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題名 超越 - 提供健康餐飲之膳食準備公司
Transcendent - a meal prep company作者 畢熹雅
Briffaut, Celia貢獻者 郭維裕
Kuo, Georges
畢熹雅
Celia Briffaut關鍵詞 健康
營養
備餐
超級食物
Healthy
Nutrition
Meal prep
Superfood日期 2020 上傳時間 1-Jul-2020 13:47:47 (UTC+8) 摘要 Transcendent is a meal prep company, established in Montréal Canada. North America, especially the US, is the biggest consumer of meal kits and meal preps, which is an everyday growing industry in Canada.Canadians` lifestyle has them eat unhealthily; indeed the long workdays with 30 minutes lunch break influence them in buying pricy food outside and order unhealthy food for diner to the detriment of their body`s nutritional needs.Meal prep is a solution for both lunch breaks and dinners, designed for people who wish to lose weight, gain muscle, or simply reach a higher happiness level and self-satisfaction through nutrition, as it has been proven that healthy food is 7 times more impactful on people`s happiness than sweet and fat food. We plan to expand our activity to superfood products (powder et cetera) through e-commerce as it is in line with our vision: helping people live a happier life by optimizing their health to allow them to reach their higher state of mind.We rely on social media to acquire notoriety as well as partnerships within the fitness industry and networking events. 參考文獻 - Prasannan A., 2017, Global ready meal industry, Alliedmarketresearch.com, viewed on the 4/05/2020, < https://www.alliedmarketresearch.com/ready-meals-market >- Conway J., 2019, Fresh food meal kits industry, Statista.com, viewed on the 4/05/2020, 描述 碩士
國立政治大學
國際經營管理英語碩士學位學程(IMBA)
108933062資料來源 http://thesis.lib.nccu.edu.tw/record/#G0108933062 資料類型 thesis dc.contributor.advisor 郭維裕 zh_TW dc.contributor.advisor Kuo, Georges en_US dc.contributor.author (Authors) 畢熹雅 zh_TW dc.contributor.author (Authors) Celia Briffaut en_US dc.creator (作者) 畢熹雅 zh_TW dc.creator (作者) Briffaut, Celia en_US dc.date (日期) 2020 en_US dc.date.accessioned 1-Jul-2020 13:47:47 (UTC+8) - dc.date.available 1-Jul-2020 13:47:47 (UTC+8) - dc.date.issued (上傳時間) 1-Jul-2020 13:47:47 (UTC+8) - dc.identifier (Other Identifiers) G0108933062 en_US dc.identifier.uri (URI) http://nccur.lib.nccu.edu.tw/handle/140.119/130579 - dc.description (描述) 碩士 zh_TW dc.description (描述) 國立政治大學 zh_TW dc.description (描述) 國際經營管理英語碩士學位學程(IMBA) zh_TW dc.description (描述) 108933062 zh_TW dc.description.abstract (摘要) Transcendent is a meal prep company, established in Montréal Canada. North America, especially the US, is the biggest consumer of meal kits and meal preps, which is an everyday growing industry in Canada.Canadians` lifestyle has them eat unhealthily; indeed the long workdays with 30 minutes lunch break influence them in buying pricy food outside and order unhealthy food for diner to the detriment of their body`s nutritional needs.Meal prep is a solution for both lunch breaks and dinners, designed for people who wish to lose weight, gain muscle, or simply reach a higher happiness level and self-satisfaction through nutrition, as it has been proven that healthy food is 7 times more impactful on people`s happiness than sweet and fat food. We plan to expand our activity to superfood products (powder et cetera) through e-commerce as it is in line with our vision: helping people live a happier life by optimizing their health to allow them to reach their higher state of mind.We rely on social media to acquire notoriety as well as partnerships within the fitness industry and networking events. en_US dc.description.tableofcontents 1. Motivation 11.1. Market research Meal prep industry 11.2. Market research on the Superfood industry 32. Transcendent 52.1. Our vision 52.2. Our brand 62.3. Our logo 63. Products 83.1. Superfood powder 83.1.1. Theta 83.1.2. Valence 83.1.3. Resplendent 93.2. Meal prep 93.3. Custom made meal preps 104. Marketing channels 114.1. Shopify 114.2. Instagram 114.3. Facebook fan page 125. Social media campaign 135.1. Context 135.2. Actions 136. Promotion strategy 146.1. Customer base strategy 146.2. Hungry marketing strategy 146.3. Loyalty program and trials 156.4. Partnership 167. Strategy 177.1. Competitors analysis 177.2. SWOT Analysis 187.3. Competitive advantage 208. Entry 218.1. Customer segment 218.1.1. Meal preps 218.1.2. Superfood 228.2. Pricing strategy 229. Product development 249.1. CBD oil 249.2. Market research 2510. Financial analysis 2610.1. Optimistic scenario 2610.1.1. Income statements forecast 2610.1.2. Cash flows forecast 2810.1.3. NPV analysis 2910.2. Second scenario 2910.2.1. Income statements forecast 2910.2.2. Cash flows forecast 3110.2.3. NPV analysis 3211. Sustainability 3312. Operations 3412.1. Schedule 3512.1.1. Meal prep 3512.1.2. Superfood 3512.2. Suppliers 3613. Team 3714. Conclusion 39References 40Appendices 41 zh_TW dc.format.extent 1236031 bytes - dc.format.mimetype application/pdf - dc.source.uri (資料來源) http://thesis.lib.nccu.edu.tw/record/#G0108933062 en_US dc.subject (關鍵詞) 健康 zh_TW dc.subject (關鍵詞) 營養 zh_TW dc.subject (關鍵詞) 備餐 zh_TW dc.subject (關鍵詞) 超級食物 zh_TW dc.subject (關鍵詞) Healthy en_US dc.subject (關鍵詞) Nutrition en_US dc.subject (關鍵詞) Meal prep en_US dc.subject (關鍵詞) Superfood en_US dc.title (題名) 超越 - 提供健康餐飲之膳食準備公司 zh_TW dc.title (題名) Transcendent - a meal prep company en_US dc.type (資料類型) thesis en_US dc.relation.reference (參考文獻) - Prasannan A., 2017, Global ready meal industry, Alliedmarketresearch.com, viewed on the 4/05/2020, < https://www.alliedmarketresearch.com/ready-meals-market >- Conway J., 2019, Fresh food meal kits industry, Statista.com, viewed on the 4/05/2020, zh_TW dc.identifier.doi (DOI) 10.6814/NCCU202000538 en_US
