| dc.contributor.advisor | 吳文傑 | zh_TW |
| dc.contributor.advisor | Wu, Jack | en_US |
| dc.contributor.author (作者) | 賈美荷 | zh_TW |
| dc.contributor.author (作者) | Gamero, Maria | en_US |
| dc.creator (作者) | 賈美荷 | zh_TW |
| dc.creator (作者) | Gamero, Maria | en_US |
| dc.date (日期) | 2018 | en_US |
| dc.date.accessioned | 1-六月-2018 17:39:46 (UTC+8) | - |
| dc.date.available | 1-六月-2018 17:39:46 (UTC+8) | - |
| dc.date.issued (上傳時間) | 1-六月-2018 17:39:46 (UTC+8) | - |
| dc.identifier (其他 識別碼) | G1059330451 | en_US |
| dc.identifier.uri (URI) | http://nccur.lib.nccu.edu.tw/handle/140.119/117454 | - |
| dc.description (描述) | 碩士 | zh_TW |
| dc.description (描述) | 國立政治大學 | zh_TW |
| dc.description (描述) | 國際經營管理英語碩士學位學程(IMBA) | zh_TW |
| dc.description (描述) | 105933045 | zh_TW |
| dc.description.abstract (摘要) | This business plan has been developed to determinate the feasibility of establishing the company Icy mix in El Salvador as an option for ice dessert. This will be different from what is currently on the market, since it is a product in between shaved ice and ice cream, more known as the Taiwanese shaved snow ice; however, it´s considered to be under the shaved ice industry.Currently in El Salvador, this industry is not yet developed, since there are not many formal companies that sell this product and them don´t have much awareness in the market, the main familiar to consumers are the push-cart vendors on the streets, which are not easy to find, because they are constantly moving in the search for clients. This represents an opportunity for the company to enter the market with an organized plan, using as an advantage the weather in the country, which average is between 28 to 22 Celsius degrees in the internal plateau.The business will consist in a food shop located in a middle and upper class mall of the country, where consumers will buy the product to takeaway. After doing the research, we are confident that Icy mix will be a popular choice for consumers who are interested in having a healthy option of ice or frozen dessert, looking to cool off and enjoy a delicious treat. | en_US |
| dc.description.tableofcontents | 1. Executive summary 12. Company overview 32.1. Mission 32.2. Vision 32.3. Values 32.3.1. Excellence 32.3.2. Customer oriented 32.3.3. Responsibility 32.3.4. Teamwork 42.3.5. Integrity 42.4. Objectives 42.5. Organizational structure 42.6. Key success factors 52.7. Brand and product overview 62.7.1. Company logo 62.8. Company ownership 63. Industry overview 73.1. The ice dessert industry 73.2. The shaved ice industry 103.3. The shaved ice industry in El Salvador 124. Macro environment 144.1. Political 144.2. Economic 144.3. Social 145. Market analysis 165.1. Potter´s five forces analysis 165.1.1. Supplier power 165.1.2. Buyer power 165.1.3. Competitive rivalry 165.1.4. Threat of substitution 175.1.5. Threat of new entry 175.2. SWOT analysis 185.3. Competitor analysis 195.3.1. Direct competitors 195.3.2. Indirect competitors 206. Business model 226.1. Key partners 226.2. Key activities 236.3. Customer segments 246.4. Customer relationships 256.5. Value proposition 256.6. Key resources 266.7. Channels 276.8. Cost structure 276.9. Revenue stream 287. Marketing plan 297.1. Target market 297.2. Product 307.3. Pricing 317.4. Place 317.5. Promotion 317.6. Social media marketing 327.7. Public Relations 327.7.1. Sport events 337.7.2. Influencer marketing 338. Financial plan 348.1. Initial investment summary 358.2. Initial Balance sheet 368.4. Estimated Income statement 378.5. Estimated Cash flows 388.6. Profitability analysis 398.7. Break-even analysis 399. Future growth 409.1. Strategic alignments 409.2. Market expansion 409.3. Product expansion 4010. References 4111. Appendix 4311.1. Initial Startup costs 4311.2. Amortization table 4611.3. Wage calculations 4811.4. Depreciation table 4911.5. Sales observation study 5011.6. Survey 5111.6.1. Research methodology 5111.6.2. The research instrument 5311.6.3. Results of the survey 57 | zh_TW |
| dc.source.uri (資料來源) | http://thesis.lib.nccu.edu.tw/record/#G1059330451 | en_US |
| dc.subject (關鍵詞) | 刨冰 | zh_TW |
| dc.subject (關鍵詞) | 健康的選擇 | zh_TW |
| dc.subject (關鍵詞) | 食品店 | zh_TW |
| dc.subject (關鍵詞) | 雪花冰 | zh_TW |
| dc.subject (關鍵詞) | 外帶 | zh_TW |
| dc.subject (關鍵詞) | Shaved ice | en_US |
| dc.subject (關鍵詞) | Healthy option | en_US |
| dc.subject (關鍵詞) | Food shop | en_US |
| dc.subject (關鍵詞) | Shaved snow ice | en_US |
| dc.subject (關鍵詞) | Takeaway | en_US |
| dc.title (題名) | 在薩爾瓦多設立雪花冰舖之商業企畫書 | zh_TW |
| dc.title (題名) | Business plan for a shaved ice shop in el salvador | en_US |
| dc.type (資料類型) | thesis | en_US |
| dc.relation.reference (參考文獻) | • Anaya, R.A., García, R.J. (2012). Estudio de factibilidad técnico económico para el montaje de una procesadora de sorbete artesanal, elaborado a partir de las frutas de estación cosechadas por las familias (pp.3-6). Retrieved from: https://crispassinato.files.wordpress.com/2016/03/h_douglas_goff_richard_w_hartel_ice_creambookzz-org.pdf• Lazor, Drew. (2016). The Illustrated Global Guide to Shaved Ice. Retrieved from Saveur: https://www.saveur.com/shaved-ice-around-the-world• Average weather in El Salvador. (n.d.). Retrieved from Ministerio de Medio Ambiente: pertenecientes a la asociación cooperativa de producción agropecuaria “La Libertad” de R.L., ubicada en Tamanique, departamento de La Libertad, (pp.8-9). Retrieved from UES: http://ri.ues.edu.sv/1184/1/Tesis_G_32.pdf• Goff, H.D., Hartel, R.W. (2013). Ice cream. Springer. http://www.snet.gob.sv/ver/meteorologia/clima+en+el+salvador/ • Economics information of the Macro Environment. The World Factbook. (n.d.). Retrieved from the Central Intelligence Agency CIA: https://www.cia.gov/library/publications/the-world-factbook/geos/es.html • López, T.S., Rodríguez, L.E. (2014). “El Salvador: Estimaciones y Proyecciones de Población. Nacional 2005-2050. Departamental 2005-2025”. Dirección General de Estadísticas y Censos Dygestic. (pp.37-40, 45-46, 71, 74). Retrieved from Dirección General de Estadísticas y Censos de El Salvador Dygestic: http://www.digestyc.gob.sv/index.php/novedades/avisos/540-el-salvador-estimaciones-y-proyecciones-de-poblacion.html• Urban Area Population in San Salvador. (n.d.). Retrieved from Dirección General de Estadísticas y Censos de El Salvador Dygestic: http://www.digestyc.gob.sv/index.php/temas/des/poblacion-y-estadisticas-demograficas/censo-de-poblacion-y-vivienda/poblacion-censos.html• Urban Area Population in La Libertad. (n.d.). Retrieved from Dirección General de Estadísticas y Censos de El Salvador Dygestic: http://www.digestyc.gob.sv/index.php/temas/des/poblacion-y-estadisticas-demograficas/censo-de-poblacion-y-vivienda/poblacion-censos.html | zh_TW |
