| dc.contributor.advisor | 劉秀明 | zh_TW |
| dc.contributor.advisor | Liu, Sandra | en_US |
| dc.contributor.author (作者) | 謝敏蓉 | zh_TW |
| dc.contributor.author (作者) | Dawirina Daniela Armijo Zelaya | en_US |
| dc.creator (作者) | 謝敏蓉 | zh_TW |
| dc.creator (作者) | Zelaya, Dawirina Daniela Armijo | en_US |
| dc.date (日期) | 2020 | en_US |
| dc.date.accessioned | 3-八月-2020 17:46:29 (UTC+8) | - |
| dc.date.available | 3-八月-2020 17:46:29 (UTC+8) | - |
| dc.date.issued (上傳時間) | 3-八月-2020 17:46:29 (UTC+8) | - |
| dc.identifier (其他 識別碼) | G0107933033 | en_US |
| dc.identifier.uri (URI) | http://nccur.lib.nccu.edu.tw/handle/140.119/131044 | - |
| dc.description (描述) | 碩士 | zh_TW |
| dc.description (描述) | 國立政治大學 | zh_TW |
| dc.description (描述) | 國際經營管理英語碩士學位學程(IMBA) | zh_TW |
| dc.description (描述) | 107933033 | zh_TW |
| dc.description.abstract (摘要) | ARTE FORMOSA is the first stationery store to open in Honduras that offers products made exclusively in Taiwan. A new store layout designed to enhance customer experience and a wide variety of new and different goods for individuals that use art supplies as a hobby or for professional reasons. Aside from products, the business will offer artistic and mental health-related workshops and talks for customers that are searching to improve their artistic skills, self-care, wellbeing, crafts elaboration, and more.Even with the development of the digital era, stationery is a market that is still growing, with many young adults choosing art as a relaxation method, many new trends have arisen and have been spread due to the popularity of social media. And with more local crafters and artists starting their own small business, it seems that the artistic and handmade products will continue to gain popularity.ARTE FORMOSA will be a business with an active social responsibility goal, focused on the causes of making art available to young skillful students from low-income families, education for rural and indigenous communities, and promotion of the importance of mental health. Activities and events will be organized to support different communities throughout the year. | en_US |
| dc.description.tableofcontents | 1. BUSINESS MOTIVATION 11.1. Company Overview 21.2. Vision 21.3. Mission 21.4. Values 31.5. Name and Company Logo 42. MARKET ANALYSIS 62.1. Honduras: Economy and Country Overview 62.1.1. Market Opportunities 72.1.1.1. Honduras and Taiwan Commercial Relationship and its Benefits 82.1.2. Honduras Population Profile 92.1.2.1. The behavior of Millennials in Honduras 102.1.3. Education and Poverty in Honduras 122.1.4. Mental Health in Honduras 142.2. Promotion of Cultural and Artistic Exchange 142.3. The Stationery Market 162.3.1. Honduras Stationery Market 172.3.2. Taiwan Stationery Market 182.4. General Summary of Consumers’ Survey 272.4.1. Market Research: “Stationery in Tegucigalpa” 272.4.2. Market research: “Interest of Honduran Citizens in Topics of Mental Health” 303. PRODUCTS AND SERVICES 363.1. Products 363.1.1. Writing Materials 363.1.2. Scrapbooking, Bullet Journal, and Journaling Materials 373.1.2.1. Scrapbooking 373.1.2.2. Journaling and Bullet Journal 383.1.3. Paint and Drawing Materials 393.1.4. Lettering and Calligraphy Materials 403.2. Services 403.2.1. Workshop Events 403.2.2. Art/Local Products Fairs 413.2.3. In-Store “Local Product Spotlight” Section 423.3. Social Impact 423.3.1. ICDF and MOFA Scholarship guidance 433.3.2. Cooperation with the Taiwan Embassy in Honduras and vice versa 443.3.3. Art Workshops for Elementary/High School Students of Low-income Families 443.3.4. Fundraisings for School Supplies for Rural Areas and Ethnic Minorities 444. BUSINESS MODEL 464.1. Empathy Map Canvas 464.2. Business Model Canvas 474.2.1. Key Partners 474.2.2. Key Activities 494.2.3. Key Resources 504.2.4. Value Proposition 504.2.5. Customer Segments 554.2.6. Customer Relationship 554.2.7. Channels 564.2.8. Cost Structure 574.2.9. Revenue Stream 575. MARKETING PLAN AND SALES STRATEGY 585.1. Competitors’ Analysis 585.1.1. Local Office and School Supplies Stores 585.1.2. Online Individual Sellers 625.2. SWOT Analysis 675.3. Porter’s Analysis 685.3.1. Threat of New Entrants 685.3.2. Bargaining Power of Suppliers 685.3.3. Bargaining Power of Buyers 685.3.4. Threat of Substitute Products 695.4. Positioning 695.5. Marketing Mix 715.5.1. Product 715.5.2. Price 725.5.3. Place 735.5.4. Promotion 745.6. Competitive Advantages 785.6.1. Branding and marketing 785.6.2. Strategic Partners 796. OPERATIONAL PLAN 806.1. Production and Suppliers 806.1.1. Products Suppliers 806.1.2. Event Supplier 806.2. Inventory Management 817. MANAGEMENT AND ORGANIZATION 828. FINANCIAL PLAN 838.1. Startup Expenses 848.2. Wages and Salaries 858.3. Sales Forecast 868.4. Annual Utilities and Rent Expenses 888.5. Pro-Forma Income Statement 899. REFERENCES 9110. APPENDIX 9210.1. Market Research: “Stationery in Tegucigalpa” Template 9210.2. Stationery Survey Tabulation/ Statistics 9710.3. Market Research: “Interest of Honduran Citizens in Topics of Mental Health” Template 11310.4. Mental Health Survey Tabulation/ Statistics 11910.5. Startup cost details 13310.6. Depreciation Table 136 | zh_TW |
| dc.format.extent | 5129170 bytes | - |
| dc.format.mimetype | application/pdf | - |
| dc.source.uri (資料來源) | http://thesis.lib.nccu.edu.tw/record/#G0107933033 | en_US |
| dc.subject (關鍵詞) | 文具用品 | zh_TW |
| dc.subject (關鍵詞) | 精神健康 | zh_TW |
| dc.subject (關鍵詞) | 千禧世代 | zh_TW |
| dc.subject (關鍵詞) | 美術用品 | zh_TW |
| dc.subject (關鍵詞) | 藝術 | zh_TW |
| dc.subject (關鍵詞) | stationery | en_US |
| dc.subject (關鍵詞) | mental health | en_US |
| dc.subject (關鍵詞) | millennials | en_US |
| dc.subject (關鍵詞) | art supplies | en_US |
| dc.subject (關鍵詞) | art | en_US |
| dc.title (題名) | "ARTE FORMOSA": 宏都拉斯第一間台灣式文具店 | zh_TW |
| dc.title (題名) | “ARTE FORMOSA”: A Business Plan for the First Taiwanese Stationery Store in Honduras | en_US |
| dc.type (資料類型) | thesis | en_US |
| dc.relation.reference (參考文獻) | SICE: Novedades de Política Comercial: Tratado de Libre Comercio El Salvador-Honduras-Taiwán. (2020). SICE. http://www.sice.oas.org/Trade/SLV_HND_TWN_FTA_s/Index_s.asp Pueblos Indígenas de Honduras | Territorio Indígena y Gobernanza. (2019). Territorio Indigena y Gobernanza. http://territorioindigenaygobernanza.com/web/hon_07/ C. (2019a, July 22). Perfil del Millennial en Honduras 2019. COHEP. http://cohep.com/sdm_downloads/perfil-del-millennial-en-honduras-2019/ INDICADORES CIFRAS DE PAÍS 2018. (2018). INE-Instituto Nacional de Estadística. https://www.ine.gob.hn/V3/imag-doc/2019/09/cifras-de-pais-2018.pdf Parker, P. (2020). (HS: 870324) Product Trade, Exporters and Importers. OEC - The Observatory of Economic Complexity. https://oec.world/en/profile/hs92/17870324 | zh_TW |
| dc.identifier.doi (DOI) | 10.6814/NCCU202000996 | en_US |
