學術產出-學位論文
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題名 台灣有線電視系統業者創新商業模式之建構
A Tentative Business Innovation Model of CATV System Operators in Taiwan作者 周良璟
Chou, Liang-Ching貢獻者 鄭自隆
Cheng, Tzu-Leong
周良璟
Chou, Liang-Ching關鍵詞 有線電視
數位匯流
商業模式
Cable TV
Digital convergence
Business Model日期 2020 上傳時間 5-五月-2020 15:37:48 (UTC+8) 摘要 台灣有線電視系統產業面臨跨區經營、MOD與OTT競爭，既有的經營利潤也遭到侵蝕，發展已產生巨大影響。為因應經營變局，本研究採用奧斯特華德(Alex Osterwalder)的商業模式及修正式德菲法(Modified Delphi Method)進行專家問卷調查，彙整專家意見建構出台灣有線電視產業創新的商業模式。研究結果發現一、產業困境：有線電視產業面臨法規不健全、分組付費遲遲未能實施、開放跨區經營價格競爭、網路電視、節目內容吸引力不足等困境。二、數位匯流：數位匯流發展、政府對有線電視系統汰換4K網路設備及4K機上盒的補助、有線電視系統與電信跨業經營、5G行動通訊的發展及物聯網(IoE)發展提供有線電視產業更多發展機會。三、經營模式：主要客群除原本用戶外，應增加智慧家電、物聯網使用者。此外，需整合線上線下通路，改善現有客戶服務流程，提供目標客層多元互動連結服務模式，創造加值互動應用，滿足客戶多元化的需求。加強維繫合作夥伴的互動關係、投入經營相關的成本並創造更多元的服務收入，提升用戶體驗。
Taiwan`s Cable TV system operators facing the competition of trans-regional operation, MOD and OTT, and the existing operating profits have also been eroded, which has a huge impact on its development. In order to cope with the changing business situation, this study adopts the Bussiness model by Alex Osterwalder and Modified Delphi Method to conduct expert questionnaire survey, and integrates expert opinions to construct an innovative business model for the Cable TV system operators in Taiwan.The study results found thatI. Industrial Dilemma: The cable TV system operators facing such dilemmas as imperfect laws and regulations, delayed implementation of group payment, open price competition for cross-regional operation, and insufficient attraction of network TV and program content.II. Digital convergence: The development of digital convergence, the government`s subsidies for replacing 4K network equipment and 4K set-top boxes in cable television system operators, the cross-industry operation of cable television system operators and telecommunications, the development of 5G mobile communications and the development of the Internet of Things (IoE) provide more development opportunities for the cable TV industry.III. Business model: Apart from the original customers, the users of intelligent household appliances and Internet of Things should be added to the main customer bases. Moreover, it is necessary to integrate online and offline channels, improve the existing customer service process, provide multiple interactive connection service modes at the target customer level, and create value-added interactive applications to meet the diversified needs of customers. 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國立政治大學
傳播學院碩士在職專班
106941024資料來源 http://thesis.lib.nccu.edu.tw/record/#G0106941024 資料類型 thesis dc.contributor.advisor 鄭自隆 zh_TW dc.contributor.advisor Cheng, Tzu-Leong en_US dc.contributor.author (作者) 周良璟 zh_TW dc.contributor.author (作者) Chou, Liang-Ching en_US dc.creator (作者) 周良璟 zh_TW dc.creator (作者) Chou, Liang-Ching en_US dc.date (日期) 2020 en_US dc.date.accessioned 5-五月-2020 15:37:48 (UTC+8) - dc.date.available 5-五月-2020 15:37:48 (UTC+8) - dc.date.issued (上傳時間) 5-五月-2020 15:37:48 (UTC+8) - dc.identifier (其他 識別碼) G0106941024 en_US dc.identifier.uri (URI) http://nccur.lib.nccu.edu.tw/handle/140.119/129673 - dc.description (描述) 碩士 zh_TW dc.description (描述) 國立政治大學 zh_TW dc.description (描述) 傳播學院碩士在職專班 zh_TW dc.description (描述) 106941024 zh_TW dc.description.abstract (摘要) 台灣有線電視系統產業面臨跨區經營、MOD與OTT競爭，既有的經營利潤也遭到侵蝕，發展已產生巨大影響。為因應經營變局，本研究採用奧斯特華德(Alex Osterwalder)的商業模式及修正式德菲法(Modified Delphi Method)進行專家問卷調查，彙整專家意見建構出台灣有線電視產業創新的商業模式。研究結果發現一、產業困境：有線電視產業面臨法規不健全、分組付費遲遲未能實施、開放跨區經營價格競爭、網路電視、節目內容吸引力不足等困境。二、數位匯流：數位匯流發展、政府對有線電視系統汰換4K網路設備及4K機上盒的補助、有線電視系統與電信跨業經營、5G行動通訊的發展及物聯網(IoE)發展提供有線電視產業更多發展機會。三、經營模式：主要客群除原本用戶外，應增加智慧家電、物聯網使用者。此外，需整合線上線下通路，改善現有客戶服務流程，提供目標客層多元互動連結服務模式，創造加值互動應用，滿足客戶多元化的需求。加強維繫合作夥伴的互動關係、投入經營相關的成本並創造更多元的服務收入，提升用戶體驗。 zh_TW dc.description.abstract (摘要) Taiwan`s Cable TV system operators facing the competition of trans-regional operation, MOD and OTT, and the existing operating profits have also been eroded, which has a huge impact on its development. In order to cope with the changing business situation, this study adopts the Bussiness model by Alex Osterwalder and Modified Delphi Method to conduct expert questionnaire survey, and integrates expert opinions to construct an innovative business model for the Cable TV system operators in Taiwan.The study results found thatI. Industrial Dilemma: The cable TV system operators facing such dilemmas as imperfect laws and regulations, delayed implementation of group payment, open price competition for cross-regional operation, and insufficient attraction of network TV and program content.II. Digital convergence: The development of digital convergence, the government`s subsidies for replacing 4K network equipment and 4K set-top boxes in cable television system operators, the cross-industry operation of cable television system operators and telecommunications, the development of 5G mobile communications and the development of the Internet of Things (IoE) provide more development opportunities for the cable TV industry.III. Business model: Apart from the original customers, the users of intelligent household appliances and Internet of Things should be added to the main customer bases. Moreover, it is necessary to integrate online and offline channels, improve the existing customer service process, provide multiple interactive connection service modes at the target customer level, and create value-added interactive applications to meet the diversified needs of customers. Strengthen and maintain the interactive relationship between partners, put into operation-related costs and create the diversified needs of customers to enhance the user experience. en_US dc.description.tableofcontents 表次 iv圖次 v第一章 緒論 1第一節 研究背景與動機 1第二節 產業現況與研究問題 3第三節 研究目的 8第二章 文獻探討 9第一節 有線電視系統業者現況分析 9第二節 有線電視系統業者未來發展趨勢 14第三節 商業模式 23第三章 研究方法 33第一節 方法概述：修正式德菲法 33第二節 專家問卷設計 36第三節 參與專家 41第四節 研究流程 43第四章 結果與討論 45第一節 修正式德菲法第一回合問卷分析 45第二節 修正式德菲法第二回合問卷分析 55第五章 結論與建議 63第一節 研究結論 63第二節 建議 67參考文獻 70附錄一 各有線電視系統訂戶數統計表【依集團】(2020年1月) 77附錄二 第一回合專家問卷 80附錄三 第二回合專家問卷 90 zh_TW dc.format.extent 3590395 bytes - dc.format.mimetype application/pdf - dc.source.uri (資料來源) http://thesis.lib.nccu.edu.tw/record/#G0106941024 en_US dc.subject (關鍵詞) 有線電視 zh_TW dc.subject (關鍵詞) 數位匯流 zh_TW dc.subject (關鍵詞) 商業模式 zh_TW dc.subject (關鍵詞) Cable TV en_US dc.subject (關鍵詞) Digital convergence en_US dc.subject (關鍵詞) Business Model en_US dc.title (題名) 台灣有線電視系統業者創新商業模式之建構 zh_TW dc.title (題名) A Tentative Business Innovation Model of CATV System Operators in Taiwan en_US dc.type (資料類型) thesis en_US dc.relation.reference (參考文獻) 一、中文文獻(英) 瓊安•瑪格瑞塔(Joan Magretta、南•史東(Nan Stone)著(2007)。管理是什麼？：一生只讀一本管理書，就讀這本書！李田樹等譯，天下遠見出版，台北市。尤傳莉譯(2009)。Osterwalder,A.,& Pigneur,Y.著，獲利世代。早安財經文化。余聲望、徐浩然、劉景豐、柯志勳、遊幼蘋、吳文霈、徐欣義、白偉君、陳俊瑋、王耀駿(2012)。數位匯流之發展趨勢。電信研究雙月刊，42，627-641。汪琪、鍾蔚文(1988)。第二代媒介─傳播革命之後。台北市：東華。何醒邦(2004)。傳播企業提供互動電視服務之核心資源分析：以東森媒體科技、中嘉為例。國立台灣師範大學大眾傳播研究所碩士論文。林振春(1992)。德菲法。民意月刊，169，82-101。秦素霞、朱榮坤、何苑容、許郡毓、高振偉、徐子明(2006)。數位聚合媒體變遷中之電視市場發展分析。台北市：資策會市場中心。陳文亮、陳姿樺(2011) 。人文暨社會科學期刊。Journal of Humanities and Social Sciences, 7(1)， 49-59。梁定澎、李慶章(2000)。電子商務課程規劃與資訊管理教育。資訊管理學報，7(1)，173-195。彭芸(2011)。飛上雲端：從第三頻道到雲端策展。2011雲端策展高峰論壇，台灣：台北。黃彥男(2012)。數位匯流之發展「網際網路趨勢研討會。台北：行政院科技會報辦公室。黃致穎、張宏源(2008)。數位匯流衝擊台灣電視產業價值鏈。台灣經濟研究月刊，31(9)，22-28。葉志良(2014)。我國線上影音內容管制的再塑造：從OTT的發展談起。資訊社會研究，29,49-98。楊雅雯(2002)。有線電視系統業者邁入寬頻產業之核心資源分析研究。國立台灣師範大學大眾傳播研究所碩士論文。劉嘉皓(2005)。從有線電視到數位寬頻—台灣有線電視數位化的競爭力分析。國立政治大學廣播電視學研究所碩士。蔡佳諭(2015)。我國有線電視數位化過程中獨立系統業者的衝擊與因應。南華大學傳播學系碩士論文。蔡宇益(2019)。商業模式畫布結合TRIZ發明原則產生創新商業模式之研究-以校園書店為例。東海大學企業管理學系高階企業經營碩士在職專班碩士學位論文。蔡念中、江亦瑄、劉敦瑞(2010)。數位媒體匯流。台北：五南。蔡念中、張宏源(2005)。匯流中的傳播媒介: 以美國與台灣為例: Mass media under convergence。台北：亞太圖書。鄭自隆(2015)。傳播研究與效果評估。台北：五南劉幼琍(1994)。有線電視經營管理與頻道規劃策略。台北：中正書局。鍾蔚文(1993)。有線電視。見於鄭瑞城等合著，《解構廣電媒體:建立廣電新秩序》。台北：澄社。二、英文文獻Bjøndal, T. 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