personal 35
5.4.1. Founder and CEO 35
5.4.2. Marketing/Social Media Manager 35
5.4.3. CEO Assistant/receptionist 36
5.4.4. Web Designer (Part-time/Internship) 36
5.5. Partners and Suppliers 37
6. Management and Organization 41
6.1. Professional and Advisory Support 41
6.1.1. Board of Directors and Management advisory board 41
6.1.2. Accountant 42
6.1.3. Insurance Agent 42
6.1.4. Mentors and Key Advisor 42
6.1.5. Tour Guide 43
7. Personal Financial Statement 44
8. Capitalization and Startup Expense 45
9. Financial Plan 48
9.1. Table 3 - 12-Month Profit and Loss Projection 48
9.2. Table 4 - 3-Year Profit and Loss Projection 52
Important Assumptions 52
9.3. Table 5 - Balance Sheet 54
9.4. Table 6 - Projected Cash Flow 55
9.5. Break-Even Analysis 56
10. References 57		zh_TW
dc.format.extent 1868388 bytes-
dc.format.mimetype application/pdf-
dc.source.uri (資料來源) http://thesis.lib.nccu.edu.tw/record/#G0105933030en_US
dc.subject (關鍵詞) 私人zh_TW
dc.subject (關鍵詞) 旅遊zh_TW
dc.subject (關鍵詞) Privateen_US
dc.subject (關鍵詞) Touren_US
dc.title (題名) 私人旅遊安排zh_TW
dc.title (題名) Dream life: private touren_US
dc.type (資料類型) thesisen_US
dc.relation.reference (參考文獻) 1. (2018, April 17th) Tourism Statistics Thailand 2000-2017. Retrieved from
http://www.thaiwebsites.com/tourism.asp
2. Exotic Voyages.(2018, January 19th) 10 Reasons Why Visiting Thailand is So Popular. Retrieved from https://www.exoticvoyages.com/travel-blog/10-reasons-why-visiting-thailand-so-popular/
3. Anita Isalska (2014, September) Top 10 travel trends of the future. Retrieved from https://www.lonelyplanet.com/travel-tips-and-articles/top-10-travel-trends-of-the-future/40625c8c-8a11-710-a052-1479d27679a0
4. TravelOTas ( 2018, September 27th) The Future Technology Trends of the Travel Industry in 2018 and beyond. Retrieved from www.travelotas.com/the-future-technology-trends-of-the-travel-industry-in-2017-and-beyond/
5. Deep Patel (2017, September 27th) 10 Social-Media Trends to Prepare for in 2018. Retrieved from https://www.entrepreneur.com/article/300813
6. Fintechnews Singapore (2016, October 14th) 5 Mobile Payment Methods in Thailand that you Must Know. Retrieved from http://fintechnews.sg/5993/mobilepayments/5-mobile-payment-methods-thailand-must-know/
7. Josh Constine (2018, February 1st) Facebook’s U.S. user count declines as it prioritizes well-being. Retrieved from https://techcrunch.com/2018/01/31/facebook-time-spent/
8. Salman Aslam (2018, January 1st) Instagram by the Numbers: Stats, Demographics & Fun Facts. Retrieved from https://www.omnicoreagency.com/instagram-statistics/
9. Betsy McLeod, (2018, February 27th) How Much Does it Cost to Advertise on YouTube in 2018? Retrieved from https://www.bluecorona.com/blog/how-much-does-it-cost-to-advertise-youtube
10. Adriel Michaud (2016, January 5th) Is Online Advertising Expensive? Retrieved from https://www.topdraw.com/blog/is-online-advertising-expensive/
11. William M. Cready (1991, January) Premium Bundling. Retrieved from https://onlinelibrary.wiley.com/doi/pdf/10.1111/j.1465-7295.1991.tb01262.x
12. April Maguire, 6 Different Pricing Strategies: Which Is Right for Your Business? Retrieved from https://quickbooks.intuit.com/r/pricing-strategy/6-different-pricing-strategies-which-is-right-for-your-business/
13. Vidya Hattangadi (2014, July 6th) 4 Ps of Tourism Industry. Retrieved from http://drvidyahattangadi.com/4-ps-of-tourism-industry/
14. (2015, February 17th) What You Need for Your Tour’s Quality Assurance Program. Retrieved from https://www.rezdy.com/blog/tour-activity-quality-assurance/
15. The process of building itineraries is complex? Retrieved from http://www.dcsplus.net/solutions/inventory-and-distribution
16. TAT License – Thailand Tourism License. Retrieved from https://www.sunbeltasia.com/business-license-tat-tourism-license-thailand
17. ไกด์ตะวัน (2018, February 17th) ทำอย่างไรให้ได้ใบอนุญาตประกอบอาชีพมัคคุเทศก์. Retrieved from https://tawanth.wordpress.com/2008/02/17/ทำอย่างไรให้ได้ใบอนุญา/
18. Valencia Higuera, How to Design & Develop Salary Structures. Retrieved from http://smallbusiness.chron.com/design-develop-salary-structures-35144.html
19. Spirit Van. Retrieved from http://www.spiritvan.com/
20. Sombat Tour. Retrieved from https://sombattour.com/en/guided/view/supreme-class-single
21. Dhara Dhevi Chiang Mai. Retrieved from http://www.dharadhevi.com/EN/Overview
22. Rick Suttle (2018, March 5th) Types of Organizational Structure in Management. Retrieved from http://smallbusiness.chron.com/types-organizational-structure-management-2790.html
23. Nellie Akalp (2016, December 14th) Party of One: Setting Up Your Single-Person Corporation. Retrieved from https://www.entrepreneur.com/article/283918
24. When you should hire an accountant. Retrieved from https://www.xero.com/my/resources/small-business-guides/accounting/when-to-hire-accountant/
25. Kai Sato (2013, January 7th) Mentors vs. Advisors and Why You Should Get to Know Why They Differ. Retrieved from https://www.entrepreneur.com/article/229006
26. Elizabeth Wasserman, How to Write the Financial Section of a Business Plan. Retrieved from https://www.inc.com/guides/business-plan-financial-section.html
27. The Revenue Department of Thailand. Retrieved from http://www.rd.go.th/publish/292.0.html
28. Corporate Tax Rates Business in Thailand. Retrieved from https://www.siam-legal.com/Business-in-Thailand/thailand-corporate-tax.php
29. How to Do a Break-Even Analysis before Starting your Business. Retrieved from https://smallbusiness.findlaw.com/starting-a-business/how-to-do-a-break-even-analysis-before-starting-your-business.html
30. Orioly. (2017, June 16th) 7 Tips for Growing Tour Business through Online Marketing. Retrieved from https://www.orioly.com/tour-company-offer-free-tours/
31. World Tourism Organization UNWTO. Retrieved from http://media.unwto.org/press-release/2018-01-15/2017-international-tourism-results-highest-seven-years
32. Wanwisa Ngamsangchaikit (2017, March 7th) Thai domestic tourism to grow 7%. Retrieved from http://www.ttrweekly.com/site/2017/03/thai-domestic-tourism-to-grow-7/
33. PRNewswire (2018, April 3rd) Three technology trends that will define the future of travel. Retrieved from https://finance.yahoo.com/news/three-technology-trends-define-future-141000886.html
34. Guido Vanhaleweyk, Revenue from foreign Tourists visiting Thailand, year 2016. Retrieved from http://www.thaiwebsites.com/tourism-income-Thailand.asp		zh_TW