| dc.contributor.advisor | 陳恭 | zh_TW |
| dc.contributor.advisor | Chen, Kung | en_US |
| dc.contributor.author (作者) | 陳羽萱 | zh_TW |
| dc.contributor.author (作者) | Chen, Yu-Hsuan | en_US |
| dc.creator (作者) | 陳羽萱 | zh_TW |
| dc.creator (作者) | Chen, Yu-Hsuan | en_US |
| dc.date (日期) | 2019 | en_US |
| dc.date.accessioned | 1-四月-2019 14:49:41 (UTC+8) | - |
| dc.date.available | 1-四月-2019 14:49:41 (UTC+8) | - |
| dc.date.issued (上傳時間) | 1-四月-2019 14:49:41 (UTC+8) | - |
| dc.identifier (其他 識別碼) | G0105753022 | en_US |
| dc.identifier.uri (URI) | http://nccur.lib.nccu.edu.tw/handle/140.119/122778 | - |
| dc.description (描述) | 碩士 | zh_TW |
| dc.description (描述) | 國立政治大學 | zh_TW |
| dc.description (描述) | 資訊科學系 | zh_TW |
| dc.description (描述) | 105753022 | zh_TW |
| dc.description.abstract (摘要) | 許多企業以點數作為維持使用者忠誠度的手段，而點數也逐漸從使用者無法自由使用，到現在使用者可透過App輕易操作，甚至不同企業相互合作，讓點數可以相互轉換。近兩年來，加密貨幣開始被大眾大肆討論，而區塊鏈正是加密貨幣的底層技術，除了比特幣網路，更出現了Vitalik Buterin所提出的以太坊概念，而以太坊讓使用者可撰寫智能合約，使用者可自由制定許多規則運作於以太坊網路上，目前最廣為被使用的，是透過撰寫智能合約發行代幣。本研究將設計一以校園作為實驗場地的點數系統，並透過與不同單位的接洽、訪談，訂製一款以政大校園為主的點數系統，以及為政大設計一款相容於以太坊ERC-20代幣標準的校園點數。除了將校園現有的禮券、提貨券、點數電子化，亦希望透過校園點數系統改善校園風氣，引導學生多加與校方單位互動，並且讓以金融領域聞名的政大，有更多的金融科技應用體驗。 | zh_TW |
| dc.description.abstract (摘要) | Lots of enterprises use loyalty and reward program to maintain the loyalty of their customers, and “Points” have gradually become more convenience to use via App than before. Even enterprises cooperate with each other for Points exchange to let the Points more useful. In recent years, cryptocurrencies are discussed widely, and blockchain is the technology of the cryptocurrency. Vitalik Buterin published a white paper proposing Ethereum in 2013-2014. Ethereum allows users to write smart contract, and users can set many rules operating on Ethereum. The most widely usage is to issue token via smart contract.The study designs a loyalty and reward program custom-made for NCCU, using a design compatible with Ethereum ERC-20 Token Standard. In addition to digitizing the gift coupon and Points, we want to improve campus atmosphere via Campus Loyalty and Rewards Program to facilitate students interaction with school, especially at National Chengchi University which is well known for finance has more experience in financial technology. | en_US |
| dc.description.tableofcontents | 第一章 緒論 11.1 研究背景與動機 11.2 研究目的 31.3 期待貢獻 4第二章 相關技術與研究 52.1 區塊鏈 52.2 以太坊 (Ethereum) 62.2.1 智能合約 72.2.2 加密貨幣及加密代幣 72.2.3 ERC Token Standard 82.3 相關研究 12第三章 研究方法 153.1 校園點數系統的初始規劃及設計 153.1.1 校園點數—NCCU Token 應用發想 153.1.2 點數發行平台 203.1.3 政大錢包初始功能設計 213.2 校園點數系統的改善與調整 233.2.1 深度訪談之結果 23第四章 設計結果 284.1 校園點數設計需求與應用改善 284.2 點數系統架構及功能 314.3 單一點數及多種點數之選擇 324.4 基於 ERC-20 的校園點數設計 344.5 提貨券的兌換及使用說明 36第五章 結論及未來展望 40參考文獻 42附錄一、政大錢包初始設計功能截圖 44附錄二、訪談紀錄 48附錄三、Smart Contract: NCCU Token 63 | zh_TW |
| dc.format.extent | 5598880 bytes | - |
| dc.format.mimetype | application/pdf | - |
| dc.source.uri (資料來源) | http://thesis.lib.nccu.edu.tw/record/#G0105753022 | en_US |
| dc.subject (關鍵詞) | 區塊鏈 | zh_TW |
| dc.subject (關鍵詞) | 代幣 | zh_TW |
| dc.subject (關鍵詞) | 點數系統 | zh_TW |
| dc.subject (關鍵詞) | Blockchain | en_US |
| dc.subject (關鍵詞) | Token | en_US |
| dc.subject (關鍵詞) | Loyalty program | en_US |
| dc.title (題名) | 區塊鏈校園點數的設計與應用 | zh_TW |
| dc.title (題名) | Design and Application of Blockchain Based Campus Loyalty and Rewards Program | en_US |
| dc.type (資料類型) | thesis | en_US |
| dc.relation.reference (參考文獻) | [1] The role of loyalty programs in behavioral and affective loyalty, Blanca García Gómez, Ana Gutiérrez Arranz, Jesús Gutiérrez Cillán, https://www.emeraldinsight.com/doi/pdfplus/10.1108/07363760610712920[2] Using lotteries, loyalty points, and other incentives to increase participant response and completion, Anja S. Göritz[3] Bitcoin: A Peer-to-Peer Electronic Cash System, Satoshi Nakamoto, https://bitcoin.org/bitcoin.pdf[4] Ethereum: White Paper, Vitalik Buterin, https://github.com/ethereum/wiki/wiki/White-Paper[5] Ethereum Improvement Proposal, https://github.com/ethereum/EIPs/tree/master/EIPS[6] Smart Contract, Nick Szabo, http://www.fon.hum.uva.nl/rob/Courses/InformationInSpeech/CDROM/Literature/LOTwinterschool2006/szabo.best.vwh.net/smart.contracts.html[7]SMART TOKEN FOR THE CAMPUS USING BLOCKCHAIN- Smart Campus Project, Javier Massó, https://upcommons.upc.edu/bitstream/handle/2117/112362/SMART%20TOKEN%20FOR%20THE%20CAMPUS%20USING%20BLOCKCHAIN.pdf[8] Experiences from the Field: Unify Rewards - A Cryptocurrency Loyalty Program, Philip Shelper, Andrew Lowe, Salil S. Kanhere, https://scfab.github.io/2018/assets/papers/fab18_submission_05.pdf[9] Three Perspectives for Making Loyalty Programs More Effective, Lena Steinhoff, Robert W. Palmatier[10] The Blockchain Revolution for Loyalty Programs, Oliver Wyman, http://www.oliverwyman.com/content/dam/oliver-wyman/v2/publications/2017/sep/Blockchain_Revolution.pdf[11] Making blockchain real for customer loyalty rewards programs, Deloitte, https://www.finextra.com/finextra-downloads/newsdocs/us-fsi-making-blockchain-real-for-loyalty-rewards-programs.pdf[12] Blockchain Development for Fintech, https://www.qf4tech.com/pdf/POC_for_Fintech_QF4.pdf[13] Market Design with Tokens, Wayne Chang, https://medium.com/tokenfoundry/market-design-with-tokens-348a4d097a85[14] A Crash Course in Mechanism Design for Cryptoeconomic Applications, BlockChannel, https://medium.com/blockchannel/a-crash-course-in-mechanism-design-for-cryptoeconomic-applications-a9f06ab6a976[15] Blockchains, Cryptocurrencies & the New Decentralized Economy: Part 1 — A Gentle Introduction, Ashley Lannquist, https://blockchainatberkeley.blog/blockchains-cryptocurrencies-the-new-decentralized-economy-part-1-a-gentle-introduction-edcb4824b174[16] OpenZeppelin, https://github.com/OpenZeppelin/openzeppelin-solidity | zh_TW |
| dc.identifier.doi (DOI) | 10.6814/THE.NCCU.CS.008.2019.B02 | en_US |
