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題名 協助初到台灣外國人電子商務平台
Compareme: an e-commerce platform assisting with the integration of foreigners in Taiwan
作者 哈瑞文
Halim, Redwan
貢獻者 吳文傑
Wu, Jack
哈瑞文
Halim, Redwan
關鍵詞 電子商務
網絡平台
外國人援助
基本生活設施
雙語服務
E-Commerce
Web platform
Foreigner assistance
Essential services
Bi-lingual services
日期 2018
上傳時間 20-七月-2018 17:44:13 (UTC+8)
摘要 This thesis describes the business plan of my start-up online comparison service which will assist both local Taiwanese and Foreigners in Taiwan save time by consolidating the information of all essential day-to-day service providers such as mobile phone plans, credit cards, home loans, internet plans, insurance as well as many others, into one platform in order to save time as well as offer an informative choice.
The service is also offered bilingually in both Chinese and English therefore allowing foreigners who have newly entered Taiwan integrate into the country in a more efficient manner. The idea came to me when I first arrived in Taiwan in late 2014 and had the struggle of setting up my life in a country where I was not familiar with the local language, culture or norms. With this experience in hand, I hope that CompareMe can alleviate some of the burden off newly arrived foreigners in Taiwan. This service is also open for local citizens who wish to become empowered in their purchases by making more informed choices and attain savings.
This thesis comprises of the entire business plan, from the operations, marketing, market analysis and future growth plans.
參考文獻 Standing tall: how Australian insurers can achieve profitable growth in a challenging market, Accenture, 2013
Available: https://insuranceblog.accenture.com/wp-content/uploads/2014/02/Accenture-australian-insurers-profitable-growth-challenging-market.pdf [Accessed May 24th 2018]
Price comparison website: consumer market research, Financial Conduct Authority, London, June 2014
Available: https://www.fca.org.uk/publication/research/price-comparison-website-consumer-research.pdf [Accessed March 19th 2018]
The Treasury, Discussion paper: Addressing the high cost of home and strata title insurance in North Queensland, The Treasury, Canberra, 9 May 2014 http://www.treasury.gov.au/~/media/Treasury/Consultations%20and%20Reviews/Consultations/2014/Addressing%20the%20high%20cost%20of%20home%20and%20strata%20title%20insurance%20in%20North%20Queensland/Key%20Documents/PDF/DP_NQ_home_strata_insurance.ashx, p. 11 [Accessed April 29th 2018]
The comparator website industry in Australia: An Australian Competition and Consumer Commission report, ACCC Australia, November 2014
https://www.accc.gov.au/system/files/926_Comparator%20website%20industry%20in%20Australia%20report_FA.pdf [Accessed March 25th 2018]
iSelect Case Study: The Power of Quality People, Plan It Testing, November 2017
https://www.planittesting.com/us/Insights/2017/iSelect-Case-Study [Accessed May 25th 2018]
Price comparison websites: trust, choice and consumer empowerment in online markets, Office of Fair Trading, London, November 2012
SEQ residential electricity consumer engagement quantitative report, Department of Energy and Water Supply, Brisbane, November 2013
描述 碩士
國立政治大學
國際經營管理英語碩士學位學程(IMBA)
105933031
資料來源 http://thesis.lib.nccu.edu.tw/record/#G0105933031
資料類型 thesis
dc.contributor.advisor 吳文傑zh_TW
dc.contributor.advisor Wu, Jacken_US
dc.contributor.author (作者) 哈瑞文zh_TW
dc.contributor.author (作者) Halim, Redwanen_US
dc.creator (作者) 哈瑞文zh_TW
dc.creator (作者) Halim, Redwanen_US
dc.date (日期) 2018en_US
dc.date.accessioned 20-七月-2018 17:44:13 (UTC+8)-
dc.date.available 20-七月-2018 17:44:13 (UTC+8)-
dc.date.issued (上傳時間) 20-七月-2018 17:44:13 (UTC+8)-
dc.identifier (其他 識別碼) G0105933031en_US
dc.identifier.uri (URI) http://nccur.lib.nccu.edu.tw/handle/140.119/118779-
dc.description (描述) 碩士zh_TW
dc.description (描述) 國立政治大學zh_TW
dc.description (描述) 國際經營管理英語碩士學位學程(IMBA)zh_TW
dc.description (描述) 105933031zh_TW
dc.description.abstract (摘要) This thesis describes the business plan of my start-up online comparison service which will assist both local Taiwanese and Foreigners in Taiwan save time by consolidating the information of all essential day-to-day service providers such as mobile phone plans, credit cards, home loans, internet plans, insurance as well as many others, into one platform in order to save time as well as offer an informative choice.
The service is also offered bilingually in both Chinese and English therefore allowing foreigners who have newly entered Taiwan integrate into the country in a more efficient manner. The idea came to me when I first arrived in Taiwan in late 2014 and had the struggle of setting up my life in a country where I was not familiar with the local language, culture or norms. With this experience in hand, I hope that CompareMe can alleviate some of the burden off newly arrived foreigners in Taiwan. This service is also open for local citizens who wish to become empowered in their purchases by making more informed choices and attain savings.
This thesis comprises of the entire business plan, from the operations, marketing, market analysis and future growth plans.		en_US
dc.description.tableofcontents 1. Executive Summary 1
1.1. Introduction 1
1.2. Our Mission & Values 1
1.3. The Company and Management 2
2. Service Need 3
2.1. Difficulties of living in Taiwan 6
3. Comparative Websites - An Insight 9
4. CompareMe – Service Segments 11
4.1. Entrance to Markets 12
4.1.1. Insurance 12
4.1.2. Utilities 12
4.1.3. Financial Services Sector 12
4.1.4. Travel Services 12
4.1.5. Classifieds section 13
4.1.6. Immigration Assistance 13
4.2. Objectives and Benefits to Partners 13
5. Industry & Platform Analysis 14
5.1. Life Insurance 14
5.2. Travel Insurance 15
5.3. Broadband Internet: 17
5.4. Credit Cards: 18
5.5. Home Loans: 21
5.6. Car/Scooter Insurance 24
5.7. Mobile Phone Plans 28
6. Business Proposition (Company Analysis) 30
7. Competitor analysis 32
7.1. Insurance Competitors 32
7.2. Travel Service Competitors 32
7.3. Classifieds competitors 33
8. Key Partners 35
8.1. Government Agencies 35
8.2. Service Providers 35
8.3. Universities 35
8.4. Foreign Embassies 36
9. Market Impact 37
10. Operational Plan 39
10.1. Sourcing Information 39
10.2. Human Resources: 39
10.2.1. CEO 40
10.2.2. Business Development & Partnerships Manager 40
10.2.3. Customer Service Manager 40
10.2.4. Customer Service Contractors 40
10.2.5. IT Development Contractors 41
11. Revenue Streams 42
11.1. Commission Revenue 42
11.2. Advertisement Revenue 42
11.3. Preferential positioning 42
11.4. Marketing Plan 43
12. Future Growth Streams 45
13. Metrics for Success 46
13.1. Number of Partners. 46
13.2. Level of Engagement 46
13.3. Return on Investment 47
14. Key Financials 48
14.1. Commission Percentage Breakdown 49
14.2. Forecast Financial Statement 50
14.3. Explanation of Expenses 52
14.3.1. Office Rent 52
14.3.2. Utilities 53
14.3.3. Salaries - Permanent Staff 53
14.3.4. Marketing Expense 53
14.3.5. Platform Development Costs 53
14.3.6. Maintenance of Platform costs 53
14.3.7. Travel Costs – Promotions 53
14.3.8. Cost of Contractors 54
14.3.9. Sponsorships costs 54
14.3.10. Miscellaneous Expenses 54
15. Year 1 Roadmap 55
16. References 56		zh_TW
dc.format.extent 2018934 bytes-
dc.format.mimetype application/pdf-
dc.source.uri (資料來源) http://thesis.lib.nccu.edu.tw/record/#G0105933031en_US
dc.subject (關鍵詞) 電子商務zh_TW
dc.subject (關鍵詞) 網絡平台zh_TW
dc.subject (關鍵詞) 外國人援助zh_TW
dc.subject (關鍵詞) 基本生活設施zh_TW
dc.subject (關鍵詞) 雙語服務zh_TW
dc.subject (關鍵詞) E-Commerceen_US
dc.subject (關鍵詞) Web platformen_US
dc.subject (關鍵詞) Foreigner assistanceen_US
dc.subject (關鍵詞) Essential servicesen_US
dc.subject (關鍵詞) Bi-lingual servicesen_US
dc.title (題名) 協助初到台灣外國人電子商務平台zh_TW
dc.title (題名) Compareme: an e-commerce platform assisting with the integration of foreigners in Taiwanen_US
dc.type (資料類型) thesisen_US
dc.relation.reference (參考文獻) Standing tall: how Australian insurers can achieve profitable growth in a challenging market, Accenture, 2013
Available: https://insuranceblog.accenture.com/wp-content/uploads/2014/02/Accenture-australian-insurers-profitable-growth-challenging-market.pdf [Accessed May 24th 2018]
Price comparison website: consumer market research, Financial Conduct Authority, London, June 2014
Available: https://www.fca.org.uk/publication/research/price-comparison-website-consumer-research.pdf [Accessed March 19th 2018]
The Treasury, Discussion paper: Addressing the high cost of home and strata title insurance in North Queensland, The Treasury, Canberra, 9 May 2014 http://www.treasury.gov.au/~/media/Treasury/Consultations%20and%20Reviews/Consultations/2014/Addressing%20the%20high%20cost%20of%20home%20and%20strata%20title%20insurance%20in%20North%20Queensland/Key%20Documents/PDF/DP_NQ_home_strata_insurance.ashx, p. 11 [Accessed April 29th 2018]
The comparator website industry in Australia: An Australian Competition and Consumer Commission report, ACCC Australia, November 2014
https://www.accc.gov.au/system/files/926_Comparator%20website%20industry%20in%20Australia%20report_FA.pdf [Accessed March 25th 2018]
iSelect Case Study: The Power of Quality People, Plan It Testing, November 2017
https://www.planittesting.com/us/Insights/2017/iSelect-Case-Study [Accessed May 25th 2018]
Price comparison websites: trust, choice and consumer empowerment in online markets, Office of Fair Trading, London, November 2012
SEQ residential electricity consumer engagement quantitative report, Department of Energy and Water Supply, Brisbane, November 2013		zh_TW
dc.identifier.doi (DOI) 10.6814/THE.NCCU.IMBA.031.2018.F08-