| dc.contributor | 資管系 | - |
| dc.creator (作者) | Hung, Wei-Hsi | - |
| dc.creator (作者) | 洪為璽 | - |
| dc.creator (作者) | Hsieh, Pei-Hsuan | - |
| dc.creator (作者) | Huang, Yao-De | - |
| dc.date (日期) | 2018-09 | - |
| dc.date.accessioned | 9-十一月-2018 17:14:03 (UTC+8) | - |
| dc.date.available | 9-十一月-2018 17:14:03 (UTC+8) | - |
| dc.date.issued (上傳時間) | 9-十一月-2018 17:14:03 (UTC+8) | - |
| dc.identifier.uri (URI) | http://nccur.lib.nccu.edu.tw/handle/140.119/120922 | - |
| dc.description.abstract (摘要) | The use of e-textbooks has become popular in certain countries, yet there is debate in the literature about whether it is advantageous to adopt e-textbooks and if they positively influence students` learning and performance. Prior studies on the acceptance of e-textbooks were mainly based on one theoretical perspective, and did not differentiate samples between experienced and inexperienced users. From a social-and task-related view, this study aims to identify the critical factors that stimulate acceptance intentions of e-textbooks among tertiary students, particularly between experienced and inexperienced users. Based on 912 questionnaires, this study found that performance expectancy, perceived enjoyment, and perceived task-technology fit are the factors affecting students` behavioral intention for acceptance in both sampling groups. However, social impact only has significant influence on acceptance intention of inexperienced users. Also, gender has a moderating effect on the relationship of performance expectancy and behavioral intention of inexperienced users only. This study provides useful implications for marketing e-textbooks, and fills the literature gap. | en_US |
| dc.format.extent | 700295 bytes | - |
| dc.format.mimetype | application/pdf | - |
| dc.relation (關聯) | International Review of Research in Open and Distributed Learning, 19(4), 171-190 | - |
| dc.subject (關鍵詞) | e-textbooks; technology acceptance; perceived task-technology fit; higher education; perceived cost | - |
| dc.title (題名) | Critical Factors of the Adoption of e-Textbooks: A Comparison Between Experienced and Inexperienced Users | en_US |
| dc.type (資料類型) | article | - |
