| dc.contributor.advisor | 尚孝純 | zh_TW |
| dc.contributor.advisor | Shang, Shari | en_US |
| dc.contributor.author (作者) | 李婷婷 | zh_TW |
| dc.contributor.author (作者) | Lee, Ting-Ting | en_US |
| dc.creator (作者) | 李婷婷 | zh_TW |
| dc.creator (作者) | Lee, Ting-Ting | en_US |
| dc.date (日期) | 2021 | en_US |
| dc.date.accessioned | 2-九月-2021 16:30:24 (UTC+8) | - |
| dc.date.available | 2-九月-2021 16:30:24 (UTC+8) | - |
| dc.date.issued (上傳時間) | 2-九月-2021 16:30:24 (UTC+8) | - |
| dc.identifier (其他 識別碼) | G0106933014 | en_US |
| dc.identifier.uri (URI) | http://nccur.lib.nccu.edu.tw/handle/140.119/136896 | - |
| dc.description (描述) | 碩士 | zh_TW |
| dc.description (描述) | 國立政治大學 | zh_TW |
| dc.description (描述) | 國際經營管理英語碩士學位學程(IMBA) | zh_TW |
| dc.description (描述) | 106933014 | zh_TW |
| dc.description.abstract (摘要) | | zh_TW |
| dc.description.abstract (摘要) | The performing art market has been on continuous growth for the past years. The artist has been the dominator in the performing art industry. However, they have limited resources to maintain both performance and the administration well. Therefore, the specialization of work is the trend of the industry. This change helps the artist focusing on their creation. And also helps art administrators to explore their professions. Thinker’s Studio sees the opportunity to enhance the value of art administration for the performing art. The enhancement will also help to improve the long-term underestimated wage of art administrators. This business plan adopts multiple business analysis tools to refine Thinker’s Studio’s service to help the funder to allocate the resources well. Meanwhile, it has categorized the customers systematically to know who is the main target and how to approach it. Also, it has re-defined its market position to identify the competitiveness among the competitors. This analysis helps to build a solid strategy for the organization, price, promotion, and cooperation plan with a constructed financial outlook. This business plan set the long-term operation of Thinker’s Studio to realize the vision of improving the ecological working environment of the performing arts. | en_US |
| dc.description.tableofcontents | TABLE OF CONTENTS 1. Introduction 1 2. Company Overview 6 2.1. Backgroud 6 2.2. Mission Statement 6 2.3. Business Values 6 2.4. Company Goals and Objectives 7 3. Services Provided 8 3.1. Art Event Planning and Execution 8 3.2. Venue Leasing 9 3.3. Marketability of Idling Space 12 4. Customer Segment Analysis 14 5. Competition 18 5.1. Tai-He Production Co., Ltd. (太和藝術創意股份有限公司) 18 5.2. Artexpected CO., LTD.(藝外創意有限公司) 18 5.3. Bamboo Curtain Studio (竹圍工作室) 19 5.4. Position Analysis 19 6. Five Force Analysis 23 6.1. Bargaining Power of Suppliers 23 6.2. Bargaining Power of Buyers 23 6.3. Threat of New Entrants 24 6.4. Threat of Substitutes 24 6.5. Rivalry among Existing Competitors 25 7. SWOT Analysis 26 7.1. S-O Strategy 27 7.2. S-T Strategy 27 7.3. W-O Strategy 27 7.4. W-T Strategy 28 8. Marketing Mix 29 8.1. Services as Product 29 8.2. Price 30 8.3. Promotion 31 8.4. People 33 8.5. Sales Forecast 34 9. Operation Plan 36 9.1. Production 37 9.1.1. Art Event Planning and Execution 37 9.1.2. Venue Leasing 39 9.1.3. Marketability of Idling space 40 9.2. Legal Environment 41 10. Financial Plan 42 10.1. Startup Expenses and Capitalization 42 10.2. Five-Year Profit and Loss Projection 44 11. References 46 | zh_TW |
| dc.source.uri (資料來源) | http://thesis.lib.nccu.edu.tw/record/#G0106933014 | en_US |
| dc.subject (關鍵詞) | 商業計畫 | zh_TW |
| dc.subject (關鍵詞) | 表演藝術市場 | zh_TW |
| dc.subject (關鍵詞) | 藝術管理 | zh_TW |
| dc.subject (關鍵詞) | 生態工作環境 | zh_TW |
| dc.subject (關鍵詞) | business plan | en_US |
| dc.subject (關鍵詞) | performing art market | en_US |
| dc.subject (關鍵詞) | art administration | en_US |
| dc.subject (關鍵詞) | ecological working environment | en_US |
| dc.title (題名) | 思劇場商業計畫 | zh_TW |
| dc.title (題名) | A Business Plan for Thinker’s Studio | en_US |
| dc.type (資料類型) | thesis | en_US |
| dc.relation.reference (參考文獻) | Ministry of Culture (2020). 2019年文化部文化統計書 [online] Available at: https://stat.moc.gov.tw/ebook_List.aspx [Accessed Oct 11 2020]. OPENTIX (2020). 2019年兩廳院售票系統消費者行為報告 [online] Available at: https://artsticketreport.npac-ntch.org/2020/ [Accessed Oct 11 2020 ]. Ministry of Culture (2020). 2019 地方政府文化支出金額 [online] Available at:https://stat.moc.gov.tw/UploadFile/CulturalStatist/1%E5%9C%B0%E6%96%B9%E6%94%BF%E5%BA%9C%E6%96%87%E5%8C%96%E6%94%AF%E5%87%BA%E9%87%91%E9%A1%8D.pdf [Accessed Oct 25 2020]. Ministry of Culture (2016). 2014年表演藝術產業環境與趨勢研究調查報告[online] Available at: https://stat.moc.gov.tw/Research.aspx?type=2 [Accessed Oct 25 2020]. Ministry of Culture (2020). 2019年表演藝術產業環境與趨勢研究調查報告 [online] Available at: https://stat.moc.gov.tw/Research.aspx?type=2 [Accessed Oct 25 2020]. Thinker’s Studio. (2020) [online] Available at: https://www.tkstheatre.com [Accessed Oct 11 2020]. National Culture and Art Foundation. (2020) 財團法人國家文化藝術基金會105 -109年度預算書 [online] Available at: https://www.ncafroc.org.tw/information.html?anchor=info2 [Accessed Dec 5 2020]. 林富美（2016）.《國土及公共治理季刊》。 4卷3期，86 – 98 [online] Available at: http://lawdata.com.tw/tw/detail.aspx?no=267513 [Accessed Jan 17 2021]. 藝啟學（2021）. [online] Available at: https://yichixue.wordpress.com/rent/ [Accessed Jan 24 2021] Department of Culture Affairs, Taipei city government. (2021). 藝啟學計畫 [online] Available at: https://culture.gov.taipei/cp.aspx?n=E6D6025BE60D0BC9 [Accessed Jan 24 2021] Tai-He Arts Production Co.,Ltd ( 2021). [online] Available at: http://www.taihearts.com.tw/article.php?lang=tw&tb=2 [Accessed Feb 27 2021] Artexpected (2021) [online] Available at: https://www.facebook.com/artexpected/ [Accessed Feb 27 2021] 活動家 ( 2019). 建構高品質的表演策展 - 藝外創意創辦人吳季娟[online] Available at: https://host.haoqi.tw/archives/563 [Accessed Feb 27 2020] Bamboo Curtain Studio (2021). [online] Available at: http://bambooculture.com/ [Accessed Dec 28 2020] Laws and Regulation Database of Taipei City ( 2021). 臺北市演藝團體輔導及管理自治條例 [online] Available at: https://www.laws.taipei.gov.tw/lawsystem/wfLaw_ArticleContent.aspx?LawID=P31E1006-20110705&RealID=31-05-1006 [Accessed Apr 18 2021] | zh_TW |
| dc.identifier.doi (DOI) | 10.6814/NCCU202101239 | en_US |
