| dc.contributor | 傳播學院 | - |
| dc.creator (作者) | 林淑芳 | - |
| dc.creator (作者) | Lin, S.-F. | - |
| dc.creator (作者) | Kim, J | - |
| dc.creator (作者) | Kim, H. K. | - |
| dc.creator (作者) | Kim, S. | - |
| dc.date (日期) | 2019-03 | - |
| dc.date.accessioned | 22-Jun-2020 10:48:13 (UTC+8) | - |
| dc.date.available | 22-Jun-2020 10:48:13 (UTC+8) | - |
| dc.date.issued (上傳時間) | 22-Jun-2020 10:48:13 (UTC+8) | - |
| dc.identifier.uri (URI) | http://nccur.lib.nccu.edu.tw/handle/140.119/130166 | - |
| dc.description.abstract (摘要) | This research explores transnational consumption of Korean entertainment among Asian viewers. To explain the appeal of Korean entertainment, this research focuses on mixed response of two opposing states (e.g., laughing and crying) that are induced, and examines the theoretical framework of personality trait (need for affect) vs. cultural trait (naïve dialecticism). Results from a survey (n = 745) reveal that mixed response mediates the positive association between naïve dialecticism (not need for affect) and the appeal. Findings are discussed regarding a cultural trait that predicts Asian viewers’ gratification from experiencing culturally fit emotions that fulfill central cultural (vs. personal) goals. | - |
| dc.format.extent | 528227 bytes | - |
| dc.format.mimetype | application/pdf | - |
| dc.relation (關聯) | Journal of Broadcasting & Electronic Media,Volume 63, 2019 - Issue 2, Pages 285-303 | - |
| dc.title (題名) | Cultural trait vs. personality trait: Predicting the appeal of Korean entertainment among Asian viewers in Singapore, Taiwan, and Hong Kong | - |
| dc.type (資料類型) | article | - |
| dc.identifier.doi (DOI) | 10.1080/08838151.2019.1622114 | - |
| dc.doi.uri (DOI) | https://doi.org/10.1080/08838151.2019.1622114 | - |
