| dc.creator (作者) | 謝耀龍 | zh_TW |
| dc.date (日期) | 1999-09 | en_US |
| dc.date.accessioned | 8-Dec-2008 11:11:57 (UTC+8) | - |
| dc.date.available | 8-Dec-2008 11:11:57 (UTC+8) | - |
| dc.date.issued (上傳時間) | 8-Dec-2008 11:11:57 (UTC+8) | - |
| dc.identifier.uri (URI) | https://nccur.lib.nccu.edu.tw/handle/140.119/13041 | - |
| dc.format | application/ | en_US |
| dc.language | zh-TW | en_US |
| dc.language | en-US | en_US |
| dc.language.iso | en_US | - |
| dc.relation (關聯) | 中山管理評論,7(3),821-846 | en_US |
| dc.subject (關鍵詞) | 顧客導向 ; 人情導向 ; 面子 ; 信任 ; Customer orientation ; Personal relationship orientation ; Face ; Trust | - |
| dc.title (題名) | 臺灣壽險業關係行銷運用與行銷績效之研究 | zh_TW |
| dc.title.alternative (其他題名) | Relationship Marketing Strategies of Life Insurance Firms in Taiwan and Their Association with Marketing Performance | - |
| dc.type (資料類型) | article | en |
