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題名 Adoption of digital devices for children education: Korean case
作者 朴星俊
Park, Sungjun (Steven)
Park, Byungho
Chang, Hyeseung
貢獻者 企管系
關鍵詞 New product adoption ; High-tech product ; Extended technology acceptance model (TAM) ; Structural equation model ; Children education
日期 2019-05
上傳時間 20-八月-2019 10:55:00 (UTC+8)
摘要 Korea is at the forefront in information and communication technology (ICT). The adoption of digital learning device such as e-books amongst Korean students is accelerated by its nation-wide high mobile connectivity. When children adopt such new technology, parents are often the buyers, while the children are the actual users. To date, within the technology adoption literature, little is known about where buyers and users are different entities, and even less is known within the context of family. By filling this gap, the purpose of this research is to examine the parents’ perceived notion of their child’s propensity to accept a new product. By extending the technology acceptance model (TAM), we considered two additional factors: perceived playfulness and risk. Results show that unlike in traditional TAM research, when buyers are not the users of the new product, the perceived usefulness and perceived ease of use differently influence attitude formation. We also found that perceived playfulness can offset perceived risk, which is highly associated with using a new product. Findings not only add to our understanding of technology and product acceptance but also provide insight to business practitioners for launching and marketing their new products, especially when it is a technology-based one.
關聯 Telematics and Informatics, Vol.38, pp.247~256
資料類型 期刊論文
DOI https://doi.org/10.1016/j.tele.2018.11.002
dc.contributor 企管系
dc.creator (作者) 朴星俊
dc.creator (作者) Park, Sungjun (Steven)
dc.creator (作者) Park, Byungho
dc.creator (作者) Chang, Hyeseung
dc.date (日期) 2019-05
dc.date.accessioned 20-八月-2019 10:55:00 (UTC+8)-
dc.date.available 20-八月-2019 10:55:00 (UTC+8)-
dc.date.issued (上傳時間) 20-八月-2019 10:55:00 (UTC+8)-
dc.identifier.uri (URI) http://nccur.lib.nccu.edu.tw/handle/140.119/125304-
dc.description.abstract (摘要) Korea is at the forefront in information and communication technology (ICT). The adoption of digital learning device such as e-books amongst Korean students is accelerated by its nation-wide high mobile connectivity. When children adopt such new technology, parents are often the buyers, while the children are the actual users. To date, within the technology adoption literature, little is known about where buyers and users are different entities, and even less is known within the context of family. By filling this gap, the purpose of this research is to examine the parents’ perceived notion of their child’s propensity to accept a new product. By extending the technology acceptance model (TAM), we considered two additional factors: perceived playfulness and risk. Results show that unlike in traditional TAM research, when buyers are not the users of the new product, the perceived usefulness and perceived ease of use differently influence attitude formation. We also found that perceived playfulness can offset perceived risk, which is highly associated with using a new product. Findings not only add to our understanding of technology and product acceptance but also provide insight to business practitioners for launching and marketing their new products, especially when it is a technology-based one.
dc.format.extent 832414 bytes-
dc.format.mimetype application/pdf-
dc.relation (關聯) Telematics and Informatics, Vol.38, pp.247~256
dc.subject (關鍵詞) New product adoption ; High-tech product ; Extended technology acceptance model (TAM) ; Structural equation model ; Children education
dc.title (題名) Adoption of digital devices for children education: Korean case
dc.type (資料類型) 期刊論文
dc.identifier.doi (DOI) 10.1016/j.tele.2018.11.002
dc.doi.uri (DOI) https://doi.org/10.1016/j.tele.2018.11.002