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題名 中古車事業中 C2C 交易商業模式、導入及營運
C2C transaction business model, implementation and operation in used car business作者 胡承皓
Hu, Howard貢獻者 吳文傑
Wu, Jack
胡承皓
Hu, Howard關鍵詞 中古車
C2C交易商業模式
競爭者分析
Used car
C2C transaction business model
Competitor analysis日期 2019 上傳時間 7-八月-2019 16:20:39 (UTC+8) 摘要 無
With the rapid growing and boosting development in e-commerce. The transaction business model in used car industry has become much more different than ever. C2C is an emergency transaction business model within these years, and thereafter affecting used car industry a lot since there have been serious problems about moral hazard and information asymmetry for a long time. This study is aim to explore how does C2C transaction business model work in used car business. Via extensive literature review, data collecting and competitor analysis. We find out the results and moreover several suggestions for practical management are also got in this research.參考文獻 1. Baron, S., & Harris, K. (2007). Consumers as resource integrators. Journal of marketing Management, 24(1-2), 113-130.2. Chang H.H, Huang W.C. (2006). Application of a quantification SWOT analytical method, Mathematical and Computer Modelling 43: 158–169.3. Collins-Kreiner, N., & Wall, G. (2007). Evaluating tourism potential: A SWOT analysis of the Western Negev, Israel,Tourism 55 (1): 51-63.4. Dyson, R.G. (2002). “Strategic development and SWOT analysis at the Univer- sity of Warwick”, European Journal of Operational Research, 152: 631-640.5. Houben, G., & Lenie, K., & Vanhoof, K. (1999). A knowledge- based SWOT-analysis system as an instrument for strategic planning in small and medium sized enterprises, Decision Support Systems 26: 125–135.Michael Ling (2014)6. Moore, R.D., P. Sutherland, T. Gomi, A. Dhakal, 2005. Thermal Regime of a Headwater Stream Within a Clear-Cut, Coastal British Columbia, Canada. Hydrological Processes7. 8891.com.tw, https://www.8891.com.tw/8. ABC good car net, https://www.abccar.com.tw/9. Directorate General of Highways, https://www.thb.gov.tw/sites/en/10. Hotai Auto Auction (HAA), https://www.easyauction.com.tw/concept.html11. Goo secondary info., https://used.carnews.com/12. Serve Your Motors (SUM), https://www.sum.com.tw/ 描述 碩士
國立政治大學
國際經營管理英語碩士學位學程(IMBA)
102933028資料來源 http://thesis.lib.nccu.edu.tw/record/#G0102933028 資料類型 thesis dc.contributor.advisor 吳文傑 zh_TW dc.contributor.advisor Wu, Jack en_US dc.contributor.author (作者) 胡承皓 zh_TW dc.contributor.author (作者) Hu, Howard en_US dc.creator (作者) 胡承皓 zh_TW dc.creator (作者) Hu, Howard en_US dc.date (日期) 2019 en_US dc.date.accessioned 7-八月-2019 16:20:39 (UTC+8) - dc.date.available 7-八月-2019 16:20:39 (UTC+8) - dc.date.issued (上傳時間) 7-八月-2019 16:20:39 (UTC+8) - dc.identifier (其他 識別碼) G0102933028 en_US dc.identifier.uri (URI) http://nccur.lib.nccu.edu.tw/handle/140.119/124786 - dc.description (描述) 碩士 zh_TW dc.description (描述) 國立政治大學 zh_TW dc.description (描述) 國際經營管理英語碩士學位學程(IMBA) zh_TW dc.description (描述) 102933028 zh_TW dc.description.abstract (摘要) 無 zh_TW dc.description.abstract (摘要) With the rapid growing and boosting development in e-commerce. The transaction business model in used car industry has become much more different than ever. C2C is an emergency transaction business model within these years, and thereafter affecting used car industry a lot since there have been serious problems about moral hazard and information asymmetry for a long time. This study is aim to explore how does C2C transaction business model work in used car business. Via extensive literature review, data collecting and competitor analysis. We find out the results and moreover several suggestions for practical management are also got in this research. en_US dc.description.tableofcontents 1. Introduction 11.1. Definition of used car business 11.2. The background of used car business in Taiwan 21.3. Objectives for C2C transaction business model 62. Traditional used car business model operation process and strategy 92.1. Current used car business operation process and strategy 92.2. Difficulties and limits for traditional used car business and transactions 173. Overview of C2C transactions for used car business 183.1. What is C2C transactions for used car business 193.2. C2C transactions model and process flow 203.3. Differential with traditional used car transactions 213.4. SWOT analysis for C2C transactions 233.5. Benefit of C2C transactions for used car business 263.6. Risk of C2C transactions business model 274. Market analysis 284.1. Perspectives and pain points from consumers for traditional used car transactions 294.2. Target audience of used car market 325. Competitor analysis 345.1. Competitor identification 345.1.1. Current online used car transaction service providers 345.1.2. Current offline used car transaction service providers 375.2. Competitor comparison 375.3. Competitor position 396. Conclusion: Outlook and opportunity 406.1. Key success factor for C2C transaction business perfect 406.2. Key risk factor for C2C transaction business model 416.3. Conclusions and future outlook 43Reference 45 zh_TW dc.source.uri (資料來源) http://thesis.lib.nccu.edu.tw/record/#G0102933028 en_US dc.subject (關鍵詞) 中古車 zh_TW dc.subject (關鍵詞) C2C交易商業模式 zh_TW dc.subject (關鍵詞) 競爭者分析 zh_TW dc.subject (關鍵詞) Used car en_US dc.subject (關鍵詞) C2C transaction business model en_US dc.subject (關鍵詞) Competitor analysis en_US dc.title (題名) 中古車事業中 C2C 交易商業模式、導入及營運 zh_TW dc.title (題名) C2C transaction business model, implementation and operation in used car business en_US dc.type (資料類型) thesis en_US dc.relation.reference (參考文獻) 1. Baron, S., & Harris, K. (2007). Consumers as resource integrators. Journal of marketing Management, 24(1-2), 113-130.2. Chang H.H, Huang W.C. (2006). Application of a quantification SWOT analytical method, Mathematical and Computer Modelling 43: 158–169.3. Collins-Kreiner, N., & Wall, G. (2007). Evaluating tourism potential: A SWOT analysis of the Western Negev, Israel,Tourism 55 (1): 51-63.4. Dyson, R.G. (2002). “Strategic development and SWOT analysis at the Univer- sity of Warwick”, European Journal of Operational Research, 152: 631-640.5. Houben, G., & Lenie, K., & Vanhoof, K. (1999). A knowledge- based SWOT-analysis system as an instrument for strategic planning in small and medium sized enterprises, Decision Support Systems 26: 125–135.Michael Ling (2014)6. Moore, R.D., P. Sutherland, T. Gomi, A. Dhakal, 2005. Thermal Regime of a Headwater Stream Within a Clear-Cut, Coastal British Columbia, Canada. Hydrological Processes7. 8891.com.tw, https://www.8891.com.tw/8. ABC good car net, https://www.abccar.com.tw/9. Directorate General of Highways, https://www.thb.gov.tw/sites/en/10. Hotai Auto Auction (HAA), https://www.easyauction.com.tw/concept.html11. Goo secondary info., https://used.carnews.com/12. Serve Your Motors (SUM), https://www.sum.com.tw/ zh_TW dc.identifier.doi (DOI) 10.6814/NCCU201900579 en_US
