| dc.contributor.advisor | 張永明 | zh_TW |
| dc.contributor.advisor | Chang, David | en_US |
| dc.contributor.author (作者) | 張文瑜 | zh_TW |
| dc.contributor.author (作者) | Chang, Wen-Yu | en_US |
| dc.creator (作者) | 張文瑜 | zh_TW |
| dc.creator (作者) | Chang, Wen-Yu | en_US |
| dc.date (日期) | 2019 | en_US |
| dc.date.accessioned | 5-九月-2019 15:57:51 (UTC+8) | - |
| dc.date.available | 5-九月-2019 15:57:51 (UTC+8) | - |
| dc.date.issued (上傳時間) | 5-九月-2019 15:57:51 (UTC+8) | - |
| dc.identifier (其他 識別碼) | G0104933019 | en_US |
| dc.identifier.uri (URI) | http://nccur.lib.nccu.edu.tw/handle/140.119/125591 | - |
| dc.description (描述) | 碩士 | zh_TW |
| dc.description (描述) | 國立政治大學 | zh_TW |
| dc.description (描述) | 國際經營管理英語碩士學位學程(IMBA) | zh_TW |
| dc.description (描述) | 104933019 | zh_TW |
| dc.description.abstract (摘要) | 無 | zh_TW |
| dc.description.abstract (摘要) | SweetBox is a proposed new business operation with the aim of expanding the business of Patisserie Francis, a bakery shop specialized in making premium quality fusion pastries and sweets in Taipei. SweetBox provides an online service allowing people to buy and send a combination of pastries and sweets, made by Patisserie Francis, packed in a special box with personalized cover design and messages to show affection for the receivers. This idea comes from the Western concept of Care Box, which is to promote the idea of sharing your love and care with personalized sweet packages at anytime and not just for specific occasions and festive events according to Chinese traditions.This study shows the derivation of the business plan for SweetBox, from the market review, the concept of Care Box, potential growth opportunities, resource requirements, business model, and financial analyses, as well as its future business prospects. | en_US |
| dc.description.tableofcontents | 1. Introduction 11.1. Study Purpose 11.2. Thesis Structure 22. Background 32.1. Chinese Festival of Gift-Giving 32.2. Western Culture of Gift-Giving 52.3. Bakery and Pastry Market in Taiwan 63. Growth Analysis 83.1. Business Model 83.2. Ansoff Analysis 103.3. SWOT Analysis 134. SweetBox Company 154.1. Overview 154.2. Vision 154.3. Management and Organizational Chart 154.4. Personnel 165. Marketing Plan 175.1. Competitors Analysis 175.2. Product 185.3. Price 215.4. Place 255.5. Promotion 266. Business Model of SweetBox 296.1. Value Proposition 296.2. Customer Segments 316.3. Customer Relationship 326.4. Channels 336.5. Revenue Stream 336.6. Key Partners 336.7. Key Activities 346.8. Key Resources 356.9. Cost Structure 357. Financial Plan 377.1. Startup Expense (Forecast) 377.2. Revenue (Forecast) 387.3. Forecast of Financial Statement 398. Conclusions 409. References 41 | zh_TW |
| dc.source.uri (資料來源) | http://thesis.lib.nccu.edu.tw/record/#G0104933019 | en_US |
| dc.subject (關鍵詞) | 甜蜜包裹 | zh_TW |
| dc.subject (關鍵詞) | Care Box | zh_TW |
| dc.subject (關鍵詞) | 客製化禮品 | zh_TW |
| dc.subject (關鍵詞) | 商業企劃 | zh_TW |
| dc.subject (關鍵詞) | 電子商務 | zh_TW |
| dc.subject (關鍵詞) | SweetBox | en_US |
| dc.subject (關鍵詞) | Care Box | en_US |
| dc.subject (關鍵詞) | Customized Gift | en_US |
| dc.subject (關鍵詞) | Business Plan | en_US |
| dc.subject (關鍵詞) | e-Commerce | en_US |
| dc.title (題名) | 甜蜜包裹商業企劃書 | zh_TW |
| dc.title (題名) | Business plan of SweetBox | en_US |
| dc.type (資料類型) | thesis | en_US |
| dc.relation.reference (參考文獻) | [1] Sculty Hsiao. Focus Taiwan. “Food Safety: A timeline of Taiwan`s food safety scare.” 24 Dec. 2014, Focus Taiwan-CAN English News.[2] Taiwan News. Major changes to Taiwan workweek, October 31, 2017https://www.taiwannews.com.tw/en/news/3286608[3] “月餅30億商機 台業者賣萌各出奇招.”大紀元, 10 Aug. 2017http://www.epochtimes.com/b5/17/8/10/n9516403.htm[4] Quality of GDP statistics improving “China daily.http://global.chinadaily.com.cn/a/201802/26/WS5a9350e5a3106e7dcc13dfae.html[5] Care Package History: Inside the First Official CARE Package, May 11, 2016https://time.com/4322199/first-care-package/[6] “Bakery market in Taiwan.” Market research in Taiwan, September 25, 2015.https://taiwanmarketresearch.com/2015/11/27/bakery-market-in-taiwan/[7]中秋禮盒行銷，為何產品創意才是關鍵？” Ibuzz, Aug. 2018.https://www.i-buzz.com.tw/industry/article_page/?id=MTgw&n=420c54e1246eb5da657e986ac9b8c829[8] “2015年中秋糕餅類口碑大賞：香港「美心月餅」拔得頭籌！Ibuzz.https://www.i-buzz.com.tw/topic/article_page/?id=MjE=&n=245d3a8d95ef4e5d3e7704ef57c715d3 | zh_TW |
| dc.identifier.doi (DOI) | 10.6814/NCCU201900673 | en_US |
