| dc.contributor.advisor | 劉秀明 | zh_TW |
| dc.contributor.advisor | Liu, Sandra | en_US |
| dc.contributor.author (作者) | 白莉琳 | zh_TW |
| dc.contributor.author (作者) | Marilyn Vanessa Blanco Coto | en_US |
| dc.creator (作者) | 白莉琳 | zh_TW |
| dc.creator (作者) | Coto, Marilyn Vanessa Blanco | en_US |
| dc.date (日期) | 2020 | en_US |
| dc.date.accessioned | 3-八月-2020 17:47:04 (UTC+8) | - |
| dc.date.available | 3-八月-2020 17:47:04 (UTC+8) | - |
| dc.date.issued (上傳時間) | 3-八月-2020 17:47:04 (UTC+8) | - |
| dc.identifier (其他 識別碼) | G0107933039 | en_US |
| dc.identifier.uri (URI) | http://nccur.lib.nccu.edu.tw/handle/140.119/131048 | - |
| dc.description (描述) | 碩士 | zh_TW |
| dc.description (描述) | 國立政治大學 | zh_TW |
| dc.description (描述) | 國際經營管理英語碩士學位學程(IMBA) | zh_TW |
| dc.description (描述) | 107933039 | zh_TW |
| dc.description.abstract (摘要) | There’s an extensive number of social issues being cared by nonprofit organizations in Costa Rica, the environment created for them to subsist is highly competitive. Beacon! is reaching to them to create real partnerships with common impact goals, the non-profits need new and more sustainable ways to solicit resources.Beacon! will be the matchmaker between corporate enterprises, its employees and the non-profit organizations in Costa Rica, based on common objectives for social change and community impact, it will lead and transform donations into projects that will reach further and be sustainable in time. Providing a holistic corporate social responsibility consulting package, this consultancy will promote the non-profits on the database for each employee to become an engaged citizen and support with their own time, money and advocacy.The new generations recognize the role of the nonprofits in society and are looking for effective ways with meaning, mission and the sense of making the world a better place. The enterprises and its employees will get a genuine chance to work towards the causes they support and advocate, mitigating the impact their business create in the Costa Rican society. | en_US |
| dc.description.tableofcontents | 1. Executive Summary. 12. Company Description. 32.1. Business concept. 42.1.1. Market offering. 42.1.2. Target market. 42.1.3. Benefits. 42.1.4. Position. 52.1.5. Sales & distribution. 52.2. Company overview. 52.2.1. Name and logo. 52.2.2. Vision. 62.2.3. Mission. 62.2.4. Goal of the business 63. Business Model Analysis. 73.1. Value proposition. 73.2. Customer segments. 83.3. Channels. 83.4. Customer relationships. 93.5. Revenue streams. 93.6. Key resources. 113.7. Key activities. 133.8. Key partners. 143.9. Cost structure. 154. Market and Competition Analysis. 164.1. Industry structure. 164.2. External analysis. 164.3. Competitor analysis. 194.4. Internal analysis SWOT. 214.5. Business strategy. 224.6. Business key success factors. 225. Strategy and Company’s Position. 235.1. Goals. 235.2. Segmentation. 245.3. Target audience. 255.4. Selling position. 275.5. Marketing mix. 276. Management and Organizational Structure. 296.1. Service layout. 296.2. Non-profit selection. 306.3. Client selection. 326.4. Individual donor program. 336.5. Management of the company. 346.6. Feedback management. 356.7. Content creation. 356.8. Organizational management. 367. Financial Statements 397.1. Operational expenses. 397.2. Operating capital. 417.3. Revenue. 417.4. Forecast for income statement. 42References. 45 | zh_TW |
| dc.format.extent | 1227255 bytes | - |
| dc.format.mimetype | application/pdf | - |
| dc.source.uri (資料來源) | http://thesis.lib.nccu.edu.tw/record/#G0107933039 | en_US |
| dc.subject (關鍵詞) | 社會創業 | zh_TW |
| dc.subject (關鍵詞) | 企業社會責任 | zh_TW |
| dc.subject (關鍵詞) | 社區投資 | zh_TW |
| dc.subject (關鍵詞) | 社會外展 | zh_TW |
| dc.subject (關鍵詞) | Social Entrepreneurship | en_US |
| dc.subject (關鍵詞) | Corporate Social Responsibility | en_US |
| dc.subject (關鍵詞) | Community Investment | en_US |
| dc.subject (關鍵詞) | Social Outreach | en_US |
| dc.title (題名) | Beacon! 結盟力量大！ | zh_TW |
| dc.title (題名) | Beacon! A real partnership to create a bigger impact | en_US |
| dc.type (資料類型) | thesis | en_US |
| dc.relation.reference (參考文獻) | Economist Intelligence Unit. 2020. The Global Liveability Index 2019 - Economist Intelligence Unit. [online]. Available at: https://www.eiu.com/n/the-global-liveability-index-2019 [Accessed April 2020].Economist Intelligence Unit. 2020. Democracy Index 2019- Economist Intelligence Unit. [online]. Available at: https://www.eiu.com/n/democracy-index-2019 [Accessed April 2020].Economist Intelligence Unit. 2020. The Global Liveability Index 2019 - Economist Intelligence Unit. [online] Available at: https://www.eiu.com/n/the-global-liveability-index-2019 [Accessed April 2020].World Economic Forum. 2020. Global Competitiveness Report 2019. [online] Available at: https://www.weforum.org/reports/global-competitiveness-report-2019 [Accessed April 2020].Hill, C., Schilling, M. and Jones, G., Strategic Management. 12th ed. Cengage Learning.Dessler, G., Fundamentals Of Human Resource Management. 15th ed. Pearson.Cordes, J., Henig, J., Twombly, E. and Saunders, J., 1999. The Effects of Expanded Donor Choice in United Way Campaigns on Nonprofit Human Service Providers in the Washington, D.C., Metropolitan Area. Nonprofit and Voluntary Sector Quarterly, 28(2), pp.127-151.Paarlberg, L. and Meinhold, S., 2011. Using Institutional Theory to Explore Local Variations in United Way’s Community Impact Model. Nonprofit and Voluntary Sector Quarterly, 41(5), pp.826-849.Barman, E., 2007. With Strings Attached: Nonprofits and the Adoption of Donor Choice. Nonprofit and Voluntary Sector Quarterly, 37(1), pp.39-56.Harvard Business Review. 2020. United Way’S CEO On Completely Changing The Way The Charity Raises Money. [online] Available at: https://hbr.org/2018/09/united-ways-ceo-on-shifting-a-century-old-business-model [Accessed March 2020].Foscr.org. 2020. » Afíliese. [online] Available at: http://www.foscr.org/afiliese [Accessed April 2020].Mtss.go.cr. 2020. Datos Estadísticos. [online] Available at: http://www.mtss.go.cr/elministerio/transparencia/datos_abiertos/estadisticas/Datos%20Estadisticos.html [Accessed April 2020].Aedcr.com. 2020. Alianza Empresarial Para El Desarrollo - AED |. [online] Available at: https://www.aedcr.com [Accessed April 2020].Banderaazulecologica.org. 2020. Inicio | BAE. [online] Available at: http://www.banderaazulecologica.org/ [Accessed April 2020].Inec.cr. 2020. INSTITUTO NACIONAL DE ESTADISTICA Y CENSOS. [online] Available at: https://www.inec.cr [Accessed April 2020].Rica, C., 2020. Zonaje, Kilometraje Y Viáticos - CGR | Costa Rica. [online] Cgr.go.cr. Available at: https://www.cgr.go.cr/02-consultas/consulta-zon-kilo-via.html [Accessed April 2020]. | zh_TW |
| dc.identifier.doi (DOI) | 10.6814/NCCU202000660 | en_US |
