| dc.contributor.advisor | 何富年 | zh_TW |
| dc.contributor.advisor | Ho, Foo-Nin | en_US |
| dc.contributor.author (作者) | 温涵勛 | zh_TW |
| dc.contributor.author (作者) | Wen, Han-Hsun | en_US |
| dc.creator (作者) | 温涵勛 | zh_TW |
| dc.creator (作者) | Wen, Han-Hsun | en_US |
| dc.date (日期) | 2021 | en_US |
| dc.date.accessioned | 4-八月-2021 15:04:32 (UTC+8) | - |
| dc.date.available | 4-八月-2021 15:04:32 (UTC+8) | - |
| dc.date.issued (上傳時間) | 4-八月-2021 15:04:32 (UTC+8) | - |
| dc.identifier (其他 識別碼) | G0106933027 | en_US |
| dc.identifier.uri (URI) | http://nccur.lib.nccu.edu.tw/handle/140.119/136423 | - |
| dc.description (描述) | 碩士 | zh_TW |
| dc.description (描述) | 國立政治大學 | zh_TW |
| dc.description (描述) | 國際經營管理英語碩士學位學程(IMBA) | zh_TW |
| dc.description (描述) | 106933027 | zh_TW |
| dc.description.abstract (摘要) | Digital printing is a cutting-edge technology for the textile industry. It gives a good flexibility for printing small quantity textile products. By using this new technology, people save a lot of time for the process to print textiles, the costs to print small quantity are also tremendously reduced. However, the high cost to regularly changing printing head, which is a key component inside digital printers, is an obstacle for the development of this new technology.The business plan for refurbished printing head is a solution to solve the problem of high printing head replacement cost. The refurbished printing head products will be produced in Taiwan and export to the countries where the textile industry is thriving. By using refurbished printing heads, digital printer users will reduce the cost of regularly changing printing heads by 55-60%. The startup company is expected to earn net profit around 90,000 USD in the third year running the business. | en_US |
| dc.description.tableofcontents | TABLE OF CONTENTS1. Executive Summary 12. General Company Description 33. Products and Services 43.1. What is Printing Head? 43.2. Business Scope 53.3. Product in the First Stage 53.4. Next Products for Sustainable Developments 64. Marketing Plan 74.1. Market Research: Market Size 74.2. Market Research: User Interviews 94.3. Industrial Analysis 104.4. Competitive Analysis 134.5. Marketing 4Ps: Product 144.6. Marketing 4Ps: Pricing 164.7. Marketing 4Ps: Place 174.8. Marketing 4Ps: Promotion 204.9. Distribution Channels 214.10. Sales Forecast 225. Operation Plan 265.1. Production Techniques and Costs 265.2. Location 285.3. Personnel 305.4. Inventory 315.5. Suppliers & Business Partner 325.6. Credit Policies 336. Management and Organization 347. Startup Expenses and Capitalization 358. Financial Plan 368.1. 12-Month Profit and Loss Projection 368.2. 3-Year Profit and Loss Projection 378.3. Projected Cash Flow 388.4. Opening Day Balance Sheet 398.5. Break-Even Analysis 408.6. Summary of Financial Plan 419. Co-opetition with Main Competitor 4210. References 44 | zh_TW |
| dc.source.uri (資料來源) | http://thesis.lib.nccu.edu.tw/record/#G0106933027 | en_US |
| dc.subject (關鍵詞) | 數位印刷 | zh_TW |
| dc.subject (關鍵詞) | 印刷噴頭 | zh_TW |
| dc.subject (關鍵詞) | 翻修產品 | zh_TW |
| dc.subject (關鍵詞) | Digital printing | en_US |
| dc.subject (關鍵詞) | Printing head | en_US |
| dc.subject (關鍵詞) | Refurbished product | en_US |
| dc.title (題名) | 二手翻修噴頭商業企劃 | zh_TW |
| dc.title (題名) | Business Plan for Refurbished Printing Head | en_US |
| dc.type (資料類型) | thesis | en_US |
| dc.relation.reference (參考文獻) | References- Strategic Management: Theory & Cases an Integrated Approach, 13thEdition, by Charles W. L. Hill, Melissa A. Schilling, and Gareth R. JonesDefinition of repair, recondition and refurbish business:https://www.jpelectricalcompany.com/blog/uncategorized/the-difference-between-reconditioned-and-refurbished/https://www.ecotechservices.co.nz/resources/knowledge-base/repair-versus-refurbishment/Industrial analysis of digital printing for textile application:https://www.materialsnet.com.tw/DocView.aspx?id=41347Taiwan Textile Monthly, No. 221 published in November, 2014:http://monthly.textiles.org.tw/01-hotnews-1.aspx?pk_no=12662019 Taiwan Textile Industry Overview by Taiwan Textile Federation Published in June 2020:https://www.textiles.org.tw/TTF/main/content/ContentDesc.aspx?menu_id=95Information about third party online payment service providers:https://reurl.cc/8y58nMhttps://reurl.cc/l0ZAd6Introduction of Google paid search:https://growthmarketing.tw/googleads-cost/Office renting market of New Taipei City:http://www.utown.com.tw/project/Information of Epson inventory turnover:https://www.gurufocus.com/term/InventoryTurnover/OTCPK:SEKEF/Inventory-Turnover/Seiko-EpsonThe fees and processes to set up a company in Taiwan:https://meet.bnext.com.tw/blog/view/13808Explanation of all kind of company taxes in Taiwan:https://blog.simpany.co/income-tax-business-tax-2/Payroll expenses listed on Taiwan labor law:https://www.518.com.tw/article/999 | zh_TW |
| dc.identifier.doi (DOI) | 10.6814/NCCU202100722 | en_US |
