| dc.contributor.advisor | 蔡政憲 | zh_TW |
| dc.contributor.advisor | Tsai, Cheng-Hsien | en_US |
| dc.contributor.author (作者) | 古睿森 | zh_TW |
| dc.contributor.author (作者) | Cruz, Carlos | en_US |
| dc.creator (作者) | 古睿森 | zh_TW |
| dc.creator (作者) | Cruz, Carlos | en_US |
| dc.date (日期) | 2018 | en_US |
| dc.date.accessioned | 12-六月-2018 17:43:42 (UTC+8) | - |
| dc.date.available | 12-六月-2018 17:43:42 (UTC+8) | - |
| dc.date.issued (上傳時間) | 12-六月-2018 17:43:42 (UTC+8) | - |
| dc.identifier (其他 識別碼) | G0105933036 | en_US |
| dc.identifier.uri (URI) | http://nccur.lib.nccu.edu.tw/handle/140.119/117650 | - |
| dc.description (描述) | 碩士 | zh_TW |
| dc.description (描述) | 國立政治大學 | zh_TW |
| dc.description (描述) | 國際經營管理英語碩士學位學程(IMBA) | zh_TW |
| dc.description (描述) | 105933036 | zh_TW |
| dc.description.abstract (摘要) | In this thesis I provide a business plan for the establishment of a Chinese Language Institute in the city of Querétaro, México. The city of Querétaro is and advantageous location for the operations of this institute. It is highly developed and ranked the most innovative in the country for its industry and education, which is reflected in its population’s levels of education, professional capabilities and income. The city is also attractive to foreign investment for the establishment of their operations, and more recently, attracting interest from Asian corporations.With competitive prices, academic excellence and comprehensive materials, we expect to serve the population in Queretaro ranging of ages between 3 and 45. We will deliver quality services with mandarin native-speaking professors who will additional have a background and training in teaching and languages. This will be our main differentiator. We believe this will provide students of all ages with the tools and preparation to be competitive in the global panorama in which we live today. | en_US |
| dc.description.tableofcontents | List of Figures and Tables iAcknowledgements iiAbstract iii1. COMPANY INTRODUCTION 11.1. Mission 11.2. Vision 11.3. Objectives 21.3.1. General 21.3.2. Specific 21.4. Key Success Factors 21.5. Service Overview 51.6. Company Ownership 61.6.1. Management team and staff 72. MARKET ANALYSIS 92.1. Industry Overview 92.2. Querétaro and the Language Learning Industry 122.2.1. Economy 132.2.2. Demographics and Segmentation 152.3. Industry Players 162.4. Business Opportunity 183. BUSINESS MODEL 223.1. Value Proposition 223.2. Customer Segments 223.3. Channels 233.4. Customer Relationships 243.4.1. Reaching customers 243.4.2. Retaining customers 253.4.3. Growing customers 273.5. Revenue 283.5.1. Type of Revenue Streams 283.5.2. Pricing Mechanism 283.5.3. Ways to Generate Revenue Stream 283.6. Key Partners 293.7. Key Resources 293.8. Key Activities 313.8.1. Development of study programs 313.8.2. Teaching 313.8.3. Marketing 313.8.4. Sales and customer services 323.8.5. Immigration assistance 323.9. Cost Structure 323.9.1. Value-driven 323.9.2. Fixed costs 333.9.3. Variable costs 334. PRODUCTS 344.1. Mandarin Courses 344.1.1. Kindergarten program 344.1.2. Kids-A program 344.1.3. Kids-B program 354.1.4. Teens program 354.1.5. Adults program 354.2. Private Lessons 364.3. Mandarin Courses for Schools 364.4. Mandarin Courses for Companies 374.5. Summer Courses in Taiwan 375. Marketing Plan and Sales Strategy 385.1. Selling Proposition 385.2. Positioning Strategy 385.3. Pricing Strategy 385.3.1. Value-based pricing 385.3.2. Price discrimination 395.4. Promotion Strategy 395.4.1. Push Marketing 395.4.2. Pull Marketing 405.4.3. Search engine optimization (SEO) 415.4.4. Content Marketing 415.4.5. Email Marketing 425.4.6. Social Media 436. Strategic Framework 446.1. SWOT Analysis 446.1.1. Strengths 446.1.2. Weaknesses 456.1.3. Opportunities 456.1.4. Threats 466.1.5. Strategies for maximizing strengths and opportunities 466.1.6. Strategies for mitigating weaknesses and threats 466.2. Porter`s 5 Forces Model 476.2.1. Competition in the industry 476.2.2. Potential of new entrants into the industry 476.2.3. Power of suppliers 476.2.4. Power of customers 486.2.5. Threat of substitute products 487. Financial Plan 497.1. General Financial Assumptions 497.1.1. Initial Financing 497.1.2. Prices 497.1.3. Number of students 507.1.4. Other Assumptions 517.2. Startup Costs 527.3. Income Statement 537.4. Sensitivity Analysis 548. Conclusions 559. Bibliography 57 | zh_TW |
| dc.format.extent | 1201621 bytes | - |
| dc.format.mimetype | application/pdf | - |
| dc.source.uri (資料來源) | http://thesis.lib.nccu.edu.tw/record/#G0105933036 | en_US |
| dc.subject (關鍵詞) | 華語 | zh_TW |
| dc.subject (關鍵詞) | 語言 | zh_TW |
| dc.subject (關鍵詞) | 學校 | zh_TW |
| dc.subject (關鍵詞) | 墨西哥 | zh_TW |
| dc.subject (關鍵詞) | 克雷塔羅 | zh_TW |
| dc.subject (關鍵詞) | 教育 | zh_TW |
| dc.subject (關鍵詞) | Mandarin | en_US |
| dc.subject (關鍵詞) | Language | en_US |
| dc.subject (關鍵詞) | School | en_US |
| dc.subject (關鍵詞) | Mexico | en_US |
| dc.subject (關鍵詞) | Queretaro | en_US |
| dc.subject (關鍵詞) | Education | en_US |
| dc.title (題名) | 在墨西哥創設中文學校之商業企畫書 | zh_TW |
| dc.title (題名) | Business plan for a chinese language institute in mexico | en_US |
| dc.type (資料類型) | thesis | en_US |
| dc.relation.reference (參考文獻) | Institutes and Foundations:Índice de Competitividad Estatal (ICE 2016) del Instituto Mexicano para la Competitividad, A.C. (IMCO). Mexican Institute for Competitiveness (IMCO)Mexican Institute of Competitiveness. State Competitiveness Index.“Inglés es posible: Propuesta de una Agenda Nacional”; 2015; IMCOMIT. “Origins- Mexico,” Observatory of Economic Complexity.Cornejo, R., “México y China: Diplomacia, Competencia Económica y Percepciones,” International Forum, Vol. 48, No. 1/2 (191/192) (Jan. – Jun., 2008)English in Mexico: An examination of policy, perceptions and influencing factors. British Council. May 2015Understanding Mexico’s evolving consumers. McKinsey&Company. 2012Government Documents:Anuario estadístico y geográfico de Querétaro 2017. Querétaro’s statistic and geographic annual report 2017. Instituto Nacional de Estadística y Geografía, Gobierno del Estado de Querétaro.Laws:Ley General de Sociedades Mercantiles. Last published reform of February 24th, 2018.Online Sources:Peyton & Associates http://www.lawmexico.com/wp-content/uploads/2016/01/Mexican-CorporationsConsulta Mitofsky. ¿Habla usted otro idioma además del español? 2015. www.consulta.mx/¿Habla usted otro idioma además del español?Ethnologue. Languages of the world. Summary by Language Size. https://www.ethnologue.com/statistics/sizePIB de Querétaro, con tendencia de aceleración. https://www.eleconomista.com.mx/estados/PIB-de-Queretaro-con-tendencia-de-aceleracion-20180117-0182.html. January 2018PIB per cápita en el municipio de Querétaro está 108 por ciento arriba del nivel nacional.http://codigoqro.mx/2017/05/11/pib-per-capita-en-el-municipio-de-queretaro-esta-108-por-ciento-arriba-del-nivel-nacional/Producción de vino, ancla turística en Qro. https://www.eleconomista.com.mx/estados/Produccion-de-vino-ancla-turistica-en-Qro-20180223-0004.htmlCompanies Manufacturing in Queretaro, Mexico. https://insights.offshoregroup.com/queretaros-manufacturing-industryGlobo World. http://thegloboworld.com/Language Services Center. Escuela de Idiomas http://www.languageservicescenter.com.mx/index.htmlLanguages International. Escuela de Idiomas. http://www.escueladeidiomasqueretaro.com/index.html#languages-queretaro Why is Industry in Querétaro, Mexico Growing so Quickly?http://www.industryweek.comQuerétaro se abre a inversión china. https://www.eleconomista.com.mxMéxico: Llegar al consumidor. Santander Trade. https://www.santandertrade.com/analizar-mercados/mexico/llegar-al-consumidor EDUEXPOS. http://eduexpos.edufindme.com/EXPO EDUCACIÓN. http://coneduq.org.mx/Eventos/expo-educacion-2018-en-queretaro/Email Marketing ROI: What is the True ROI of Email Marketing? DECEMBER 22, 2017. https://www.lyfemarketing.com/blog/email-marketing-roi/ | zh_TW |
