學術產出-學位論文
文章檢視/開啟
書目匯出
-
題名 以回收材料製作自行車騎士服裝之商業企劃書
LATOYA Conscious Cycling Apparel作者 連卉嵐
Herrera, Ana Victoria貢獻者 張大為
Chang, David
連卉嵐
Ana Victoria Herrera關鍵詞 騎腳踏車
女人
衣著
永續性
回收
哥倫比亞
Cycling
Women
Clothing
Sustainability
Recycled
Colombia日期 2020 上傳時間 3-八月-2020 17:48:04 (UTC+8) 摘要 This business plan outlines the feasibility and strategy for starting an affordable, stylish, and environmentally mindful cycling apparel brand, dedicated to flattering women’s bodies. The brand main goal is to empower women to achieve their best results while taking part in a meaningful positive impact on our planet.Over the years, cycling has been presented as a men’s sport and everything was developed to satisfy male riders and their specific needs. Nowadays, with more females entering the cycling market, there is an underlying gap to fulfill their cycling apparel needs in terms of quality, design, and appropriate fit. Besides, fabrics used to create cycling apparel have changed radically over the years; and the evolution towards disposable fashion has also impacted this industry, creating a massive impact on our environment. At LATOYA, we want to take things a step further, creating cycling clothes that not only look and feel good but are also contributing to save and protect our planet by using recycled materials on its fabrics, compostable packaging, and intelligent tags; without sacrificing performance, comfort and style. The business is conceived as e-commerce and it will start reaching the Colombian market.The data presented in this document provides an optimistic perspective on the viability of the business plan and its financial implications. It shows how the brand can solve a problem with transparency, innovation, mutuality, quality, and empowerment. 參考文獻 UN Environment Assembly. (2018, November 12). Putting the brakes on fast fashion. Retrieved from: https://www.unenvironment.org/news-and-stories/story/putting-brakes-fast-fashionGlobal Fashion Agenda (2020) CEO Agenda 2020. Retrieved from: https://globalfashionagenda.com/ceo-agenda-2020/#materialMixPatagonia. (2020). 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Retrieved from: https://www.mintel.com/press-centre/social-and-lifestyle/the-eco-gender-gap-71-of-women-try-to-live-more-ethically-compared-to-59-of-menOSTERWALDER, A. (2009) Business Model Generation. Retrieved from: https://www.strategyzer.com/books/business-model-generationBROWN J. (27 June 2018) Empathy Mapping: A Guide to Getting inside a User’s Head. Retrieved from: https://www.uxbooth.com/articles/empathy-mapping-a-guide-to-getting-inside-a-users-head/Anonymous. (March 2020) Value Builder. Retrieved from: https://businessmakeover.eu/tools/value-builderWHITE LEE, R. (2020) Track Maven - How the Marketing Funnel Works From Top to Bottom. Retrieved from: https://trackmaven.com/blog/marketing-funnel-2/Anonymous. (2020) IceBlue International. Retrieved from: http://iceblueinter.com/our-manufacturing-process/dweb247 (29 March 2019). How to make fabric from recycled plastic bottles. Toad&Co Blog. 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Retrieved from: https://tradingeconomics.com/colombia/government-bond-yieldDAMODARAN A. (01 April 2020) Country Default Spreads and Risk Premiums. Retrieved From: http://pages.stern.nyu.edu/~adamodar/New_Home_Page/datafile/ctryprem.htmlSMITH, J. (4 April 2020) How to Ride Safely Amid Coronavirus Concerns. Retrieved from: https://www.bicycling.com/news/a31469228/cycling-during-coronavirus/ARMARIO, C. (17 March 2020) Bogotá fomenta uso de bicicletas para prevenir COVID-19 Retrived form: https://www.sandiegouniontribune.com/en-espanol/noticias/story/2020-03-17/bogota-fomenta-uso-de-bicicletas-para-prevenir-covid-19 描述 碩士
國立政治大學
國際經營管理英語碩士學位學程(IMBA)
107933065資料來源 http://thesis.lib.nccu.edu.tw/record/#G0107933065 資料類型 thesis dc.contributor.advisor 張大為 zh_TW dc.contributor.advisor Chang, David en_US dc.contributor.author (作者) 連卉嵐 zh_TW dc.contributor.author (作者) Ana Victoria Herrera en_US dc.creator (作者) 連卉嵐 zh_TW dc.creator (作者) Herrera, Ana Victoria en_US dc.date (日期) 2020 en_US dc.date.accessioned 3-八月-2020 17:48:04 (UTC+8) - dc.date.available 3-八月-2020 17:48:04 (UTC+8) - dc.date.issued (上傳時間) 3-八月-2020 17:48:04 (UTC+8) - dc.identifier (其他 識別碼) G0107933065 en_US dc.identifier.uri (URI) http://nccur.lib.nccu.edu.tw/handle/140.119/131055 - dc.description (描述) 碩士 zh_TW dc.description (描述) 國立政治大學 zh_TW dc.description (描述) 國際經營管理英語碩士學位學程(IMBA) zh_TW dc.description (描述) 107933065 zh_TW dc.description.abstract (摘要) This business plan outlines the feasibility and strategy for starting an affordable, stylish, and environmentally mindful cycling apparel brand, dedicated to flattering women’s bodies. The brand main goal is to empower women to achieve their best results while taking part in a meaningful positive impact on our planet.Over the years, cycling has been presented as a men’s sport and everything was developed to satisfy male riders and their specific needs. Nowadays, with more females entering the cycling market, there is an underlying gap to fulfill their cycling apparel needs in terms of quality, design, and appropriate fit. Besides, fabrics used to create cycling apparel have changed radically over the years; and the evolution towards disposable fashion has also impacted this industry, creating a massive impact on our environment. At LATOYA, we want to take things a step further, creating cycling clothes that not only look and feel good but are also contributing to save and protect our planet by using recycled materials on its fabrics, compostable packaging, and intelligent tags; without sacrificing performance, comfort and style. The business is conceived as e-commerce and it will start reaching the Colombian market.The data presented in this document provides an optimistic perspective on the viability of the business plan and its financial implications. It shows how the brand can solve a problem with transparency, innovation, mutuality, quality, and empowerment. en_US dc.description.tableofcontents 1 General Company Description 11.1 Company Overview 11.2 Name and logo 31.3 Mission 31.4 Vision 31.5 Objectives 41.5.1 General 41.5.2 Specific 41.6 Business Philosophy 41.7 Success factors 51.8 Product overview 81.9 Company Ownership 82 Market Analysis 102.1 Colombia Economy and Demographics 102.2 Textile & Apparel Industry Overview 152.2.1 Textile Process 182.3 Cycling Apparel Market Landscape 192.4 Business Opportunity 253 Strategic Framework 273.1 Business model canvas 273.1.1 Customer Segments 273.1.2 Value Proposition 293.1.3 Channels 293.1.4 Customer Relationships 313.1.5 Revenue Streams 313.1.6 Key Partners 313.1.7 Key Resources 323.1.8 Key Activities 323.1.9 Cost Structure 333.2 Competitors Analysis 333.2.1 Michael E. Porter`s Five Forces 343.3 SWOT Analysis 353.3.1 Strengths 353.3.2 Weaknesses 363.3.3 Opportunities 363.3.4 Threats 363.4 TOWS Matrix 373.4.1 Strengths/Opportunities Strategies 373.4.2 Strengths/Threats Strategies 373.4.3 Weaknesses/Opportunities Strategies 373.4.4 Weaknesses/Threats Strategies 374 Operational Plan 384.1 Manufacturing and Production Process 384.1.1 Certifications 434.1.2 Quality Control 444.1.3 Designing Process 454.2 E-commerce Operations 464.2.1 Website Builder Provider 464.2.2 Payment Systems Gateways 474.2.3 Shipping and Fulfilment Service 484.3 Inventory Management 495 Marketing Plan 505.1 Marketing Research 505.2 Methodology 505.2.1 Objectives 505.2.2 Market Research Results 515.3 Marketing Segmentation 585.4 Marketing Mix Strategy 605.4.1 Product Strategy 605.4.2 Price Strategy 635.4.3 Promotion Strategy 655.4.4 Place Strategy 675.4.5 Packaging Strategy 675.4.6 Positioning strategy 686 Management and Organization 716.1 Organizational structure 717 Financial Plan 737.1 Assumptions 737.1.1 Startup Cost 737.1.2 Sales and Revenue Forecast 747.1.3 Cost of Goods Sold 767.1.4 Operating Expenses 777.2 Income Statement Base Scenario 797.3 Net Present Value Analysis 807.4 Scenario Analysis 817.4.1 Worst Case Scenario – COVID-19 827.4.2 Best Case Scenario 828 Conclusion 859 References 8710 APPENDIX 9410.1 Appendix A: Market Research Questionnaire 94 zh_TW dc.source.uri (資料來源) http://thesis.lib.nccu.edu.tw/record/#G0107933065 en_US dc.subject (關鍵詞) 騎腳踏車 zh_TW dc.subject (關鍵詞) 女人 zh_TW dc.subject (關鍵詞) 衣著 zh_TW dc.subject (關鍵詞) 永續性 zh_TW dc.subject (關鍵詞) 回收 zh_TW dc.subject (關鍵詞) 哥倫比亞 zh_TW dc.subject (關鍵詞) Cycling en_US dc.subject (關鍵詞) Women en_US dc.subject (關鍵詞) Clothing en_US dc.subject (關鍵詞) Sustainability en_US dc.subject (關鍵詞) Recycled en_US dc.subject (關鍵詞) Colombia en_US dc.title (題名) 以回收材料製作自行車騎士服裝之商業企劃書 zh_TW dc.title (題名) LATOYA Conscious Cycling Apparel en_US dc.type (資料類型) thesis en_US dc.relation.reference (參考文獻) UN Environment Assembly. (2018, November 12). Putting the brakes on fast fashion. Retrieved from: https://www.unenvironment.org/news-and-stories/story/putting-brakes-fast-fashionGlobal Fashion Agenda (2020) CEO Agenda 2020. Retrieved from: https://globalfashionagenda.com/ceo-agenda-2020/#materialMixPatagonia. (2020). Introducing the Common Threads Initiative. Retrieved from: https://www.patagonia.com/stories/introducing-the-common-threads-initiative/story-18725.htmlBOITEN, V.J., LI-CHOU HAN, S., TYLER, D. (30 September 2017). Circular economy stakeholder perspectives: Textile collection strategies to support material circularity, Retrieved from: http://resyntex.eu/images/downloads/ValrieJBoiten_Textile_collection_strategies.pdfMARCIALES, L. (30 July 2019). Cada año se venden cerca de 600.000 bicicletas en el mercado nacional. Retrieved from. https://www.larepublica.co/empresas/cada-ano-se-venden-cerca-de-600000-bicicletas-en-el-mercado-nacional-2890596Anonymous. (18 October 2018). Special Report on Global Warming. Retrieved from: https://www.ipcc.ch/2018/10/08/summary-for-policymakers-of-ipcc-special-report-on-global-warming-of-1-5c-approved-by-governments/WHITE K., HARDISTY D. J., HABIB R. (July – August 2019). The Elusive Green Consumer. Harvard Business Review. Retrieved from: https://hbr.org/2019/07/the-elusive-green-consumerINVAMER. (23 April 2015). Dime como compras y te diré quién eres. Semana. Retrieved from: https://sostenibilidad.semana.com/negocios-verdes/multimedia/habitos-consumo-colombianos/33539NBC News. (6 May 2019) Fast fashion’s environmental impact: More clothes to the landfill. Retrieved form: https://www.nbcnews.com/nightly-news/video/fast-fashion-s-environmental-impact-more-clothes-to-the-landfill-58919493555Anonymous. (28 November 2017). A new Textiles Economy. Ellen Macarthur Foundation. Retrieved from: https://www.ellenmacarthurfoundation.org/publications/a-new-textiles-economy-redesigning-fashions-futureLegal Team Colombia. 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