| dc.contributor.advisor | 何富年 | zh_TW |
| dc.contributor.advisor | Ho, Foo-Nin | en_US |
| dc.contributor.author (作者) | 葉名妙 | zh_TW |
| dc.contributor.author (作者) | Chadarat Phokhathanawat | en_US |
| dc.creator (作者) | 葉名妙 | zh_TW |
| dc.creator (作者) | Phokhathanawat, Chadarat | en_US |
| dc.date (日期) | 2021 | en_US |
| dc.date.accessioned | 4-八月-2021 15:05:55 (UTC+8) | - |
| dc.date.available | 4-八月-2021 15:05:55 (UTC+8) | - |
| dc.date.issued (上傳時間) | 4-八月-2021 15:05:55 (UTC+8) | - |
| dc.identifier (其他 識別碼) | G0108933040 | en_US |
| dc.identifier.uri (URI) | http://nccur.lib.nccu.edu.tw/handle/140.119/136433 | - |
| dc.description (描述) | 碩士 | zh_TW |
| dc.description (描述) | 國立政治大學 | zh_TW |
| dc.description (描述) | 國際經營管理英語碩士學位學程(IMBA) | zh_TW |
| dc.description (描述) | 108933040 | zh_TW |
| dc.description.abstract (摘要) | The growth of studying abroad market in Thailand has risen up in the past few years. Even though the pandemic situation still has negative effect to every countries around the world, but there is still a plenty demand of outbound degree education regarding the brain drain phenomenon eruption in Thailand. Especially, Taiwan has become one of the top study abroad destination for Thai students from the successful of handing with the COVID-19 and the policies that are welcoming Thai students to pursue higher education in Taiwan. Eduscape educational consulting agency, we promise to be another landscape for education that will support our customer to escape outside of their own box and experience the wider educational world.In this business plan, the essential business matrixes and strategies, such as, Business model canvas, Porter’s five forces analysis, SWOT analysis, will be used to tackle business challenge during the pandemic situation. | en_US |
| dc.description.tableofcontents | TABLE OF CONTENTS1. Executive Summary 12. Introduction and Business Background 22.1. Business Overview 22.1.1. Name and logo of Business 42.1.2. Mission and Vision 42.1.3. Short-term and Long-term Goals 52.2. Business Model Canvas 62.2.1. Customer Segments 62.2.2. Value Proposition 72.2.3. Channels 72.2.4. Customer Relationship 82.2.5. Revenue Streams 92.2.6. Key Activities 92.2.7. Key Resources 102.2.8. Key Partners 112.2.9. Cost Structure 123. Situation Analysis 133.1. Industry Structure 133.2. Internal Analysis (SWOT Analysis) 163.2.1. Strengths of Business 163.2.2. Weaknesses of Business 173.2.3. Opportunities of Business 173.2.4. Threats of Business 183.3. External Analysis 183.3.1. Porter’s Five Forces Analysis 193.3.2. Market Environment Analysis 213.4. Key Success Factor 284. Market Research 304.1. Market Research Objectives 304.2. Market Research Method and Boundary 304.2.1. Market Research on Thai Students 304.2.2. Market Research on Private Universities 394.2.3. Market Research Conclusion 425. Marketing Plan 445.1. Market Segmentation 445.2. Market Targeting 455.3. Brand Positioning 465.4. Marketing Mix Strategy 475.4.1. Product 475.4.2. Price 505.4.3. Place 525.4.4. Promotion 526. Operational Plan 566.1. Social Media and Website Operation 566.1.1. Facebook/Twitter/Instagram 566.1.2. YouTube 576.1.3. Line 586.1.4. Website 586.2. Partner Selection 586.2.1. Private University Partners 586.2.2. Chinese Language Center in Taiwan 596.2.3. Tutoring School in Thailand 596.3. Educational Consulting Service Operation 606.4. Customer Relationship and After Service Operation 617. Organizational Management 637.1. Organization Structure 637.2. Roles and Responsibilities 637.2.1. President/Chief Executive Officer 647.2.2. SEO and Marketing Team 647.2.3. Business Development Team 667.2.4. Customer Service Team 687.2.5. Financial and Admin Team 697.3. Compensation and Benefits 707.4. Training Method 727.4.1. Internal Knowledge Sharing 727.4.2. On the Job Training 728. Financial Plan 748.1. Assumptions 748.1.1. Capital Investment 748.1.2. Revenue Forecast 748.1.3. Operating Expenses 768.2. Forecasted Income Statement 778.3. Break-even Forecast 798.4. Scenario Analysis 818.4.1. Best Case 818.4.2. Worst Case 819. Future Initiatives 829.1. Business Expansion 829.1.1. Educational Consulting Service Expansion in Asia 829.1.2. Educational Consulting Service Expansion in Other Continentals 839.1.3. New Supply Chain 839.2. Side Businesses 849.2.1. Accommodation Sourcing Agency 849.2.2. Event Organizer 859.2.3. Headhunter 859.2.4. Chinese Language Tutoring School 8510. Conclusion 8611. Reference 87 | zh_TW |
| dc.source.uri (資料來源) | http://thesis.lib.nccu.edu.tw/record/#G0108933040 | en_US |
| dc.subject (關鍵詞) | 留學 | zh_TW |
| dc.subject (關鍵詞) | 台灣 | zh_TW |
| dc.subject (關鍵詞) | 諮商 | zh_TW |
| dc.subject (關鍵詞) | 服務 | zh_TW |
| dc.subject (關鍵詞) | 教育 | zh_TW |
| dc.subject (關鍵詞) | Study abroad | en_US |
| dc.subject (關鍵詞) | Taiwan | en_US |
| dc.subject (關鍵詞) | Consult | en_US |
| dc.subject (關鍵詞) | Services | en_US |
| dc.subject (關鍵詞) | Education | en_US |
| dc.title (題名) | Eduscape: 留學顧問服務的創業計畫書 | zh_TW |
| dc.title (題名) | Eduscape: Overseas Educational Consulting Services | en_US |
| dc.type (資料類型) | thesis | en_US |
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| dc.identifier.doi (DOI) | 10.6814/NCCU202100747 | en_US |
