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題名 MediFriend 診所之商業計畫書
MediFriend Clinic Business Plan
作者 許明仙
Xu, Ming-Xian
貢獻者 蔡政憲
Tsai, Jason
許明仙
Xu, Ming-Xian
關鍵詞 醫療
管理中心
初級和社區護理
家庭醫生計畫
臨床預防護理
medical
management center
primary and community care
Family Doctor Plan
Clinical Preventive Care
日期 2020
上傳時間 3-八月-2020 17:46:05 (UTC+8)
摘要 Taiwan has been famous for its national health insurance (NHI) system providing abundant medical resources and the high-quality service. However, the current NHI system and medical environment do not help proper medical resource utilization. Many have the mindset to receive treatment in hospitals rather than local primary clinics. In addition, the business model of the most primary clinics do not fully carry out their roles in taking care of patient’s holistic care as they should be. We also find that there is a growing need that people seek professional consultation on their daily-life healthcare issues.

The motivation for opening MediFriend Clinic is to build up a new business model with the help of technology to extend our care to patients’ daily life. In MediFriend Clinic, we not only diagnose illness like other clinics do but also make it a place where people can track their overall health status. MedicFriend also does remote care and offer advices for patients’ daily health problems. We believe that this new type of service fits the needs and fulfills the purpose of primary care.
參考文獻 1. Bureau of National Health Insurance, Department of Health, Executive Yuan. (2010). National Health Insurance in Taiwan 2010. Retrieved from http://www.nhi.gov.tw/resource/webdata/attach_15634_1_national%20health%20insurance%20in%20taiwan%202010.pdf

2. Civil Affairs Bureau, New Taipei City Government. (n.d.). Demographic Data. Retrieved April 2, 2020, from https://www.ca.ntpc.gov.tw/home.jsp?id=88f142fb0f4a0762

3. The Institute for Functional Medicine. (n.d.). The Functional Medicine Approach. Retrieved April 15, 2020, from https://www.ifm.org/functional-medicine/what-is-functional-medicine/

4. Anfa Clinic (安法診所). (n.d.). Services. Retrieved April 5, 2020, from https://www.anfa.com.tw/#Services

5. Department of Civil Affairs, Taipei City Government. (n.d.). Statistics. Retrieved April 5, 2020, from https://english.ca.gov.taipei/News.aspx?n=0ED6677AC39FBAF0&sms=6639445BA893E706

6. DIRECTORATE-GENERAL OF BUDGET, ACCOUNTING AND STATISTICS EXECUTIVE YUAN, REPUBLIC OF CHINA. (2019). REPORT ON THE SURVEY OF FAMILY INCOME AND EXPENTITURE. Retrieved from https://win.dgbas.gov.tw/fies/doc/result/107.pdf

7. Liansin Clinic (聯欣診所). (n.d.). Functional Medicine. Retrieved April 17, 2020, from https://liansin.lianan.com.tw/04_check_list.asp?sn=24

8. MED-NET. (n.d.-a). Doctor List. Retrieved April 15, 2020, from https://expert.med-net.com/doctorslist

9. MED-NET. (n.d.). Health Checkup Institution List. Retrieved April 10, 2020, from https://med-net.com/SelfPayChannel

10. Ministry of Health and Welfare. (2019). Statistics of Medical Care Institution’s Status and Hospital’s Utilization 2018. Retrieved from https://www.mohw.gov.tw/fp-4510-49339-2.html

11. National Health Insurance Administration. (2019, December 17). Copayments. Retrieved March 20, 2020, from https://www.nhi.gov.tw/English/Content_List.aspx?n=E5509C8FE29950EA&topn=1D1ECC54F86E9050

12. National Health Insurance Administration Ministry of Health and Welfare. (2019, May).家庭醫師整合性照護計畫之監測指標及執行成效-落實以病人為中心照護與執行面監督&歷年經費執行情形 [Slides]. Retrieved from https://www.mohw.gov.tw/dl-54159-d4c2797d-e4bb-45ed-9a2b-5131d83d34c9.html

13. National Health Insurance Administration, Ministry of Health and Welfare, Executive Yuan. (2018). 1.2018-2019 National Health Insurance Annual Report. Retrieved from https://www.mohw.gov.tw/dl-57014-79e2341d-3ad7-410b-a996-1e107acdbc55.html

14. 國發會. (2020). Demographic Simulation System(人口推估查詢系統). Retrieved March 15, 2020, from http://https://pop-proj.ndc.gov.tw/

15. 林思宇. (2015, October 8). 頂級診所安法西進 打造大老闆「抗衰老」基地. 今周刊, (981). Retrieved from https://www.businesstoday.com.tw

16. 王翊綺. (2020, March 19). 小病也跑大醫院?新冠疫情讓「職業看病族」全縮了. Yahoo奇摩新聞. Retrieved from https://tw.news.yahoo.com

17. 醫事司. (2017, July 25). 降低住院醫師工時,保障醫療品質與安全. Retrieved March 17, 2020, from https://www.mohw.gov.tw/cp-3539-36950-1.html

18. MED-NET(醫療網). (n.d.). 註冊會員數突破30000人 28類專科醫師幫助您解決困擾問題. Retrieved April 23, 2020, from https://med-net.com/News/More/f7acea80-994b-4431-a374-cbdf83cb8d9a
描述 碩士
國立政治大學
國際經營管理英語碩士學位學程(IMBA)
107933013
資料來源 http://thesis.lib.nccu.edu.tw/record/#G0107933013
資料類型 thesis
dc.contributor.advisor 蔡政憲zh_TW
dc.contributor.advisor Tsai, Jasonen_US
dc.contributor.author (作者) 許明仙zh_TW
dc.contributor.author (作者) Xu, Ming-Xianen_US
dc.creator (作者) 許明仙zh_TW
dc.creator (作者) Xu, Ming-Xianen_US
dc.date (日期) 2020en_US
dc.date.accessioned 3-八月-2020 17:46:05 (UTC+8)-
dc.date.available 3-八月-2020 17:46:05 (UTC+8)-
dc.date.issued (上傳時間) 3-八月-2020 17:46:05 (UTC+8)-
dc.identifier (其他 識別碼) G0107933013en_US
dc.identifier.uri (URI) http://nccur.lib.nccu.edu.tw/handle/140.119/131041-
dc.description (描述) 碩士zh_TW
dc.description (描述) 國立政治大學zh_TW
dc.description (描述) 國際經營管理英語碩士學位學程(IMBA)zh_TW
dc.description (描述) 107933013zh_TW
dc.description.abstract (摘要) Taiwan has been famous for its national health insurance (NHI) system providing abundant medical resources and the high-quality service. However, the current NHI system and medical environment do not help proper medical resource utilization. Many have the mindset to receive treatment in hospitals rather than local primary clinics. In addition, the business model of the most primary clinics do not fully carry out their roles in taking care of patient’s holistic care as they should be. We also find that there is a growing need that people seek professional consultation on their daily-life healthcare issues.

The motivation for opening MediFriend Clinic is to build up a new business model with the help of technology to extend our care to patients’ daily life. In MediFriend Clinic, we not only diagnose illness like other clinics do but also make it a place where people can track their overall health status. MedicFriend also does remote care and offer advices for patients’ daily health problems. We believe that this new type of service fits the needs and fulfills the purpose of primary care.
en_US
dc.description.tableofcontents 1. Business Overview 1
1.1. Mission & Vison 1
1.2. The Motivation 2
1.2.1. The Current Situation-Little Price Discrimination among Medical Centers, General Hospitals and Primary Clinics 2
1.2.2. The Implication to Patients 3
1.2.3. The Implication- to Doctors in Hospitals 4
1.3. Our Solution 4
2. Market Analysis and Opportunity 6
2.1. Growth of Private NHI-Contracted Western Clinics in Taiwan and Greater Taipei 8
2.2. Number and Distribution of Private NHI-contracted Western Clinics in Greater Taipei 12
2.3. Revenues from NHI-covered Medical Services of NHI-contracted Private Clinics in Greater Taipei 16
3. Market Competition 22
4. Business Model 28
4.1. Customer Segmentation 28
4.2. Value Proposition 28
4.3. Channels 29
4.4. Customer Relationships 33
4.5. Revenue Streams 34
4.6. Key Resources 36
4.7. Key Activities 37
4.8. Key Partners 38
4.9. Cost Structure 39
5. Organization and Management Team 41
6. Financial Projections 43
6.1. MediFriend Clinic Start-up Expenses 43
6.2. Proforma Profit and Loss 44
6.3. Projected Balance Sheet 46
6.4. Projected Cash Flow Statement 48
7. Conclusion 49
8. References 50
zh_TW
dc.source.uri (資料來源) http://thesis.lib.nccu.edu.tw/record/#G0107933013en_US
dc.subject (關鍵詞) 醫療zh_TW
dc.subject (關鍵詞) 管理中心zh_TW
dc.subject (關鍵詞) 初級和社區護理zh_TW
dc.subject (關鍵詞) 家庭醫生計畫zh_TW
dc.subject (關鍵詞) 臨床預防護理zh_TW
dc.subject (關鍵詞) medicalen_US
dc.subject (關鍵詞) management centeren_US
dc.subject (關鍵詞) primary and community careen_US
dc.subject (關鍵詞) Family Doctor Planen_US
dc.subject (關鍵詞) Clinical Preventive Careen_US
dc.title (題名) MediFriend 診所之商業計畫書zh_TW
dc.title (題名) MediFriend Clinic Business Planen_US
dc.type (資料類型) thesisen_US
dc.relation.reference (參考文獻) 1. Bureau of National Health Insurance, Department of Health, Executive Yuan. (2010). National Health Insurance in Taiwan 2010. Retrieved from http://www.nhi.gov.tw/resource/webdata/attach_15634_1_national%20health%20insurance%20in%20taiwan%202010.pdf

2. Civil Affairs Bureau, New Taipei City Government. (n.d.). Demographic Data. Retrieved April 2, 2020, from https://www.ca.ntpc.gov.tw/home.jsp?id=88f142fb0f4a0762

3. The Institute for Functional Medicine. (n.d.). The Functional Medicine Approach. Retrieved April 15, 2020, from https://www.ifm.org/functional-medicine/what-is-functional-medicine/

4. Anfa Clinic (安法診所). (n.d.). Services. Retrieved April 5, 2020, from https://www.anfa.com.tw/#Services

5. Department of Civil Affairs, Taipei City Government. (n.d.). Statistics. Retrieved April 5, 2020, from https://english.ca.gov.taipei/News.aspx?n=0ED6677AC39FBAF0&sms=6639445BA893E706

6. DIRECTORATE-GENERAL OF BUDGET, ACCOUNTING AND STATISTICS EXECUTIVE YUAN, REPUBLIC OF CHINA. (2019). REPORT ON THE SURVEY OF FAMILY INCOME AND EXPENTITURE. Retrieved from https://win.dgbas.gov.tw/fies/doc/result/107.pdf

7. Liansin Clinic (聯欣診所). (n.d.). Functional Medicine. Retrieved April 17, 2020, from https://liansin.lianan.com.tw/04_check_list.asp?sn=24

8. MED-NET. (n.d.-a). Doctor List. Retrieved April 15, 2020, from https://expert.med-net.com/doctorslist

9. MED-NET. (n.d.). Health Checkup Institution List. Retrieved April 10, 2020, from https://med-net.com/SelfPayChannel

10. Ministry of Health and Welfare. (2019). Statistics of Medical Care Institution’s Status and Hospital’s Utilization 2018. Retrieved from https://www.mohw.gov.tw/fp-4510-49339-2.html

11. National Health Insurance Administration. (2019, December 17). Copayments. Retrieved March 20, 2020, from https://www.nhi.gov.tw/English/Content_List.aspx?n=E5509C8FE29950EA&topn=1D1ECC54F86E9050

12. National Health Insurance Administration Ministry of Health and Welfare. (2019, May).家庭醫師整合性照護計畫之監測指標及執行成效-落實以病人為中心照護與執行面監督&歷年經費執行情形 [Slides]. Retrieved from https://www.mohw.gov.tw/dl-54159-d4c2797d-e4bb-45ed-9a2b-5131d83d34c9.html

13. National Health Insurance Administration, Ministry of Health and Welfare, Executive Yuan. (2018). 1.2018-2019 National Health Insurance Annual Report. Retrieved from https://www.mohw.gov.tw/dl-57014-79e2341d-3ad7-410b-a996-1e107acdbc55.html

14. 國發會. (2020). Demographic Simulation System(人口推估查詢系統). Retrieved March 15, 2020, from http://https://pop-proj.ndc.gov.tw/

15. 林思宇. (2015, October 8). 頂級診所安法西進 打造大老闆「抗衰老」基地. 今周刊, (981). Retrieved from https://www.businesstoday.com.tw

16. 王翊綺. (2020, March 19). 小病也跑大醫院?新冠疫情讓「職業看病族」全縮了. Yahoo奇摩新聞. Retrieved from https://tw.news.yahoo.com

17. 醫事司. (2017, July 25). 降低住院醫師工時,保障醫療品質與安全. Retrieved March 17, 2020, from https://www.mohw.gov.tw/cp-3539-36950-1.html

18. MED-NET(醫療網). (n.d.). 註冊會員數突破30000人 28類專科醫師幫助您解決困擾問題. Retrieved April 23, 2020, from https://med-net.com/News/More/f7acea80-994b-4431-a374-cbdf83cb8d9a
zh_TW
dc.identifier.doi (DOI) 10.6814/NCCU202000813en_US