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題名 在法國生產本國品牌手錶的商業企畫書
A locally produced watch brand in France
作者 格琳崑
GUERIN, Nicolas
貢獻者 何小台
Ho, Chester
格琳崑
Nicolas GUERIN
關鍵詞 手錶
watch
日期 2019
上傳時間 1-Jul-2019 10:57:44 (UTC+8)
摘要 
"Nico x Francy", which can also be called "NXF" is a brand of watches made in France. This brand meets the needs of our customers, in particular through its simple and refined designs, which are both fashionable and timeless, but also through its respect for manufacturing standards and its positive impact on the French local economy.

Our primary objective is to develop our business by targeting customers who are aware of these challenges and attracted by watches with an appealing and high-quality design. To do this, Nico x Francy will work directly with local producers who already have the necessary manufacturing expertise. By relying on a recognized know-how and a strong brand image, the company will be able to establish itself on the watch market in France.
參考文獻 
描述 碩士
國立政治大學
國際經營管理英語碩士學位學程(IMBA)
107933062
資料來源 http://thesis.lib.nccu.edu.tw/record/#G0107933062
資料類型 thesis
dc.contributor.advisor 何小台zh_TW
dc.contributor.advisor Ho, Chesteren_US
dc.contributor.author (Authors) 格琳崑zh_TW
dc.contributor.author (Authors) Nicolas GUERINen_US
dc.creator (作者) 格琳崑zh_TW
dc.creator (作者) GUERIN, Nicolasen_US
dc.date (日期) 2019en_US
dc.date.accessioned 1-Jul-2019 10:57:44 (UTC+8)-
dc.date.available 1-Jul-2019 10:57:44 (UTC+8)-
dc.date.issued (上傳時間) 1-Jul-2019 10:57:44 (UTC+8)-
dc.identifier (Other Identifiers) G0107933062en_US
dc.identifier.uri (URI) http://nccur.lib.nccu.edu.tw/handle/140.119/124187-
dc.description (描述) 碩士zh_TW
dc.description (描述) 國立政治大學zh_TW
dc.description (描述) 國際經營管理英語碩士學位學程(IMBA)zh_TW
dc.description (描述) 107933062zh_TW
dc.description.abstract (摘要) zh_TW
dc.description.abstract (摘要) "Nico x Francy", which can also be called "NXF" is a brand of watches made in France. This brand meets the needs of our customers, in particular through its simple and refined designs, which are both fashionable and timeless, but also through its respect for manufacturing standards and its positive impact on the French local economy.

Our primary objective is to develop our business by targeting customers who are aware of these challenges and attracted by watches with an appealing and high-quality design. To do this, Nico x Francy will work directly with local producers who already have the necessary manufacturing expertise. By relying on a recognized know-how and a strong brand image, the company will be able to establish itself on the watch market in France.
en_US
dc.description.tableofcontents 1. Executive summary 1
1.1. Introduction 1
1.2. Company and management 1
1.3. Market opportunity 2
1.4. Our target customer 2
1.5. Competitive advantage 2
2. General company`s description 3
2.1. Background and personal presentation 3
2.2. Mission 3
2.3. Vision 4
2.4. Objectives 4
2.5. Our logo and banner 5
3. Market analysis 7
3.1. Industry Overview 7
3.1.1. Men’s fashion market 7
3.1.2. French men`s accessories market 8
3.1.3. French watch market 8
3.1.4. Online French watch market 9
3.2. PESTEL analysis and key trends 10
3.2.1. Key trends 10
3.2.2. PESTEL analysis 11
3.3. Porter analysis 15
3.3.1. Threat of entry by potential competitors 15
3.3.2. Bargaining power of buyers 15
3.3.3. Threat of substitutes 16
3.3.4. Bargaining power of suppliers 16
3.3.5. Competitive rivalry 17
3.4. Competitor analysis 17
3.4.1. Price as a selection factor 17
3.4.2. Direct competitors 17
3.4.3. Blue ocean curve 19
3.5. Conclusion and opportunity 20
4. Our product 21
4.1. Product description 21
4.1.1. Features and characteristics 21
4.1.2. Our supplier 21
4.2. Pricing strategy 23
4.3. Distribution Strategy 25
4.4. Promotion strategy 26
4.5. Business Model Canevas 30
4.6. Value Proposition 30
4.7. Customer Segment 30
4.8. Key Activities 31
4.9. Key Resources 31
4.10. Channels 31
4.11. Customer Relations 31
4.12. Key Partners 32
4.13. Cost Structure 32
4.14. Revenue Stream 32
5. Operative Plan 33
5.1. Phase 1 : Pre-Launching Phase 33
5.2. Phase 2 : Launching Phase 34
5.3. Phase 3 : After-Launch Phase 34
6. Financial statements 36
6.1. Start-Up Expenses 36
6.2. First year sales & stocks 37
6.3. A five years forecast 39
7. Our future : An international expansion in Asia 43
8. Conclusion 45
zh_TW
dc.source.uri (資料來源) http://thesis.lib.nccu.edu.tw/record/#G0107933062en_US
dc.subject (關鍵詞) 手錶zh_TW
dc.subject (關鍵詞) watchen_US
dc.title (題名) 在法國生產本國品牌手錶的商業企畫書zh_TW
dc.title (題名) A locally produced watch brand in Franceen_US
dc.type (資料類型) thesisen_US
dc.relation.reference (參考文獻) zh_TW
dc.identifier.doi (DOI) 10.6814/NCCU201900155en_US