| dc.contributor.advisor | 尚孝純 | zh_TW |
| dc.contributor.advisor | Shang, Shiaw-Chun | en_US |
| dc.contributor.author (作者) | 張育瑋 | zh_TW |
| dc.contributor.author (作者) | Chang, Yu-Wei | en_US |
| dc.creator (作者) | 張育瑋 | zh_TW |
| dc.creator (作者) | Chang, Yu-Wei | en_US |
| dc.date (日期) | 2020 | en_US |
| dc.date.accessioned | 2-九月-2020 11:47:12 (UTC+8) | - |
| dc.date.available | 2-九月-2020 11:47:12 (UTC+8) | - |
| dc.date.issued (上傳時間) | 2-九月-2020 11:47:12 (UTC+8) | - |
| dc.identifier (其他 識別碼) | G0107356024 | en_US |
| dc.identifier.uri (URI) | http://nccur.lib.nccu.edu.tw/handle/140.119/131497 | - |
| dc.description (描述) | 碩士 | zh_TW |
| dc.description (描述) | 國立政治大學 | zh_TW |
| dc.description (描述) | 資訊管理學系 | zh_TW |
| dc.description (描述) | 107356024 | zh_TW |
| dc.description.abstract (摘要) | 純網路銀行透過網路與行動服務提供所有金融服務，且沒有設置任何營業據點。這類型的銀行正在蓬勃發展，從而掀起了新的數位金融浪潮。為了促使傳統銀行加快其金融創新，台灣於2019年頒發了三張純網路銀的牌照，建立純網路銀行需要投資大量資金，投資者願意出資的原因很多，但是目前收益策略尚未明確，且國外還是有許多純網路銀行為虧損階段。本研究採用內容分析法和多重個案研究，旨在歸納出純網路銀行的收益策略，並透過訪談金融業專家來驗證收益策略的完整性與適用性，最終歸納出五種純網路銀行的收益策略。預期本研究結果將對純網路銀行的營運盈利提供深入的見解。 | zh_TW |
| dc.description.abstract (摘要) | Internet-only banks provide all of their financial services using internet or mobile services without establishing physical customer interface locations. This style of banking is booming, promulgating a new wave of digital financing. To prompt traditional banks to accelerate their financial innovation, Taiwan issued three internet banking licenses in 2019. Establishing internet banks requires vast amounts of investment capital, and there are many reasons why investors choose to get on board. However, the revenue strategy has not yet been clarified, the target demographic remains mysterious. This research adopts content analysis and multiple-case study to investigate this phenomenon in-depth and aim to summarize the revenue strategy of Internet-only banks. We verify the revenue strategy’s integrity and applicability by interviewing experts in the financial industry. The results sum up five strategies for Internet-only banks and are expected to provide insights into the establishment and operation of profitable internet-only banks. | en_US |
| dc.description.tableofcontents | ACKNOWLEDGMENT IABSTRACT II摘要 IIILIST OF TABLE VIILIST OF FIGURE VIICHAPTER 1: INTRODUCTION 11.1 RESEARCH BACKGROUND AND MOTIVATION 11.2 RESEARCH QUESTION AND PURPOSE 2CHAPTER 2: LITERATURE REVIEW 32.1 INTERNET-ONLY BANK 32.1.1 Definitions of Internet-only bank 32.1.2 Worldwide development 42.1.3 Business structure 52.2 DIGITAL BANK 72.2.1 Definitions of the Digital Bank 72.2.2 Comparison of Internet-only bank 82.3 DEVELOPMENT STATUS OF INTERNET-ONLY BANKS WORLDWIDE 92.3.1 Japan 92.3.2 South Korea 112.3.3 China 122.3.4 Europe and the US 13CHAPTER 3: RESEARCH METHODOLOGY 153.1 RESEARCH APPROACH AND PROCESS 153.2 DATA COLLECTION 173.2.1 Select Criteria 173.2.2 Case Description 17CHAPTER 4: RESEARCH RESULTS 224.1 RESULTS OF CONTENT ANALYSIS OF SELECTED CASES 224.1.1 WeBank 224.1.2 MYBank 254.1.3 Rakuten Bank 274.1.4 SBI Sumishin Net Bank 304.1.5 Revolut 314.1.6 N26 344.1.7 Fidor 374.2 REVENUE STRATEGIES OF INTERNET- ONLY BANKS 394.2.1 Intermediary Platform 394.2.2 Ecosystem-enabled Services 414.2.3 Tech-enabled Services 424.3 INTERNET-ONLY BANKS IN TAIWAN 434.3.1 Line Bank 434.3.2 Rakuten Bank 464.3.3 Next Bank 474.4 EXPERT INTERVIEW 504.5 SUMMARY AND COMPARISON OF REVENUE STRATEGIES 58CHAPTER 5: CONCLUSION 605.1 SUMMARY AND CONCLUSION 605.2 EXPECTED CONTRIBUTIONS AND LIMITATIONS 61REFERENCE 62APPENDIX A 65APPENDIX B 66APPENDIX C 67APPENDIX D 68APPENDIX E 69APPENDIX F 70APPENDIX G 71APPENDIX H 72APPENDIX I 73 | zh_TW |
| dc.format.extent | 2837150 bytes | - |
| dc.format.mimetype | application/pdf | - |
| dc.source.uri (資料來源) | http://thesis.lib.nccu.edu.tw/record/#G0107356024 | en_US |
| dc.subject (關鍵詞) | 純網路銀行 | zh_TW |
| dc.subject (關鍵詞) | 金融科技 | zh_TW |
| dc.subject (關鍵詞) | 收益策略 | zh_TW |
| dc.subject (關鍵詞) | Internet-only bank | en_US |
| dc.subject (關鍵詞) | Fintech | en_US |
| dc.subject (關鍵詞) | Revenue Strategy | en_US |
| dc.title (題名) | 純網路銀行收益策略之個案研究 | zh_TW |
| dc.title (題名) | A Study of the Revenue Strategy of Internet-only Banks | en_US |
| dc.type (資料類型) | thesis | en_US |
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| dc.identifier.doi (DOI) | 10.6814/NCCU202001595 | en_US |
