| dc.contributor.advisor | 吳文傑 | zh_TW |
| dc.contributor.advisor | Wu, Jack | en_US |
| dc.contributor.author (作者) | 賴智鏗 | zh_TW |
| dc.contributor.author (作者) | Lai, Chih Keng | en_US |
| dc.creator (作者) | 賴智鏗 | zh_TW |
| dc.creator (作者) | Lai, Chih Keng | en_US |
| dc.date (日期) | 2018 | en_US |
| dc.date.accessioned | 3-七月-2018 17:28:36 (UTC+8) | - |
| dc.date.available | 3-七月-2018 17:28:36 (UTC+8) | - |
| dc.date.issued (上傳時間) | 3-七月-2018 17:28:36 (UTC+8) | - |
| dc.identifier (其他 識別碼) | G0101933009 | en_US |
| dc.identifier.uri (URI) | http://nccur.lib.nccu.edu.tw/handle/140.119/118255 | - |
| dc.description (描述) | 碩士 | zh_TW |
| dc.description (描述) | 國立政治大學 | zh_TW |
| dc.description (描述) | 國際經營管理英語碩士學位學程(IMBA) | zh_TW |
| dc.description (描述) | 101933009 | zh_TW |
| dc.description.abstract (摘要) | From WHO study, diabetes incident was 422 millions in 2014, and 90% were type 2 diabetes due to unhealthy lifestyle. Diabetes would create economic burden to the society. With poor management, diabetes would lead to severe complications, which reducing productivity of labor force, and high death rate among the incidents. The burden is not just from high medication expenditure, but also from chronical depletion of social welfare. However, type 2 diabetes patients could live almost the same quality of life as the healthy people do, if they follow well diabetes management principals, to live with healthy lifestyle, to routinely obey medication instruction, and to regularly check risks of complications. In Taiwan, the prevalence of diabetes is still on the rise. The government promotes diabetes healthcare for years, and enhance medications effectiveness to lower economic burden. Nevertheless, the behavior change is not easy, because most patients live with bad habits for a long time. The healthcare professionals couldn’t be everywhere around the patients at any time to ensure the obedience on principals. The app-based solution fosters the convenience of diabetes management. Patients would hire a digital assistant to make diabetes management more efficiently. The app-based solution also creates cloud platform where healthcare professionals closely bonding with patients and make medication more promptly. This business plan is to study the market of app-based solution of diabetes management in Taiwan and design a business model to compete in the market. | en_US |
| dc.description.tableofcontents | 1. Executive Summary 12. Introduction 32.1. Population of Prediabetes and Diabetes in Taiwan 32.2. Diabetes Management 42.2.1. Complications and consequences of Diabetes 42.2.2. Diabetes Management 62.2.3. Diabetes Healthcare Certifications in Taiwan 73. Competitor Analysis 83.1. mySugr 83.1.1. Company Introduction and Business Model 83.1.2. Products, Pricing and Member Recruitment 93.2. Hyper2Sync 93.2.1. Company Introduction and Business Model 93.2.2. Products, Pricing and Member Recruitment 104. Company Vision and Mission 124.1. Vision Statement 124.2. Mission Statement 124.3. Operation Plan 124.4. Organization Structure 125. Business Model 145.1. Value Proposition 145.2. Target Customers 155.3. Customer relationship 155.4. Partners and provided resource 155.5. Key Activities 165.6. Revenue Stream 165.7. Cost Structure 176. Marketing Strategy 186.1. SWOT Analysis 186.2. Segmentation, Target, and Positioning 196.2.1. Marketing Segmentation 196.2.2. Market Targeting 206.2.3. Positioning 216.3. Product Strategy 226.4. Pricing Strategy 256.5. Promotion Strategy 266.5.1. Brand Awareness and consideration 266.5.2. Member Recruitment 276.6. Partnership Strategy 287. Financial Plan 297.1. Startup Plan 297.2. Sales Forecast 297.3. 5 Year Income Statement 327.4. 5 Year Balance Sheet 337.5. Financial Analysis and Conclusion 35Reference 37 | zh_TW |
| dc.format.extent | 1809149 bytes | - |
| dc.format.mimetype | application/pdf | - |
| dc.source.uri (資料來源) | http://thesis.lib.nccu.edu.tw/record/#G0101933009 | en_US |
| dc.subject (關鍵詞) | 糖尿病前期 | zh_TW |
| dc.subject (關鍵詞) | 糖尿病 | zh_TW |
| dc.subject (關鍵詞) | 糖尿病管理 | zh_TW |
| dc.subject (關鍵詞) | 血糖 | zh_TW |
| dc.subject (關鍵詞) | Prediabetes | en_US |
| dc.subject (關鍵詞) | Diabetes | en_US |
| dc.subject (關鍵詞) | Diabetes management | en_US |
| dc.subject (關鍵詞) | Blood Glucose | en_US |
| dc.title (題名) | 樂糖活商業企劃書 | zh_TW |
| dc.title (題名) | Business Plan of Diabetes Management App | en_US |
| dc.type (資料類型) | thesis | en_US |
| dc.relation.reference (參考文獻) | 1. 沈昌德,顏兆雄, 2009, Prediabetes, Taiwan Medical Journal, Vol.52, No.42. World Health Organization, Global Report on Diabetes, 20163. 蔡靚萱, 2017,台製APP,日本保險巨頭搶入股,Business Weekly, Issue 1570, https://magazine.businessweekly.com.tw/Article_mag_page.aspx?id=66104. Heather Mack, Jun 2017, Roche acquires mySugr as the new core of its digital diabetes management efforts (http://www.mobihealthnews.com/content/roche-acquires-mysugr-new-core-its-digital-diabetes-management-efforts)5. National Health Service UK, Type 2 Diabetes, https://www.nhs.uk/conditions/type-2-diabetes/6. Annmarrie Hanlon, the segmentation, targeting, positioning model, https://www.smartinsights.com/digital-marketing-strategy/customer-segmentation-targeting/segmentation-targeting-and-positioning/7. Robert Allen, the essentials of pricing strategy, Dec. 2016, https://www.smartinsights.com/digital-marketing-strategy/online-marketing-mix/essentials-pricing-strategy/8. Hal. R Varian, Jun 1995, pricing information goods9. Sridhar Balasubramanian, Shantanu Bhattacgerya, Vish V. Krishnan, Mar. 2015, Pricing Information Goods: A Strategic Analysis of the Selling and Pay-per-Use Mechanisms, Marketing Science, 2015 March, Volume 34, Issue 2, Pages 218-23410. Nault, B. R. and A. S. Dexter. 1995. Added value and pricing with information technology. MIS Quarterly, 19 (4), 449-463. | zh_TW |
| dc.identifier.doi (DOI) | 10.6814/THE.NCCU.IMBA.008.2018.F08 | - |
