| dc.contributor.advisor | 何富年 | zh_TW |
| dc.contributor.advisor | Ho, Foo-Nin | en_US |
| dc.contributor.author (作者) | 邱懿潔 | zh_TW |
| dc.contributor.author (作者) | Chiu, Janice | en_US |
| dc.creator (作者) | 邱懿潔 | zh_TW |
| dc.creator (作者) | Chiu, Janice | en_US |
| dc.date (日期) | 2020 | en_US |
| dc.date.accessioned | 3-八月-2020 17:45:48 (UTC+8) | - |
| dc.date.available | 3-八月-2020 17:45:48 (UTC+8) | - |
| dc.date.issued (上傳時間) | 3-八月-2020 17:45:48 (UTC+8) | - |
| dc.identifier (其他 識別碼) | G0106933021 | en_US |
| dc.identifier.uri (URI) | http://nccur.lib.nccu.edu.tw/handle/140.119/131037 | - |
| dc.description (描述) | 碩士 | zh_TW |
| dc.description (描述) | 國立政治大學 | zh_TW |
| dc.description (描述) | 國際經營管理英語碩士學位學程(IMBA) | zh_TW |
| dc.description (描述) | 106933021 | zh_TW |
| dc.description.abstract (摘要) | Programming will be introduced into the curriculum of junior high schools and high schools in Taiwan, but for most parents they can`t accompany their children to study. Therefore, they have to spend a lot of time to find a suitable cram school for their kids. In fact, many parents don`t feel free to send their child to camp, they like to grow and learn with children. CodeFun, Ltd (henchforth called "the company") aims to provide the most effective program in helping students and parents in learning programming. It will not only save time and money but also lets parents accompany their children to study, and provides a variety of subscription services. The curriculum will be monthly subscription, which can be ordered through website or APP. The format of the course and content is based on paper card and application. It will be light, waterproof, and environmentally friendly that is available on a variety of devices. The operation will be easy to understand and children can choose their own games according to their preferences, and the price is very reasonable depends on their own needs. | en_US |
| dc.description.tableofcontents | 1. Introduction 11.1. Background 11.2. Company vision 42. Industrial environment and market analysis 62.1. Current status and development trend of the industry 62.2. The trend of high-tech toy development 72.3. Positioning of the company and how to pursue this opportunity 83. Description of innovative products (or patented technology) and services 103.1. Product value proposition 103.1.1. Main subscriptions 123.2. How it works（delivery/format/content） 153.3. Example: how to use the platform 154. Business model 164.1. Elements of the business model 164.2. Core Business Strategy 165. Competitiveness/SWOT analysis 275.1. Competitor Analysis: 275.2. Porter Force Analysis and SWOT 275.3. SWOT 295.4. Key success factors 316. Marketing strategy planning 326.1. Market demand determinants 326.2. Target market: targets the following five groups as the main market source: 336.3. Pricing 336.4. Promotion strategies 356.5. Online Tools 366.5.1. Search Engine 376.5.2. social network 376.5.3. Public relations ：CodeFun will direct some of its marketing efforts on selected public relations (PR) events: 387. Operation and Organization management 397.1. Organization Chart 397.2. Core team members 398. Cost analysis and financial planning 428.1. Profit and Loss Projections. 428.2. CodeFun.Co Balance Sheet 448.3. CodeFun.Co Cash Flow 458.4. CodeFun.Co Break even 479. Future Business Strategies 489.1. Strategic alliance 489.2. Acquired by other(s) 489.3. Funding for scaling 4810. Reference 4911. Appendix 50 | zh_TW |
| dc.source.uri (資料來源) | http://thesis.lib.nccu.edu.tw/record/#G0106933021 | en_US |
| dc.subject (關鍵詞) | 寫程式 | zh_TW |
| dc.subject (關鍵詞) | 課程 | zh_TW |
| dc.subject (關鍵詞) | 訂閱服務 | zh_TW |
| dc.subject (關鍵詞) | 應用程式 | zh_TW |
| dc.subject (關鍵詞) | Programming | en_US |
| dc.subject (關鍵詞) | curriculum | en_US |
| dc.subject (關鍵詞) | subscription services | en_US |
| dc.subject (關鍵詞) | application | en_US |
| dc.title (題名) | 玩程式商業計劃書 | zh_TW |
| dc.title (題名) | ‘CodeFun’ Business Plan | en_US |
| dc.type (資料類型) | thesis | en_US |
| dc.relation.reference (參考文獻) | 1. Research and report： "Chart of Supply and Demand for Toy Manufacturing", February 2019. Retrieved from Research on Taiwan Economic Research Institute`s Industry and Economics Database2. Internet：a. Taiwan Global Education Promotion Association. "Children`s Programming Design" , February 2019. Retrieved from Research on GEAT website: https://www.englishcareer.com.tw/geat/b. INSIDE, "The program is compulsory from the age of 5 years old. Estonia, the United Kingdom and the United States have nurtured children`s "computational thinking", February, 2019. Retrieved from Research on website: https://www.inside.com.tw/article/5137-coding-educationc. Bnext, "U.S. President Obama`s 4 Billion Promotes Program Education"", February, 2019. Retrieved from Research on website: https://www.bnext.com.tw/article/38622/BN-2016-02-01-070820-81 | zh_TW |
| dc.identifier.doi (DOI) | 10.6814/NCCU202000860 | en_US |
