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題名 探討工業物聯網平台生態系的共創價值-以S公司為例
Value co-creation in Industrial IoT platform ecosystem - A Case Study of “S” Company
作者 程筱晴
Cheng, Hsiao-Ching
貢獻者 黃國峯<br>傅浚映
程筱晴
Cheng, Hsiao-Ching
關鍵詞 平台策略
平台生態系
共創價值
工業物聯網平台
工業物聯網
Platform strategy
Platform ecosystem
Co-creating value
Industrial IoT platform
Industrial IoT
日期 2020
上傳時間 1-十二月-2020 15:04:15 (UTC+8)
摘要 近年來科技的變遷大大影響了產業的發展，物聯網更成為產業轉型的契機，
其中的技術更成為各產業研究的重點，而自從工業 4.0 的概念提出後，物聯網也被應用在工業領域內，使工業物聯網成為企業發展的重點項目。而近期平台商業模式興起，從 Google、Amazon、facebook 到 netflix 等皆運用到平台策略，而以上提到的企業較多屬於消費型物聯網產業，針對工業物聯網平台供應商的研究較少，因此本研究選定工業物聯網的平台供應商，並採個案研究的方式探討單一企業，而近期生態系的概念也被企業重視，講究的是企業之間如何互利共榮，共同創造雙贏局面。而文獻探討也發現，生態系的組成是由「很多個平台」進行跨領域的交流，互相利益交換，形成「互補」的價值絡，系統內部的各成員可以透過平台當中間媒介，透過「互動」共同創造價值。

因此本研究選定工業物聯網的平台供應商，並採個案研究的方式，以共創價值的觀點來研究其創造的平台能創造出什麼樣的價值。其中運用到價值共創的三步驟: 串聯問題、串聯資源、串聯平台，並研究其生態系各成員創造出的值，或是互補的資源如何搭配，並且討論由此工業製造商帶領整個平台生態圈創造出的價值，驗證其生態系內的價值可以透過平台的互動關係，與其他成員流，從單向的利益關係，變成生態系內成員個別利益的加總，成為共創值，並也顯示各家物聯網廠商以合作互利的方式創造生態系共榮為未來的趨勢。
In recent years, the new technologies have been greatly affected the development of industries. The Internet of Things has become an opportunity for industrial transformation, and the technology has become the focus of research in various industries. Since Industry 4.0 hit the world the Internet of Things has been applied in the industrial field which made digital transformation become a key project in the industrial field. Moreover, the recent rise of platform business models, from Google, Amazon, Facebook, and Netflix all used platform strategies. Since the papers and studies related to platform strategies are mostly consumer IoT industries, there are a few researches on industrial IoT platform suppliers. This research focus on the platform suppliers of the Industrial Internet of Things, and adopts a case study method to study the value that the platform created from the viewpoint of co-creating value.

The three steps of value co-creation are used: connecting problems, connecting resources, connecting platforms. The study will discuss the value created by each member of the ecosystem, or how to match complementary resources, also discuss how industrial manufacturers lead the entire platform ecology. The value created verifies that the value in the ecosystem can be communicated with other members through the interactive relationship of the platform, from a one-way relationship to the sum of the individual interests of the members in the ecosystem then become a co-created value. It also shows that it is a future trend for various IoT vendors to cooperate and mutually benefit to create an ecosystem for common prosperity.
參考文獻 英文文獻
1. Amit, R. & Zott, C.(2001). Value creation in E‐business. Strategic Management Journal.22(6)(7). pp.493-520
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3. Ashton, K.(2009). That ‘internet of things’ thing. RFID journal.22(7).pp. 97-114.
4. Bhawiyuga, A., Kartikasari, DP. & Amron, K. et al. (2019). Architectural design of IoT-cloud computing integration platform. Telkomnika,17(3), pp.1399-1408.
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6. Bresnahan, TF. & Greestein, S. (1999). Technological Competition and the Structure of the Computer Industry , The Journal of Industrial Economics, 47(1) , pp. 1-40.
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8. Chesbrough, H.W. (2003). Open Innovation: The New Imperative for Creating and Profiting from Technology, Harvard Business School Publishing Corporation, US.
9. Chesbrough, H.W. (2010). Business model innovation: Opportunities and barriers . Long Range Planning, 43, pp.354-363.
10. Eisenmann, T., Parker, G., & Alstyne, M. (2009). Opening platforms: How, when, and why? Platforms, markets and innovation, ed. A. Gawer , Cheltenham, UK: Edward Elgar. pp.131-162.
11. ETSI Technical Specification (2013). Machine-to-Machine communications(M2M): Functional architecture. 102 690 v2.1.1
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13. Gawer, A. (2014). Bridging Differing Perspectives on Technological Platforms: Toward an Integrative Framework, Research Policy, 43(7), pp.1239-1249.
14. Gawer, A. (2009). Platforms, markets and innovation. Edward Elgar, UK.pp.4
15. Gawer, A. & Cusumano, M. (2014). Industry platforms and ecosystem innovation. Journal of Product Innovation Management, 31(3), 417-433.
16. Grönroos, C. & Ravald, A. (2011). Service as business logic: implications for value creation and marketing. Journal of Service Management.22(1).pp.5-22.
17. Grönroos, C. & Voima, P.(2013) Critical service logic: making sense of value creation and co-creation. J. of the Acad. Mark. Sci. 41, pp.133-150.
18. Hagiu,A. (2006). Pricing and commitment by two‐sided platforms. the rand journal of economics.37(3).pp.720-737
19. Hein, A., Weking, J.& Schreieck, M. et al. (2019).Value co-creation practices in business-to-business platform ecosystems. Electron Markets 29. pp. 503-518.
20. Hein, A., Schreieck, M. & Riasanow, T. et al. (2020). Digital platform ecosystems. Electron Markets 30, pp.87-98.
21. Helmiö, P. (2017). Open source in Industrial Internet of Things: a systematic literature review.
22. Inductive Automation (2016). IIoT: Combining the Best of OT and IT. Industrial ethernet book(IEB),95(14).
23. I. Peña-López et al.(2005). ITU Internet report 2005: The Internet of Things.
24. Iansiti, M. & Levien, R. (2004a). Strategy as ecology, Harvard Business Review, 82(3), 68–78.
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27. Lepak, P., Smith G. & Taylor, S. (2007). Value creation and value capture: A multilevel perspective. Academy of Management Review, 32(1). pp.180-194.
28. Meyer, M. H. &A. P. Lehnerd. (1997). The power of product platforms: Building value and cost leadership. New York: Free Press.
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32. Porter, M. E. (1985). The Competitive Advantage: Creating and Sustaining Superior Performance. NY: Free Press, pp. 33-61.
33. Radziwon, A., et al. (2017). "Creating and capturing value in a regional innovation ecosystem: a study of how manufacturing SMEs develop collaborative solutions." International Journal of Technology Management 75(1-4)pp. 73-96.
34. Prahalad, CK. , & Ramaswamy, V., (2004). Co‐creation experiences: The next practice in value creation. Journal of Interactive Marketing.18(3)pp.5-14
35. Rani,D. & Ranjan, RK. (2014) A Comparative Study of SaaS, PaaS and IaaS in Cloud Computing, International Journal of Advanced Research in Computer Science and Software Engineering,4(6),pp.458-461
36. Saarijärvi, H., Kannan, PK.,& Kuusela, K. (2013).Value co-creation: Theoretical approaches - practical implications .European Business Review 25(1) pp.6-19
37. Song, Q., Ni, Y. (2019). Optimal platform design with modularity strategy under fuzzy environment. Soft Comput , 23, pp.1059–1070.
38. Teece, D. J. (2010). Business Models, Business Strategy and Innovation, Sciencedirect, 43(2)(3), pp. 172-194.
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41. Yin, R.K. (1989). Case Study Research. Design and Methods, Revised edition, Sage Publications, London.
42. Yin, R.K. (1994). Case Study Research, Beverly Hills, CA: Sage Publications.

中文文獻:
1. 方世杰、杜鵬、李慶芳、周信輝，2017。「（創）串新」的服務模式：以價值共創觀點探索尚品宅配的服務流程與本質，管理學報，34卷3期，頁401-430
2. 張彥文，2019。釐清五個觀念，成功創造生態系統，哈佛商業評論，2019年9月號https://www.hbrtaiwan.com/article_content_AR0009114.html
3. 許士軍，1996。定性研究在管理研究上的重要性，中原學報，24（2），頁1-3。
4. 余卓軒、陳威如，2013。平台革命: 席捲全球社交、購物、遊戲、媒體的商業模式創新，商周出版
5. 翁煌哲、于卓民、黃國峯 ，2009。價值共創與統治模式，臺灣組織與管理學會，2 (1)，頁63 - 89
6. 王迎軍、張敬偉，2010。基於價值三角形邏輯的商業模式概念模型研究，外國經濟與管理，(6)，頁1 – 8
7. 朱韻如，2018。台積電平台經營模式之個案分析，國立政治大學企業管理研究所碩士論文。
8. 陳欣郁，2019。平台生態圈發展與管理個案分析，國立政治大學科技管理與智慧財產研究所碩士論文。
網站文獻:
1. Statista (2020) Digital transformation market size worldwide 2017-2023.https://www.statista.com/statistics/870924/worldwide-digital-transformation-market-size/
2. Statista (2020) Industrial IoT - market size worldwide 2017-2025. https://www.statista.com/statistics/611004/global-industrial-internet-of-things-market-size/
3. Semi Taiwan(2019) 工業4.0大全，從淺到深一篇搞懂它！
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取自https://ieknet.iek.org.tw/IEKTopics/2015/3-1.html
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描述 碩士
國立政治大學
企業管理研究所(MBA學位學程)
108363041
資料來源 http://thesis.lib.nccu.edu.tw/record/#G0108363041
資料類型 thesis
dc.contributor.advisor 黃國峯<br>傅浚映zh_TW
dc.contributor.author (作者) 程筱晴zh_TW
dc.contributor.author (作者) Cheng, Hsiao-Chingen_US
dc.creator (作者) 程筱晴zh_TW
dc.creator (作者) Cheng, Hsiao-Chingen_US
dc.date (日期) 2020en_US
dc.date.accessioned 1-十二月-2020 15:04:15 (UTC+8)-
dc.date.available 1-十二月-2020 15:04:15 (UTC+8)-
dc.date.issued (上傳時間) 1-十二月-2020 15:04:15 (UTC+8)-
dc.identifier (其他 識別碼) G0108363041en_US
dc.identifier.uri (URI) http://nccur.lib.nccu.edu.tw/handle/140.119/132906-
dc.description (描述) 碩士zh_TW
dc.description (描述) 國立政治大學zh_TW
dc.description (描述) 企業管理研究所(MBA學位學程)zh_TW
dc.description (描述) 108363041zh_TW
dc.description.abstract (摘要) 近年來科技的變遷大大影響了產業的發展，物聯網更成為產業轉型的契機，
其中的技術更成為各產業研究的重點，而自從工業 4.0 的概念提出後，物聯網也被應用在工業領域內，使工業物聯網成為企業發展的重點項目。而近期平台商業模式興起，從 Google、Amazon、facebook 到 netflix 等皆運用到平台策略，而以上提到的企業較多屬於消費型物聯網產業，針對工業物聯網平台供應商的研究較少，因此本研究選定工業物聯網的平台供應商，並採個案研究的方式探討單一企業，而近期生態系的概念也被企業重視，講究的是企業之間如何互利共榮，共同創造雙贏局面。而文獻探討也發現，生態系的組成是由「很多個平台」進行跨領域的交流，互相利益交換，形成「互補」的價值絡，系統內部的各成員可以透過平台當中間媒介，透過「互動」共同創造價值。

因此本研究選定工業物聯網的平台供應商，並採個案研究的方式，以共創價值的觀點來研究其創造的平台能創造出什麼樣的價值。其中運用到價值共創的三步驟: 串聯問題、串聯資源、串聯平台，並研究其生態系各成員創造出的值，或是互補的資源如何搭配，並且討論由此工業製造商帶領整個平台生態圈創造出的價值，驗證其生態系內的價值可以透過平台的互動關係，與其他成員流，從單向的利益關係，變成生態系內成員個別利益的加總，成為共創值，並也顯示各家物聯網廠商以合作互利的方式創造生態系共榮為未來的趨勢。		zh_TW
dc.description.abstract (摘要) In recent years, the new technologies have been greatly affected the development of industries. The Internet of Things has become an opportunity for industrial transformation, and the technology has become the focus of research in various industries. Since Industry 4.0 hit the world the Internet of Things has been applied in the industrial field which made digital transformation become a key project in the industrial field. Moreover, the recent rise of platform business models, from Google, Amazon, Facebook, and Netflix all used platform strategies. Since the papers and studies related to platform strategies are mostly consumer IoT industries, there are a few researches on industrial IoT platform suppliers. This research focus on the platform suppliers of the Industrial Internet of Things, and adopts a case study method to study the value that the platform created from the viewpoint of co-creating value.

The three steps of value co-creation are used: connecting problems, connecting resources, connecting platforms. The study will discuss the value created by each member of the ecosystem, or how to match complementary resources, also discuss how industrial manufacturers lead the entire platform ecology. The value created verifies that the value in the ecosystem can be communicated with other members through the interactive relationship of the platform, from a one-way relationship to the sum of the individual interests of the members in the ecosystem then become a co-created value. It also shows that it is a future trend for various IoT vendors to cooperate and mutually benefit to create an ecosystem for common prosperity.		en_US
dc.description.tableofcontents 摘要 i
Abstract ii
謝辭 iii
目錄 iv
表目錄 v
圖目錄 vi
第一章 緒論 1
第一節 研究背景與動機 1
第二節 研究問題 3
第三節 研究方法 5
第四節 研究流程 6
第二章 文獻探討 7
第一節 工業物聯網 7
第二節 平台及生態系 12
第三節 共創價值 26
第三章 產業分析 30
第一節 產業現況 30
第二節 產業競爭者 35
第三節 產業之挑戰 37
第四章 個案公司研究 38
第一節 個案公司介紹 38
第二節 個案公司平台生態系 45
第三節 個案公司生態系的共創價值 56
第五章 結論與建議 63
第一節 研究結論 63
第二節 研究限制 66
第三節 後續研究建議 66
參考文獻 67		zh_TW
dc.format.extent 3340500 bytes-
dc.format.mimetype application/pdf-
dc.source.uri (資料來源) http://thesis.lib.nccu.edu.tw/record/#G0108363041en_US
dc.subject (關鍵詞) 平台策略zh_TW
dc.subject (關鍵詞) 平台生態系zh_TW
dc.subject (關鍵詞) 共創價值zh_TW
dc.subject (關鍵詞) 工業物聯網平台zh_TW
dc.subject (關鍵詞) 工業物聯網zh_TW
dc.subject (關鍵詞) Platform strategyen_US
dc.subject (關鍵詞) Platform ecosystemen_US
dc.subject (關鍵詞) Co-creating valueen_US
dc.subject (關鍵詞) Industrial IoT platformen_US
dc.subject (關鍵詞) Industrial IoTen_US
dc.title (題名) 探討工業物聯網平台生態系的共創價值-以S公司為例zh_TW
dc.title (題名) Value co-creation in Industrial IoT platform ecosystem - A Case Study of “S” Companyen_US
dc.type (資料類型) thesisen_US
dc.relation.reference (參考文獻) 英文文獻
1. Amit, R. & Zott, C.(2001). Value creation in E‐business. Strategic Management Journal.22(6)(7). pp.493-520
2. Amit, R. & Zott, C.(2012). Creating Value Through Business Model Innovation, MIT Slogan magazine review, 53(3)
3. Ashton, K.(2009). That ‘internet of things’ thing. RFID journal.22(7).pp. 97-114.
4. Bhawiyuga, A., Kartikasari, DP. & Amron, K. et al. (2019). Architectural design of IoT-cloud computing integration platform. Telkomnika,17(3), pp.1399-1408.
5. Boyes, H., Hallaq, B., & Cunningham, J. .et al. (2018). The industrial internet of things (IIoT): An analysis framework. Computers in Industry.101.pp.1-12
6. Bresnahan, TF. & Greestein, S. (1999). Technological Competition and the Structure of the Computer Industry , The Journal of Industrial Economics, 47(1) , pp. 1-40.
7. Burnham, TA., Frels, JK., & Mahajan, V.(2003). Consumer Switching Costs: A Typology, Antecedents, and Consequences. Journal of the Academy of Marketing Science. 31(2) pp.109-126.
8. Chesbrough, H.W. (2003). Open Innovation: The New Imperative for Creating and Profiting from Technology, Harvard Business School Publishing Corporation, US.
9. Chesbrough, H.W. (2010). Business model innovation: Opportunities and barriers . Long Range Planning, 43, pp.354-363.
10. Eisenmann, T., Parker, G., & Alstyne, M. (2009). Opening platforms: How, when, and why? Platforms, markets and innovation, ed. A. Gawer , Cheltenham, UK: Edward Elgar. pp.131-162.
11. ETSI Technical Specification (2013). Machine-to-Machine communications(M2M): Functional architecture. 102 690 v2.1.1
12. Evans, P. & Gawer, A. (2016) The Rise of the Platform Enterprise, The Center for Global Enterprise, 1 , pp.1-25.
13. Gawer, A. (2014). Bridging Differing Perspectives on Technological Platforms: Toward an Integrative Framework, Research Policy, 43(7), pp.1239-1249.
14. Gawer, A. (2009). Platforms, markets and innovation. Edward Elgar, UK.pp.4
15. Gawer, A. & Cusumano, M. (2014). Industry platforms and ecosystem innovation. Journal of Product Innovation Management, 31(3), 417-433.
16. Grönroos, C. & Ravald, A. (2011). Service as business logic: implications for value creation and marketing. Journal of Service Management.22(1).pp.5-22.
17. Grönroos, C. & Voima, P.(2013) Critical service logic: making sense of value creation and co-creation. J. of the Acad. Mark. Sci. 41, pp.133-150.
18. Hagiu,A. (2006). Pricing and commitment by two‐sided platforms. the rand journal of economics.37(3).pp.720-737
19. Hein, A., Weking, J.& Schreieck, M. et al. (2019).Value co-creation practices in business-to-business platform ecosystems. Electron Markets 29. pp. 503-518.
20. Hein, A., Schreieck, M. & Riasanow, T. et al. (2020). Digital platform ecosystems. Electron Markets 30, pp.87-98.
21. Helmiö, P. (2017). Open source in Industrial Internet of Things: a systematic literature review.
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dc.identifier.doi (DOI) 10.6814/NCCU202001802en_US