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題名 Reviewer as A Blogger: Complimentary or Exclusive between the Performance of Blogs and User-generated Travel Portal Sites
作者 周致遠
Chou, Chih-Yuan
貢獻者 資管系
關鍵詞 blogger ; value co-creation ; travel portal sites ; user-generated content
日期 2017-12
上傳時間 26-Jan-2021 15:17:42 (UTC+8)
摘要 Trip planning has become one of the major online activities in recent years due to the popularity of travel. People could search information about the destinations easily on the travel portal sites by filtering, sorting, searching, and reading the reviews. However, as one of the major sources of the reviewers, the blogger has faced another issue that people prefer to use the travel portal sites instead of reading their long stories to find out their trip solution. The study is expected to help the managers of the travel portal sites improve their performance by identifying the blogger as the reviewer and to help the bloggers know the importance of their reviews on attracting visitors to their own personal travel blogs.
關聯 Proceeding of the 22nd Pre-ICIS DIGIT Workshop (DIGIT 2017), Association for Information Systems
資料類型 conference
dc.contributor 資管系
dc.creator (作者) 周致遠
dc.creator (作者) Chou, Chih-Yuan
dc.date (日期) 2017-12
dc.date.accessioned 26-Jan-2021 15:17:42 (UTC+8)-
dc.date.available 26-Jan-2021 15:17:42 (UTC+8)-
dc.date.issued (上傳時間) 26-Jan-2021 15:17:42 (UTC+8)-
dc.identifier.uri (URI) http://nccur.lib.nccu.edu.tw/handle/140.119/133782-
dc.description.abstract (摘要) Trip planning has become one of the major online activities in recent years due to the popularity of travel. People could search information about the destinations easily on the travel portal sites by filtering, sorting, searching, and reading the reviews. However, as one of the major sources of the reviewers, the blogger has faced another issue that people prefer to use the travel portal sites instead of reading their long stories to find out their trip solution. The study is expected to help the managers of the travel portal sites improve their performance by identifying the blogger as the reviewer and to help the bloggers know the importance of their reviews on attracting visitors to their own personal travel blogs.
dc.format.extent 177736 bytes-
dc.format.mimetype application/pdf-
dc.relation (關聯) Proceeding of the 22nd Pre-ICIS DIGIT Workshop (DIGIT 2017), Association for Information Systems
dc.subject (關鍵詞) blogger ; value co-creation ; travel portal sites ; user-generated content
dc.title (題名) Reviewer as A Blogger: Complimentary or Exclusive between the Performance of Blogs and User-generated Travel Portal Sites
dc.type (資料類型) conference