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題名 「預見新力－新二代多元培力」愛心義賣會之社會投資報酬
Social Return on Investment for Charity Bazaar of Dedicated Empowerment Program for 2nd Generation Immigrants作者 徐筱婷
Hsu, Hsiao-Ting貢獻者 別蓮蒂
Bei, Lien-Ti
徐筱婷
Hsu, Hsiao-Ting關鍵詞 社會投資報酬率
社會影響力評估
新住民二代培力
愛心義賣會
Social Return on Investment (SROI)
Social Impact Assessment
Second Generation Immigrants
Charity Bazaar日期 2021 上傳時間 4-八月-2021 16:34:55 (UTC+8) 摘要 隨著越來越多的企業投入企業社會責任的經營，如何評估其產生的影響力以及成效越趨受到企業的關注。本研究主題-社會投資報酬率（Social Return on Investment, SROI）是衡量社會影響力的方法之一，透過六大步驟，分析企業社會責任投入項目所產生的社會影響力，並以數值方式呈現。數值代表針對項目每投入1元，所產生的社會效益。本研究的標的是由C公司與Ｅ基金會舉辦之愛心義賣會，透過訪談及問卷調查的方式蒐集活動對各方利害關係人的影響，以計算社會投資報酬率。愛心義賣會的SROI計算，分為外部SROI及內部SROI。外部SROI意旨企業對外部社會所產生的社會影響力，因此利害關係人為企業以外的人，包含C公司學生志工、 E新二代學員、新住民媽媽、戰鼓表演學生、民眾、新二代學員家長及E基金會。反之，內部SROI意旨企業對企業內部所產生的超越工作以外的社會影響力，因此類利害關係人為C公司員工。社會影響力原只有包含外部影響力，然因本次義賣會主要參與者之一為C公司員工，因此另外計算內部SROI。分析結果為外部利害關係人之SROI為2.11，內部利害關係人之SROI為12.85。透過本次研究，可以瞭解義賣會財務收入以外的成果，包含提供互動與表演機會、增進感受類的刺激與激發參與公益活動的熱忱。同時透過SROI分析，賦予成果貨幣化價值。此外，透過分析方法亦提供計畫執行方活動改善方向，包含預先設定更加明確之活動目標與期待，以及增加宣傳義賣會經費用途。本次研究亦提供未來研究者三點參考項目與建議，包含可參考本次研究活動感受類估價範圍與選擇之財務代理變數，以及應選擇具足夠代表性的利害關係人進行訪談以避免樣本代表性不足的問題。
As more and more companies put efforts into conducting CSR practices, how to evaluate their impact and effectiveness has attracted more and more attention. This study adopts the SROI method, which is one of the methods in measuring the social impact. Through the six-step analysis process, it gives the ratio that represents the social impact created by CSR projects. The ratio means the social benefits invested in 1 NTD.The subject of this research is a charity bazaar organized by C Company and E Foundation. By conducting both the interviews and the surveys, I calculate the SROI based on the resulting impacts on the stakeholders.In the current research, the calculation of SROI is divided into two parts, external SROI and internal SROI. External SROI refers to the social impacts on the society, and thus the stakeholders involved are those who are not company employees. External stakeholders include student volunteers, 2nd generation immigrants, new immigrant mothers, students who play the drum, people who participate in the charity bazaar, parents of 2nd generation immigrants and E Foundation. On the contrary, internal SROI refers to the social impacts on the inner company, and thus the stakeholders involved are the company employees themselves. Of a particular note is that, SROI originally only measures the external social impacts, but since the main participant group in the activity comes from within the company, internal SROI is therefore included and calculated. The analysis results show that the external SROI is 2.11, and the internal SROI is 12.85.Through the research, we can see that while a charity bazaar creates the explicit financial values, it also provides other implicit social benefits that can be further quantified by SROI, such as providing opportunities for social interactions, creating the positive sentiments, and stimulating the enthusiasm for participating in such events. In addition, the study could help suggest the future direction for improvement, for example, the pre-defining of the activity goal and its accompanying expectation, and the promotion of the proceeds purpose.This research also offers the three suggestions for the future extension, including reference for monetized value of feeling, selection of the financial proxies, and the suggestion that the researcher should select representative stakeholders to conduct interviews to prevent the problem of insufficient representative sample.參考文獻 一、中文文獻中華民國應用商業管理協會 (2021)，【口語表達溝通營】2021冬令營，http://www.17learn.com.tw/curriculum/detail/149180778028746，擷取日期：2021年01月24日。台北自來水園區 (2020)：https://waterpark.water.gov.taipei/Default.aspx，擷取日期：2020年01月10日。台灣銀行 (2020)，歷史匯率查詢，https://rate.bot.com.tw/xrt/history/EUR?Lang=zh-TW，擷取日期：2021年01月25日。交通部統計查詢網-自用小客車排氣量 (2020)，https://geostat.motc.gov.tw/dmz/statX/indexD.php?a=qx&role=&scode=&id=266900100&dim=1&ymf=87&ymt=107&measure=0&outkind=11&outmode=x2&dim1=99&dim1=200&dim1=201&dim1=202&dim1=203，擷取日期：2020年01月10日。全國法規資料庫 (2020)，原住民族委員會原住民族文化發展中心門票及停車清潔費收費標準，https://law.moj.gov.tw/LawClass/LawAll.aspx?pcode=D0130027，擷取日期：2020年01月10日。行政院環境保護署國家溫室氣體登陸平台 (2020)，https://ghgregistry.epa.gov.tw/ghg_rwd/Main/CO2/CO2_3?Type=5，擷取日期：2020年11月18日。吳宗昇與李俊達 (2018)，政策的社會效益評估：SROI 的應用與反思，國土及公共治理季刊，第六卷，第三期，頁40-49。李宜樺、吳佳餘、杜育任 (2016)，用社會投資報酬 (SROI) 發現改變世界的力量，證券服務第653期，頁 28-32。李宜樺、吳佳餘和朱恩言 (2017)。公共服務影響評估工具－「社會投資報酬率（SROI）」介紹。國土及公共治理季刊，第五卷第一期，頁30-41。李宜樺、杜育任、劉凱琳、朱恩言、施香如 (2019)，中華社會福利聯合勸募協會2017年社會影響力社會投資報酬率報告書，資誠聯合會計師事務所SROI報告書。林宜諄 (2008)。企業社會責任入門手冊 (第一版)。台北市：天下遠見出版股份有限公司。政府資料開放平臺 (2020)，台灣產品碳足跡資訊：https://data.gov.tw/，擷取日期：2020年01月10日。國立台灣科學教育館 (2020)：https://www.ntsec.gov.tw/index.aspx，擷取日期：2020年01月10日。國立臺北藝術大學藝術資源暨推廣教育中心-上班族非語言溝通技巧【中階2-人際關係-冒險的勇氣與幽默】：https://aaa.tnua.edu.tw/class/page.aspx?id=3123，擷取日期：2020年01月10日。臺北市立天文科學教育館 (2020)：https://www.tam.gov.taipei/Default.aspx，擷取日期：2020年01月10日。臺北市法規查詢系統 (2020)，臺北市政府原住民族事務委員會凱達格蘭文化館志願服務管理要點，http://www.laws.taipei.gov.tw/lawsystem/wfLaw_Information.aspx?LawID=P29B2004-20141121&RealID=29-02-2004，擷取日期：2020年01月10日。 二、英文文獻Arvidson, Malin, Lyon, Fergus, McKay, Stephen & Moro, Domenico (2013). 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Social Enterprise Magazine. Vol. 82, pp. 24-5.Heady, Lucy (2012). SROI position paper. New Philanthropy Capital. Retrieved from https://www.thinknpc.org/resource-hub/sroi-position-paper/ on February 26, 2021.International Carbon Action Partnership (ICAP) (2020). Allowance Price Explorer. Retrieved from https://icapcarbonaction.com/en/ets-prices on February 10, 2020.Maier, Florentine, Schober, Christian, Simsa, Ruth & Millner, Reinhard (2014). SROI as a Method for Evaluation Research: Understanding Merits and Limitations. International Journal of Voluntary and Nonprofit Organizations. Vol. 26.Millar, Ross & Hall, Kelly (2012). Social Return on Investment (SROI) and Performance Measurement. Public Management Review, Vol. 15, pp.1-13.New Economics Foundation. Social Accounting and Audit. Retrieved from https://www.nefconsulting.com/our-services/evaluation-impact-assessment/prove-and-improve-toolkits/social-accounting/#purpose on February 26, 2021New Economics Foundation (2021). Social Return on Investment. Retrieved from https://www.nefconsulting.com/our-services/evaluation-impact-assessment/prove-and-improve-toolkits/sroi/ on February 26, 2021.Nicholls, Jeremy & Pearce, John (2010). The Relationship between Social Return on Investment (SROI) and Social Accounting and Audit (SAA). Retrieved from https://www.socialvalueuk.org/app/uploads/2017/05/SAA-and-SROI-rebranded.pdf on February 26, 2021Nicholls, Jeremy, Lawlor, Eilis, Neitzert, Eva & Goodspeed, Tim (2012). A Guide to Social Return on Investment. Retrieved from https://www.socialvalueuk.org/app/uploads/2016/03/The%20Guide%20to%20Social%20Return%20on%20Investment%202015.pdf on February 26, 2021Olsen, Sara & Lingane, Alison (2003). Social Return on Investment: Standard Guidelines. UC Berkeley: Center for Responsible Business.Sethi, S. Prakash (1975). Dimensions of corporate social performance: An analytical framework. California Management Review, Vol. 17 No. 3, pp. 58-64Sheldon, Oliver (1924). The Philosophy of Management, London: Pitman.Social Value UK (2021). Report Database. Retrieved from https://www.socialvalueuk.org/report-database/ on February 26, 2021Stevenson, Nicky, Taylor, Mick, Lyon, Fergus & Rigby, Michelle (2010). Social Impact Measurement (SIM) experiencing and future directions for the third sector organisations in the east of England. Social Enterprise East of England.Vardakoulias, Olivier (2013). Social CBA and SROI. New Economics Foundation. Retrieved from https://www.nefconsulting.com/wp-content/uploads/2014/10/Briefing-on-SROI-and-CBA.pdf on February 26, 2021World Bank Group (2019). State and Trends of Carbon Pricing 2019. Washington, DC: World Bank. © World Bank. https://openknowledge.worldbank.org/handle/10986/31755World Business Council for Sustainable Development (1999). Corporate Social Responsibility: Meeting Changing Expectations. Retrieved from https://growthorientedsustainableentrepreneurship.files.wordpress.com/2016/07/csr-wbcsd-csr-primer.pdf 描述 碩士
國立政治大學
企業管理研究所(MBA學位學程)
108363020資料來源 http://thesis.lib.nccu.edu.tw/record/#G0108363020 資料類型 thesis dc.contributor.advisor 別蓮蒂 zh_TW dc.contributor.advisor Bei, Lien-Ti en_US dc.contributor.author (作者) 徐筱婷 zh_TW dc.contributor.author (作者) Hsu, Hsiao-Ting en_US dc.creator (作者) 徐筱婷 zh_TW dc.creator (作者) Hsu, Hsiao-Ting en_US dc.date (日期) 2021 en_US dc.date.accessioned 4-八月-2021 16:34:55 (UTC+8) - dc.date.available 4-八月-2021 16:34:55 (UTC+8) - dc.date.issued (上傳時間) 4-八月-2021 16:34:55 (UTC+8) - dc.identifier (其他 識別碼) G0108363020 en_US dc.identifier.uri (URI) http://nccur.lib.nccu.edu.tw/handle/140.119/136716 - dc.description (描述) 碩士 zh_TW dc.description (描述) 國立政治大學 zh_TW dc.description (描述) 企業管理研究所(MBA學位學程) zh_TW dc.description (描述) 108363020 zh_TW dc.description.abstract (摘要) 隨著越來越多的企業投入企業社會責任的經營，如何評估其產生的影響力以及成效越趨受到企業的關注。本研究主題-社會投資報酬率（Social Return on Investment, SROI）是衡量社會影響力的方法之一，透過六大步驟，分析企業社會責任投入項目所產生的社會影響力，並以數值方式呈現。數值代表針對項目每投入1元，所產生的社會效益。本研究的標的是由C公司與Ｅ基金會舉辦之愛心義賣會，透過訪談及問卷調查的方式蒐集活動對各方利害關係人的影響，以計算社會投資報酬率。愛心義賣會的SROI計算，分為外部SROI及內部SROI。外部SROI意旨企業對外部社會所產生的社會影響力，因此利害關係人為企業以外的人，包含C公司學生志工、 E新二代學員、新住民媽媽、戰鼓表演學生、民眾、新二代學員家長及E基金會。反之，內部SROI意旨企業對企業內部所產生的超越工作以外的社會影響力，因此類利害關係人為C公司員工。社會影響力原只有包含外部影響力，然因本次義賣會主要參與者之一為C公司員工，因此另外計算內部SROI。分析結果為外部利害關係人之SROI為2.11，內部利害關係人之SROI為12.85。透過本次研究，可以瞭解義賣會財務收入以外的成果，包含提供互動與表演機會、增進感受類的刺激與激發參與公益活動的熱忱。同時透過SROI分析，賦予成果貨幣化價值。此外，透過分析方法亦提供計畫執行方活動改善方向，包含預先設定更加明確之活動目標與期待，以及增加宣傳義賣會經費用途。本次研究亦提供未來研究者三點參考項目與建議，包含可參考本次研究活動感受類估價範圍與選擇之財務代理變數，以及應選擇具足夠代表性的利害關係人進行訪談以避免樣本代表性不足的問題。 zh_TW dc.description.abstract (摘要) As more and more companies put efforts into conducting CSR practices, how to evaluate their impact and effectiveness has attracted more and more attention. This study adopts the SROI method, which is one of the methods in measuring the social impact. Through the six-step analysis process, it gives the ratio that represents the social impact created by CSR projects. The ratio means the social benefits invested in 1 NTD.The subject of this research is a charity bazaar organized by C Company and E Foundation. By conducting both the interviews and the surveys, I calculate the SROI based on the resulting impacts on the stakeholders.In the current research, the calculation of SROI is divided into two parts, external SROI and internal SROI. External SROI refers to the social impacts on the society, and thus the stakeholders involved are those who are not company employees. External stakeholders include student volunteers, 2nd generation immigrants, new immigrant mothers, students who play the drum, people who participate in the charity bazaar, parents of 2nd generation immigrants and E Foundation. On the contrary, internal SROI refers to the social impacts on the inner company, and thus the stakeholders involved are the company employees themselves. Of a particular note is that, SROI originally only measures the external social impacts, but since the main participant group in the activity comes from within the company, internal SROI is therefore included and calculated. The analysis results show that the external SROI is 2.11, and the internal SROI is 12.85.Through the research, we can see that while a charity bazaar creates the explicit financial values, it also provides other implicit social benefits that can be further quantified by SROI, such as providing opportunities for social interactions, creating the positive sentiments, and stimulating the enthusiasm for participating in such events. In addition, the study could help suggest the future direction for improvement, for example, the pre-defining of the activity goal and its accompanying expectation, and the promotion of the proceeds purpose.This research also offers the three suggestions for the future extension, including reference for monetized value of feeling, selection of the financial proxies, and the suggestion that the researcher should select representative stakeholders to conduct interviews to prevent the problem of insufficient representative sample. en_US dc.description.tableofcontents 第一章 緒論 1第一節 研究背景與動機 1ㄧ、研究背景與動機 1二、活動背景 2第二節 研究目的 5第三節 研究流程 6第二章 文獻回顧 7第一節 企業社會責任的緣起與發展 7第二節 社會影響力評估辦法與社會投資報酬率SROI 10一、社會影響力評估緣起 10二、社會投資報酬率之發展 12三、SROI價值與限制 13四、SROI操作原則 18第三章 研究方法 20第一節 SROI 操作步驟 20一、定義範圍與利害關係人 (Establishing scope and identifying stakeholders) 20二、描繪結果 (Mapping outcomes) 20三、證明結果並給予價值 (Evidencing outcomes and giving them a value) 21四、建立影響力 (Establishing impact) 21五、計算 SROI (Calculating the SROI) 22六、報告、使用並嵌入組織 (Reporting, using and embedding) 23第二節 SROI 專案研究對象 24一、利害關係人簡介 24二、利害關係人接觸方式 25三、利害關係人初步辨識 27第三節 資料收集工具 29一、訪談大綱 29二、問卷設計 29第四節 資料搜集過程與處理 35一、資料搜集過程 35二、有效問卷標準與樣本結構 35三、資料處理與分析方法 38第四章 研究結果 40第一節 愛心義賣會社會影響力 40一、定義利害關係人及輪廓 40二、界定衡量項目 41三、描述衡量項目之財務價值 51四、調整因子分析 68第二節 學員家長及E基金會社會影響力 75一、定義利害關係人及輪廓 75二、界定衡量項目 76三、描述衡量項目之財務價值 77四、調整因子分析 79五、家長及E基金會分配至各部分之社會影響力價值 82第三節 愛心義賣會整體SROI計算 83一、SROI計算 83二、敏感性分析 84第五章 結論 86第一節 研究結論與貢獻 86第二節 研究限制 88一、執行層面的限制 88二、衡量對象的限制 88三、衡量項目的限制 89四、價值計算的限制 89第三節 建議 90一、策略層面 90二、執行層面 90參考文獻 92一、中文文獻 92二、英文文獻 94附件一 訪談結果 98一、C公司學生志工 98二、新二代學員 100三、新二代學員家長 106四、C公司志工 107五、C公司追光者義演團 112六、愛心廠商 114附件二 問卷 115一、C學生志工問卷 115二、新二代學員問卷 117三、戰鼓表演學生問卷 119四、民眾問卷 120五、C公司志工問卷 122六、C公司追光者義演團 124附件三 影響力地圖 126一、C公司學生志工 126二、新二代學員 127三、戰鼓表演學生 127四、新住民媽媽 128五、民眾影響力地圖 129六、C公司志工 129七、C公司追光者義演團 130附件四 投入價值明細表 132附件五 問卷填答結果 133一、C公司學生志工 133二、新二代學員 135三、戰鼓表演學生 136四、民眾 137五、C公司志工 138六、C公司追光者義演團 139附件六 統計分析結果 141一、Wilcoxon 符號等級檢定 141二、成對樣本Ｔ檢定 142附件七 家長及E基金會影響力價值 143 zh_TW dc.format.extent 1553212 bytes - dc.format.mimetype application/pdf - dc.source.uri (資料來源) http://thesis.lib.nccu.edu.tw/record/#G0108363020 en_US dc.subject (關鍵詞) 社會投資報酬率 zh_TW dc.subject (關鍵詞) 社會影響力評估 zh_TW dc.subject (關鍵詞) 新住民二代培力 zh_TW dc.subject (關鍵詞) 愛心義賣會 zh_TW dc.subject (關鍵詞) Social Return on Investment (SROI) en_US dc.subject (關鍵詞) Social Impact Assessment en_US dc.subject (關鍵詞) Second Generation Immigrants en_US dc.subject (關鍵詞) Charity Bazaar en_US dc.title (題名) 「預見新力－新二代多元培力」愛心義賣會之社會投資報酬 zh_TW dc.title (題名) Social Return on Investment for Charity Bazaar of Dedicated Empowerment Program for 2nd Generation Immigrants en_US dc.type (資料類型) thesis en_US dc.relation.reference (參考文獻) 一、中文文獻中華民國應用商業管理協會 (2021)，【口語表達溝通營】2021冬令營，http://www.17learn.com.tw/curriculum/detail/149180778028746，擷取日期：2021年01月24日。台北自來水園區 (2020)：https://waterpark.water.gov.taipei/Default.aspx，擷取日期：2020年01月10日。台灣銀行 (2020)，歷史匯率查詢，https://rate.bot.com.tw/xrt/history/EUR?Lang=zh-TW，擷取日期：2021年01月25日。交通部統計查詢網-自用小客車排氣量 (2020)，https://geostat.motc.gov.tw/dmz/statX/indexD.php?a=qx&role=&scode=&id=266900100&dim=1&ymf=87&ymt=107&measure=0&outkind=11&outmode=x2&dim1=99&dim1=200&dim1=201&dim1=202&dim1=203，擷取日期：2020年01月10日。全國法規資料庫 (2020)，原住民族委員會原住民族文化發展中心門票及停車清潔費收費標準，https://law.moj.gov.tw/LawClass/LawAll.aspx?pcode=D0130027，擷取日期：2020年01月10日。行政院環境保護署國家溫室氣體登陸平台 (2020)，https://ghgregistry.epa.gov.tw/ghg_rwd/Main/CO2/CO2_3?Type=5，擷取日期：2020年11月18日。吳宗昇與李俊達 (2018)，政策的社會效益評估：SROI 的應用與反思，國土及公共治理季刊，第六卷，第三期，頁40-49。李宜樺、吳佳餘、杜育任 (2016)，用社會投資報酬 (SROI) 發現改變世界的力量，證券服務第653期，頁 28-32。李宜樺、吳佳餘和朱恩言 (2017)。公共服務影響評估工具－「社會投資報酬率（SROI）」介紹。國土及公共治理季刊，第五卷第一期，頁30-41。李宜樺、杜育任、劉凱琳、朱恩言、施香如 (2019)，中華社會福利聯合勸募協會2017年社會影響力社會投資報酬率報告書，資誠聯合會計師事務所SROI報告書。林宜諄 (2008)。企業社會責任入門手冊 (第一版)。台北市：天下遠見出版股份有限公司。政府資料開放平臺 (2020)，台灣產品碳足跡資訊：https://data.gov.tw/，擷取日期：2020年01月10日。國立台灣科學教育館 (2020)：https://www.ntsec.gov.tw/index.aspx，擷取日期：2020年01月10日。國立臺北藝術大學藝術資源暨推廣教育中心-上班族非語言溝通技巧【中階2-人際關係-冒險的勇氣與幽默】：https://aaa.tnua.edu.tw/class/page.aspx?id=3123，擷取日期：2020年01月10日。臺北市立天文科學教育館 (2020)：https://www.tam.gov.taipei/Default.aspx，擷取日期：2020年01月10日。臺北市法規查詢系統 (2020)，臺北市政府原住民族事務委員會凱達格蘭文化館志願服務管理要點，http://www.laws.taipei.gov.tw/lawsystem/wfLaw_Information.aspx?LawID=P29B2004-20141121&RealID=29-02-2004，擷取日期：2020年01月10日。 二、英文文獻Arvidson, Malin, Lyon, Fergus, McKay, Stephen & Moro, Domenico (2013). 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