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題名 One-stop Job 商業計畫書
One-stop Job Business Plan
作者 黃浩軒
Huang, Hao-Hsuan
貢獻者 莊皓鈞
Chuang, Hao-Chun
黃浩軒
Huang, Hao-Hsuan
關鍵詞 求職
廣告
職缺公布
人力資源
搜尋引擎
Job search
Advertising
Job posting
Human resource
Search engine
日期 2021
上傳時間 1-二月-2021 14:05:49 (UTC+8)
摘要 Abstract
One-stop Job Business Plan
By
Howard Hao-Hsuan Huang

One-stop Job is a search engine focused on collecting job information from various job websites and job boards. It uses web crawlers to access web pages within the job websites and job boards to discover web pages that contain job information. These web pages are then added to the search engine index, which includes all the discovered URLs along with several relevant key signals such as keywords, content, and time of publishing. If two or more web pages are closely matched, they will be consolidated into a single result and displayed to job seekers in an easy and simple layout. This will reduce the time and efforts of job seekers in their search for employment.
In addition, One-stop Job offers advertising solutions, including keyword ads and display ads, to help recruiters promote any specific job vacancy and/or any complementary services that will help job seekers to enhance their skills and knowledge. The advertising solutions use a bidding algorithm similar to Google, when a job seeker searches for jobs on One-stop Job, the search engine queries its advertisers looking for a keyword match within its ad groups. If one or more advertisers are bidding on the keywords that One-stop Job deems relevant to the search query, the auction begins. The auction determines whether or not the ad actually shows and in which ad position it will show on the page. This will help reduce the cost and increase ad exposure to a very targeted demographic group for the recruiters and non-recruitment advertisers.
參考文獻 7. References
1. “【人力網站】世界各地的人力銀行與求職平台的整理與比較 - 1on1 Blog.” 1on1全球家教網, 19 May 2020, 1on1.today/blog/worldwide-human-resource-platform/.
2. “104薪資情報.” 104人力銀行, www.104.com.tw/jb/wage/.
3. “105年工業及服務業普查-教育業普查結果分析.” 行政院主計總處, www.dgbas.gov.tw/public/Data/dgbas04/bc2/105census/X00/P.pdf.
4. “109 年 9 月人力資源調查統計結果.” 行政院主計總處, 國勢普查處人力調查科, 22 Oct. 2020, www1.stat.gov.tw/public/Attachment/01022113229OM26MHO7.pdf.
5. “1111人力銀行求職網- 找工作、就業、徵才找人才的專業平台.” 1111人力銀行, www.1111.com.tw/.
6. “2020 人資F.B.I.” 104 資訊科技, 2020, ehr.104.com.tw/pdf/2020-FBI.pdf.
7. 2020年中小企業白皮書. 1st ed., vol. 1 1, 中小企業處, 2020.
8. “2021台灣產業趨勢展望: 勤業眾信: 客戶、產業與市場.” 勤業眾信, 勤業眾信, 29 Dec. 2020, www2.deloitte.com/tw/tc/pages/about-deloitte/articles/2021-industry-outlook.html#.
9. “AdSense CPM Rates 2020.” Automatad, 22 Oct. 2020, headerbidding.co/adsense-cpm-rates-2019/.
10. Anand, Shay. “Ideal Tech Team Structure for a Growing Software Startup.” Medium, UX Planet, 22 Oct. 2017, uxplanet.org/ideal-tech-team-structure-for-a-growing-software-startup-ec4aae9de5a8.
11. “Business Solutions on LinkedIn.” LinkedIn Business, 2020, business.linkedin.com/.
12. “Careers at Acer.” 職務搜尋, 2020, tas-acer.taleo.net/careersection/acer_ext/jobsearch.ftl?lang=zh_TW.
13. Dominick. “Linkedin Ad Benchmarks 2021 - An Always Up-to-Date Guide.” TheB2BHouse, 25 Dec. 2020, www.theb2bhouse.com/linkedin-ad-benchmarks/.
14. “Google Ads台灣價格指數.” 台北數位指數, 台北數位集團, index.taipeiads.com/.
15. “HiQ Labs v. LinkedIn.” Wikipedia, Wikimedia Foundation, 3 June 2020, en.wikipedia.org/wiki/HiQ_Labs_v._LinkedIn.
16. “How Does Google AdWords Bidding Actually Work?” Wordtracker.com, www.wordtracker.com/academy/marketing/ppc/how-does-google-adwords-paid-search-bidding-actually-work.
17. “How Much Does It Cost To Develop Search Engine In 2020.” Azati, 17 Sept. 2020, azati.ai/how-much-does-it-cost-to-develop-search-engine/.
18. LinkedIn, 2020, www.linkedin.com/.
19. Marsden, Sam. “How Do Search Engines Work?” DeepCrawl, 10 May 2018, www.deepcrawl.com/knowledge/technical-seo-library/how-do-search-engines-work/.
20. “Search Engine: System Requirements.” COMMVAULT, 11 Aug. 2020, documentation.commvault.com/commvault/v11/article?p=3390.htm.
21. Sven.kao. 【新手必看】我該自己裝潢辦公室，還是租商務中心呢? 20 Dec. 2020, blkbuck.com/forstarters/我該自己裝潢辦公室，還是在商務中心租辦公室呢/.
22. “Traffic Analytics on 104.Com.tw and 1111.Com.tw.” SEMRUSH, www.semrush.com/.
23. “一零四資訊科技股份有限公司.” MoneyDJ理財網, www.moneydj.com/KMDJ/wiki/WikiViewer.aspx?KEYID=101d1ba5-9d55-46cf-a56c-be7642b601df.
24. “就業服務業.” 中華民國勞動部全球資訊網, 中華民國勞動部, www.mol.gov.tw/media/1697/an01.pdf.
25. “年後跳槽就看這篇！除了104你還有其他選擇｜網路聲量分析.” i-Buzz Research, 17 Jan. 2020, www.i-buzz.com.tw/industry/article_page/?id=MjY3.
26. “找工作、徵才、找優質工作、幸福企業的求職徵才平台.” 104人力銀行, www.104.com.tw/jobs/main/.
27. 找工作超嗨: 轉職、找工作新選擇，求職換跑道免煩惱, 2020, www.hiwork.com.tw/.
28. “行業別人力需求推估.” 產業人力供需資訊網, 國家發展委員會, theme.ndc.gov.tw/manpower/Content_List.aspx?n=BDFC71C04D5D61E1.
29. 黃 阡阡. 板橋辦公室租金看俏　直逼北市南京東路: 房市焦點: 房產. 30 July 2020, money.udn.com/money/story/5621/4743394.
描述 碩士
國立政治大學
國際經營管理英語碩士學位學程(IMBA)
107933009
資料來源 http://thesis.lib.nccu.edu.tw/record/#G0107933009
資料類型 thesis
dc.contributor.advisor 莊皓鈞zh_TW
dc.contributor.advisor Chuang, Hao-Chunen_US
dc.contributor.author (作者) 黃浩軒zh_TW
dc.contributor.author (作者) Huang, Hao-Hsuanen_US
dc.creator (作者) 黃浩軒zh_TW
dc.creator (作者) Huang, Hao-Hsuanen_US
dc.date (日期) 2021en_US
dc.date.accessioned 1-二月-2021 14:05:49 (UTC+8)-
dc.date.available 1-二月-2021 14:05:49 (UTC+8)-
dc.date.issued (上傳時間) 1-二月-2021 14:05:49 (UTC+8)-
dc.identifier (其他 識別碼) G0107933009en_US
dc.identifier.uri (URI) http://nccur.lib.nccu.edu.tw/handle/140.119/133873-
dc.description (描述) 碩士zh_TW
dc.description (描述) 國立政治大學zh_TW
dc.description (描述) 國際經營管理英語碩士學位學程(IMBA)zh_TW
dc.description (描述) 107933009zh_TW
dc.description.abstract (摘要) Abstract
One-stop Job Business Plan
By
Howard Hao-Hsuan Huang

One-stop Job is a search engine focused on collecting job information from various job websites and job boards. It uses web crawlers to access web pages within the job websites and job boards to discover web pages that contain job information. These web pages are then added to the search engine index, which includes all the discovered URLs along with several relevant key signals such as keywords, content, and time of publishing. If two or more web pages are closely matched, they will be consolidated into a single result and displayed to job seekers in an easy and simple layout. This will reduce the time and efforts of job seekers in their search for employment.
In addition, One-stop Job offers advertising solutions, including keyword ads and display ads, to help recruiters promote any specific job vacancy and/or any complementary services that will help job seekers to enhance their skills and knowledge. The advertising solutions use a bidding algorithm similar to Google, when a job seeker searches for jobs on One-stop Job, the search engine queries its advertisers looking for a keyword match within its ad groups. If one or more advertisers are bidding on the keywords that One-stop Job deems relevant to the search query, the auction begins. The auction determines whether or not the ad actually shows and in which ad position it will show on the page. This will help reduce the cost and increase ad exposure to a very targeted demographic group for the recruiters and non-recruitment advertisers.		en_US
dc.description.tableofcontents TABLE OF CONTENTS
1. General Company Description 1
1.1. Mission, Vision, and Business Philosophy 1
1.2. Current Situation 2
2. Products and Services 11
2.1. The Job Search Engine Service 11
2.1.1. Technology 11
2.1.2. The User Interface 12
2.2. The Advertising Service 14
2.2.1. Keyword Advertising 14
2.2.2. Display Advertising 16
2.3. Pricing for Advertising Solution 16
3. Marketing Plan 18
3.1. Industry Structure 18
3.2. External Analysis 21
3.2.1. Job Seeker Behavior in Taiwan 21
3.2.2. Employment Situation in Taiwan 23
3.2.3. Employee Turnover Rate in Taiwan 24
3.2.4. Taiwan Industry Outlook in 2021 25
3.3. Market Analysis 25
3.3.1. Market Size for Job Seekers 25
3.3.2. Market Size for Recruiter 26
3.3.3. Market Size for Educational Services 26
3.3.4. The Market Opportunities 27
3.4. Competition Analysis 28
3.4.1. Competitors Overview 28
3.4.1.1. 104 Job Bank 28
3.4.1.2. 1111 Job Bank 29
3.4.2. Competition Analysis for Job Seekers 30
3.4.2.1. Strengths 32
3.4.2.2. Weaknesses 32
3.4.3. Competition for Advertisers 32
3.4.3.1. Strengths 34
3.4.3.2. Weaknesses 35
3.4.4. Competitive Analysis Summary 36
4. Business Model Analysis 37
4.1. Value Proposition 37
4.2. Customer Segments 38
4.3. Channels 39
4.3.1. Sales Channel 39
4.3.2. Communication Channel 39
4.4. Customer Relationships 40
4.5. Revenue Streams 40
4.6. Key Resources 40
4.7. Key Activities 41
4.8. Key Partners 42
4.9. Cost Structure 43
5. Management and Organization 44
6. Financial Plan 46
6.1. Start-Up Expenses 46
6.2. Pro Forma Profit and Loss 47
6.3. Projected Balance Sheet 49
6.4. Projected Cash Flow Statement 50
7. References 52		zh_TW
dc.format.extent 3003811 bytes-
dc.format.mimetype application/pdf-
dc.source.uri (資料來源) http://thesis.lib.nccu.edu.tw/record/#G0107933009en_US
dc.subject (關鍵詞) 求職zh_TW
dc.subject (關鍵詞) 廣告zh_TW
dc.subject (關鍵詞) 職缺公布zh_TW
dc.subject (關鍵詞) 人力資源zh_TW
dc.subject (關鍵詞) 搜尋引擎zh_TW
dc.subject (關鍵詞) Job searchen_US
dc.subject (關鍵詞) Advertisingen_US
dc.subject (關鍵詞) Job postingen_US
dc.subject (關鍵詞) Human resourceen_US
dc.subject (關鍵詞) Search engineen_US
dc.title (題名) One-stop Job 商業計畫書zh_TW
dc.title (題名) One-stop Job Business Planen_US
dc.type (資料類型) thesisen_US
dc.relation.reference (參考文獻) 7. References
1. “【人力網站】世界各地的人力銀行與求職平台的整理與比較 - 1on1 Blog.” 1on1全球家教網, 19 May 2020, 1on1.today/blog/worldwide-human-resource-platform/.
2. “104薪資情報.” 104人力銀行, www.104.com.tw/jb/wage/.
3. “105年工業及服務業普查-教育業普查結果分析.” 行政院主計總處, www.dgbas.gov.tw/public/Data/dgbas04/bc2/105census/X00/P.pdf.
4. “109 年 9 月人力資源調查統計結果.” 行政院主計總處, 國勢普查處人力調查科, 22 Oct. 2020, www1.stat.gov.tw/public/Attachment/01022113229OM26MHO7.pdf.
5. “1111人力銀行求職網- 找工作、就業、徵才找人才的專業平台.” 1111人力銀行, www.1111.com.tw/.
6. “2020 人資F.B.I.” 104 資訊科技, 2020, ehr.104.com.tw/pdf/2020-FBI.pdf.
7. 2020年中小企業白皮書. 1st ed., vol. 1 1, 中小企業處, 2020.
8. “2021台灣產業趨勢展望: 勤業眾信: 客戶、產業與市場.” 勤業眾信, 勤業眾信, 29 Dec. 2020, www2.deloitte.com/tw/tc/pages/about-deloitte/articles/2021-industry-outlook.html#.
9. “AdSense CPM Rates 2020.” Automatad, 22 Oct. 2020, headerbidding.co/adsense-cpm-rates-2019/.
10. Anand, Shay. “Ideal Tech Team Structure for a Growing Software Startup.” Medium, UX Planet, 22 Oct. 2017, uxplanet.org/ideal-tech-team-structure-for-a-growing-software-startup-ec4aae9de5a8.
11. “Business Solutions on LinkedIn.” LinkedIn Business, 2020, business.linkedin.com/.
12. “Careers at Acer.” 職務搜尋, 2020, tas-acer.taleo.net/careersection/acer_ext/jobsearch.ftl?lang=zh_TW.
13. Dominick. “Linkedin Ad Benchmarks 2021 - An Always Up-to-Date Guide.” TheB2BHouse, 25 Dec. 2020, www.theb2bhouse.com/linkedin-ad-benchmarks/.
14. “Google Ads台灣價格指數.” 台北數位指數, 台北數位集團, index.taipeiads.com/.
15. “HiQ Labs v. LinkedIn.” Wikipedia, Wikimedia Foundation, 3 June 2020, en.wikipedia.org/wiki/HiQ_Labs_v._LinkedIn.
16. “How Does Google AdWords Bidding Actually Work?” Wordtracker.com, www.wordtracker.com/academy/marketing/ppc/how-does-google-adwords-paid-search-bidding-actually-work.
17. “How Much Does It Cost To Develop Search Engine In 2020.” Azati, 17 Sept. 2020, azati.ai/how-much-does-it-cost-to-develop-search-engine/.
18. LinkedIn, 2020, www.linkedin.com/.
19. Marsden, Sam. “How Do Search Engines Work?” DeepCrawl, 10 May 2018, www.deepcrawl.com/knowledge/technical-seo-library/how-do-search-engines-work/.
20. “Search Engine: System Requirements.” COMMVAULT, 11 Aug. 2020, documentation.commvault.com/commvault/v11/article?p=3390.htm.
21. Sven.kao. 【新手必看】我該自己裝潢辦公室，還是租商務中心呢? 20 Dec. 2020, blkbuck.com/forstarters/我該自己裝潢辦公室，還是在商務中心租辦公室呢/.
22. “Traffic Analytics on 104.Com.tw and 1111.Com.tw.” SEMRUSH, www.semrush.com/.
23. “一零四資訊科技股份有限公司.” MoneyDJ理財網, www.moneydj.com/KMDJ/wiki/WikiViewer.aspx?KEYID=101d1ba5-9d55-46cf-a56c-be7642b601df.
24. “就業服務業.” 中華民國勞動部全球資訊網, 中華民國勞動部, www.mol.gov.tw/media/1697/an01.pdf.
25. “年後跳槽就看這篇！除了104你還有其他選擇｜網路聲量分析.” i-Buzz Research, 17 Jan. 2020, www.i-buzz.com.tw/industry/article_page/?id=MjY3.
26. “找工作、徵才、找優質工作、幸福企業的求職徵才平台.” 104人力銀行, www.104.com.tw/jobs/main/.
27. 找工作超嗨: 轉職、找工作新選擇，求職換跑道免煩惱, 2020, www.hiwork.com.tw/.
28. “行業別人力需求推估.” 產業人力供需資訊網, 國家發展委員會, theme.ndc.gov.tw/manpower/Content_List.aspx?n=BDFC71C04D5D61E1.
29. 黃 阡阡. 板橋辦公室租金看俏　直逼北市南京東路: 房市焦點: 房產. 30 July 2020, money.udn.com/money/story/5621/4743394.		zh_TW
dc.identifier.doi (DOI) 10.6814/NCCU202100174en_US