| dc.contributor.advisor | 蔡政憲 | zh_TW |
| dc.contributor.advisor | Tsai, Jason | en_US |
| dc.contributor.author (作者) | 劉祐安 | zh_TW |
| dc.contributor.author (作者) | Lauro Alan Torres Lezcano | en_US |
| dc.creator (作者) | 劉祐安 | zh_TW |
| dc.creator (作者) | Lezcano, Lauro Alan Torres | en_US |
| dc.date (日期) | 2019 | en_US |
| dc.date.accessioned | 7-八月-2019 16:21:46 (UTC+8) | - |
| dc.date.available | 7-八月-2019 16:21:46 (UTC+8) | - |
| dc.date.issued (上傳時間) | 7-八月-2019 16:21:46 (UTC+8) | - |
| dc.identifier (其他 識別碼) | G0106933051 | en_US |
| dc.identifier.uri (URI) | http://nccur.lib.nccu.edu.tw/handle/140.119/124799 | - |
| dc.description (描述) | 碩士 | zh_TW |
| dc.description (描述) | 國立政治大學 | zh_TW |
| dc.description (描述) | 國際經營管理英語碩士學位學程(IMBA) | zh_TW |
| dc.description (描述) | 106933051 | zh_TW |
| dc.description.abstract (摘要) | The “Business Plan to Implement a Service Station in Paraguay” has the purpose to introduce the implementation and operation of a service station in the country according to the necessity of the consumer and in a way that generates value for the investors.This project takes advantage of the opportunities offered by the current growth of the Economy, Demography and Infrastructure of Paraguay. | en_US |
| dc.description.tableofcontents | 1. Introduction 12. Business Idea 22.1. Business Ideology 52.1.1. Mission Statement 52.1.2. Vision Statement: 52.1.3. Business Philosophy 53. Macro Environment 63.1. Paraguay Infrastructures and Roadworks 73.2. Regional Oil Price 114. Business Strategy 134.1. PORTER’S 5 Forces of Industry 134.1.1. Threats of new entrants 134.1.2. Bargaining Power of Costumers. 194.1.3. Bargaining Power of Suppliers. 204.1.4. Threat of substitute products 234.1.5. Competition in the Industry 254.2. Porter’s 5 Forces Summary 275. Operational Plan and Regulations 285.1. Government Regulation 285.2. Private Contract 285.3. Operation Requirements 295.4. Brand Requirements 315.5. Environmental Requirements 316. Business Canvas 326.1. Value proposition 326.2. Customer Segments 326.3. Channels 326.4. Costumer Relationship 336.5. Key Activities 336.6. Key Partners 346.7. Key Resources 346.8. Revenue Stream 346.9. Costs Structure 356.9.1. Entrepreneur Team 356.10. Business Model Canvas Summary 367. Marketing Plan 377.1. SWOT Analysis 377.2. Market Segmentation 397.3. Market Mix 407.3.1. Product 407.3.2. Place 437.3.3. Price 437.3.4. Promotion 447.3.5. People 458. Financial Plan 478.1. Startup Expenses and Capitalization 478.2. Cost Structure 518.3. Sales Projection 528.4. Projected Cash Flow 558.5. Sensibility Analysis 589. Conclusions 5910. References 60 | zh_TW |
| dc.source.uri (資料來源) | http://thesis.lib.nccu.edu.tw/record/#G0106933051 | en_US |
| dc.subject (關鍵詞) | 服務站 | zh_TW |
| dc.subject (關鍵詞) | 巴拉圭 | zh_TW |
| dc.subject (關鍵詞) | 汽油 | zh_TW |
| dc.subject (關鍵詞) | Service station | en_US |
| dc.subject (關鍵詞) | Paraguay | en_US |
| dc.subject (關鍵詞) | Petrol | en_US |
| dc.title (題名) | 在巴拉圭開設一座加油站之商業企畫書 | zh_TW |
| dc.title (題名) | Business plan to implement a service station in Paraguay | en_US |
| dc.type (資料類型) | thesis | en_US |
| dc.relation.reference (參考文獻) | Porter, M. E. (1998). Competitive advantage: Creating and sustaining superior performance : with a new introduction. New York: Free Press.Kotler, P., & Armstrong, G. (2018). Principles of Marketing.ADN Paraguayo. (2018). Paraguay tiene combustibles de mejor calidad y a precios más bajos - ADN Paraguayo. [online] Available at: https://www.adndigital.com.py/paraguay-combustibles-mejor-calidad-precios-mas-bajos/ [Accessed 22 May 2019].Dgeec.gov.py. (2019). Censo de la Poblacion de Paraguay. [online] Available at: https://www.dgeec.gov.py/Publicaciones/datos/poblacion/Paraguay_Triptico%202018.pdf [Accessed 1 May 2019].Bcp.gov.py. (2018). BCP - Banco Central del Paraguay. [online] Available at: http://www.bcp.gov.py/ [Accessed 22 Apr. 2019].Mic.gov.py. (2019). mic.gov.py – Ministry of Industry and Commerce Paraguay. [online] Available at: http://www.mic.gov.py/ [Accessed 17 Apr. 2019].Hacienda.gov.py. (2019). Ministerio de Hacienda. [online] Available at: https://www.hacienda.gov.py [Accessed 22 Jun. 2019].Werner, A. (2017,August) Latin America Development [Blog Post]. Retrieved from https://blogs.imf.org/bloggers/alejandro-werner/Fallon, N. (2017, March 28). SWOT analysis: What it is and when to use it. Business News Daily. Retrieved from http://www.businessnewsdaily.com/4245-swot-analysis.htmlWikipedia contributors.(2019, May 14). Gran Asunción. In Wikipedia. Retrieved, May 21, 2019, from: https://en.wikipedia.org/w/index.php?title=Gran_Asunci%C3%B3n&oldid=897105565 | zh_TW |
| dc.identifier.doi (DOI) | 10.6814/NCCU201900293 | en_US |
