| dc.contributor.advisor | 周德宇 | zh_TW |
| dc.contributor.advisor | Chou, Te-Yu | en_US |
| dc.contributor.author (作者) | 金榮奭 | zh_TW |
| dc.contributor.author (作者) | Kim, Yongsok | en_US |
| dc.creator (作者) | 金榮奭 | zh_TW |
| dc.creator (作者) | Kim, Yongsok | en_US |
| dc.date (日期) | 2020 | en_US |
| dc.date.accessioned | 2-九月-2020 11:58:02 (UTC+8) | - |
| dc.date.available | 2-九月-2020 11:58:02 (UTC+8) | - |
| dc.date.issued (上傳時間) | 2-九月-2020 11:58:02 (UTC+8) | - |
| dc.identifier (其他 識別碼) | G0107933042 | en_US |
| dc.identifier.uri (URI) | http://nccur.lib.nccu.edu.tw/handle/140.119/131563 | - |
| dc.description (描述) | 碩士 | zh_TW |
| dc.description (描述) | 國立政治大學 | zh_TW |
| dc.description (描述) | 國際經營管理英語碩士學位學程(IMBA) | zh_TW |
| dc.description (描述) | 107933042 | zh_TW |
| dc.description.abstract (摘要) | Being designed and planned by an IMBA student who is working in oil company and has a great interest in oil trading business, this Business Plan was made with the confidence that Vietnam has great potential as a new bunkering market.This business model may seem simple. An oil company will lease oil tanks, import oil from abroad in Bulk size and sell it to ships in a smaller size.But, oil market is more complicated than we thought. In addition, the Vietnamese oil market is yet to be fully opened, and there is a very strong competitor who is wholly owned by the Vietnamese central government, cover all the operations from oil and gas exploration and production to storage, processing, transportation, distribution and services in Vietnam and overseas as well.By utilizing the competitive edge of a company and the geographical advantage of Vietnam, I will create a new business modelThe business plan is made on the basis of Five (5) years period, emphasizing the company and market analysis, and the business plan including price strategy, selecting an optimal port, customer Targeting, marketing plan, operation plan and financial plan | en_US |
| dc.description.tableofcontents | 1. Executive Summary 12. Analysis 32.1. Company Analysis 32.1.1. Overview 32.1.2. Business Culture 42.1.3. Social Value 52.1.4. Global Business 52.1.5. Summary 72.2. Market Analysis 82.2.1. Overview 82.2.2. Specifications 112.2.3. Workflow 112.2.4. Bunkering operation 132.2.5. Demand 152.3. Competitive analysis 213. Business Plan 243.1. Price strategy 253.2. Selecting an Optimal port in Vietnam 293.3. Customer Targeting 313.3.1. Demand and Sales targets 313.3.2. Target customers : Shipping companies (Ship owners) 343.4. Marketing Plan 363.4.1. Promote on the major media for bunker and shipping information 363.4.2. Attending a seminar and Conference / Visiting a Shipping related agency 373.5. Operation Plan 373.5.1. Operation of bunker Sales 393.5.2. Operation of bunker purchasing (Importing) 403.6. Financial Plan 403.7. Capital Plan 434. Conclusion 445. References 45 | zh_TW |
| dc.source.uri (資料來源) | http://thesis.lib.nccu.edu.tw/record/#G0107933042 | en_US |
| dc.subject (關鍵詞) | 越南 | zh_TW |
| dc.subject (關鍵詞) | 燃料裝填 | zh_TW |
| dc.subject (關鍵詞) | 定價策略 | zh_TW |
| dc.subject (關鍵詞) | 最適港口 | zh_TW |
| dc.subject (關鍵詞) | 新加坡 | zh_TW |
| dc.subject (關鍵詞) | 油箱 | zh_TW |
| dc.subject (關鍵詞) | 石油 | zh_TW |
| dc.subject (關鍵詞) | Vietnam | en_US |
| dc.subject (關鍵詞) | bunkering | en_US |
| dc.subject (關鍵詞) | price strategy | en_US |
| dc.subject (關鍵詞) | optimal port | en_US |
| dc.subject (關鍵詞) | Singapore | en_US |
| dc.subject (關鍵詞) | tank | en_US |
| dc.subject (關鍵詞) | oil | en_US |
| dc.title (題名) | 企劃書： 燃料市場分析暨燃料裝填之商業計畫 | zh_TW |
| dc.title (題名) | Analysis of Bunker Market and Business Plan for Bunkering | en_US |
| dc.type (資料類型) | thesis | en_US |
| dc.relation.reference (參考文獻) | 1.Dan Eberhart (CEO of Canary, LLC.)The Quickly Changing Global Oil Markets Dan EberhartContributor[https://www.forbes.com/sites/daneberhart/2018/11/16/the-quickly-changing-global-oil-markets/#2b12146d3cb2].Accessed on March 29, 20202.Overview of JD energy, Hompage of JD energyAccessed on May 02, 20203.IEA (International Energy Agency) Oil Market report ( 2019).Paid subscriptions by JD energy (Internal data).Accessed on March 02, 20204.UNCTAD (United Nations Conference on Trade and Development)Statistics for Bunkering worldiwide. Paid subscriptions by JD energy (Internal data). Accessed on May 05, 20205.Principles of Economics (By Joshua Gans, Robin Stonecash, Martin Byford, Gregory Mankiw, Stephen King, Ph.D., Jan Libich) (2014)6.Bunkerworld [https://www.bunkerworld.com]
Paid subscriptions by JD energy(Internal data). Accessed on March 17, 20207.Platts Bunkerwire[https://www.spglobal.com/platts/en/products-services/shipping/bunkerwire] Paid subscriptions by JD energy (Internal data).Accessed on April 16, 20208.Ship and Bunker [https://shipandbunker.com]Global ranking of Bunker Supplier Accessed on April 17, 20209.ISO (International Organization for Standardization[https://www.iso.org/standards.html] Accessed on January 04, 202010.IBIS World [https://www.ibisworld.com]Paid subscriptions by JD energy (Internal data) | zh_TW |
| dc.identifier.doi (DOI) | 10.6814/NCCU202001209 | en_US |
