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題名 亞洲有機沐浴及護膚產品零廢物再造連鎖店
Business plan: zero-waste refillery chain store for natural bath & skin care products in Asia作者 陳白雪
Tan, Jen Beatrice貢獻者 郭維裕
Kuo，Wei-Yu
陳白雪
Tan, Jen Beatrice關鍵詞 再造
零浪費
有機沐浴及護膚產品
連鎖店
亞洲
Refillery
Zero-waste
Natural bath & skin care
Chain store
Asia日期 2018 上傳時間 27-七月-2018 12:06:47 (UTC+8) 摘要 A huge portion of waste that is contributing to the exponential growth of garbage cramming our landfills come from single-use plastic tubes and bottles used to package bath and skincare products. Plastic pollution is amongst the world’s biggest environmental issues that we are only now beginning to address. Pioneers in the movement against the haphazard use of plastic are slowly gaining momentum with zero-waste initiatives from which the concept of selling products without their plastic packaging is born. An equally alarming concern in the bath and skin care industry is the use of toxic chemical ingredients in most commercial products which have proven to harm not only our skin but also our health. In this regard, international agencies are helping consumers determine toxin-free, natural alternatives through labelling and certification. Aiming to be at the forefront of the zero-waste movement in Asia, this business plan looks into the feasibility of establishing STOR, a refillery-concept chain store for natural bath and skin care products. Doing away with the intrusion and waste of branded single-use packaging, STOR intends to operate by making use of large dispensaries from which consumers are able to fill and refill their own containers with all-natural products from an array of options produced only with nature’s best botanicals. 參考文獻 About RobecoSAM. (n.d.). Retrieved from RobecoSAM: http://www.robecosam.com/ Andrews, D. (2015). The circular economy, design thinking and education for sustainability. SAGE Journals, 1-3. Arruda, W. (2013, October 8). Leadership. Retrieved from Forbes: https://www.forbes.com/sites/williamarruda/2013/10/08/three-steps-for-transforming-employees-into-brand-ambassadors/#622e75041040 Balkhi, S. (2017, November 15). Geography & Travel. Retrieved from List 25: https://list25.com/25-largest-shopping-malls-in-the-world/ Bondoc, J. R. (2017). Property Market Report. Makati: Colliers International Philippine Research. Devereux, C. (2018, February 28). Retail Intelligence. Retrieved from The Register: http://theregister.co.nz Gerholdt, J. (2015, April 22). The 5 business models that put the circular economy to work. Retrieved from Greenbiz: https://www.greenbiz.com Geyer, R., Jambeck, J. R., & Lavender Law, K. (2017, July 19). Production, use, and fate of all plastics ever made. Science Advances. (2018). Global Skin Care Products Market Expected to Reach $194,961 Million by 2024. Portland: Allied Market Research. Government of the Netherlands. (n.d.). Circular Economy. Retrieved from Government.nl: https://www.government.nl Grand View Research. (2018). Organic Personal Care Market Size, Share & Trends Analysis Report By Product (Skin Care, Hair Care, Oral Care, Cosmetics), By Region (North America, Europe, Asia Pacific, CSA, MEA), And Segment Forecasts, 2018 - 2025. California: Grand View Research, Inc. Liss, G. (2009). ZW Definition. Retrieved from Zero Waste International Alliance: http://zwia.org Mohan, A. M. (2015, February 19). Report calls out food/beverage brands for poor sustainability policies. Retrieved from Greenerpackage: https://www.greenerpackage.com Red Point Global Inc. (2017). A Modern Marketing Architecture. Wellesley Hills, Massachusetts, USA. SM Megamall. (2013). Retrieved from Open Buildings: http://openbuildings.com/buildings/sm-megamall-profile-16808 Szaky, T. (2015, April 1). Sustainable Packaging. Retrieved from Packaging Digest: http://www.packagingdigest.com/ Tan, R. (2016, February 9). Asia: Where The Cosmetics And Skin Care Industry Reigns Supreme Read more from Asian Scientist Magazine at: https://www.asianscientist.com/2016/02/features/asia-cosmetics-skin-care-industry-reigns-supreme/. Retrieved from Asian Scientist: https://www.asianscientist.com The Local Government of Quezon City. (2015). Quzeon City Facts and Figures. Quezon: Quezon City Government Departments. Vera, B. O. (2016, June 2). News Info. Retrieved from Inquirer: http://newsinfo.inquirer.net/788753/taguigs-population-fastest-growing-in-ncr 描述 碩士
國立政治大學
國際經營管理英語碩士學位學程(IMBA)
1049330381資料來源 http://thesis.lib.nccu.edu.tw/record/#G1049330381 資料類型 thesis dc.contributor.advisor 郭維裕 zh_TW dc.contributor.advisor Kuo，Wei-Yu en_US dc.contributor.author (作者) 陳白雪 zh_TW dc.contributor.author (作者) Tan, Jen Beatrice en_US dc.creator (作者) 陳白雪 zh_TW dc.creator (作者) Tan, Jen Beatrice en_US dc.date (日期) 2018 en_US dc.date.accessioned 27-七月-2018 12:06:47 (UTC+8) - dc.date.available 27-七月-2018 12:06:47 (UTC+8) - dc.date.issued (上傳時間) 27-七月-2018 12:06:47 (UTC+8) - dc.identifier (其他 識別碼) G1049330381 en_US dc.identifier.uri (URI) http://nccur.lib.nccu.edu.tw/handle/140.119/118951 - dc.description (描述) 碩士 zh_TW dc.description (描述) 國立政治大學 zh_TW dc.description (描述) 國際經營管理英語碩士學位學程(IMBA) zh_TW dc.description (描述) 1049330381 zh_TW dc.description.abstract (摘要) A huge portion of waste that is contributing to the exponential growth of garbage cramming our landfills come from single-use plastic tubes and bottles used to package bath and skincare products. Plastic pollution is amongst the world’s biggest environmental issues that we are only now beginning to address. Pioneers in the movement against the haphazard use of plastic are slowly gaining momentum with zero-waste initiatives from which the concept of selling products without their plastic packaging is born. An equally alarming concern in the bath and skin care industry is the use of toxic chemical ingredients in most commercial products which have proven to harm not only our skin but also our health. In this regard, international agencies are helping consumers determine toxin-free, natural alternatives through labelling and certification. Aiming to be at the forefront of the zero-waste movement in Asia, this business plan looks into the feasibility of establishing STOR, a refillery-concept chain store for natural bath and skin care products. Doing away with the intrusion and waste of branded single-use packaging, STOR intends to operate by making use of large dispensaries from which consumers are able to fill and refill their own containers with all-natural products from an array of options produced only with nature’s best botanicals. en_US dc.description.tableofcontents Abstract ii 1. Executive Summary 1 2. Introduction 3 3. Industry Overview 5 3.1. Zero Waste & A Circular Economy 5 3.2. The Business of Refilleries 6 3.3. Organic Bath & Skin Care Industry in Asia 8 4. Market Opportunity for Bath & Skin Care Refilleries in Asia 10 5. Company Introduction 12 5.1. Motivation 12 5.2. Vision 12 5.3. Mission 12 5.4. Company Name and Logo 13 5.5. Corporate Identity 14 5.5.1. Brand Slogan 14 5.5.2. Store Style 14 5.5.3. Website Mockup 15 5.6. Locations 16 5.6.1. Makati Location 17 5.6.2. Fort Bonifacio Location 17 5.6.3. Quezon Location 18 5.6.4. Pasay Location 18 5.6.5. Mandaluyong Location 19 5.7. Products & Services 19 6. Market Analysis 21 6.1. Porter’s Five Forces 21 6.1.1. Supplier Power 21 6.1.2. Buyer Power 22 6.1.3. Competitive Rivalry 22 6.1.4. Threat of Substitution 22 6.1.5. Threat of New Entry 23 6.2. SWOT 23 6.2.1. Internal Factors: Strengths & Weaknesses 23 6.2.2. External Factors 24 7. Business Model 25 7.1. Customer Segment 25 7.2. Value Proposition 27 7.2.1. Skip Paying for Waste 27 7.2.2. Natural Essentials for Asian Skin 28 7.2.3. Profitable and Scalable Business Model 29 7.2.4. Tried-and-Tested Systems from Data Analytics 30 7.3. Channels 31 7.4. Customer Relationship 32 7.5. Key Activities 33 7.6. Key Resources 35 7.7. Key Partners 37 7.8. Cost Structure 39 7.9. Revenue Streams 40 8. Marketing Plan 41 8.1. Baader-Meinhof Phenomenon 41 8.2. Building a Zero Waste Brands Coalition 42 8.3. Partnership Marketing with Influencers 44 9. Financial Plan 45 9.1. Initial Investment Summary 45 9.1.1. Dispensary Equipment 45 9.1.2. Furnitures & Fixtures 45 9.1.3. Leasehold Improvements & Other Installations 46 9.1.4. Informational Website 46 9.1.5. Inventory Cost 46 9.1.6. Rent & Deposit 47 9.1.7. Salary 47 9.1.8. Marketing 48 9.1.9. Licenses, Legal Fees & Permits 48 9.1.10. Miscellaneous and Cash Reserve 48 9.2. Five Year Projection with NPV 49 10. Conclusion 50 11. Recommendation for Future Growth 51 11.1. Franchising & Market Expansion 51 11.2. Product Expansion 51 12. References 52 zh_TW dc.format.extent 2552196 bytes - dc.format.mimetype application/pdf - dc.source.uri (資料來源) http://thesis.lib.nccu.edu.tw/record/#G1049330381 en_US dc.subject (關鍵詞) 再造 zh_TW dc.subject (關鍵詞) 零浪費 zh_TW dc.subject (關鍵詞) 有機沐浴及護膚產品 zh_TW dc.subject (關鍵詞) 連鎖店 zh_TW dc.subject (關鍵詞) 亞洲 zh_TW dc.subject (關鍵詞) Refillery en_US dc.subject (關鍵詞) Zero-waste en_US dc.subject (關鍵詞) Natural bath & skin care en_US dc.subject (關鍵詞) Chain store en_US dc.subject (關鍵詞) Asia en_US dc.title (題名) 亞洲有機沐浴及護膚產品零廢物再造連鎖店 zh_TW dc.title (題名) Business plan: zero-waste refillery chain store for natural bath & skin care products in Asia en_US dc.type (資料類型) thesis en_US dc.relation.reference (參考文獻) About RobecoSAM. (n.d.). Retrieved from RobecoSAM: http://www.robecosam.com/ Andrews, D. (2015). The circular economy, design thinking and education for sustainability. SAGE Journals, 1-3. Arruda, W. (2013, October 8). Leadership. Retrieved from Forbes: https://www.forbes.com/sites/williamarruda/2013/10/08/three-steps-for-transforming-employees-into-brand-ambassadors/#622e75041040 Balkhi, S. (2017, November 15). Geography & Travel. Retrieved from List 25: https://list25.com/25-largest-shopping-malls-in-the-world/ Bondoc, J. R. (2017). Property Market Report. Makati: Colliers International Philippine Research. Devereux, C. (2018, February 28). Retail Intelligence. Retrieved from The Register: http://theregister.co.nz Gerholdt, J. (2015, April 22). The 5 business models that put the circular economy to work. Retrieved from Greenbiz: https://www.greenbiz.com Geyer, R., Jambeck, J. R., & Lavender Law, K. (2017, July 19). Production, use, and fate of all plastics ever made. Science Advances. (2018). Global Skin Care Products Market Expected to Reach $194,961 Million by 2024. Portland: Allied Market Research. Government of the Netherlands. (n.d.). Circular Economy. Retrieved from Government.nl: https://www.government.nl Grand View Research. (2018). Organic Personal Care Market Size, Share & Trends Analysis Report By Product (Skin Care, Hair Care, Oral Care, Cosmetics), By Region (North America, Europe, Asia Pacific, CSA, MEA), And Segment Forecasts, 2018 - 2025. California: Grand View Research, Inc. Liss, G. (2009). ZW Definition. Retrieved from Zero Waste International Alliance: http://zwia.org Mohan, A. M. (2015, February 19). Report calls out food/beverage brands for poor sustainability policies. Retrieved from Greenerpackage: https://www.greenerpackage.com Red Point Global Inc. (2017). A Modern Marketing Architecture. Wellesley Hills, Massachusetts, USA. SM Megamall. (2013). Retrieved from Open Buildings: http://openbuildings.com/buildings/sm-megamall-profile-16808 Szaky, T. (2015, April 1). Sustainable Packaging. Retrieved from Packaging Digest: http://www.packagingdigest.com/ Tan, R. (2016, February 9). Asia: Where The Cosmetics And Skin Care Industry Reigns Supreme Read more from Asian Scientist Magazine at: https://www.asianscientist.com/2016/02/features/asia-cosmetics-skin-care-industry-reigns-supreme/. Retrieved from Asian Scientist: https://www.asianscientist.com The Local Government of Quezon City. (2015). Quzeon City Facts and Figures. Quezon: Quezon City Government Departments. Vera, B. O. (2016, June 2). News Info. Retrieved from Inquirer: http://newsinfo.inquirer.net/788753/taguigs-population-fastest-growing-in-ncr zh_TW dc.identifier.doi (DOI) 10.6814/THE.NCCU.IMBA.035.2018.F08 -
