| dc.contributor.advisor | 吳文傑 | zh_TW |
| dc.contributor.advisor | Wu, Jack | en_US |
| dc.contributor.author (作者) | 李灝 | zh_TW |
| dc.contributor.author (作者) | Matt LEE | en_US |
| dc.creator (作者) | 李灝 | zh_TW |
| dc.creator (作者) | LEE, Matt | en_US |
| dc.date (日期) | 2020 | en_US |
| dc.date.accessioned | 1-七月-2020 13:46:25 (UTC+8) | - |
| dc.date.available | 1-七月-2020 13:46:25 (UTC+8) | - |
| dc.date.issued (上傳時間) | 1-七月-2020 13:46:25 (UTC+8) | - |
| dc.identifier (其他 識別碼) | G0105933016 | en_US |
| dc.identifier.uri (URI) | http://nccur.lib.nccu.edu.tw/handle/140.119/130570 | - |
| dc.description (描述) | 碩士 | zh_TW |
| dc.description (描述) | 國立政治大學 | zh_TW |
| dc.description (描述) | 國際經營管理英語碩士學位學程(IMBA) | zh_TW |
| dc.description (描述) | 105933016 | zh_TW |
| dc.description.abstract (摘要) | Taiwan society is reaching to super-aged society, the elder population will be over 20% in 5 years. Currently elder’s care policy from government were focusing on physical healthiness and illness treatment, while mentally health care has been ignored. The institution of the planning is to provide elders a place that can keep them connecting with society, other people and the world. The club will not offer any medical services or treatment, the market has been covered by nursing house while it required professions and licensing. All we provide is customized food, activities and events for our customers, the whole facility will be comfortable and safe for elders. There will be different income type of the business model, first is subscription or monthly fee that allow customers to enjoy our facility; second is value-added services which is optional paid activities if customers want to attend; the last is consumption food or beverage from our in house coffee bar. The business will be profitable while taking care of elder’s mental healthiness. | en_US |
| dc.description.tableofcontents | 1. Executive Summary 11.1 The Company 11.2 Objective 11.3 Operation Model 21.4 Financial Goal 32. Company Overview 42.1 Background 42.2 Club Name 52.3 Values 52.3.1 Connection 52.3.2 Learning 52.3.3 Family 62.3.4 Customized 62.3.5 Safety 62.4 Space Planning 62.5 Organization 72.5.1 Positions 72.5.2 Organizational Chart 82.5.3 Salary Structure 92.6 Enter and Growth Strategy 112.6.1 Short Term Strategy 112.6.2 Long Term Strategy 122.7 Location 122.7.1 The Area 122.7.2 Traffic 153. Industry 163.1 Overview 163.1.1 Aging Society 163.1.2 Profit or non-profit Organization 163.2 Market 174. Business Model 194.1 Key Partners 194.1.1 Local Restaurants and Kitchens 194.1.2 Food supplier 194.1.3 Trainers/Physiotherapists 194.1.4 Local clinic, hospital and medical center 204.2 Key Activities 204.2.1 In house made Food and Beverage 204.2.2 Meals 214.2.3 Static courses 214.2.4 Dynamic courses 214.2.5 Reading Area 214.2.6 One-Day Small Trip 224.3 Key Resources 224.4 Value Proposition 224.5 Customer Relationship 224.6 Channels 234.7 Customer Segment 234.8 Cost Structure 234.9 Revenue Streams 245. Market Analysis 255.1 Porter’s 5 Forces 255.1.1 Bargaining Power of Suppliers 255.1.2 Threat of New Entrants 265.1.3 Threat of Substitutes 265.1.4 Bargaining Power of Customers 265.1.5 Competitive Rivalry within Industry 265.2 SWOT Analysis 285.2.1 Strength 285.2.2 Weaknesses 295.2.3 Opportunities 295.2.4 Threats 296. Marketing Plan 316.1 Product 316.2 Price 316.3 Place 316.4 Promotion 316.4.1 Social Media 316.4.2 Live Events 336.4.3 Co-Promotion 347. Financial Analysis 347.1 Capital and Investment 347.2 Cost Details 357.2.1 Utility Cost and General Expense 357.2.2 Personnel Expenses 367.3 Income Statement 36The following is Income Statement assumptions: 367.4 Break Even Analysis 407.4.1 Break Even in Sales 407.4.2 Break Even in Units (in Persons) 407.5 Cash Flow Statement 417.6 Net Present Value Analysis 418. Reference 44 | zh_TW |
| dc.source.uri (資料來源) | http://thesis.lib.nccu.edu.tw/record/#G0105933016 | en_US |
| dc.subject (關鍵詞) | 年長者 | zh_TW |
| dc.subject (關鍵詞) | 訂閱 | zh_TW |
| dc.subject (關鍵詞) | 加值服務 | zh_TW |
| dc.subject (關鍵詞) | 家庭 | zh_TW |
| dc.subject (關鍵詞) | 心理健康 | zh_TW |
| dc.subject (關鍵詞) | Elders | en_US |
| dc.subject (關鍵詞) | Subscriptions | en_US |
| dc.subject (關鍵詞) | Value-added services | en_US |
| dc.subject (關鍵詞) | Family | en_US |
| dc.subject (關鍵詞) | Mental healthiness | en_US |
| dc.title (題名) | 高齡俱樂部商業計劃 | zh_TW |
| dc.title (題名) | Elder’s Club Business Plan | en_US |
| dc.type (資料類型) | thesis | en_US |
| dc.relation.reference (參考文獻) | 1. 台灣社會高齡化時程https://www.ndc.gov.tw/Content_List.aspx?n=695E69E28C6AC7F32. 受僱員工每人每月總薪資－按行業分https://www.dgbas.gov.tw/ct.asp?xItem=45171&ctNode=56243. 臺北市每月各行政區按年齡分人口數https://ca.gov.taipei/News.aspx?n=8693DC9620A1AABF&sms=D19E9582624D83CB4. 臺北市每戶可支配所得及消費支出－可支配所得戶數五等分位別及行政區別https://statdb.dbas.gov.taipei/pxweb2007-tp/Dialog/varval-FI.asp?ma=FI00114Y12A&ti=%BBO%A5%5F%A5%AB%A8C%A4%E1%A5i%A4%E4%B0t%A9%D2%B1o%A4%CE%AE%F8%B6O%A4%E4%A5X%A1%D0%A5i%A4%E4%B0t%A9%D2%B1o%A4%E1%BC%C6%A4%AD%B5%A5%A4%C0%A6%EC%A7O%A4%CE%A6%E6%ACF%B0%CF%A7O&path=/PXfile-unit4/CountyStatistics&lang=9&strList=L5. Consumption Patterns of Japan’s Elderlyhttps://www.nippon.com/en/in-depth/a04901/consumption-patterns-of-japan%E2%80%99s-elderly.html6. Digital 2019 Taiwan (January 2019) v01https://www.slideshare.net/DataReportal/digital-2019-taiwan-january-2019-v017. VOO - Vanguard S&P 500 ETFhttps://seekingalpha.com/symbol/VOO/dividends/yield?s=voo8. Hu, Y. (1995) Elderly suicide risk in family contexts: A critique of the Asian family care model. J Cross-Cultural Gerontol 10, 199–217.9. Ramos-Ríos, R., Mateos, R., Lojo, D., Conn, D., & Patterson, T. (2012). Telepsychogeriatrics: A new horizon in the care of mental health problems in the elderly. International Psychogeriatrics, 24(11), 1708-1724. | zh_TW |
| dc.identifier.doi (DOI) | 10.6814/NCCU202000597 | en_US |
