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題名 A Lie on Sharing Economy: Solutions for Uber Drivers’ Dilemma When Self-Driving Cars Arrive
作者 周致遠
Chou, Chih-Yuan
貢獻者 資管系
關鍵詞 Uber Drivers ; Dilemma ; Self-driving Cars ; Automobile Vehicles ; Sharing Economy
日期 2017-12
上傳時間 26-一月-2021 15:17:01 (UTC+8)
摘要 Self-driving cars have been started to be quickly manufactured and tested for real driving on the road by various companies such as Tesla, Mercedes-Benz, General Motors, Google, and Uber. Uber’s involvement in developing self-driving technology is not a secret – its autonomous vehicle pilot program has been widely mentioned and discussed. However, it seems that people forget one thing when they read the news about the launch of driverless taxi by Uber: Uber is also a leading company in sharing economy that provides a technology platform to collaborate with its ‘registered partners’—who are human drivers and will be replaced by self-driving technology soon. What is the solution for Uber drivers’ dilemma – stay or prepare to leave ridesharing business? This research proposes to provide a research model to answer this question with the ‘real’ factors that will make customers choose ridesharing service with human drivers. A two-step approach with detailed survey on customers as well as semistructured interview on drivers will be conducted. It is expected that this research will help current Uber drivers know their positions in the dynamic market. People who are facing the similar dilemma (i.e. will soon be substituted by future technologies) will also learn how to survive in the competitive business environment.
關聯 Proceeding of the 22nd Pre-ICIS DIGIT Workshop (DIGIT 2017), Association for Information Systems
資料類型 conference
dc.contributor 資管系
dc.creator (作者) 周致遠
dc.creator (作者) Chou, Chih-Yuan
dc.date (日期) 2017-12
dc.date.accessioned 26-一月-2021 15:17:01 (UTC+8)-
dc.date.available 26-一月-2021 15:17:01 (UTC+8)-
dc.date.issued (上傳時間) 26-一月-2021 15:17:01 (UTC+8)-
dc.identifier.uri (URI) http://nccur.lib.nccu.edu.tw/handle/140.119/133778-
dc.description.abstract (摘要) Self-driving cars have been started to be quickly manufactured and tested for real driving on the road by various companies such as Tesla, Mercedes-Benz, General Motors, Google, and Uber. Uber’s involvement in developing self-driving technology is not a secret – its autonomous vehicle pilot program has been widely mentioned and discussed. However, it seems that people forget one thing when they read the news about the launch of driverless taxi by Uber: Uber is also a leading company in sharing economy that provides a technology platform to collaborate with its ‘registered partners’—who are human drivers and will be replaced by self-driving technology soon. What is the solution for Uber drivers’ dilemma – stay or prepare to leave ridesharing business? This research proposes to provide a research model to answer this question with the ‘real’ factors that will make customers choose ridesharing service with human drivers. A two-step approach with detailed survey on customers as well as semistructured interview on drivers will be conducted. It is expected that this research will help current Uber drivers know their positions in the dynamic market. People who are facing the similar dilemma (i.e. will soon be substituted by future technologies) will also learn how to survive in the competitive business environment.
dc.format.extent 111996 bytes-
dc.format.mimetype application/pdf-
dc.relation (關聯) Proceeding of the 22nd Pre-ICIS DIGIT Workshop (DIGIT 2017), Association for Information Systems
dc.subject (關鍵詞) Uber Drivers ; Dilemma ; Self-driving Cars ; Automobile Vehicles ; Sharing Economy
dc.title (題名) A Lie on Sharing Economy: Solutions for Uber Drivers’ Dilemma When Self-Driving Cars Arrive
dc.type (資料類型) conference