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題名 知覺價值、使用態度、行為意圖與信任關係之研究─以自助點餐機為例
The Study on the Relationship among Perceived Value, Attitude towards Use, Behavioral Intention and Trust in Applying Self-Service Kiosk作者 陳亞臻
Chen, Ya-Chen貢獻者 李易諭<br>廖森貴
陳亞臻
Chen, Ya-Chen關鍵詞 科技接受模型
知覺價值
信任
自助服務科技日期 2020 上傳時間 5-十月-2020 15:19:46 (UTC+8) 摘要 隨著時代變遷，資訊科技日益進步，自助服務科技逐漸應用並融入日常生活之中，並且在未來此一趨勢可望持續增長，本研究以自助點餐機作為範例，探討信任、知覺價值、使用態度、意圖之間的關係，期望能提供企業未來發展自助服務科技時的參考方向。經由整理科技接受模型、自助服務科技與知覺價值等相關文獻，將文獻中出現之重要模型因子進行分類，且輔以實地訪談，從而建立本文研究模型與問卷內容。本研究以使用過台灣麥當勞自助點餐機者為調查對象，回收之有效問卷為537份，使用Smart PLS軟體進行資料分析，檢定結果顯示有八項假說成立，四項不成立。最後，針對假說結果進行解釋，並提出實務上的建議以及本研究限制與對未來研究之建議。 參考文獻 中文文獻朱祐儀(2019)。保險科技服務對使用態度與意願之影響─整合科技接受模型與消費價值理論。東吳大學國際經營與貿易學系碩士班國際企業與行銷組碩士論文。危芷燕(2009)。以科技接受模式探討使用者接受電子帳單呈遞支付服務的行為意圖。國立交通大學管理科學系碩士論文。吳智鴻、蔡依錞(2014)。以科技接受模式來探討社群網站Facebook的使用意圖。國立臺灣科技大學人文社會學報，10 (1)，29-44。李靜芳(2018)。以科技接受模式探討網路口碑及網路廣告對手機社群遊戲使用之影響。明道學術論壇，10(4)，49-59。林慧琦、陳棟樑、李若吟(2012)。以科技接受模式探討消費者網路購物意願-以量販店為例。健康與管理學術研討會。新竹市。陳書萱(2016)。影響旅遊者使用自助服務科技的因素。大同大學事業經營研究所碩士論文。陳俊宇(2014)。無人服務圖書館行銷之研究─以臺北市智慧圖書館為例。國立台北大學公共行政暨政策學系碩士論文。許鈞凱(2007)。消費者新奇追求動機、新奇屬性及產品新奇性對消費者態度之影響─以旅遊產品為例。國立政治大學廣告研究所碩士論文。莊詠琳(2012)。衝浪參與者知覺風險、知覺價值、滿意度與行為意向關係之研究。國立台中教育大學永續觀光暨遊憩管理碩士學位學程碩士論文。黃珮瑄(2019)。智慧型無人商店採用決策之研究。國立臺北商業大學企業管理系碩士論文。黃識銘、方世榮、楊舒蜜(2010)。品牌利益對品牌忠誠度之影響－品牌關係品 質與顧客關係品質的中介效果。管理與系統。17(3)，373-402。傅雲萱(2018)。智慧化無人商店之消費者接受度調查。國立高雄科技大學運籌管理系企業管理碩士班碩士論文。曾淑美、陳玉芬(2011)。知覺風險、信任與資訊豐富度對再合購意願之影響。電子商務研究，9(3)，269-294。葉子渝(2017)。科技接受理論、資訊豐富與知覺有趣性關係之研究─以家具客製化APP為例。國立屏東大學行銷與流通管理學系碩士班碩士論文。劉宗凱(2018)。服務品質、享樂價值與滿意度關係之研究─以國內團體套裝旅遊之遊客為例。國立臺中教育大學永續觀光暨遊憩管理碩士學位學程碩士論文。劉立偉(2006)。”行動生活、行動秘書、專門找店與找店專門＂自助服務科技採用因素與態度、意圖之探討─以手機加值服務為例─。國立中正大學企業管理研究所碩士論文。蔡耀庭(2013)。知覺價值、品牌形象、信任與購買意願關係研究：以智慧型手機產品為例。國立成功大學經營管理碩士學位學程碩士論文。蕭至凱、詹皇俊、吳忠錦、林俊志、黃德勝、呂致賢(2012)。知覺價值對高科技產品購買行為的影響：以平板電腦為例。元培科技大學企業管理系畢業專題論文。英文文獻Adapa S., Fazal-e-Hasan, S. 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國立政治大學
企業管理研究所(MBA學位學程)
107363020資料來源 http://thesis.lib.nccu.edu.tw/record/#G0107363020 資料類型 thesis dc.contributor.advisor 李易諭<br>廖森貴 zh_TW dc.contributor.author (作者) 陳亞臻 zh_TW dc.contributor.author (作者) Chen, Ya-Chen en_US dc.creator (作者) 陳亞臻 zh_TW dc.creator (作者) Chen, Ya-Chen en_US dc.date (日期) 2020 en_US dc.date.accessioned 5-十月-2020 15:19:46 (UTC+8) - dc.date.available 5-十月-2020 15:19:46 (UTC+8) - dc.date.issued (上傳時間) 5-十月-2020 15:19:46 (UTC+8) - dc.identifier (其他 識別碼) G0107363020 en_US dc.identifier.uri (URI) http://nccur.lib.nccu.edu.tw/handle/140.119/132090 - dc.description (描述) 碩士 zh_TW dc.description (描述) 國立政治大學 zh_TW dc.description (描述) 企業管理研究所(MBA學位學程) zh_TW dc.description (描述) 107363020 zh_TW dc.description.abstract (摘要) 隨著時代變遷，資訊科技日益進步，自助服務科技逐漸應用並融入日常生活之中，並且在未來此一趨勢可望持續增長，本研究以自助點餐機作為範例，探討信任、知覺價值、使用態度、意圖之間的關係，期望能提供企業未來發展自助服務科技時的參考方向。經由整理科技接受模型、自助服務科技與知覺價值等相關文獻，將文獻中出現之重要模型因子進行分類，且輔以實地訪談，從而建立本文研究模型與問卷內容。本研究以使用過台灣麥當勞自助點餐機者為調查對象，回收之有效問卷為537份，使用Smart PLS軟體進行資料分析，檢定結果顯示有八項假說成立，四項不成立。最後，針對假說結果進行解釋，並提出實務上的建議以及本研究限制與對未來研究之建議。 zh_TW dc.description.tableofcontents 摘要 I謝辭 II目次 III表次 VI圖次 VIII第一章 緒論 1第一節 研究動機與目的 1第二節 研究流程 3第二章 文獻探討 4第一節 自助服務科技 4第二節 信任─品牌信任 5第三節 知覺價值 7第四節 科技接受模型 11第五節 科技接受模型與自助服務科技之相關研究 17第三章 研究方法 25第一節 研究設計與架構 25第二節 變量定義與假說 32第三節 問卷設計 38第四節 資料分析方法 44第四章 研究結果與分析 48第一節 敘述性統計分析 48第二節 信效度分析 58第三節 共同方法變異 60第四節 研究模型分析與假說驗證 60第五章 結論與建議 67第一節 研究結論 67第二節 管理意涵 72第三節 研究限制與未來研究建議 74參考文獻 76中文文獻 76英文文獻 78表次表 2-1 知覺價值定義 7表 2-2 科技接受模型之外部變量列舉 13表 2-3 科技接受模型相關之國內外研究 18表 2-4 與自助服務科技及科技接受模型相關之國內外文獻 20表 3-1 訪談大綱 26表 3-2 模型構面對應之訪談題目 27表 3-3 模型構面對應之訪談題目 28表 3-4 整理之訪談結果 30表 3-5 本文研究假說 33表 3-6 研究架構模型問卷題目 40表 3-7 個人基本資料題目 44表 3-8 GoF方程式與標準 47表 4-1 暖身性問題分析結果 49表 4-2 個人基本資料分析結果 50表 4-3 知覺有用性題項填答統計資料 52表 4-4 知覺易用性題項填答統計資料 53表 4-5 使用態度題項填答統計資料 54表 4-6 使用行為意圖題項填答統計資料 55表 4-7 知覺風險題項填答統計資料 56表 4-8 知覺有趣性題項填答統計資料 57表 4-9 知覺新奇性題項填答統計資料 57表 4-10 信任題項填答統計資料 58表 4-11 研究構面CR與AVE值 59表 4-12 研究構面之顯著路徑分析結果 62表 4-13 本研究假說檢定結果 66表 5-1 本研究假說檢定結果 68圖次圖 1-1 本文研究流程圖 3圖 2-1 自助服務科技分類 5圖 2-2 科技接受模型之架構圖 14圖 2-3 第二代科技接受模型之架構圖 15圖 2-4 第三代科技接受模型之架構圖 16圖 2-5 科技接受與使用整合模型之架構圖 17圖 2-6 國內外文獻之模型構面因子分類 23圖 3-1 本文研究架構模型 25圖 4-1 研究模型之路徑係數統計分析結果 62 zh_TW dc.format.extent 3018277 bytes - dc.format.mimetype application/pdf - dc.source.uri (資料來源) http://thesis.lib.nccu.edu.tw/record/#G0107363020 en_US dc.subject (關鍵詞) 科技接受模型 zh_TW dc.subject (關鍵詞) 知覺價值 zh_TW dc.subject (關鍵詞) 信任 zh_TW dc.subject (關鍵詞) 自助服務科技 zh_TW dc.title (題名) 知覺價值、使用態度、行為意圖與信任關係之研究─以自助點餐機為例 zh_TW dc.title (題名) The Study on the Relationship among Perceived Value, Attitude towards Use, Behavioral Intention and Trust in Applying Self-Service Kiosk en_US dc.type (資料類型) thesis en_US dc.relation.reference (參考文獻) 中文文獻朱祐儀(2019)。保險科技服務對使用態度與意願之影響─整合科技接受模型與消費價值理論。東吳大學國際經營與貿易學系碩士班國際企業與行銷組碩士論文。危芷燕(2009)。以科技接受模式探討使用者接受電子帳單呈遞支付服務的行為意圖。國立交通大學管理科學系碩士論文。吳智鴻、蔡依錞(2014)。以科技接受模式來探討社群網站Facebook的使用意圖。國立臺灣科技大學人文社會學報，10 (1)，29-44。李靜芳(2018)。以科技接受模式探討網路口碑及網路廣告對手機社群遊戲使用之影響。明道學術論壇，10(4)，49-59。林慧琦、陳棟樑、李若吟(2012)。以科技接受模式探討消費者網路購物意願-以量販店為例。健康與管理學術研討會。新竹市。陳書萱(2016)。影響旅遊者使用自助服務科技的因素。大同大學事業經營研究所碩士論文。陳俊宇(2014)。無人服務圖書館行銷之研究─以臺北市智慧圖書館為例。國立台北大學公共行政暨政策學系碩士論文。許鈞凱(2007)。消費者新奇追求動機、新奇屬性及產品新奇性對消費者態度之影響─以旅遊產品為例。國立政治大學廣告研究所碩士論文。莊詠琳(2012)。衝浪參與者知覺風險、知覺價值、滿意度與行為意向關係之研究。國立台中教育大學永續觀光暨遊憩管理碩士學位學程碩士論文。黃珮瑄(2019)。智慧型無人商店採用決策之研究。國立臺北商業大學企業管理系碩士論文。黃識銘、方世榮、楊舒蜜(2010)。品牌利益對品牌忠誠度之影響－品牌關係品 質與顧客關係品質的中介效果。管理與系統。17(3)，373-402。傅雲萱(2018)。智慧化無人商店之消費者接受度調查。國立高雄科技大學運籌管理系企業管理碩士班碩士論文。曾淑美、陳玉芬(2011)。知覺風險、信任與資訊豐富度對再合購意願之影響。電子商務研究，9(3)，269-294。葉子渝(2017)。科技接受理論、資訊豐富與知覺有趣性關係之研究─以家具客製化APP為例。國立屏東大學行銷與流通管理學系碩士班碩士論文。劉宗凱(2018)。服務品質、享樂價值與滿意度關係之研究─以國內團體套裝旅遊之遊客為例。國立臺中教育大學永續觀光暨遊憩管理碩士學位學程碩士論文。劉立偉(2006)。”行動生活、行動秘書、專門找店與找店專門＂自助服務科技採用因素與態度、意圖之探討─以手機加值服務為例─。國立中正大學企業管理研究所碩士論文。蔡耀庭(2013)。知覺價值、品牌形象、信任與購買意願關係研究：以智慧型手機產品為例。國立成功大學經營管理碩士學位學程碩士論文。蕭至凱、詹皇俊、吳忠錦、林俊志、黃德勝、呂致賢(2012)。知覺價值對高科技產品購買行為的影響：以平板電腦為例。元培科技大學企業管理系畢業專題論文。英文文獻Adapa S., Fazal-e-Hasan, S. 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