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題名 人格特質和創業動機影響創業之研究
The Relationship among Personality, Entrepreneurial Motivation and Entrepreneurship
作者 林芷君
Lin, Chih-Chun
貢獻者 于卓民<br>傅浚映
Yu, Chwo-Ming<br>Fu, Chun-Ying
林芷君
Lin, Chih-Chun
關鍵詞 人格特質
創業動機
全球創業觀察
創業
Personality
Entrepreneurial motivation
GEM
Global entrepreneurship monitor
Entrepreneurship
日期 2018
上傳時間 3-Jul-2018 17:38:37 (UTC+8)
摘要 本研究主要目的為針對人格特質及創業動機等變數與創業之關聯性探討。過去學者對創業議題有眾多的討論，但是隨著時間及地區的不同，其得出的結論也有所差異。從這些研究中，雖然有助於了解創業可能需要具備的要素，但此議題仍缺乏較完整的探討，因此本研究藉由人格特質、創業動機等十六個變數，系統性的觀察它們與創業之相關性。
     
     本研究所使用之資料來源為全球創業觀察（Global Entrepreneurship Monitor），其資料被廣泛使用於學術研究。針對 2016 年台灣的創業家樣本，本研究藉由二元邏輯斯迴歸模型提出假說並驗證。研究結果顯示，人格特質、創業動機及性別皆對創業意圖及行動有顯著影響，而唯有創業知能之認知對是否持有新創事業的股權有顯著影響。
The main purpose of this study is to explore the issue of the factors of personality and entrepreneurial motivation that affects entrepreneurship. There are many studies about entrepreneurial issues, however, the research contents are diverse due to times change and different regions. Though these researches have contributed to understand the possible factors for entrepreneurship, the issue is still lack of complete discussion. By integrating 16 factors of personalities and entrepreneurial motivations, this study explores how these factors correlate with entrepreneurship.
     
     The source of this study is from Global Entrepreneurship Monitor, which is wildly used on academic researches and has great influence. Using the 2016 data of Taiwanese entrepreneurs, this study uses Binary Logistic Regression model to verify hypothesis. According to the result, personality, entrepreneurial motivation and gender have significant effects on entrepreneurial intention and action. Besides, only experiences and knowledge that related to entrepreneurship has significant effect on shares distribution.
參考文獻 一、 中文參考文獻
     1. 李雯娣（2000）。國小兒童性格特質之研究，屏東師範學院國民教育研究所碩士論文。
     2. 宋修德、蘇文玲、陳宜君、李芷氤（2007）。以「全球創業觀察」論如何促進台灣中小企業創業活動之發展。第11 屆科際整合管理研討會。
     3. 侯世光、黃進和（2016）。技術及職業教育。收錄於中華民國教育年報，台北：教育部。
     4. 吳奕慧（2004）。華人創業家適性量表的建構，國立台灣大學商學研究所碩士論文。
     5. 翁秀琪（1966）。大眾傳播理論與實證，二版。台北：三民。
     6. 高義芳、沈怡臻（2009）。社會企業創業家其人格特質、創業動機、個人能力與關係網絡之研究：以個案為例。創業管理研究，4（4），29 – 55。
     7. 湯堯、成群豪，（2016）。大學教育。收錄於中華民國教育年報，台北：教育部。
     8. 許文志（1995）。邁向 21 世紀台灣中小企業經營策略。台北市：揚智文化。
     9. 國家發展委員會（2016）。都市及區域發展統計彙編，台北：國家發展委員會國土區域離島發展處。
     10. 陳建源（2008）。台灣大專院校創業教育與創業資源對於學生創業影響之研究，逢甲大學科技管理研究所碩士論文。
     11. 游恆山、李素卿譯（2000）。心理學，台北：五南圖書出版公司，譯自 P. G. Zimbardo and R. J. Gerrig (1991) 。
     12. 詹亦統（1996）。個人屬性、人格特質與內涵激勵含外附激勵關聯性之研究，國立交通大學碩士論文。
     13. 經濟部中小企業處（2006）。中小企業白皮書。台北：經濟部中小企業處。
     14. 經濟部中小企業處（2017）。中小企業白皮書。台北：經濟部中小企業處。
     15. 溫肇東、陳碧芬 (2003)。栽一顆創業種籽：創業學習平台的布建與複製。台北：商智文化。
     16. 溫肇東、謝如梅（2010）。全球創業觀察（GEM）之文獻回顧與未來方向。創業管理研究，5（2），27 – 48。
     17. 溫肇東、謝如梅、劉常勇（2011）。台灣創業現況調查與政策意涵：全球創業觀察觀點。第 14 屆科際整合管理研討會。
     18. 鄭蕙萍（1999）。創業家個人背景、心理特質及創業驅動力對創業行為的影響。大同工學院事業經營研究所碩士論文。
     19. 盧卓（2012）。基於創業型城市建設的創業孵化基地分類規劃研究。改革與戰略，4（28），35 – 37、83。
     20. 賴獻益（2005）。員工知覺轉主管轉換型領導、人格特質與工作績效相關性之研究–以某中央執行機關為例，國立中正大學企業管理研究所碩士論文。
     21. 謝如梅、劉常勇（2009）。國際創業研究計畫：「全球創業觀察」之模式、方法與意涵。創業管理研究，4（3），1 – 27。
     22. 譚安厚、區玉輝、梁永熾、孫耀先、葉鳳英、羅詠珊（2007）。2007 年香港研究報告。
     23. 羅明忠、萬春（2011）。國外建設創業型城市的主要做法與啟示。當代經濟管理，33（1），91 – 96。
     
     二、 英文參考文獻
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     3. Aldrich, H. E. & Cliff, J. E. (2003). The pervasive effects of family on entrepreneurship: Toward a family embeddedness perspective. Journal of Business Venturing, 18 (5), 573 – 596.
     4. Angrist, J. D. & Evans, W. N. (1998). Children and their parents’ labor supply: Evidence from exogenous variation in family size. American Economic Review, 88(3), 450 – 477.
     5. Bager, T. & Schott, T. (2004). Growth expectations by entrepreneurs in nascent firms, baby businesses and mature firms: Analysis of the global entrepreneurship monitor surveys in Denmark 2000‐2003. Berlin: GEM Research Conference.
     6. Becker, G. S. (1960). An economic analysis of fertility. Demographic and economic change in developed countries, New Jersey: Princeton University Press.
     7. Bosma, N., Acs, Z. J., Autio, E., Coduras, A. & Levie, J. (2008). Global Entrepreneurship Monitor: 2008 Executive Report, London: Babson College/London Business School.
     8. Bowen, D. D. & Hisrich, R. D. (1986). The female entrepreneur: A career development perspective. Academy of Management Review, 11 (2), 397 – 399.
     9. Brockhaus, R. H. (1980). Risk Taking Propensity of Entrepreneurs. Academy of Management Journal, 23 (3), 509 – 520.
     10. Brockhaus, R. H. (1982). The Psychology of Entrepreneur, Encyclopedia Entrepreneurship, Englewood Cliffs. NJ: Prentice Hall.
     11. Brockhaus, R. H. (1987). Entrepreneurial folklore. Journal of Small Business Management, 25 (3), 1 – 6.
     12. Caceres-Delpiano, J. (2012). Can we still learn something from the relationship between fertility and mother’s employment? Evidence from developing countries. Demography, 49(1), 151 – 174.
     13. Carroll, C. E., & McCombs, M. (2003). Agenda-setting effects of business news on the public’s images and opinions about major corporations. Corporate Reputation Review, 6(1), 36 – 46.
     14. Cattell, R. B. (1965). The scientific analysis of personality. Baltimore: Penguin Books.
     15. Ciavarella, M. A., Buchholtz A. K., Riordan C. M., Gatewood R. D. & Stokes G. S. (2004). The Big Five and venture survival: Is there a linkage? Journal of Business Venturing, 19, 465 – 483.
     16. C. Spearman, (1904). General Intelligence, Objectively Determined and Measured. American Journal of Psychology, 15, 201 – 293.
     17. Cooper, A. C. & Dunkelberg, W. C. (1987). Entrepreneurial research: Old questions, new answers, and methodological issues. American Journal of Small Business, 11(3), 1 – 20.
     18. Cooper, A., Gimeno‐Gascon J.& Woo, C. (1994). Initial human and financial capital as predictors of new venture performance. Journal of Business Venturing, 9 (5), 371 – 395.
     19. Dourtriaux, J. (1992). Emerging high-tech firms: How durable are their comparative start-up advantages? Journal of Business Venturing, 7 (4), 303 – 322.
     20. Drucker, Peter F. (1985). Innovation and Entrepreneurship: Practice and Principles. New York: Harper Business.
     21. Dubini, P. (1989). The Influence of Motivations and Environment on Business Start-Ups: Some Hints for Public Policies. Journal of Business Venturing, 4(1), 11 – 26.
     22. Entman, R. M. (1993). Framing: Toward clarification of a fractural paradigm. Journal of Communication, 43(4), 51 – 58.
     23. Gartner, W. B. (1985). A Conceptual Framework for Describing the Phenomenon of New Venture Creation. Academy of Management Review, 10(4), 696 – 707.
     24. Ghosh, B. C., & Kwan, W. (1996). An Analysis of Key Success Factors of SMEs: A Comparative Study of Singapore/Malaysia and Australia/New Zealand. Unpublished doctoral dissertation, Nanyang Technological University.
     25. Godin, K., J. Clemens & Veldhuis, N. (2008). Measuring Entrepreneurship: Conceptual Frameworks and Empirical Indicators. Studies in Entrepreneurship and Markets, 7. Fraser Institute.
     26. Greenberger, D. B., & Sexton, D. L. (1998). An Interactive Model of New Venture Initiation. Journal of Small Business Management, 26(3), 1 – 7.
     27. Greene, P. (2000). Self‐Employment as an economic behavior: An analysis of self‐employed women`s human and social capital. National Journal of Sociology. 12, 1 – 55.
     28. Hisrich, R.D., & Brush, G.C. (1986). The Woman Entrepreneur: Starting, Financing and Managing a Successful New Business. Massachusetts: Lexington Books.
     29. Hisrich, R. D., & Peter, M. P. (1989). Entrepreneurship: Starting, Developing, and Managing a New Enterprise. Boston: Irwin.
     30. J. A. Nelder (1961). The Fitting of a Generalization of the Logistic Curve. Biometrics. 17, 89 – 110.
     31. Jerry W. Moorman, James W. Halloran (1992). Entrepreneurship. Nashville: South-Western Publishing Company.
     32. John Stanworth, Celia Stanworth, Bill Granger, Stephanie Blyth (1989). Who Becomes an Entrepreneur? International Small Business Journal: Researching Entrepreneurship, 8(1), 11 – 22.
     33. Kolvereid, L. (1992). Growth aspirations among Norwegian entrepreneurs. Journal of Business Venturing, 7(3), 209 – 222.
     34. Krueger, N. (1993). The impact of prior entrepreneurial exposure on perceptions of new venture feasibility and desirability. Entrepreneurship Theory and Practice, 18(1), 5 – 21.
     35. Lamertz, K., & Baum, J. A. C. (1998). The legitimacy of organizational downsizing in Canada: An analysis of explanatory media accounts. Canadian Journal of Administrative Sciences, 15(1), 93 – 107.
     36. Larson, A. (1992). Networks Dyads in Entrepreneurial Settings: A study of the Governance of Exchange Relationships. Administrative Science Quarterly, 37, 76 – 104.
     37. Levie, J.& Autio, E. (2008). A theoretical grounding and test of the GEM model. Small Business Economics, 31, 235 – 263.
     38. Li, H. et al (2015). Fertility household structure, and parental labor supply: Evidence from rural China. IZA Working Paper, 9342.
     39. McClelland, D. (1983). Human motivation. New York: Addison-Wesley.
     40. McClelland, D. C. (1987). Human motivation. Cambridge: Cambridge University Press.
     41. McFadden, D. (1974). Conditional Logit Analysis of Qualitative Choice Behavior, Frontiers in Econometrics, P. Zarembka, ed., New York: Academic Press.
     42. Mike Herrington, Penny Kew, Slavica Singer, Jonathan Carmona, Forrest Wright, Alicia Coduras & Rothko (2017). GEM 2016/17 Global Report, London: Babson College/London Business School.
     43. Nelson, C. (1989). Starting your Own Business – Four Success Stories. Communication World, 3(8), 18 – 29.
     44. Parcel, T. L. & Menaghan, E. G. (1993). Family social capital and children’s behavior problems. Social Psychology Quarterly, 56(2), 120.
     45. Pollock, T. G., & Rindova, V. P. (2003). Media legitimation effects in the market for initial public offering. Academy of Management Journal, 46(5), 631 – 642.
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     47. Robbins, S. P. (1995). Organization Behavior, 8th ed. New Jersey: Prentice-Hill.
     48. Robbins, S. P. (2005). Essentials of Organizational Behavior, 8th ed. N. J.: Pearson/Prentice Hall.
     49. Robert H. Brockhaus (1980). Risk Taking Propensity of Entrepreneurs. The Academy of Management Journal, 23(3), 509 – 520.
     50. Roberts, E. (1991). Entrepreneurs in High Technology: Lessons from MIT and Beyond. New York: Oxford University Press.
     51. Roberts, T. A. (1991). Gender and the influence of evaluations on self-assessments in achievement settings. Psychological Bulletin, 109(2), 297 – 308.
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描述 碩士
國立政治大學
企業管理研究所(MBA學位學程)
105363082
資料來源 http://thesis.lib.nccu.edu.tw/record/#G0105363082
資料類型 thesis
dc.contributor.advisor 于卓民<br>傅浚映zh_TW
dc.contributor.advisor Yu, Chwo-Ming<br>Fu, Chun-Yingen_US
dc.contributor.author (Authors) 林芷君zh_TW
dc.contributor.author (Authors) Lin, Chih-Chunen_US
dc.creator (作者) 林芷君zh_TW
dc.creator (作者) Lin, Chih-Chunen_US
dc.date (日期) 2018en_US
dc.date.accessioned 3-Jul-2018 17:38:37 (UTC+8)-
dc.date.available 3-Jul-2018 17:38:37 (UTC+8)-
dc.date.issued (上傳時間) 3-Jul-2018 17:38:37 (UTC+8)-
dc.identifier (Other Identifiers) G0105363082en_US
dc.identifier.uri (URI) http://nccur.lib.nccu.edu.tw/handle/140.119/118316-
dc.description (描述) 碩士zh_TW
dc.description (描述) 國立政治大學zh_TW
dc.description (描述) 企業管理研究所(MBA學位學程)zh_TW
dc.description (描述) 105363082zh_TW
dc.description.abstract (摘要) 本研究主要目的為針對人格特質及創業動機等變數與創業之關聯性探討。過去學者對創業議題有眾多的討論，但是隨著時間及地區的不同，其得出的結論也有所差異。從這些研究中，雖然有助於了解創業可能需要具備的要素，但此議題仍缺乏較完整的探討，因此本研究藉由人格特質、創業動機等十六個變數，系統性的觀察它們與創業之相關性。
     
     本研究所使用之資料來源為全球創業觀察（Global Entrepreneurship Monitor），其資料被廣泛使用於學術研究。針對 2016 年台灣的創業家樣本，本研究藉由二元邏輯斯迴歸模型提出假說並驗證。研究結果顯示，人格特質、創業動機及性別皆對創業意圖及行動有顯著影響，而唯有創業知能之認知對是否持有新創事業的股權有顯著影響。		zh_TW
dc.description.abstract (摘要) The main purpose of this study is to explore the issue of the factors of personality and entrepreneurial motivation that affects entrepreneurship. There are many studies about entrepreneurial issues, however, the research contents are diverse due to times change and different regions. Though these researches have contributed to understand the possible factors for entrepreneurship, the issue is still lack of complete discussion. By integrating 16 factors of personalities and entrepreneurial motivations, this study explores how these factors correlate with entrepreneurship.
     
     The source of this study is from Global Entrepreneurship Monitor, which is wildly used on academic researches and has great influence. Using the 2016 data of Taiwanese entrepreneurs, this study uses Binary Logistic Regression model to verify hypothesis. According to the result, personality, entrepreneurial motivation and gender have significant effects on entrepreneurial intention and action. Besides, only experiences and knowledge that related to entrepreneurship has significant effect on shares distribution.		en_US
dc.description.tableofcontents 書頁 i
     碩士論文上網授權書 ii
     學位考試委員會審議通過書 iii
     中文摘要 iv
     英文摘要 v
     謝誌 vi
     目次 vii
     表次 ix
     圖次 x
     第一章 緒論 1
     第一節、研究背景及動機 1
     第二節、研究目的 2
     第三節、研究流程和論文內容簡介 2
     第二章 文獻回顧 6
     第一節、創業的定義 6
     第二節、人格特質 7
     第三節、創業動機 10
     第四節、其他相關變數 12
     第三章 研究方法 17
     第一節、二元羅吉斯模型介紹 17
     第二節、二元羅吉斯模型建構 20
     第三節、資料庫及問卷介紹 27
     第四節、資料分析 33
     第四章 實證分析 36
     第一節、敘述性統計 36
     第二節、變數分析 40
     第三節、二元羅吉斯模型實證 47
     第五章 結論與建議 53
     第一節、研究結論與討論 53
     第二節、研究限制與未來研究發展 56
     參考文獻 58
     附錄一 GEM 2016年度問卷 66		zh_TW
dc.source.uri (資料來源) http://thesis.lib.nccu.edu.tw/record/#G0105363082en_US
dc.subject (關鍵詞) 人格特質zh_TW
dc.subject (關鍵詞) 創業動機zh_TW
dc.subject (關鍵詞) 全球創業觀察zh_TW
dc.subject (關鍵詞) 創業zh_TW
dc.subject (關鍵詞) Personalityen_US
dc.subject (關鍵詞) Entrepreneurial motivationen_US
dc.subject (關鍵詞) GEMen_US
dc.subject (關鍵詞) Global entrepreneurship monitoren_US
dc.subject (關鍵詞) Entrepreneurshipen_US
dc.title (題名) 人格特質和創業動機影響創業之研究zh_TW
dc.title (題名) The Relationship among Personality, Entrepreneurial Motivation and Entrepreneurshipen_US
dc.type (資料類型) thesisen_US
dc.relation.reference (參考文獻) 一、 中文參考文獻
     1. 李雯娣（2000）。國小兒童性格特質之研究，屏東師範學院國民教育研究所碩士論文。
     2. 宋修德、蘇文玲、陳宜君、李芷氤（2007）。以「全球創業觀察」論如何促進台灣中小企業創業活動之發展。第11 屆科際整合管理研討會。
     3. 侯世光、黃進和（2016）。技術及職業教育。收錄於中華民國教育年報，台北：教育部。
     4. 吳奕慧（2004）。華人創業家適性量表的建構，國立台灣大學商學研究所碩士論文。
     5. 翁秀琪（1966）。大眾傳播理論與實證，二版。台北：三民。
     6. 高義芳、沈怡臻（2009）。社會企業創業家其人格特質、創業動機、個人能力與關係網絡之研究：以個案為例。創業管理研究，4（4），29 – 55。
     7. 湯堯、成群豪，（2016）。大學教育。收錄於中華民國教育年報，台北：教育部。
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dc.identifier.doi (DOI) 10.6814/THE.NCCU.MBA.015.2018.F08-