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題名 C2C母嬰平台 - ECO BABY商業企劃書
Business Plan: Maternal and Baby C2C Platform – ECO BABY
作者 梁承芳
Liang, Jennifer
貢獻者 張大為
Chang, David
梁承芳
Liang, Jennifer
關鍵詞 育兒
循環經濟
電子商務
企業社會責任
Parenting
Circular economy
e-Commerce
CSR
日期 2020
上傳時間 2-九月-2020 11:57:51 (UTC+8)
摘要 Taiwan is suffering from a low birth rate for decades due to the high living cost and economic pressure. However, it’s impossible for us to change the overall environment, like raise the salary or lower the housing cost. What we can do is build a reliable and safe community to support those families and let parents feel confident enough to born and raise new lives in the family.
ECO BABY mainly focuses on the parents-to-be and families with kids from 0-5. It combines parenting community, used items marketplace, items leasing, parenting exchange, and CSR (Cooperate social responsibility). Parents can acquire parenting tips and knowledge, earn extra money from selling used items, save money by buying affordable items, and even participate in CSR. When the community is strong enough, we will develop the parenting exchange function to release babysitting pressure.
ECO BABY aims to take care of social responsibilities. We will send notifications to sellers when the products are idle for more than 6 months. Then we will match them with a charity organization so that sellers can consider donating to charity.
ECO BABY target on “used items” only, which mean we will help to reduce waste and resource consumption, so that we can create a better earth for our offspring and other creature.
By these methods, ECO BABY is trying to help parents, society, and earth.
參考文獻 English
 TK (2016). Marketplace is emerging and getting more market share. Retrieved from https://yowureport.com/38801/
 The Garden of Hope Foundation. (n.d.). Retrieved from https://www.goh.org.tw/tc/p7-bazaar_4.asp
 The Complete Guide to the Revolutionary Platform Business Model. (2017). Retrieved from https://innovationtactics.com/platform-business-model-complete-guide/
 Krista Fabregas. (2017). Ecommerce Business Plan – How to Start Your Online Business off Right. Retrieved from https://fitsmallbusiness.com/ecommerce-business-plan/
 Breakdown of All eCommerce Business Model Types That Work Today (2019). Retrieved from https://amazonseoconsultant.com/types-ecommerce-business-models/
 Evan Traver (2020) Customer to Customer (C2C). Retrieved from https://www.investopedia.com/terms/c/ctoc.asp
 Babysits.org - We are the babysitting community (n.d.). Retrieved from https://www.babysits.org/
 C2C E-commerce Market - Global Industry Analysis, Size, Share, Growth, Trends and Forecast 2016 – 2024. (n.d.). Retrieved from https://www.transparencymarketresearch.com/c2c-ecommerce-market.html
 Amazon Web Services - Start Innovating On AWS Today (n.d.). Retrieved from https://aws.amazon.com/


Chinese
 金流是什麼？台灣電商金流懶人包 (2018). Retrieved from https://atm70000.com/%e9%87%91%e6%b5%81%e6%98%af%e4%bb%80%e9%ba%bc%ef%bc%9f%e5%8f%b0%e7%81%a3%e9%9b%bb%e5%95%86%e9%87%91%e6%b5%81%e6%87%b6%e4%ba%ba%e5%8c%85/
 台灣電商賺錢公式：流量×客單價×轉換率=業績 (2018) . Retrieved from https://atm70000.com/%e5%8f%b0%e7%81%a3%e9%9b%bb%e5%95%86%e8%b3%ba%e9%8c%a2%e5%85%ac%e5%bc%8f%ef%bc%9a%e6%b5%81%e9%87%8fx%e5%ae%a2%e5%96%ae%e5%83%b9x%e8%bd%89%e6%8f%9b%e7%8e%87%e6%a5%ad%e7%b8%be/
 國家發展委員會人口推估查詢系統 (n.d.). Retrieved from https://pop-proj.ndc.gov.tw/
 Shopee. (n.d.). Retrieved from https://shopee.tw/
 MamiBuy: The most popular parenting platform. (n.d.). Retrieved from https://mamibuy.com.tw/talk/article/?cid=13
 EcoMami: Save money and environment friendly. (n.d.). Retrieved from http://www.ecomami.com.tw
 電商激戰，3大龍頭開店平台面臨營收上漲、獲利下滑窘境. (2017). Retrieved from https://www.smartm.com.tw/article/33303632cea3
 Bananny托育小幫手: 找專業保母、陪玩夥伴、陪玩姊姊和托嬰 (n.d.). Retrieved from https://bananny.co/


Japanese
 メルカリ (n.d.). Retrieved from https://www.mercari.com/jp/
描述 碩士
國立政治大學
國際經營管理英語碩士學位學程(IMBA)
103933007
資料來源 http://thesis.lib.nccu.edu.tw/record/#G0103933007
資料類型 thesis
dc.contributor.advisor 張大為zh_TW
dc.contributor.advisor Chang, Daviden_US
dc.contributor.author (作者) 梁承芳zh_TW
dc.contributor.author (作者) Liang, Jenniferen_US
dc.creator (作者) 梁承芳zh_TW
dc.creator (作者) Liang, Jenniferen_US
dc.date (日期) 2020en_US
dc.date.accessioned 2-九月-2020 11:57:51 (UTC+8)-
dc.date.available 2-九月-2020 11:57:51 (UTC+8)-
dc.date.issued (上傳時間) 2-九月-2020 11:57:51 (UTC+8)-
dc.identifier (其他 識別碼) G0103933007en_US
dc.identifier.uri (URI) http://nccur.lib.nccu.edu.tw/handle/140.119/131561-
dc.description (描述) 碩士zh_TW
dc.description (描述) 國立政治大學zh_TW
dc.description (描述) 國際經營管理英語碩士學位學程(IMBA)zh_TW
dc.description (描述) 103933007zh_TW
dc.description.abstract (摘要) Taiwan is suffering from a low birth rate for decades due to the high living cost and economic pressure. However, it’s impossible for us to change the overall environment, like raise the salary or lower the housing cost. What we can do is build a reliable and safe community to support those families and let parents feel confident enough to born and raise new lives in the family.
ECO BABY mainly focuses on the parents-to-be and families with kids from 0-5. It combines parenting community, used items marketplace, items leasing, parenting exchange, and CSR (Cooperate social responsibility). Parents can acquire parenting tips and knowledge, earn extra money from selling used items, save money by buying affordable items, and even participate in CSR. When the community is strong enough, we will develop the parenting exchange function to release babysitting pressure.
ECO BABY aims to take care of social responsibilities. We will send notifications to sellers when the products are idle for more than 6 months. Then we will match them with a charity organization so that sellers can consider donating to charity.
ECO BABY target on “used items” only, which mean we will help to reduce waste and resource consumption, so that we can create a better earth for our offspring and other creature.
By these methods, ECO BABY is trying to help parents, society, and earth.		en_US
dc.description.tableofcontents 1. Company 1
1.1. Overview 1
1.2. Product and Service 4
1.3. S.W.O.T Analysis 9
1.4. Team 10
2. Market Research 11
2.1. Target Market 11
2.2. Competition 13
3. Business Strategy 18
3.1. Business Model 18
3.2. Income Sources 19
3.3. Pricing 21
3.4. Marketing 23
3.5. CSR 29
4. Product & Service 30
4.1. Listed your items 30
4.2. Promote your items 31
4.3. Logistic 32
4.4. Community 32
4.5. Parenting exchange 32
4.6. Security 34
4.7. Cash flow 35
5. Research & Development 36
5.1. Product Roadmap 36
5.2. System Architecture 36
5.3. Specifications 38
6. Financial Plan 40
6.1. Forecast 40
6.2. Statements 44
7. CSR 47
8. Conclusion 48
9. Reference 50
10. Appendix 52		zh_TW
dc.source.uri (資料來源) http://thesis.lib.nccu.edu.tw/record/#G0103933007en_US
dc.subject (關鍵詞) 育兒zh_TW
dc.subject (關鍵詞) 循環經濟zh_TW
dc.subject (關鍵詞) 電子商務zh_TW
dc.subject (關鍵詞) 企業社會責任zh_TW
dc.subject (關鍵詞) Parentingen_US
dc.subject (關鍵詞) Circular economyen_US
dc.subject (關鍵詞) e-Commerceen_US
dc.subject (關鍵詞) CSRen_US
dc.title (題名) C2C母嬰平台 - ECO BABY商業企劃書zh_TW
dc.title (題名) Business Plan: Maternal and Baby C2C Platform – ECO BABYen_US
dc.type (資料類型) thesisen_US
dc.relation.reference (參考文獻) English
 TK (2016). Marketplace is emerging and getting more market share. Retrieved from https://yowureport.com/38801/
 The Garden of Hope Foundation. (n.d.). Retrieved from https://www.goh.org.tw/tc/p7-bazaar_4.asp
 The Complete Guide to the Revolutionary Platform Business Model. (2017). Retrieved from https://innovationtactics.com/platform-business-model-complete-guide/
 Krista Fabregas. (2017). Ecommerce Business Plan – How to Start Your Online Business off Right. Retrieved from https://fitsmallbusiness.com/ecommerce-business-plan/
 Breakdown of All eCommerce Business Model Types That Work Today (2019). Retrieved from https://amazonseoconsultant.com/types-ecommerce-business-models/
 Evan Traver (2020) Customer to Customer (C2C). Retrieved from https://www.investopedia.com/terms/c/ctoc.asp
 Babysits.org - We are the babysitting community (n.d.). Retrieved from https://www.babysits.org/
 C2C E-commerce Market - Global Industry Analysis, Size, Share, Growth, Trends and Forecast 2016 – 2024. (n.d.). Retrieved from https://www.transparencymarketresearch.com/c2c-ecommerce-market.html
 Amazon Web Services - Start Innovating On AWS Today (n.d.). Retrieved from https://aws.amazon.com/


Chinese
 金流是什麼？台灣電商金流懶人包 (2018). Retrieved from https://atm70000.com/%e9%87%91%e6%b5%81%e6%98%af%e4%bb%80%e9%ba%bc%ef%bc%9f%e5%8f%b0%e7%81%a3%e9%9b%bb%e5%95%86%e9%87%91%e6%b5%81%e6%87%b6%e4%ba%ba%e5%8c%85/
 台灣電商賺錢公式：流量×客單價×轉換率=業績 (2018) . Retrieved from https://atm70000.com/%e5%8f%b0%e7%81%a3%e9%9b%bb%e5%95%86%e8%b3%ba%e9%8c%a2%e5%85%ac%e5%bc%8f%ef%bc%9a%e6%b5%81%e9%87%8fx%e5%ae%a2%e5%96%ae%e5%83%b9x%e8%bd%89%e6%8f%9b%e7%8e%87%e6%a5%ad%e7%b8%be/
 國家發展委員會人口推估查詢系統 (n.d.). Retrieved from https://pop-proj.ndc.gov.tw/
 Shopee. (n.d.). Retrieved from https://shopee.tw/
 MamiBuy: The most popular parenting platform. (n.d.). Retrieved from https://mamibuy.com.tw/talk/article/?cid=13
 EcoMami: Save money and environment friendly. (n.d.). Retrieved from http://www.ecomami.com.tw
 電商激戰，3大龍頭開店平台面臨營收上漲、獲利下滑窘境. (2017). Retrieved from https://www.smartm.com.tw/article/33303632cea3
 Bananny托育小幫手: 找專業保母、陪玩夥伴、陪玩姊姊和托嬰 (n.d.). Retrieved from https://bananny.co/


Japanese
 メルカリ (n.d.). Retrieved from https://www.mercari.com/jp/		zh_TW
dc.identifier.doi (DOI) 10.6814/NCCU202001550en_US