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題名 Understanding customers’ opinions from online discussion forums: A design science framework
作者 李怡慧
Lee, Joyce Y.H.
Yang, Chin-Sheng
Chen, Shih-Yun
貢獻者 資管系
關鍵詞 Content Analysis; Design Science Approach; Online Discussion Forum; Product Innovation; Social Media; User-Generated Content
日期 2017-12
上傳時間 26-五月-2020 15:09:41 (UTC+8)
摘要 Online discussion forums, which are full of user-generated content including user opinions and comments, are a potential gold mine for exploring new and useful ideas to augment competence in innovation. Companies need to systematically analyze and interpret online commentaries to enhance in-house research and design activities. To this end, a framework is proposed using a design science approach to enable automatic analysis of the content of online opinions and comments in connection with specific products, using a web lexicon established for this purpose. Furthermore, this framework is applied to an automobile as a proof-of-concept. Several nicknames for the car brand studied were created by web users, some with irony and sarcasm. A few metaphorical expressions were also used to describe product features. Engineering practitioners should recognize the importance of stylized online expressions in order to have a better understanding of customer needs and expectations through the application of this framework, which incorporates an evolutionary web lexicon.
關聯 Engineering Management Journal, Vol.29, No.4, pp.235-243
資料類型 article
DOI https://doi.org/10.1080/10429247.2017.1367217
dc.contributor 資管系
dc.creator (作者) 李怡慧
dc.creator (作者) Lee, Joyce Y.H.
dc.creator (作者) Yang, Chin-Sheng
dc.creator (作者) Chen, Shih-Yun
dc.date (日期) 2017-12
dc.date.accessioned 26-五月-2020 15:09:41 (UTC+8)-
dc.date.available 26-五月-2020 15:09:41 (UTC+8)-
dc.date.issued (上傳時間) 26-五月-2020 15:09:41 (UTC+8)-
dc.identifier.uri (URI) http://nccur.lib.nccu.edu.tw/handle/140.119/129958-
dc.description.abstract (摘要) Online discussion forums, which are full of user-generated content including user opinions and comments, are a potential gold mine for exploring new and useful ideas to augment competence in innovation. Companies need to systematically analyze and interpret online commentaries to enhance in-house research and design activities. To this end, a framework is proposed using a design science approach to enable automatic analysis of the content of online opinions and comments in connection with specific products, using a web lexicon established for this purpose. Furthermore, this framework is applied to an automobile as a proof-of-concept. Several nicknames for the car brand studied were created by web users, some with irony and sarcasm. A few metaphorical expressions were also used to describe product features. Engineering practitioners should recognize the importance of stylized online expressions in order to have a better understanding of customer needs and expectations through the application of this framework, which incorporates an evolutionary web lexicon.
dc.format.extent 146 bytes-
dc.format.mimetype text/html-
dc.relation (關聯) Engineering Management Journal, Vol.29, No.4, pp.235-243
dc.subject (關鍵詞) Content Analysis; Design Science Approach; Online Discussion Forum; Product Innovation; Social Media; User-Generated Content
dc.title (題名) Understanding customers’ opinions from online discussion forums: A design science framework
dc.type (資料類型) article
dc.identifier.doi (DOI) 10.1080/10429247.2017.1367217
dc.doi.uri (DOI) https://doi.org/10.1080/10429247.2017.1367217