| dc.contributor.advisor | 吳文傑 | zh_TW |
| dc.contributor.advisor | Wu, Jack | en_US |
| dc.contributor.author (作者) | 藍翊婷 | zh_TW |
| dc.contributor.author (作者) | Sichol Boocha | en_US |
| dc.creator (作者) | 藍翊婷 | zh_TW |
| dc.creator (作者) | Boocha, Sichol | en_US |
| dc.date (日期) | 2019 | en_US |
| dc.date.accessioned | 3-十月-2019 17:17:03 (UTC+8) | - |
| dc.date.available | 3-十月-2019 17:17:03 (UTC+8) | - |
| dc.date.issued (上傳時間) | 3-十月-2019 17:17:03 (UTC+8) | - |
| dc.identifier (其他 識別碼) | G0106933034 | en_US |
| dc.identifier.uri (URI) | http://nccur.lib.nccu.edu.tw/handle/140.119/126576 | - |
| dc.description (描述) | 碩士 | zh_TW |
| dc.description (描述) | 國立政治大學 | zh_TW |
| dc.description (描述) | 國際經營管理英語碩士學位學程(IMBA) | zh_TW |
| dc.description (描述) | 106933034 | zh_TW |
| dc.description.abstract (摘要) | Livelong Company Limited is a startup business in Thailand that redefines the value proposition of what doctors and nurses can do for people to the value of what people can do as patients to have a perfect health conditions. Our targeted customers are the elderly in Thailand. The company employs Internet of Health Things (IoHT) to provide solutions by offering products such as a smart watch, a surveillance camera, and a special wireless telephone, coupled with services such as an ambulance car calling and care taker providers in order to assist the elderly to monitor their own health.The healthcare industry in Thailand has long been following the traditional business model. People go to hospitals when they get sick. The doctors and nurses at the hospital treat the patients and get paid for the characteristics and the number of treatments they deliver to patients. People generally spend on healthcare only to receive a reactive treatment for specific purpose. However, Livelong Co., Ltd. differentiates itself by offering a more preventive action. This new business model is driven by the digital devices and ubiquitous access of internet that has untapped the opportunity to bring healthcare to people everywhere. Coupled with the need of people that has been changed, health and wellness trend has been extending into consumer life and experience more than ever.Livelong Co., Ltd. estimates the initial investment and the operating costs for year one to be 2.4 million THB. This amount of money would be funded by the owner. Based on the financial section, the plan has a positive net present value and the payback period is the second year. | en_US |
| dc.description.tableofcontents | 1. General Company Description 11.1. Vision 11.2. Mission 11.3. Objectives 11.4. Philosophy 21.5. Business Model and Strategy 21.6. Core Competency 21.7. Ownership 32. Products and Services 42.1. Products 42.2. Services 83. Market Analysis 113.1. Age Structure of Thai Population 113.2. Income Distribution of Thai Population 133.3. Expenditure on Healthcare Services in Thailand 163.4. Trends in Target Market 163.5. Growth Potential and Opportunity 173.6. Changes in Market 184. Customer Analysis 214.1. Elderly Living Alone 224.2. Elderly Living with Children 244.3. Sources of Income 244.4. Characteristics 264.5. Financial Ability 284.5.1. Elderly with Children 284.5.2. Elderly with Pensions 294.6. Customer Health Awareness 295. Supplier Analysis 315.1. Supplier of Equipment 315.2. Supplier of Services 325.3. Supplier of Labor 336. Competitor Analysis 386.1. Traditional Hospital 386.2. Care Taker Agency 396.3. Nursing Home 406.4. Competitive Analysis 416.5. SWOT Analysis 437. Pricing Strategies 447.1. Livelong IoHT Devices 447.2. Livelong IoHT Services 447.3. Livelong IoHT Price in Comparison to Other Firms 468. Marketing Strategies 478.1. Niche 478.2. Strategy 479. Financial Plan 509.1. Startup Costs 509.2. Office Location 509.3. Operating Costs 519.4. Funding 539.5. Projected Income Statement 549.6. Projected Cash Flow 579.7. Break-Even Analysis 589.8. Profitability Analysis 59Reference 60 | zh_TW |
| dc.format.extent | 1098070 bytes | - |
| dc.format.mimetype | application/pdf | - |
| dc.source.uri (資料來源) | http://thesis.lib.nccu.edu.tw/record/#G0106933034 | en_US |
| dc.subject (關鍵詞) | 物聯網 | zh_TW |
| dc.subject (關鍵詞) | 物聯網 | zh_TW |
| dc.subject (關鍵詞) | 健康 | zh_TW |
| dc.subject (關鍵詞) | 長者 | zh_TW |
| dc.subject (關鍵詞) | Internet of Things | en_US |
| dc.subject (關鍵詞) | IoT | en_US |
| dc.subject (關鍵詞) | Health | en_US |
| dc.subject (關鍵詞) | Elderly | en_US |
| dc.title (題名) | 為泰國長者設立的互聯網健康事物設施 | zh_TW |
| dc.title (題名) | Internet of health things (IoHT) for the elderly in Thailand | en_US |
| dc.type (資料類型) | thesis | en_US |
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| dc.identifier.doi (DOI) | 10.6814/NCCU201901189 | en_US |
