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題名 從大數據創造價值 : 金融產業的多個案研究
Generating Value from Big Data: A Multiple Case Study in Financial Industry作者 蔡佑晟
Tsai, Yu-Chen貢獻者 尚孝純
Shang, Shari S. C.
蔡佑晟
Tsai, Yu-Chen關鍵詞 大數據
商業價值
數據導向決策
Big data
Business value
Data-driven decision-making日期 2018 上傳時間 27-Jul-2018 11:37:40 (UTC+8) 摘要 隨著社群和分析技術的快速發展,大數據已經成為許多產業中的熱門議題。眾多知名跨國公司都從大數據應用中獲得了巨大的價值,如: Google、Walmart、和Amazon等。然而除了這些具有代表性的成功例子之外,在大數據上進行大量的投入並不一定能帶來實質的收益,商業決策者們仍然對大數據科技的回報持懷疑態度。本研究對數據導向決策的案例和大數據應用進行了系統化的文獻回顧,並歸納出大數據可能創造的效益,以及一些可能影響大數據創造價值的相關關鍵因素。之後,此研究將與金融公司的高階資訊主管進行深度的訪談與了解。最後,本研究透過對金融產業的跨個案橫向分析,期望能為大數據的應用提供相關的發現與見解。
With rapid advances in social and analytics technology, Big Data has become a popular subject in many industries. Numerous well-known multinational companies, such as Google, Walmart, and Amazon, reported deriving enormous value from Big Data applications. However, except for these emblematic examples, there is no promise that large investments in Big Data can result in material benefits. Business decision-makers remain doubtful as to returns from Big Data technologies.Performing a systematic literature review of data-driven decision-making cases and Big Data applications, this study identified several possible benefits that may be generated from Big Data, and identified several Big Data-related key factors that may affect value creation. Then, this study conducted in-depth interviews with senior IT managers from selected financial companies. Finally, by a cross-sectional analysis of financial industry, this study intends to provide insights into Big Data implementation.參考文獻 Aloysius, J. A., Hoehle, H., Goodarzi, S., & Venkatesh, V. (2016). Big data initiatives in retail environments: Linking service process perceptions to shopping outcomes. Annals of operations research, 1-27.Barr, M. S., Koziara, B., Flood, M. D., Hero, A., & Jagadish, H. V. (2018). Big Data in Finance: Highlights from the Big Data in Finance Conference Hosted at the University of Michigan October 27-28, 2016.Baxter, P., & Jack, S. (2008). Qualitative case study methodology: Study design and implementation for novice researchers. The qualitative report, 13(4), 544-559.Beath, C., Becerra-Fernandez, I., Ross, J., & Short, J. (2012). Finding value in the information explosion. MIT Sloan Management Review, 53(4), 18.Bertino, E., & Ferrari, E. (2018). Big Data Security and Privacy. In A Comprehensive Guide Through the Italian Database Research Over the Last 25 Years (pp. 425-439). Springer, Cham.Black, B. L., Cowens-Alvarado, R., Gershman, S., & Weir, H. K. (2005). Using data to motivate action: the need for high quality, an effective presentation, and an action context for decision-making. Cancer Causes and Control, 16, 15-25.Blazquez, D., & Domenech, J. (2017). Big Data sources and methods for social and economic analyses. Technological Forecasting and Social Change.Brynjolfsson, E., Hitt, L. M., & Kim, H. H. (2011). Strength in numbers: How does data-driven decisionmaking affect firm performance?.Bughin, J. (2016). Big data, Big bang?. Journal of Big Data, 3(1), 2.Bughin, J., Chui, M., & Manyika, J. (2010). Clouds, big data, and smart assets: Ten tech-enabled business trends to watch. McKinsey quarterly, 56(1), 75-86.Cai, L., & Zhu, Y. (2015). The challenges of data quality and data quality assessment in the big data era. Data Science Journal, 14.Chen, H., Chiang, R. H., & Storey, V. C. (2012). Business intelligence and analytics: from big data to big impact. MIS quarterly, 1165-1188.Chen, H. M., Kazman, R., Haziyev, S., & Hrytsay, O. (2015, May). Big data system development: An embedded case study with a global outsourcing firm. In Proceedings of the First International Workshop on BIG Data Software Engineering (pp. 44-50). IEEE Press.Chen, M., Hao, Y., Hwang, K., Wang, L., & Wang, L. (2017). Disease prediction by machine learning over big data from healthcare communities. IEEE Access, 5, 8869-8879.Das, N., Das, L., Rautaray, S. S., & Pandey, M. (2018). Big Data Analytics for Medical Applications.Davenport, T. H., & Dyché, J. (2013). Big data in big companies. International Institute for Analytics, 3.Ding, G., Wu, Q., Wang, J., & Yao, Y. D. (2014). Big spectrum data: The new resource for cognitive wireless networking. arXiv preprint arXiv:1404.6508.Emani, C. K., Cullot, N., & Nicolle, C. (2015). Understandable big data: a survey. Computer science review, 17, 70-81.Evans, L., & Kitchin, R. (2018). A smart place to work? Big data systems, labour, control and modern retail stores. New Technology, Work and Employment, 33(1), 44-57.Fang, B., & Zhang, P. (2016). Big data in finance. In Big Data Concepts, Theories, and Applications (pp. 391-412). Springer, Cham.Fouad, M. M., Oweis, N. E., Gaber, T., Ahmed, M., & Snasel, V. (2015). Data mining and fusion techniques for WSNs as a source of the big data. Procedia Computer Science, 65, 778-786.Gandomi, A., & Haider, M. (2015). Beyond the hype: Big data concepts, methods, and analytics. International Journal of Information Management, 35(2), 137-144.Gregor, S., Martin, M., Fernandez, W., Stern, S., & Vitale, M. (2006). The transformational dimension in the realization of business value from information technology. The Journal of Strategic Information Systems, 15(3), 249-270.Grover, V., Chiang, R. H., Liang, T. P., & Zhang, D. (2018). Creating Strategic Business Value from Big Data Analytics: A Research Framework. Journal of Management Information Systems, 35(2), 388-423.How big data analytics yields big gains. (2017, Jul 12). Electronics for You, Retrieved from https://search.proquest.com/docview/1918006741?accountid=10067Ikemoto, G. S., & Marsh, J. A. (2007). chapter 5 Cutting Through the “Data‐Driven” Mantra: Different Conceptions of Data‐Driven Decision Making. Yearbook of the National Society for the Study of Education, 106(1), 105-131.Intel IT center (2012). Peer Research: Big Data Analytics. Intel’s IT Manager Survey on How Organizations Are Using Big Data.Jagadish, H. V., Gehrke, J., Labrinidis, A., Papakonstantinou, Y., Patel, J. M., Ramakrishnan, R., & Shahabi, C. (2014). Big data and its technical challenges. Communications of the ACM, 57(7), 86-94.Janssen, M., van der Voort, H., & Wahyudi, A. (2017). Factors influencing big data decision-making quality. Journal of Business Research, 70, 338-345.Kabir, N., & Carayannis, E. (2013, January). Big data, tacit knowledge and organizational competitiveness. In Proceedings of the 10th International Conference on Intellectual Capital, Knowledge Management and Organisational Learning: ICICKM (p. 220).Katal, A., Wazid, M., & Goudar, R. H. (2013, August). Big data: issues, challenges, tools and good practices. In Contemporary Computing (IC3), 2013 Sixth International Conference on (pp. 404-409). IEEE.Kitchin, R., & McArdle, G. (2016). What makes Big Data, Big Data? Exploring the ontological characteristics of 26 datasets. Big Data & Society, 3(1), 2053951716631130.LaValle, S., Lesser, E., Shockley, R., Hopkins, M. S., & Kruschwitz, N. (2011). Big data, analytics and the path from insights to value. MIT sloan management review, 52(2), 21.Li, S., & Gao, J. (2016). Security and Privacy for Big Data. In Big Data Concepts, Theories, and Applications (pp. 281-313). Springer, Cham.Lohr, S. (2012). The age of big data. New York Times, 11(2012).Madden, S. (2012). From databases to big data. IEEE Internet Computing, 16(3), 4-6.Mandinach, E.B., Honey, M., & Light, D. (2006). A theoretical framework for data-driven decision making. Paper presented at the annual meeting of the American Educational Research Association, San Francisco.Marsh, J. A., Pane, J. F., & Hamilton, L. S. (2006). Making sense of data-driven decision making in education.McAfee, A., Brynjolfsson, E., & Davenport, T. H. (2012). Big data: the management revolution. Harvard business review, 90(10), 60-68.Mikalef, P., Framnes, V., Danielsen, F., Krogstie, J., & Olsen, D. H. (2017). Big data analytics capability: antecedents and business value. In Proceedings of the 21st Pacific Asia conference on information systems (PACIS).Mirani, R., & Lederer, A. L. (1998). An instrument for assessing the organizational benefits of IS projects. Decision Sciences, 29(4), 803-838.Neff, G. (2013). Why big data won`t cure us. Big data, 1(3), 117-123.Ong, K. L., De Silva, D., Boo, Y. L., Lim, E. H., Bodi, F., Alahakoon, D., & Leao, S. (2016). Big data applications in engineering and science. In Big Data Concepts, Theories, and Applications (pp. 315-351). Springer, Cham.Prabhakar, S., & Maves, L. (2017). Big Data Analytics and Visualization: Finance. In Big Data and Visual Analytics (pp. 219-229). Springer, Cham.Provost, F., & Fawcett, T. (2013). Data science and its relationship to big data and data-driven decision making. Big data, 1(1), 51-59.Ren, S. J., Fosso Wamba, S., Akter, S., Dubey, R., & Childe, S. J. (2017). Modelling quality dynamics, business value and firm performance in a big data analytics environment. International Journal of Production Research, 55(17), 5011-5026.Rindler, A., McLowry, S., & Hillard, R. (2013). Big Data Definition. MIKE2. 0, the open source methodology for Information Development.Russom, P. (2014). TDWI Best Practices Report: Big Data Analytics (Best Practices)(pp. 1–35). The Data Warehouse Institute (TDWI). Retrieved from on, 15.Schroeck, M., Shockley, R., Smart, J., Romero-Morales, D., & Tufano, P. (2012). Analytics: the real-world use of big data: How innovative enterprises extract value from uncertain data, Executive Report. IBM Institute for Business Value and Said Business School at the University of Oxford.Shah, S., Horne, A., & Capellá, J. (2012). Good data won`t guarantee good decisions. Harvard Business Review, 90(4).Shim, J. P., French, A. M., Guo, C., & Jablonski, J. (2015). Big Data and Analytics: Issues, Solutions, and ROI. CAIS, 37, 39.Simon, P. (2013). Too big to ignore: The business case for big data (Vol. 72). John Wiley & Sons.Sivarajah, U., Kamal, M. M., Irani, Z., & Weerakkody, V. (2017). Critical analysis of Big Data challenges and analytical methods. Journal of Business Research, 70, 263-286.Srivastava, R. (2018). Big Data Retail Analysis and Product Distribution (BREAD) Model for Sales Prediction. Indian Journal of Computer Science, 3(1), 7-16.Swan, M. (2013). The quantified self: Fundamental disruption in big data science and biological discovery. Big Data, 1(2), 85-99.Tankard, C. (2012). Big data security. Network security, 2012(7), 5-8.Wamba, S. F., Akter, S., Edwards, A., Chopin, G., & Gnanzou, D. (2015). How ‘big data’can make big impact: Findings from a systematic review and a longitudinal case study. International Journal of Production Economics, 165, 234-246.Wamba, S. F., Gunasekaran, A., Akter, S., Ren, S. J. F., Dubey, R., & Childe, S. J. (2017). Big data analytics and firm performance: Effects of dynamic capabilities. Journal of Business Research, 70, 356-365.Wan, J., Tang, S., Li, D., Wang, S., Liu, C., Abbas, H., & Vasilakos, A. V. (2017). A manufacturing big data solution for active preventive maintenance. IEEE Transactions on Industrial Informatics, 13(4), 2039-2047.Xu, L., & Shi, W. (2016). Security Theories and Practices for Big Data. In Big Data Concepts, Theories, and Applications (pp. 157-192). Springer, Cham.Zhang, Y., Ren, S., Liu, Y., & Si, S. (2017). A big data analytics architecture for cleaner manufacturing and maintenance processes of complex products. Journal of Cleaner Production, 142, 626-641.Zhong, R. Y., Newman, S. T., Huang, G. Q., & Lan, S. (2016). Big Data for supply chain management in the service and manufacturing sectors: Challenges, opportunities, and future perspectives. Computers & Industrial Engineering, 101, 572-591. 描述 碩士
國立政治大學
資訊管理學系
105356002資料來源 http://thesis.lib.nccu.edu.tw/record/#G0105356002 資料類型 thesis dc.contributor.advisor 尚孝純 zh_TW dc.contributor.advisor Shang, Shari S. C. en_US dc.contributor.author (Authors) 蔡佑晟 zh_TW dc.contributor.author (Authors) Tsai, Yu-Chen en_US dc.creator (作者) 蔡佑晟 zh_TW dc.creator (作者) Tsai, Yu-Chen en_US dc.date (日期) 2018 en_US dc.date.accessioned 27-Jul-2018 11:37:40 (UTC+8) - dc.date.available 27-Jul-2018 11:37:40 (UTC+8) - dc.date.issued (上傳時間) 27-Jul-2018 11:37:40 (UTC+8) - dc.identifier (Other Identifiers) G0105356002 en_US dc.identifier.uri (URI) http://nccur.lib.nccu.edu.tw/handle/140.119/118937 - dc.description (描述) 碩士 zh_TW dc.description (描述) 國立政治大學 zh_TW dc.description (描述) 資訊管理學系 zh_TW dc.description (描述) 105356002 zh_TW dc.description.abstract (摘要) 隨著社群和分析技術的快速發展,大數據已經成為許多產業中的熱門議題。眾多知名跨國公司都從大數據應用中獲得了巨大的價值,如: Google、Walmart、和Amazon等。然而除了這些具有代表性的成功例子之外,在大數據上進行大量的投入並不一定能帶來實質的收益,商業決策者們仍然對大數據科技的回報持懷疑態度。本研究對數據導向決策的案例和大數據應用進行了系統化的文獻回顧,並歸納出大數據可能創造的效益,以及一些可能影響大數據創造價值的相關關鍵因素。之後,此研究將與金融公司的高階資訊主管進行深度的訪談與了解。最後,本研究透過對金融產業的跨個案橫向分析,期望能為大數據的應用提供相關的發現與見解。 zh_TW dc.description.abstract (摘要) With rapid advances in social and analytics technology, Big Data has become a popular subject in many industries. Numerous well-known multinational companies, such as Google, Walmart, and Amazon, reported deriving enormous value from Big Data applications. However, except for these emblematic examples, there is no promise that large investments in Big Data can result in material benefits. Business decision-makers remain doubtful as to returns from Big Data technologies.Performing a systematic literature review of data-driven decision-making cases and Big Data applications, this study identified several possible benefits that may be generated from Big Data, and identified several Big Data-related key factors that may affect value creation. Then, this study conducted in-depth interviews with senior IT managers from selected financial companies. Finally, by a cross-sectional analysis of financial industry, this study intends to provide insights into Big Data implementation. en_US dc.description.tableofcontents 謝誌 I英文摘要 II中文摘要 III目次 IV圖目錄 VI表目錄 VI第一章 緒論 1第一節 研究背景 1第二節 研究動機與研究目的 5第二章 文獻回顧 7第一節 測量大數據可能帶來的好處 7第二節 影響大數據的關鍵要素 10第三章 研究方法 18第一節 研究設計與流程 18第二節 資料收集 19第四章 研究結果 23第一節 個案研究 23第二節 跨個案分析-大數據帶來的好處 29第三節 跨個案分析-使大數據能創造商業價值的關鍵要素 34第五章 結論 41第一節 結果摘要 41第二節 研究貢獻 41第三節 研究限制與未來研究 42參考文獻 43附錄A: 半結構化問卷 48 zh_TW dc.format.extent 1139376 bytes - dc.format.mimetype application/pdf - dc.source.uri (資料來源) http://thesis.lib.nccu.edu.tw/record/#G0105356002 en_US dc.subject (關鍵詞) 大數據 zh_TW dc.subject (關鍵詞) 商業價值 zh_TW dc.subject (關鍵詞) 數據導向決策 zh_TW dc.subject (關鍵詞) Big data en_US dc.subject (關鍵詞) Business value en_US dc.subject (關鍵詞) Data-driven decision-making en_US dc.title (題名) 從大數據創造價值 : 金融產業的多個案研究 zh_TW dc.title (題名) Generating Value from Big Data: A Multiple Case Study in Financial Industry en_US dc.type (資料類型) thesis en_US dc.relation.reference (參考文獻) Aloysius, J. A., Hoehle, H., Goodarzi, S., & Venkatesh, V. (2016). Big data initiatives in retail environments: Linking service process perceptions to shopping outcomes. Annals of operations research, 1-27.Barr, M. S., Koziara, B., Flood, M. D., Hero, A., & Jagadish, H. V. (2018). Big Data in Finance: Highlights from the Big Data in Finance Conference Hosted at the University of Michigan October 27-28, 2016.Baxter, P., & Jack, S. (2008). Qualitative case study methodology: Study design and implementation for novice researchers. The qualitative report, 13(4), 544-559.Beath, C., Becerra-Fernandez, I., Ross, J., & Short, J. (2012). Finding value in the information explosion. MIT Sloan Management Review, 53(4), 18.Bertino, E., & Ferrari, E. (2018). Big Data Security and Privacy. In A Comprehensive Guide Through the Italian Database Research Over the Last 25 Years (pp. 425-439). Springer, Cham.Black, B. L., Cowens-Alvarado, R., Gershman, S., & Weir, H. K. (2005). Using data to motivate action: the need for high quality, an effective presentation, and an action context for decision-making. Cancer Causes and Control, 16, 15-25.Blazquez, D., & Domenech, J. (2017). Big Data sources and methods for social and economic analyses. Technological Forecasting and Social Change.Brynjolfsson, E., Hitt, L. M., & Kim, H. H. (2011). Strength in numbers: How does data-driven decisionmaking affect firm performance?.Bughin, J. (2016). Big data, Big bang?. Journal of Big Data, 3(1), 2.Bughin, J., Chui, M., & Manyika, J. (2010). Clouds, big data, and smart assets: Ten tech-enabled business trends to watch. McKinsey quarterly, 56(1), 75-86.Cai, L., & Zhu, Y. (2015). The challenges of data quality and data quality assessment in the big data era. Data Science Journal, 14.Chen, H., Chiang, R. H., & Storey, V. C. (2012). Business intelligence and analytics: from big data to big impact. MIS quarterly, 1165-1188.Chen, H. M., Kazman, R., Haziyev, S., & Hrytsay, O. (2015, May). Big data system development: An embedded case study with a global outsourcing firm. In Proceedings of the First International Workshop on BIG Data Software Engineering (pp. 44-50). IEEE Press.Chen, M., Hao, Y., Hwang, K., Wang, L., & Wang, L. (2017). Disease prediction by machine learning over big data from healthcare communities. IEEE Access, 5, 8869-8879.Das, N., Das, L., Rautaray, S. S., & Pandey, M. (2018). Big Data Analytics for Medical Applications.Davenport, T. H., & Dyché, J. (2013). Big data in big companies. International Institute for Analytics, 3.Ding, G., Wu, Q., Wang, J., & Yao, Y. D. (2014). Big spectrum data: The new resource for cognitive wireless networking. arXiv preprint arXiv:1404.6508.Emani, C. K., Cullot, N., & Nicolle, C. (2015). Understandable big data: a survey. Computer science review, 17, 70-81.Evans, L., & Kitchin, R. (2018). A smart place to work? Big data systems, labour, control and modern retail stores. New Technology, Work and Employment, 33(1), 44-57.Fang, B., & Zhang, P. (2016). Big data in finance. In Big Data Concepts, Theories, and Applications (pp. 391-412). Springer, Cham.Fouad, M. M., Oweis, N. E., Gaber, T., Ahmed, M., & Snasel, V. (2015). Data mining and fusion techniques for WSNs as a source of the big data. Procedia Computer Science, 65, 778-786.Gandomi, A., & Haider, M. (2015). Beyond the hype: Big data concepts, methods, and analytics. International Journal of Information Management, 35(2), 137-144.Gregor, S., Martin, M., Fernandez, W., Stern, S., & Vitale, M. (2006). The transformational dimension in the realization of business value from information technology. The Journal of Strategic Information Systems, 15(3), 249-270.Grover, V., Chiang, R. H., Liang, T. P., & Zhang, D. (2018). Creating Strategic Business Value from Big Data Analytics: A Research Framework. Journal of Management Information Systems, 35(2), 388-423.How big data analytics yields big gains. (2017, Jul 12). Electronics for You, Retrieved from https://search.proquest.com/docview/1918006741?accountid=10067Ikemoto, G. S., & Marsh, J. A. (2007). chapter 5 Cutting Through the “Data‐Driven” Mantra: Different Conceptions of Data‐Driven Decision Making. Yearbook of the National Society for the Study of Education, 106(1), 105-131.Intel IT center (2012). Peer Research: Big Data Analytics. Intel’s IT Manager Survey on How Organizations Are Using Big Data.Jagadish, H. V., Gehrke, J., Labrinidis, A., Papakonstantinou, Y., Patel, J. M., Ramakrishnan, R., & Shahabi, C. (2014). Big data and its technical challenges. Communications of the ACM, 57(7), 86-94.Janssen, M., van der Voort, H., & Wahyudi, A. (2017). Factors influencing big data decision-making quality. Journal of Business Research, 70, 338-345.Kabir, N., & Carayannis, E. (2013, January). Big data, tacit knowledge and organizational competitiveness. In Proceedings of the 10th International Conference on Intellectual Capital, Knowledge Management and Organisational Learning: ICICKM (p. 220).Katal, A., Wazid, M., & Goudar, R. H. (2013, August). Big data: issues, challenges, tools and good practices. In Contemporary Computing (IC3), 2013 Sixth International Conference on (pp. 404-409). IEEE.Kitchin, R., & McArdle, G. (2016). What makes Big Data, Big Data? Exploring the ontological characteristics of 26 datasets. Big Data & Society, 3(1), 2053951716631130.LaValle, S., Lesser, E., Shockley, R., Hopkins, M. S., & Kruschwitz, N. (2011). Big data, analytics and the path from insights to value. MIT sloan management review, 52(2), 21.Li, S., & Gao, J. (2016). Security and Privacy for Big Data. In Big Data Concepts, Theories, and Applications (pp. 281-313). Springer, Cham.Lohr, S. (2012). The age of big data. New York Times, 11(2012).Madden, S. (2012). From databases to big data. IEEE Internet Computing, 16(3), 4-6.Mandinach, E.B., Honey, M., & Light, D. (2006). A theoretical framework for data-driven decision making. Paper presented at the annual meeting of the American Educational Research Association, San Francisco.Marsh, J. A., Pane, J. F., & Hamilton, L. S. (2006). Making sense of data-driven decision making in education.McAfee, A., Brynjolfsson, E., & Davenport, T. H. (2012). Big data: the management revolution. Harvard business review, 90(10), 60-68.Mikalef, P., Framnes, V., Danielsen, F., Krogstie, J., & Olsen, D. H. (2017). Big data analytics capability: antecedents and business value. In Proceedings of the 21st Pacific Asia conference on information systems (PACIS).Mirani, R., & Lederer, A. L. (1998). An instrument for assessing the organizational benefits of IS projects. Decision Sciences, 29(4), 803-838.Neff, G. (2013). Why big data won`t cure us. Big data, 1(3), 117-123.Ong, K. L., De Silva, D., Boo, Y. L., Lim, E. H., Bodi, F., Alahakoon, D., & Leao, S. (2016). Big data applications in engineering and science. In Big Data Concepts, Theories, and Applications (pp. 315-351). Springer, Cham.Prabhakar, S., & Maves, L. (2017). Big Data Analytics and Visualization: Finance. In Big Data and Visual Analytics (pp. 219-229). Springer, Cham.Provost, F., & Fawcett, T. (2013). Data science and its relationship to big data and data-driven decision making. Big data, 1(1), 51-59.Ren, S. J., Fosso Wamba, S., Akter, S., Dubey, R., & Childe, S. J. (2017). Modelling quality dynamics, business value and firm performance in a big data analytics environment. International Journal of Production Research, 55(17), 5011-5026.Rindler, A., McLowry, S., & Hillard, R. (2013). Big Data Definition. MIKE2. 0, the open source methodology for Information Development.Russom, P. (2014). TDWI Best Practices Report: Big Data Analytics (Best Practices)(pp. 1–35). The Data Warehouse Institute (TDWI). 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