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題名 Motivation and trust: How dual screening influences offline civic engagement among Taiwanese Internet users
作者 林翠絹
Lin, T. T. C.
貢獻者 傳播學院
關鍵詞 dual-screening use ; information-seeking motivation ; discussion motivation ; social media trust ; civic engagement attitudes ; civic engagement behaviors
日期 2019-12
上傳時間 22-六月-2020 10:48:46 (UTC+8)
摘要 With growing multiscreen video consumption and civic engagement, Taiwan serves as a suitable context to investigate the motivations of dual-screening use and its effects on Internet users’ civic engagement attitudes and behaviors. Structural Equation Model was applied on a national web survey involving 741 dual screeners. Results show that discussion motivation and social media trust have a strong, positive association with dual-screening use, whereas information-seeking motivation has not. In addition, the dual-screening use that is strongly and positively associated with users’ civic engagement attitudes can positively predict offline civic engagement. Moreover, the youngest dual screeners are likely more motivated to discuss civic issues than their older counterparts. Implications of dual-screening use for civic engagement are discussed.
關聯 International Journal of Communication, 2019, Vol. 13, p4663-4681
資料類型 article
dc.contributor 傳播學院
dc.creator (作者) 林翠絹
dc.creator (作者) Lin, T. T. C.
dc.date (日期) 2019-12
dc.date.accessioned 22-六月-2020 10:48:46 (UTC+8)-
dc.date.available 22-六月-2020 10:48:46 (UTC+8)-
dc.date.issued (上傳時間) 22-六月-2020 10:48:46 (UTC+8)-
dc.identifier.uri (URI) http://nccur.lib.nccu.edu.tw/handle/140.119/130169-
dc.description.abstract (摘要) With growing multiscreen video consumption and civic engagement, Taiwan serves as a suitable context to investigate the motivations of dual-screening use and its effects on Internet users’ civic engagement attitudes and behaviors. Structural Equation Model was applied on a national web survey involving 741 dual screeners. Results show that discussion motivation and social media trust have a strong, positive association with dual-screening use, whereas information-seeking motivation has not. In addition, the dual-screening use that is strongly and positively associated with users’ civic engagement attitudes can positively predict offline civic engagement. Moreover, the youngest dual screeners are likely more motivated to discuss civic issues than their older counterparts. Implications of dual-screening use for civic engagement are discussed.
dc.format.extent 387799 bytes-
dc.format.mimetype application/pdf-
dc.relation (關聯) International Journal of Communication, 2019, Vol. 13, p4663-4681
dc.subject (關鍵詞) dual-screening use ; information-seeking motivation ; discussion motivation ; social media trust ; civic engagement attitudes ; civic engagement behaviors
dc.title (題名) Motivation and trust: How dual screening influences offline civic engagement among Taiwanese Internet users
dc.type (資料類型) article