| dc.contributor.advisor | 張大為 | zh_TW |
| dc.contributor.advisor | Chang, David | en_US |
| dc.contributor.author (作者) | 侯德恆 | zh_TW |
| dc.contributor.author (作者) | Jorge Sanchez Chavez | en_US |
| dc.creator (作者) | 侯德恆 | zh_TW |
| dc.creator (作者) | Chavez, Jorge Sanchez | en_US |
| dc.date (日期) | 2021 | en_US |
| dc.date.accessioned | 1-七月-2021 19:13:27 (UTC+8) | - |
| dc.date.available | 1-七月-2021 19:13:27 (UTC+8) | - |
| dc.date.issued (上傳時間) | 1-七月-2021 19:13:27 (UTC+8) | - |
| dc.identifier (其他 識別碼) | G0108933037 | en_US |
| dc.identifier.uri (URI) | http://nccur.lib.nccu.edu.tw/handle/140.119/135965 | - |
| dc.description (描述) | 碩士 | zh_TW |
| dc.description (描述) | 國立政治大學 | zh_TW |
| dc.description (描述) | 國際經營管理英語碩士學位學程(IMBA) | zh_TW |
| dc.description (描述) | 108933037 | zh_TW |
| dc.description.abstract (摘要) | GMA Consulting Services is a company founded in Taiwan to help Taiwanese and Mexicans commercialize or trade products between each other. A new consulting firm designed to be a smooth and easy bridge for commerce between Mexico and Taiwan. Aside from consulting services, the business will offer some complimentary services like credit reports through our strategic partners as well as online trainings, among others. GMA Consulting Services will be a business with an active social responsibility goal, focused on building access to high quality education for young skillful students from low-income families. Education support programs will target first such students from rural and indigenous communities and later expand to include students from city areas. This education support will also emphasize the importance of financial education and culture. Our corporation will do this through a CSR division that will be funded by both the company and outside donations. | en_US |
| dc.description.tableofcontents | TABLE OF CONTENTS 1. MARKET ANALYSIS 1 1.1. Mexico and Taiwan Comparison 1 1.2. Mexico and Taiwan Diplomatic Relations 4 1.3. Problems and Opportunities 4 2. BUSINESS OVERVIEW 6 2.1. Business Description 6 2.2. Vision 7 2.3. Mission 7 2.4. Values 7 2.5. Name and Company Logo 8 2.6. Social Impact 9 2.7. Economy Impact 10 2.8. Sustainable Development Goals Impact 11 3. SERVICES 14 3.1. Stage 1 14 3.2. Stage 2 17 3.3. Stage 3 23 4. BUSINESS MODEL 24 4.1. Empathy Map Canvas 24 4.2. Business Model Canvas 25 5. MARKETING PLAN AND SALES STRATEGY 26 5.1. Competitors’ Analysis 27 5.2. SWOT Analysis 28 5.3. Porter’s Analysis 28 5.3.1. Threat of New Entrants 28 5.3.2. Bargaining Power of Suppliers 29 5.3.3. Bargaining Power of Buyers 29 5.3.4. Threat of Substitute Products 29 5.3.5. Competitive rivalry 30 5.4. Marketing Mix 31 5.4.1. Product 31 5.4.2. Price 32 5.4.3. Place 32 5.4.4. Promotion 33 5.4.4.1. Online Promotion 33 5.4.4.2. Offline/ Physical Promotion 34 5.5. Competitive Advantage 34 5.5.1. Network in Mexico and Taiwan 35 5.5.2. Knowledge in the electronic components Industry and Product Certification 35 5.6. Strategic Partners 36 5.6.1. Strategic Alliances 37 5.6.2. Suppliers 37 5.6.3. Other potential partners 37 6. MANAGEMENT AND ORGANIZATION 38 7. FINANCIAL PLAN 41 7.1. Statement of Comprehensive Incomes First Year. 42 7.2. Notes for the Statement of Comprehensive Incomes First Year. 43 7.3. Operating Capital 48 7.4. Pro-forma Statement of Comprehensive Incomes for 3 Fiscal Years. 48 8. CONCLUSION 50 9. REFERENCES 51 10. APPENDIX 53 10.1. A. SAMPLE CREDIT REPORT 53 | zh_TW |
| dc.source.uri (資料來源) | http://thesis.lib.nccu.edu.tw/record/#G0108933037 | en_US |
| dc.subject (關鍵詞) | 諮詢服務 | zh_TW |
| dc.subject (關鍵詞) | 金融教育 | zh_TW |
| dc.subject (關鍵詞) | 訓練 | zh_TW |
| dc.subject (關鍵詞) | 貿易服務 | zh_TW |
| dc.subject (關鍵詞) | 社會 | zh_TW |
| dc.subject (關鍵詞) | Consulting services | en_US |
| dc.subject (關鍵詞) | Financial education | en_US |
| dc.subject (關鍵詞) | Training | en_US |
| dc.subject (關鍵詞) | Trading services | en_US |
| dc.subject (關鍵詞) | Social | en_US |
| dc.title (題名) | “GMA Consulting Services”: GMA諮詢和貿易服務 | zh_TW |
| dc.title (題名) | “GMA Consulting Services”: A Business Plan for a Mexican/Taiwanese Consulting Firm | en_US |
| dc.type (資料類型) | thesis | en_US |
| dc.relation.reference (參考文獻) | REFERENCES References in English 1. https://sdgs.un.org/goals. Accessed on May 24, 2021. 2. Taiwan - The World Factbook (cia.gov). Accessed on May 24, 2021. 3. https://www.indexmundi.com/mexico/demographics_profile.html Accessed on May 24, 2021. 4. https://www2.deloitte.com/us/en/insights/economy/americas/mexico-economic-outlook.html. Accessed on May 24, 2021. 5. https://wenr.wes.org/2019/05/education-in-mexico-2. Accessed on May 24, 2021. 6. Education in Taiwan - WENR (wes.org). Accessed on May 24, 2021. 7. MF%20said,expected%20to%20grow%205.2%20percent. Accessed on May 24, 2021. 8. https://www.mckinsey.com/~/media/McKinsey/Industries/Financial%20Services/Our%20Insights/Corporate%20and%20investment%20banking%20in%20Mexico/CIB-in-Mexico-Delivering-value-through-new-models.pdf. Accessed on May 24, 2021. 9. https://www.worldstopexports.com/taiwans-top-import-partners/. Accessed on May 24, 2021. 10. https://en.wikipedia.org/wiki/Mexico. Accessed on May 24, 2021. 11. https://en.wikipedia.org/wiki/Taiwan. Accessed on May 24, 2021. 12. https://en.wikipedia.org/wiki/Mexico%E2%80%93Taiwan_relations. Accessed on May 24, 2021. 13. https://en.wikipedia.org/wiki/List_of_countries_by_English-speaking_population. Accessed on May 24, 2021. 14. 共同工作空間 | Space 21 | Taipei City (thespace21.com). Accessed on May 24, 2021. 15. Taiwan - Individual - Taxes on personal income (pwc.com). Accessed on May 24, 2021. 16. National Health Insurance Administration Ministry of Health and Welfare-How Premiums Are Calculated (nhi.gov.tw). Accessed on May 24, 2021. 17. Taiwan - Individual - Taxes on personal income (pwc.com). Accessed on May 24, 2021. 18. https://thehivetaipei.com/membership/#Dedicated%20Desk. Accessed on May 24, 2021. 19. http://www.someshine.com.tw/product/detachable-wall-light-bear/ Accessed on May 24, 2021 20. http://www.someshine.com.tw/product/decorative-bedside-night-light-baby-bear/ Accessed on May 24, 2021 21. https://gma.ul.com/about/globalmarkets/mexico/index.html Accessed on May 24, 2021 22. http://www.nyce.org.mx/equipo-electronico/ Accessed on May 24, 2021 23. http://187.141.177.35/noms_lnx/pdf/1402CE03014.pdf Accessed on May 24, 2021 24. https://www.intertek.com/marks/nom/ Accessed on May 24, 2021 References in Spanish 25. https://mx.talent.com/tax-calculator?salary=16167&from=month®ion=Mexico. Accessed on May 24, 2021. 26. https://www.infoautonomos.mx/seguro-social/cuotas-obrero-patronales/. Accessed on May 24, 2021. 27. CenEconResDef2019_Nal.pdf (inegi.org.mx). Accessed on May 24, 2021. | zh_TW |
| dc.identifier.doi (DOI) | 10.6814/NCCU202100651 | en_US |
