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題名 韓國中小型企業的創新與定價
Innovation and Pricing Strategies of Small and Medium Enterprises in Korea
作者 姜權一
Kang, Kwonil Paul
貢獻者 許牧彥
Hsu, Muyen
姜權一
Kwonil Paul Kang
關鍵詞 創新
定價
中小型企業
Innovation
Pricing strategy
Small and medium enterprises
日期 2018
上傳時間 23-Nov-2018 15:20:43 (UTC+8)
摘要 韓國中小企業（SMEs）在韓國的經濟增長中發揮了重要作用。 為了使中小企業繼續發展，必須從公司獲得持續的利潤，而定價策略在這方面非常重要。 另一方面，有利可圖的定價需要公司不斷創新。
基於這一現實，本文考察了市場結構，創新和定價理論之間的關係，並通過深入的問卷調查研究了韓國中小企業應該採用何種定價理論。
根據調查，在寡頭壟斷市場的情況下，所有樣本都主要通過產品創新和選定的基於價值的定價來提高產品價值。在壟斷競爭的情況下，通過產品模仿使用新產品降低成本的樣品根據產品差異化程度使用基於成本的定價和基於競爭的定價。通過流程創新在產品開發中降低成本的樣本使用基於成本的定價來定價策略。
除了本論文，還需要進一步研究，以了解未來創新與定價策略之間的關係。
Korean small and medium enterprises (SMEs) have taken an essential role in economic growth of Korea. In order for SMEs to continue developing, it is essential to obtain a continuous profit from the company, and pricing strategy is very important in this regard. On the other hand, profitable pricing requires continuous innovation by the company.
Based on this reality, this thesis examines the relationship between market structure, innovation, and pricing theory, and examines what kind of pricing theory Korean SMEs should pursue through in-depth questionnaires.
According to the survey, in the case of the oligopoly market, all samples were improved product value primarily through product innovation and selected Value-based Pricing.
In case of monopolistic competition, samples which achieved cost down with the new product through the product imitation uses the Cost-based Pricing and the Competition-based Pricing according to the degree of product differentiation.
And samples which achieved the cost down in the product development through the process innovation use the Cost-based Pricing for their pricing strategy.
In addition to this thesis, further research is required to understand the relationship between future innovation and pricing strategy.
參考文獻 Barringer, B.R. Bluedorn, A.C. (1999), “The relationship between corporate entrepreneurship and strategic management,” Strategic Management Journal, Vol. 20, pp. 421-444
Bryman, A., & Bell, E. (2011), Business Research Methods. Oxford: Oxford University Press.
Chanaron, J.J., (1990), Innovation Technologique et Developpement economique, Cours d’Economie Appliquee, DGES, Universite Pierre Mendes France, Grenoble.
Christine Greenhalgh & Mark Rogers (2010), Innovation Intellectual Property, and Economic Growth, Research Policy: Princeton University Press.
Damanpour, F. (1991), “Organizational Innovation: A meta-analysis of effects of determinants and moderators,” Academy of Management Journal, Vol. 14, No.4, pp. 555-590
De Beers Company introduction, from:
https://www.debeersgroup.com/the-group/about-debeers-group/sales/global-sightholder-sales
Dutta, Shantanu, Mark Zbaracki, and Mark Bergen, (2001). “Pricing Process as a Capability: A Case Study,” Marketing Science Institute Working Paper, No. 01-117. Cambridge, MA: Marketing Science Institute.k
Fagerberg, J. Mowery, D.C. Nelson, R.R. (2004), The Oxford Handbook of Innovation: Oxford University Press, USA.
Foreign Consumer Recognition Result of Korean Products, Jan 22 2018, from: http://www.ieconomic.co.kr/news/articleView.html?idxno=7603
Garcia, Rosanna and Roger Calantone (2002), "A Critical Look at Technological Innovation Terminology and Innovativeness Typology: A Literature Review," Journal of Product Innovation Management, 19 (2), 110-32.
Gummesson, E. (2000), Qualitative Methods in Management Resarch: SAGE.
Gunday, G., Ulusoy, G., Kilic, K., Alpkan, L. (2008), An Integrated Innovation Model: How Innovations are born and What are their Impacts on Firm Performance?, Proceedings of 15th European Operations Management Association (EUROMA) Conference, pp.92-101, Gröningen, The Netherlands.
Hague, D.C., (1971). Pricing in Business. London: George Allen & Unwin Ltd.
Hervas-Oliver J.L., Ripoll, F.S., Boronat-Moll, C. (2014), Process innovation strategy in SMEs, organizational innovation and performance: A misleading debate?, Small Business economics 43(4).
Hinterhuber, Andreas. (2008), “Customer Value‐Based Pricing Strategies: Why Companies Resist.” Journal of Business Strategy, vol. 29, pp. 41–50.
Hinterhuber, A. (2003), Towards value-based pricing - An intergrative framework for desicion making. Industrial Marketing Management, 765-778
Hurwich, Michael. (2016), Value Based Pricing for a New product innovation (http://www.spmgglobal.com/single-post/2016/06/14/Value-Based-Pricing-for-a-New-Product-Innovation)
Industry gets religion, Feb 18 1999, from: http://www.economist.com/node/186620
Jagmohan Raju, Z. John Zhang, (2010), Smart Pricing: How Google, Priceline, and Leading Businesses Use Pricing Innovation for Profitability, Pearson Prentice Hall.
Jelassi, Tawfik and Enders Albrecht (2008), Strategies for e-Business, 2nd edition: Pearson.
John S. Blackburn, (2012), Market Structure Differences and Pricing Strategies, Managerial Economics.
Khalaf, L., Kichian, M., (2000), Testing the Pricing-to-Market Hypothesis: Case of the Transportation Equipment Industry, Bank of Canada Working Paper.
Leech, B. (2002), Asking questions – techniques for semi-structured interviews, Political Science and Politics, 665-668.
Luo, Yadong, Jinyun Sun, and Lu Stephanie Wang. (2011), "Emerging Economy Copycats: Capability, Environment, and Strategy,": Academy of Management Perspectives, 25 (2), 37-56.
Luo, Yadong, Jinyun Sun, and Lu Stephanie Wang. (2011), "Emerging Economy Copycats: Capability, Environment, and Strategy," Academy of Management Perspectives, 25 (2), 37-56.
Market Structure & Pricing Decisions, from: https://www.tutorialspoint.com/managerial_economics/market_structure_pricing_decisions.htm
Methods to Price Your Product, from: http://www1.agric.gov.ab.ca/$department/deptdocs.nsf/all/agdex1133
Micu, Adrian, Micu, Angela L. (2003), Strategic Pricing, BULETINUL Universităţii Petrol – Gaze din Ploieşti, Vol. LVIII No. 2, Seria Ştiinţe Economice.
Ministry of Science and ICTㆍKorea Institute of Science & Technology Evaluation and Planning, 2017. 2016 National R&D Project Report and Analysis.
Monroe, Kent B., (1990). Pricing: Making Profitable Decisions. New York: McGraw Hill.
Nagle, T.T., Hogan, J. E., & Zale, J., (2011). The Strategy and Tactics of Pricing – A guide to growing more progitable. New Jersey: Prentice Hall.
Nagle, T. T., Holden, R. K, (2002), The Strategy and Tactics of Pricing, Upper Saddle River, NJ: Pearson Education Inc.
Noble, Peter M. and Thomas S. Gruca, (1999). “Industrial Pricing: Theory and Managerial Practice,” Marketing Science, 18 (3), 435-54.
Nugent, Jeffery B. and Seung-Jae Yhee (2001). Small and Medium Enterprises in Korea: Achievements, Constraints and Policy Issue: World Bank Institute.
Nugent, Jeffrey B., and Seung-Jae Yhee. (2002). “Small and Medium Enterprises in Korea: Achievements, Constraints and Policy Issues”: Small Firm Dynamism in East Asia, pp. 85–119.
Oslo Manual (2005), Guidelines for Collecting and Interpreting Technological Innovation Data: Organisation for Economic Co-Operation and Development.
Process innovation, from: http://www.psi.org.uk/publications/archivepdfs/Small%20firms/SF3.pdf
Rao, A.R., M.E. Bergen, & S. Davis (2000), “How to Fight a Price War,” Harvard Business Review.
Robert J. Graham, (2013). Managerial Economics for Dummies, Wiley.
Rosenberg, N. (1982). Inside the Black Box. Cambridge University Press.
Ruby P. Lee, Kevin Zheng Zhou (2012), Is Product Imitation Good for Firm Performance?: An Examination of Product Imitation Types and Contingency Factors, Journal of International Marketing, Vol. 20, No. 3, 1-16
Schnaars, Steven P. (1994), Managing Imitation Strategies: How Later Entrants Seize Markets from Pioneers. New York: The Free Press/Macmillan.
Schumpeter, J.A. (1934), The theory of economic development: an inquiry into profits, capital, credit, interest and the business cycle, Harvard Economic Studies, Vol. 46: Harvard College, Cambridge, MA.
Scitovsky, Tibor (1986). “Economic Development in Taiwan and South Korea, 1965–1981.” In Lawrence J. Lau, ed., Models of Development: A Comparative Case Study of Economic Growth in South Korea and Taiwan. San Francisco, Calif.: ICS Press.
Shenkar, Oded. (2010b), "Imitation Is More Valuable Than Innovation," Harvard Business Review, 28-29
Silvio M. Brondoni. (2012), Innovation and Imitation: Corporate Strategies for Global Competition, Emerging Issues in Management, Symphonya.
Small and medium-sized companies, use the flexible price strategy when entering the US!, July 31 2015, from: http://news.joins.com/article/18358121
Smith, G.E., Nagle, T.T., (1994), Financial Analysis for Profit Driven Pricing, MIT Sloan Management Review, Vol. 25, 3, pp. 71-80.
Sveinn Porarinsson. (2013), Deciding on the Price of a Product/Service in a Start-up Setting: Coping with diverse objectives, market dynamics and uncertainty, University of Gothenburg.
Vinding, A.L. (2006), “Absorptive capacity and innovative performance: A human capital approach,” Economics of Innovation and New Technology, Vol. 15, No. 4, pp. 507-517.
Wan, D. Ong, C. H. Lee, F. (2005), “Determinants of firm innovation in Singapore,” Technovation, Vol. 25, pp. 261–26.
William F. Samuelson, Stephen G. Marks, (2014), Managerial Economics: Wiley
Xueyi, Zhu and Fang Cunhao, (2010). “Evolution of SME Policy in Japan and Korea: Experience and Policy Implications.”
Yin, R. K. (2009), Case Study Research: Design and Method, 4th edition. Thousand Oaks: SAGE.
. (1994), Case Study Research: Design and Methods, Newbury Park: Sage.
描述 碩士
國立政治大學
科技管理與智慧財產研究所
1023641401
資料來源 http://thesis.lib.nccu.edu.tw/record/#G1023641401
資料類型 thesis
dc.contributor.advisor 許牧彥zh_TW
dc.contributor.advisor Hsu, Muyenen_US
dc.contributor.author (Authors) 姜權一zh_TW
dc.contributor.author (Authors) Kwonil Paul Kangen_US
dc.creator (作者) 姜權一zh_TW
dc.creator (作者) Kang, Kwonil Paulen_US
dc.date (日期) 2018en_US
dc.date.accessioned 23-Nov-2018 15:20:43 (UTC+8)-
dc.date.available 23-Nov-2018 15:20:43 (UTC+8)-
dc.date.issued (上傳時間) 23-Nov-2018 15:20:43 (UTC+8)-
dc.identifier (Other Identifiers) G1023641401en_US
dc.identifier.uri (URI) http://nccur.lib.nccu.edu.tw/handle/140.119/121045-
dc.description (描述) 碩士zh_TW
dc.description (描述) 國立政治大學zh_TW
dc.description (描述) 科技管理與智慧財產研究所zh_TW
dc.description (描述) 1023641401zh_TW
dc.description.abstract (摘要) 韓國中小企業（SMEs）在韓國的經濟增長中發揮了重要作用。 為了使中小企業繼續發展，必須從公司獲得持續的利潤，而定價策略在這方面非常重要。 另一方面，有利可圖的定價需要公司不斷創新。
基於這一現實，本文考察了市場結構，創新和定價理論之間的關係，並通過深入的問卷調查研究了韓國中小企業應該採用何種定價理論。
根據調查，在寡頭壟斷市場的情況下，所有樣本都主要通過產品創新和選定的基於價值的定價來提高產品價值。在壟斷競爭的情況下，通過產品模仿使用新產品降低成本的樣品根據產品差異化程度使用基於成本的定價和基於競爭的定價。通過流程創新在產品開發中降低成本的樣本使用基於成本的定價來定價策略。
除了本論文，還需要進一步研究，以了解未來創新與定價策略之間的關係。		zh_TW
dc.description.abstract (摘要) Korean small and medium enterprises (SMEs) have taken an essential role in economic growth of Korea. In order for SMEs to continue developing, it is essential to obtain a continuous profit from the company, and pricing strategy is very important in this regard. On the other hand, profitable pricing requires continuous innovation by the company.
Based on this reality, this thesis examines the relationship between market structure, innovation, and pricing theory, and examines what kind of pricing theory Korean SMEs should pursue through in-depth questionnaires.
According to the survey, in the case of the oligopoly market, all samples were improved product value primarily through product innovation and selected Value-based Pricing.
In case of monopolistic competition, samples which achieved cost down with the new product through the product imitation uses the Cost-based Pricing and the Competition-based Pricing according to the degree of product differentiation.
And samples which achieved the cost down in the product development through the process innovation use the Cost-based Pricing for their pricing strategy.
In addition to this thesis, further research is required to understand the relationship between future innovation and pricing strategy.		en_US
dc.description.tableofcontents Abstract I
Abbreviations II
Table of Contents i
List of Tables iii
List of Figures iv
I. Introduction 1
1. Background 1
1.1 Roles of SMEs in Korea 1
1.2 Korean Government Innovation Policy for SMEs 3
2. Subject and Composition of the Thesis 6
3. Research Questions 7
II. Literature Review 8
1. Pricing Strategies of a Firm 8
1.1 Cost-based Pricing 11
1.2 Value-based Pricing 13
1.3 Competition-based pricing 14
2. Innovation and Pricing 15
2.1 Pricing and the Value Capturing of Innovation 15
2.2 Pricing Strategy for Innovation 19
3. Nature of Innovation 20
3.1 Basic Definition of Innovation 20
3.2 Stages of the Innovation Process 22
3.3 Types of Innovation 24
3.4 Distinguishing between Product Innovations and Process Innovations 28
3.5 objectives of Innovation 29
III. Research Methodology 30
1. Hypothesis Development 31
2. Research Design 33
3. Questionnaire for Survey 35
4. Data Collection 36
4.1 General Method of Data Collection 36
4.2 Detailed Method of Data Collection 37
IV. Research Findings 39
1. Interview Data Analysis 39
1.1 Research Population Background Information 39
1.2 Research Results 40
1.3 Synthesis of Research Findings 49
V. Discussion and Conclusion 52
1. Discussion regarding the Hypothesis 52
1.1 Results 53
2. Conclusion 56
3. Research Limitation 58
Reference 59
Appendix 62
Questionnaire Part A and Part B 62
Part A 62
Part B 63		zh_TW
dc.format.extent 1175953 bytes-
dc.format.mimetype application/pdf-
dc.source.uri (資料來源) http://thesis.lib.nccu.edu.tw/record/#G1023641401en_US
dc.subject (關鍵詞) 創新zh_TW
dc.subject (關鍵詞) 定價zh_TW
dc.subject (關鍵詞) 中小型企業zh_TW
dc.subject (關鍵詞) Innovationen_US
dc.subject (關鍵詞) Pricing strategyen_US
dc.subject (關鍵詞) Small and medium enterprisesen_US
dc.title (題名) 韓國中小型企業的創新與定價zh_TW
dc.title (題名) Innovation and Pricing Strategies of Small and Medium Enterprises in Koreaen_US
dc.type (資料類型) thesisen_US
dc.relation.reference (參考文獻) Barringer, B.R. Bluedorn, A.C. (1999), “The relationship between corporate entrepreneurship and strategic management,” Strategic Management Journal, Vol. 20, pp. 421-444
Bryman, A., & Bell, E. (2011), Business Research Methods. Oxford: Oxford University Press.
Chanaron, J.J., (1990), Innovation Technologique et Developpement economique, Cours d’Economie Appliquee, DGES, Universite Pierre Mendes France, Grenoble.
Christine Greenhalgh & Mark Rogers (2010), Innovation Intellectual Property, and Economic Growth, Research Policy: Princeton University Press.
Damanpour, F. (1991), “Organizational Innovation: A meta-analysis of effects of determinants and moderators,” Academy of Management Journal, Vol. 14, No.4, pp. 555-590
De Beers Company introduction, from:
https://www.debeersgroup.com/the-group/about-debeers-group/sales/global-sightholder-sales
Dutta, Shantanu, Mark Zbaracki, and Mark Bergen, (2001). “Pricing Process as a Capability: A Case Study,” Marketing Science Institute Working Paper, No. 01-117. Cambridge, MA: Marketing Science Institute.k
Fagerberg, J. Mowery, D.C. Nelson, R.R. (2004), The Oxford Handbook of Innovation: Oxford University Press, USA.
Foreign Consumer Recognition Result of Korean Products, Jan 22 2018, from: http://www.ieconomic.co.kr/news/articleView.html?idxno=7603
Garcia, Rosanna and Roger Calantone (2002), "A Critical Look at Technological Innovation Terminology and Innovativeness Typology: A Literature Review," Journal of Product Innovation Management, 19 (2), 110-32.
Gummesson, E. (2000), Qualitative Methods in Management Resarch: SAGE.
Gunday, G., Ulusoy, G., Kilic, K., Alpkan, L. (2008), An Integrated Innovation Model: How Innovations are born and What are their Impacts on Firm Performance?, Proceedings of 15th European Operations Management Association (EUROMA) Conference, pp.92-101, Gröningen, The Netherlands.
Hague, D.C., (1971). Pricing in Business. London: George Allen & Unwin Ltd.
Hervas-Oliver J.L., Ripoll, F.S., Boronat-Moll, C. (2014), Process innovation strategy in SMEs, organizational innovation and performance: A misleading debate?, Small Business economics 43(4).
Hinterhuber, Andreas. (2008), “Customer Value‐Based Pricing Strategies: Why Companies Resist.” Journal of Business Strategy, vol. 29, pp. 41–50.
Hinterhuber, A. (2003), Towards value-based pricing - An intergrative framework for desicion making. Industrial Marketing Management, 765-778
Hurwich, Michael. (2016), Value Based Pricing for a New product innovation (http://www.spmgglobal.com/single-post/2016/06/14/Value-Based-Pricing-for-a-New-Product-Innovation)
Industry gets religion, Feb 18 1999, from: http://www.economist.com/node/186620
Jagmohan Raju, Z. John Zhang, (2010), Smart Pricing: How Google, Priceline, and Leading Businesses Use Pricing Innovation for Profitability, Pearson Prentice Hall.
Jelassi, Tawfik and Enders Albrecht (2008), Strategies for e-Business, 2nd edition: Pearson.
John S. Blackburn, (2012), Market Structure Differences and Pricing Strategies, Managerial Economics.
Khalaf, L., Kichian, M., (2000), Testing the Pricing-to-Market Hypothesis: Case of the Transportation Equipment Industry, Bank of Canada Working Paper.
Leech, B. (2002), Asking questions – techniques for semi-structured interviews, Political Science and Politics, 665-668.
Luo, Yadong, Jinyun Sun, and Lu Stephanie Wang. (2011), "Emerging Economy Copycats: Capability, Environment, and Strategy,": Academy of Management Perspectives, 25 (2), 37-56.
Luo, Yadong, Jinyun Sun, and Lu Stephanie Wang. (2011), "Emerging Economy Copycats: Capability, Environment, and Strategy," Academy of Management Perspectives, 25 (2), 37-56.
Market Structure & Pricing Decisions, from: https://www.tutorialspoint.com/managerial_economics/market_structure_pricing_decisions.htm
Methods to Price Your Product, from: http://www1.agric.gov.ab.ca/$department/deptdocs.nsf/all/agdex1133
Micu, Adrian, Micu, Angela L. (2003), Strategic Pricing, BULETINUL Universităţii Petrol – Gaze din Ploieşti, Vol. LVIII No. 2, Seria Ştiinţe Economice.
Ministry of Science and ICTㆍKorea Institute of Science & Technology Evaluation and Planning, 2017. 2016 National R&D Project Report and Analysis.
Monroe, Kent B., (1990). Pricing: Making Profitable Decisions. New York: McGraw Hill.
Nagle, T.T., Hogan, J. E., & Zale, J., (2011). The Strategy and Tactics of Pricing – A guide to growing more progitable. New Jersey: Prentice Hall.
Nagle, T. T., Holden, R. K, (2002), The Strategy and Tactics of Pricing, Upper Saddle River, NJ: Pearson Education Inc.
Noble, Peter M. and Thomas S. Gruca, (1999). “Industrial Pricing: Theory and Managerial Practice,” Marketing Science, 18 (3), 435-54.
Nugent, Jeffery B. and Seung-Jae Yhee (2001). Small and Medium Enterprises in Korea: Achievements, Constraints and Policy Issue: World Bank Institute.
Nugent, Jeffrey B., and Seung-Jae Yhee. (2002). “Small and Medium Enterprises in Korea: Achievements, Constraints and Policy Issues”: Small Firm Dynamism in East Asia, pp. 85–119.
Oslo Manual (2005), Guidelines for Collecting and Interpreting Technological Innovation Data: Organisation for Economic Co-Operation and Development.
Process innovation, from: http://www.psi.org.uk/publications/archivepdfs/Small%20firms/SF3.pdf
Rao, A.R., M.E. Bergen, & S. Davis (2000), “How to Fight a Price War,” Harvard Business Review.
Robert J. Graham, (2013). Managerial Economics for Dummies, Wiley.
Rosenberg, N. (1982). Inside the Black Box. Cambridge University Press.
Ruby P. Lee, Kevin Zheng Zhou (2012), Is Product Imitation Good for Firm Performance?: An Examination of Product Imitation Types and Contingency Factors, Journal of International Marketing, Vol. 20, No. 3, 1-16
Schnaars, Steven P. (1994), Managing Imitation Strategies: How Later Entrants Seize Markets from Pioneers. New York: The Free Press/Macmillan.
Schumpeter, J.A. (1934), The theory of economic development: an inquiry into profits, capital, credit, interest and the business cycle, Harvard Economic Studies, Vol. 46: Harvard College, Cambridge, MA.
Scitovsky, Tibor (1986). “Economic Development in Taiwan and South Korea, 1965–1981.” In Lawrence J. Lau, ed., Models of Development: A Comparative Case Study of Economic Growth in South Korea and Taiwan. San Francisco, Calif.: ICS Press.
Shenkar, Oded. (2010b), "Imitation Is More Valuable Than Innovation," Harvard Business Review, 28-29
Silvio M. Brondoni. (2012), Innovation and Imitation: Corporate Strategies for Global Competition, Emerging Issues in Management, Symphonya.
Small and medium-sized companies, use the flexible price strategy when entering the US!, July 31 2015, from: http://news.joins.com/article/18358121
Smith, G.E., Nagle, T.T., (1994), Financial Analysis for Profit Driven Pricing, MIT Sloan Management Review, Vol. 25, 3, pp. 71-80.
Sveinn Porarinsson. (2013), Deciding on the Price of a Product/Service in a Start-up Setting: Coping with diverse objectives, market dynamics and uncertainty, University of Gothenburg.
Vinding, A.L. (2006), “Absorptive capacity and innovative performance: A human capital approach,” Economics of Innovation and New Technology, Vol. 15, No. 4, pp. 507-517.
Wan, D. Ong, C. H. Lee, F. (2005), “Determinants of firm innovation in Singapore,” Technovation, Vol. 25, pp. 261–26.
William F. Samuelson, Stephen G. Marks, (2014), Managerial Economics: Wiley
Xueyi, Zhu and Fang Cunhao, (2010). “Evolution of SME Policy in Japan and Korea: Experience and Policy Implications.”
Yin, R. K. (2009), Case Study Research: Design and Method, 4th edition. Thousand Oaks: SAGE.
. (1994), Case Study Research: Design and Methods, Newbury Park: Sage.		zh_TW
dc.identifier.doi (DOI) 10.6814/THE.NCCU.TIIPM.032.2018.F08en_US