Publications-Theses

Article View/Open

Publication Export

Google ScholarTM

NCCU Library

Citation Infomation

Related Publications in TAIR

題名 企業數位轉型之實務探討– 以B公司為例
An Empirical Study of Business Digital Transformation - A Case Study of B Company
作者 劉思岑
Liu, Szu-Tsen
貢獻者 韓志翔
Han, Tzu-Shian
劉思岑
Liu, Szu-Tsen
關鍵詞 數位轉型
客戶導向
商業模式
數位科技
Digital transformation
Customer orientation
Business model
Digital technology
日期 2022
上傳時間 10-Feb-2022 13:21:58 (UTC+8)
摘要 由於新科技蓬勃發展、數位化應用跟消費型態也不斷蛻變,數位轉型不論在國內外都是非常熱門的議題,對企業來說更是必須面對的趨勢,除了導入數位科技,數位轉型的核心還必須建立在「客戶為導向」的基礎上,最終轉型成效可以進而改變客戶體驗、營運流程以及再造新商業模式,為企業提升競爭優勢。

有鑒於國內企業對數位轉型的重視,本研究欲探討企業對於數位轉型的認知,以及在轉型過程的挑戰跟調整,特別是在國內科技業品牌商,在仰賴代理經銷通路的商業模式下,本個案以再造新商業模式進行其數位轉型。本研究融合國內外學術及實務上對數位轉型提出的重要架構,以數位轉型五大構面分析個案轉型過程加以闡述,並提供個案未來可以改善的方向。

經研究發現,個案轉型的動機來自於對外部環境及科技進步下產生的危機感。個案以內部創業的燈具部門為轉型初始,在摸索的過程中嘗錯建新,由過去通路模式轉向直接面對終端客戶,並藉由其敏捷性組織的運作以及數位科技的運用,轉型為DTC(direct to consumer)商業模式,最終成功吸引客戶並提升營運績效,也進而給予個案公司轉型的激勵,朝向更全面性的變革。
As new technologies flourish and digital applications and consumer patterns continue to evolve, digital transformation is a hot topic both domestically and internationally, and it is a trend that enterprises must face. It leads to changes in customer experiences, operational processes, and the re-engineering of new business models, giving companies a competitive edge.

In view of the importance of digital transformation, this study aims to examine the enterprises’ awareness of digital transformation, as well as the challenges and adjustments in the transformation process, especially in the case of domestic technology brands, which rely on business model distribution channels to recreate a new business model for their digital transformation. This study also integrates the important frameworks of digital transformation from both domestic and international academic and practical perspectives, analyzes the transformation process of a case with five major components of digital transformation, and provides directions for future improvement.

It is found that the motivation for digital transformation comes from the challenges arising from the external environment and technological advancement. The transformation started from the digital lighting department. The department tried to build a new business model by moving from the old channel model to the direct to consumer (DTC) business model through its agile organization and the use of digital technology. They eventually succeeded in attracting customers and improving operational performances. This also gave the company the motivation to transform itself towards a more holistic change.
參考文獻 一、中文文獻

文崇一、楊國樞 (2000)。訪問調查法。社會及行為科學研究法下冊。台北:東 華。
王琪 (2021)。以策略行銷分析架構探討數位轉型的成功案例。國立政治大學企業管理研究所 (MBA學位學程) 碩士論文,台北市。
王維聰 (2021)。企業進行數位轉型的規劃思維。哈佛商業評論,2021年2月數位版。https://www.hbrtaiwan.com/article_content_AR0010235.html,擷取日期:2021年12月25日。
吳怡慧 (2021)。經濟部產業人才發展資訊網。https://www.italent.org.tw/ePaperD/36/ePaper20210800007,擷取日期:2021年12月25日。
李震華 (2019)。中華民國全國工業總會,啟動數位轉型。http://www.cnfi.org.tw/front/bin/ptdetail.phtml?Part=magazine10810-595-2,擷取日期:2021年10月25日。
官佳霖 (2021)。數據驅動企業轉型,行銷科技應用成功案例。臺灣經濟研究月刊 , 44卷3期 (2021 / 03 / 01) ,113–120。
施文玲 (2006)。質性取向研究理論派典之探析,網路社會學通訊期刊。
國發會產業發展處 (2019)。專題報導,數位轉型趨勢與產業創新。台灣經濟論衡2019年06月(vol.17, no.2)。
陳正榮 (2008)。利基型 IC 設計公司成長策略之個案研究。臺灣大學商學研究所學位論文,1-250。
陳苑欽、吳美惠、陳維中、詹燿華譯 (C. S. Fleisher & B. E. Bensoussan著) (2007)。企業策略與競爭分析:工具與應用。臺北市:臺灣培生教育。
黃俊堯 (2019)。數位轉型全攻略:虛實整合的WHAT,WHY與
HOW。台北。商業周刊。
黃淑清 (1998)。以方法論的觀點來看深度訪談研究法。輔導季刊。台北。34(1),39-45。
勤業眾信 (2019)。企業注入數位DNA,擁抱數位轉型與創新。https://www2.deloitte.com/tw/tc/pages/risk/articles/digital-dna-transform.html#,擷取日期:2021年12月25日。
溫金豐 (2020)。企業人才管理的關鍵思維與作法。哈佛商業評論,2020年7月數位版。https://www.hbrtaiwan.com/article_content_AR0009794.html,擷取日期:2021年12月25日。
詹文男、李震華、周維忠、王義智、數位轉型研究團隊 (2020)。數位轉型力。商周出版。
詹文男、沈柏延 (2020)。不只是導入資訊系統與流程改善,七大構面檢驗數位轉型。哈佛商業評論 ,2020年8月數位版。https://www.hbrtaiwan.com/article_content_AR0009849.html,擷取日期:2021年11月4日。
微軟 (2017)。亞洲數位轉型研究調查報告:逾八成企業數位轉型勢在必行。https://reurl.cc/95dKoa,擷取日期:2021年12月12日。
潘淑滿 (2003)。質性研究:理論與應用。 臺北市:心理出版社。
鄭明哲、洪漫格、吳忠育、林嘉慧 (2020)。數位時代下的人力資源發展策略經濟前瞻,187,43-47。
錢思敏 (2020)。數位轉型之組織文化與組織變革。https://www.italent.org.tw/ePaperD/36/ePaper20200400008,擷取日期:2021年12月12日。
OOSGA官網 (2021) 。數位轉型的定義、案例、與企業轉型。https://oosga.com/pillars/digital-transformation/#,擷取日期:2021年10月27日。

二、英文文獻

Agarwal, R., Johnson, S. L., & Lucas, H. C. (2011). Leadership in the face of technological discontinuities: the transformation of EarthColor. Communications of the Association for Information Systems, 29(1), 33.
Ahmad, A., Alshurideh, M., Al Kurdi, B., Aburayya, A., & Hamadneh, S. (2021). Digital transformation metrics: a conceptual view. Journal of Management Information and Decision Sciences, 24(7), 1-18.
Almaazmi, J., Alshurideh, M., Al Kurdi, B., & Salloum, S. A. (2020). The Effect of Digital Transformation on Product Innovation: A Critical Review. Proceedings of International Conference on Advanced Intelligent Systems and Informatics, 731-741.
Alshurideh, M., Al Kurdi, B., & Salloum, S. A. (2020, October). Digital transformation and organizational operational decision making: a systematic review. In International Conference on Advanced Intelligent Systems and Informatics (pp. 708-719). Springer, Cham.
Bennett, N., & Lemoine, G. J. (2014). What a difference a word makes: Understanding threats to performance in a VUCA world. Business Horizons, 57(3), 311-317.
Berman, S. J. (2012). Digital transformation: opportunities to create new business models. Strategy & Leadership, Vol. 40 No. 2, 16-24.
Berman, S. J., Korsten, P. J., & Marshall, A. (2016). A four-step blueprint for digital reinvention. Strategy & Leadership, Vol. 40, 16-24.
Bersin, J. (2016). Digital Leadership is not an Optional Part of Being a CEO. Harvard Business Review, 12, 2-4.
Bharadwaj, A., El Sawy, O. A., Pavlou, P. A., & Venkatraman, N. (2013). Digital business strategy: toward a next generation of insights. MIS Quarterly, 37(2), 471-482.
Bock, R., Iansiti, M., & Lakhani, K. R. (2017). What the companies on the right side of the digital business divide have in common. Harvard Business Review, 31(1).
Boneva, M. (2018). Challenges related to the digital transformation of business companies. In Innovation Management, Entrepreneurship and Sustainability, 101-114.
Bonnet, D., & Westerman, G. (2021). The new elements of digital transformation. MIT Sloan Management Review, 62(2), 82-89.
Brynjolfsson, E., & McAfee, A. (2014). The second machine age: Work, progress, and prosperity in a time of brilliant technologies. WW Norton & Company.
Chaffey, D. (2015). Digital business and e-commerce management. Pearson Education Limited.
Ciriello, R. F., Richter, A., & Schwabe, G. (2018). Digital innovation. Business & Information Systems Engineering, 60(6), 563-569.
Corver, Q., & Elkhuizen, G. (2013). A Framework for Digital Business Transformation. Retrieved December 10, 2021, from https://www.cognizant.com/InsightsWhitepapers/a-framework-for-digital-business-transformation-codex-1048.pdf.
Cuofano, G. (2019). Digital Business Models Map: The Most Popular Digital Business Model Types. Retrieved December 25, 2021, from https://fourweekmba.com/digital-business-models/
Dahlander, L., & Walin, M. (2018). The barriers to recruiting and employing digital talent. In Harvard Business Review, 2-5, Harvard Business Publishing.
Davenport, T. H., & Westerman, G. (2018). Why so many high-profile digital transformations fail. Harvard Business Review, 9, 15.
Davenport, T. H., & Redman, T. C. (2020). Digital transformation comes down to talent in 4 key areas. Harvard Business Review, 2-6.
de Weerd-Nederhof, P. C., Pacitti, B. J., Gomes, J. F., da Silva Gomes, J. F., & Pearson, A. W. (2002). Tools for the improvement of organizational learning processes in innovation. Journal of Workplace Learning, 14(8), 320-331.
Dougherty, D., & Dunne, D. D. (2012). Digital science and knowledge boundaries in complex innovation. Organization Science, 23(5), 1467-1484.
Dremel, C., Wulf, J., Herterich, M. M., Waizmann, J.-C., & Brenner, W. (2017). How AUDI AG Established Big Data Analytics in Its Digital Transformation. MIS Quarterly Executive,16(2), 81-100.
Eisenhardt, K. M. (1989). Building theories from case study research. Academy of. Management Review, 14(4), 532-550.
Fitzgerald, M., Kruschwitz, N., Bonnet, N., & Welch, M. (2014). Embracing digital technology: A new strategic imperative. MIT Sloan Management Review, 55(2), 1-12.
Frankiewicz, B., & Chamorro-Premuzic, T. (2020). The Post-Pandemic Rules of Talent Management. Harvard Business Review, 1-6.
Gartner (2021). Case Study: Fusion Teams to Foster Technology Responsibility Beyond IT (GE), from https://www.gartner.com/en/documents/4004259-case-study-fusion-teams-to-foster-technology-responsibility-beyond-it-ge-.
Gentina, E., Chen, R., & Yang, Z. (2020). Development of theory of mind on online social networks: Evidence from Facebook, Twitter, Instagram, and Snapchat. Journal of Business Research, 124(4), 1-15.
Gimpel, H., Hosseini, S., Huber, R. X. R., Probst, L., Röglinger, M., & Faisst, U. (2018). Structuring Digital Transformation: A Framework of Action Fields and its Application at ZEISS. Journal of Information Technology Theory and Application (JITTA), 19(1), 31-54.
Gölzer, P., & Fritzsche, A. (2017). Data-driven operations management: organizational implications of the digital transformation in industrial practice. Production Planning & Control, 28(16), 1332-1343.
Goncalves, D., Bergquist, M., Bunk, R., & Alänge, S. (2020). Cultural aspects of organizational agility affecting digital innovation. Journal of Entrepreneurship, Management and Innovation, 16(4), 13-46.
Harahsheh, A. A., Houssien, A. A., & Alshurideh, M. T. (2021). and AlMontaser Mohammad. The Effect of Coronavirus Disease (COVID-19) on Business Intelligence, 334, 221.
Hess, T., Matt, C., Benlian, A., & Wiesböck, F. (2016). Options for formulating a digital transformation strategy. MIS Quarterly Executive, 15(2).
Hill, C. W. L., & Jones, G. R. (2008). Strategic management theory: An integrated approach (8th ed.). Boston, MA: Houghton Mifflin Company.
Hinings, B., Gegenhuber, T., & Greenwood, R. (2018). Digital innovation and transformation: An institutional perspective. Information and Organization, 28(1), 52-61.
Jöhnk, J., Röglinger, M., Thimmel, M., & Urbach, N. (2017). How to implement agile IT setups: a taxonomy of design options. In Proceedings of the 25th European Conference on Information Systems (ECIS), Guimarães, Portugal.
Jurisic, M., & Kermek, D. (2011). Taxonomy of digital economy business models. In 2011 Proceedings of the 34th International Convention MIPRO.
Kaplan, B., Truex, D. P., Wastell, D., Wood-Harper, A. T., & DeGross, J. I. (Eds.). (2006). Information systems research: Relevant theory and informed practice (Vol. 143). Springer.
Kavadias, S., Ladas, K., & Loch, C. (2016). The transformative business models. Harvard Business Review, 94(10), 91-98.
Keen, P., & Williams, R. (2013). Value architectures for digital business: beyond the business model. Mis Quarterly, 37(2), 643-647.
Kotarba, M. (2018). Digital transformation of business models. Foundations of Management, 10(1), 123-142.
Lasi, H., Fettke, P., Kemper, H.-G., Feld, T., & Hoffmann, M. (2014). Industry 4.0. Business & Information Systems Engineering, 6(4), 239-242.
Leviäkangas, P. (2016). Digitalisation of Finland’s transport sector. Technology in Society, 47, 1-15.
Li, F., Nucciarelli, A., Roden, S., & Graham, G. (2016). How smart cities transform operations models: a new research agenda for operations management in the digital economy. Production Planning & Control, 27(6), 514-528.
Li, L., Su, F., Zhang, W., & Mao, J. Y. (2018). Digital transformation by SME entrepreneurs: A capability perspective. Information Systems Journal, 28(6), 1129-1157.
Loebbecke, C., & Picot, A. (2015). Reflections on societal and business model transformation arising from digitization and big data analytics: A research agenda. The Journal of Strategic Information Systems, 24(3), 149-157.
Majchrzak, A., Markus, M. L., & Wareham, J. (2016). Designing for digital transformation: Lessons for information systems research from the study of ICT and societal challenges. MIS Quarterly, 40(2), 267-277.
Matt, C., Hess, T., & Benlian, A. (2015). Digital transformation strategies. Business & Information Systems Engineering, 57(5), 339-343.
Matzler, K., Stephan Friedrich von, d. E., Anschober, M., & Kohler, T. (2018). The crusade of digital disruption. The Journal of Business Strategy, 39(6), 13-20.
Mintzberg, H. (1987). The strategy concept I: Five Ps for strategy. California Management Review, 30(1), 11-24.
MIT Center for Digital Business and Capgemini Consulting. (2011). Digital Transformation: A Roadmap for Billion-Dollar Organizations.
Morakanyane, R., O`Reilly, P., McAvoy, J., & Grace, A. (2020). Determining digital transformation success factors. In Proceedings of the 53rd Hawaii International Conference on System Sciences.
Nylén, D., & Holmström, J. (2015). Digital innovation strategy: A framework for diagnosing and improving digital product and service innovation. Business Horizons, 58(1), 57-67.
Osterwalder, A., Pigneur, Y., & Tucci, C. L. (2005). Clarifying business models: Origins, present, and future of the concept. Communications of the Association for Information Systems, 16(1), 1.
Osterwalder, A., & Pigneur, Y. (2010). Business model generation: a handbook for visionaries, game changers, and challengers (Vol. 1). John Wiley & Sons.
Parviainen, P., Tihinen, M., Kääriäinen, J., & Teppola, S. (2017). Tackling the digitalization challenge: How to benefit from digitalization in practice. International Journal of Information Systems and Project Management, 5(1), 63-77.
Piccinini, E., Gregory, R. W., & Kolbe, L. M. (2015). Changes in the producer-consumer relationship-towards digital transformation. Changes, 3(4), 1634-1648.
Porter, M. E., & Heppelmann, J. E. (2015). How smart, connected products are transforming companies. Harvard Business Review, 93(10), 96-114.
Raphael, A., & Zott, C. (2001). Value creation in e-business. Strategic Management Journal, 22(6/7), 493.
Ramaswamy, V., & Ozcan, K. (2016). Brand value co-creation in a digitalized world: An integrative framework and research implications. International Journal of Research in Marketing, 33(1), 93-106.
Reis, J., Amorim, M., Melão, N., & Matos, P. (2018). Digital transformation: a literature review and guidelines for future research. In World conference on information systems and technologies (pp. 411-421). Springer, Cham.
Rickards, T., Smaje, K., & Sohoni, V. (2015). Transformer in chief: The new chief digital officer. ISACA Journal, 6, 41-48.
Robbins, S. P., & Judge, T. (2012). Essentials of organizational behavior. Upper Saddle River, N.J: Pearson Prentice Hall.
Sabbagh, K., Friedrich, R., El-Darwiche, B., Singh, M., Ganediwalla, S. A. N. D. E. E. P., & Katz, R. A. U. L. (2012). Maximizing the impact of digitization. The global information technology report, 2012, 121-133.
Saldanha, T. (2019). Why digital transformations fail: The surprising disciplines of how to take off and stay ahead. Berrett-Koehler Publishers.
Salesforce. (2019). State of the connected customer. From: https://www.salesforce.com/news/stories/state-of-the-connected-customer-report-outlines-changing-standards-for-customer-engagement/
Sambamurthy, V., Bharadwaj, A., & Grover, V. (2003). Shaping agility through digital options: Reconceptualizing the role of information technology in contemporary firms. MIS Quarterly, 237-263.
Schwab, K. (2017). The fourth industrial revolution. Currency. Brynjolfsson, E., & McAfee, A. (2014). The second machine age: Work, progress, and prosperity in a time of brilliant technologies. WW Norton & Company.
Schwertner, K. (2017). Digital transformation of business. Trakia Journal of Sciences, 15(1), 388-393.
Scott Brinker (2008). A blog for marketing technologists, from https://chiefmartec.com/2008/02/a-blog-for-mark/
Sebastian, I. M., Ross, J. W., Beath, C., Mocker, M., Moloney, K. G., & Fonstad, N. O. (2017). How big old companies navigate digital transformation. In Strategic Information Management (pp. 133-150). Routledge.
Singh, A., & Hess, T. (2017). How Chief Digital Officers promote the digital transformation of their companies. MIS Quarterly Executive, 16(1), 2017.
Tabrizi, B., Lam, E., Girard, K., & Irvin, V. (2019). Digital transformation is not about technology. Harvard Business Review, 13(March), 1-6.
Udovita, P. V. M. V. D. (2020). Conceptual review on dimensions of digital transformation in modern era. International Journal of Scientific and Research Publications, 10(2), 520-529.
Van Doorn, J., Lemon, K. N., Mittal, V., Nass, S., Pick, D., Pirner, P., & Verhoef, P. C. (2010). Customer Engagement Behavior: Theoretical Foundations and Research Directions. Journal of Service Research, 13(3), 253-266.
Vey, K., Fandel-Meyer, T., Zipp, J. S., & Schneider, C. (2017). Learning & Development in Times of Digital Transformation: Facilitating a Culture of Change and Innovation. International Journal of Advanced Corporate Learning, 10(1).
Vial, G. (2019). Understanding digital transformation: A review and a research agenda. The Journal of Strategic Information Systems, 28(2), 118-144.
Vogelsang, K., Liere-Netheler, K., Packmohr, S., & Hoppe, U. (2019). Barriers to Digital Transformation in Manufacturing: Development of a Research Agenda. HICSS.
Wade, M. (2015). Digital business transformation: a conceptual framework. Global Center for Digital Business Transformation. Lausanne, Switzerland.
WEF (2016). World Economic Forum White Paper Digital Transformation of Industries: In collaboration with Accenture. In World Economic Forum.
WEF (2018). A step-by-step guide to digital transformation. Retrieved December 10, 2021, from https://www.weforum.org/agenda/2018/01/how-to-transform-a-company-into-a-digital-enterprise/
Weihrich, H. (1982). The TOWS matrix—A tool for situational analysis. Long Range Planning, 15(2), 54-66.
Westerman, G., Calméjane, C., Bonnet, D., Ferraris, P., & McAfee, A. (2011). Digital Transformation: A roadmap for billion-dollar organizations. MIT Center for digital business and capgemini consulting, 1, 1-68.
Westerman, G., Bonnet, D., & McAfee, A. (2014a). Leading digital: Turning technology into business transformation. Harvard Business Press.
Westerman, G., Bonnet, D., & McAfee, A. (2014b). The nine elements of digital transformation. MIT Sloan Management Review, 55(3), 1-6.
Yin, Robert, K. (1994). Case study research: Design and methods. Sage Publications.
Yokoi, T., Shan, J., Wade, M., & Macaulay, J. (2019). Digital Vortex. Global Center for Digital Business Transformation.
描述 碩士
國立政治大學
企業管理研究所(MBA學位學程)
107363063
資料來源 http://thesis.lib.nccu.edu.tw/record/#G0107363063
資料類型 thesis
dc.contributor.advisor 韓志翔zh_TW
dc.contributor.advisor Han, Tzu-Shianen_US
dc.contributor.author (Authors) 劉思岑zh_TW
dc.contributor.author (Authors) Liu, Szu-Tsenen_US
dc.creator (作者) 劉思岑zh_TW
dc.creator (作者) Liu, Szu-Tsenen_US
dc.date (日期) 2022en_US
dc.date.accessioned 10-Feb-2022 13:21:58 (UTC+8)-
dc.date.available 10-Feb-2022 13:21:58 (UTC+8)-
dc.date.issued (上傳時間) 10-Feb-2022 13:21:58 (UTC+8)-
dc.identifier (Other Identifiers) G0107363063en_US
dc.identifier.uri (URI) http://nccur.lib.nccu.edu.tw/handle/140.119/139001-
dc.description (描述) 碩士zh_TW
dc.description (描述) 國立政治大學zh_TW
dc.description (描述) 企業管理研究所(MBA學位學程)zh_TW
dc.description (描述) 107363063zh_TW
dc.description.abstract (摘要) 由於新科技蓬勃發展、數位化應用跟消費型態也不斷蛻變,數位轉型不論在國內外都是非常熱門的議題,對企業來說更是必須面對的趨勢,除了導入數位科技,數位轉型的核心還必須建立在「客戶為導向」的基礎上,最終轉型成效可以進而改變客戶體驗、營運流程以及再造新商業模式,為企業提升競爭優勢。

有鑒於國內企業對數位轉型的重視,本研究欲探討企業對於數位轉型的認知,以及在轉型過程的挑戰跟調整,特別是在國內科技業品牌商,在仰賴代理經銷通路的商業模式下,本個案以再造新商業模式進行其數位轉型。本研究融合國內外學術及實務上對數位轉型提出的重要架構,以數位轉型五大構面分析個案轉型過程加以闡述,並提供個案未來可以改善的方向。

經研究發現,個案轉型的動機來自於對外部環境及科技進步下產生的危機感。個案以內部創業的燈具部門為轉型初始,在摸索的過程中嘗錯建新,由過去通路模式轉向直接面對終端客戶,並藉由其敏捷性組織的運作以及數位科技的運用,轉型為DTC(direct to consumer)商業模式,最終成功吸引客戶並提升營運績效,也進而給予個案公司轉型的激勵,朝向更全面性的變革。
zh_TW
dc.description.abstract (摘要) As new technologies flourish and digital applications and consumer patterns continue to evolve, digital transformation is a hot topic both domestically and internationally, and it is a trend that enterprises must face. It leads to changes in customer experiences, operational processes, and the re-engineering of new business models, giving companies a competitive edge.

In view of the importance of digital transformation, this study aims to examine the enterprises’ awareness of digital transformation, as well as the challenges and adjustments in the transformation process, especially in the case of domestic technology brands, which rely on business model distribution channels to recreate a new business model for their digital transformation. This study also integrates the important frameworks of digital transformation from both domestic and international academic and practical perspectives, analyzes the transformation process of a case with five major components of digital transformation, and provides directions for future improvement.

It is found that the motivation for digital transformation comes from the challenges arising from the external environment and technological advancement. The transformation started from the digital lighting department. The department tried to build a new business model by moving from the old channel model to the direct to consumer (DTC) business model through its agile organization and the use of digital technology. They eventually succeeded in attracting customers and improving operational performances. This also gave the company the motivation to transform itself towards a more holistic change.
en_US
dc.description.tableofcontents 摘要 I
目錄 IV
表目錄 VI
圖目錄 VII
第壹章 緒論 1
第一節 研究背景與動機 1
第二節 研究目的 4
第貳章 文獻探討 6
第一節 SWOT分析 6
第二節 數位轉型定義及相關概念 8
第三節 數位轉型構面介紹 17
第四節 數位轉型過程中的挑戰 25
第五節 數位轉型五大構面及成效 29
第參章 研究方法 37
第一節 研究方法與流程 37
第二節 研究架構 41
第肆章 個案分析 45
第一節 個案公司介紹 45
第二節 轉型背景 48
第三節 個案內容描述 50
第四節 以五大構面分析個案 63
第五節 數位轉型成效 72
第伍章 結論與建議 80
第一節 結論 80
第二節 實務建議 83
第三節 研究限制與未來發展建議 87
參考文獻 89
附錄一:B公司訪談逐字稿 102
附錄二:B公司訪談逐字稿 118
zh_TW
dc.format.extent 3185838 bytes-
dc.format.mimetype application/pdf-
dc.source.uri (資料來源) http://thesis.lib.nccu.edu.tw/record/#G0107363063en_US
dc.subject (關鍵詞) 數位轉型zh_TW
dc.subject (關鍵詞) 客戶導向zh_TW
dc.subject (關鍵詞) 商業模式zh_TW
dc.subject (關鍵詞) 數位科技zh_TW
dc.subject (關鍵詞) Digital transformationen_US
dc.subject (關鍵詞) Customer orientationen_US
dc.subject (關鍵詞) Business modelen_US
dc.subject (關鍵詞) Digital technologyen_US
dc.title (題名) 企業數位轉型之實務探討– 以B公司為例zh_TW
dc.title (題名) An Empirical Study of Business Digital Transformation - A Case Study of B Companyen_US
dc.type (資料類型) thesisen_US
dc.relation.reference (參考文獻) 一、中文文獻

文崇一、楊國樞 (2000)。訪問調查法。社會及行為科學研究法下冊。台北:東 華。
王琪 (2021)。以策略行銷分析架構探討數位轉型的成功案例。國立政治大學企業管理研究所 (MBA學位學程) 碩士論文,台北市。
王維聰 (2021)。企業進行數位轉型的規劃思維。哈佛商業評論,2021年2月數位版。https://www.hbrtaiwan.com/article_content_AR0010235.html,擷取日期:2021年12月25日。
吳怡慧 (2021)。經濟部產業人才發展資訊網。https://www.italent.org.tw/ePaperD/36/ePaper20210800007,擷取日期:2021年12月25日。
李震華 (2019)。中華民國全國工業總會,啟動數位轉型。http://www.cnfi.org.tw/front/bin/ptdetail.phtml?Part=magazine10810-595-2,擷取日期:2021年10月25日。
官佳霖 (2021)。數據驅動企業轉型,行銷科技應用成功案例。臺灣經濟研究月刊 , 44卷3期 (2021 / 03 / 01) ,113–120。
施文玲 (2006)。質性取向研究理論派典之探析,網路社會學通訊期刊。
國發會產業發展處 (2019)。專題報導,數位轉型趨勢與產業創新。台灣經濟論衡2019年06月(vol.17, no.2)。
陳正榮 (2008)。利基型 IC 設計公司成長策略之個案研究。臺灣大學商學研究所學位論文,1-250。
陳苑欽、吳美惠、陳維中、詹燿華譯 (C. S. Fleisher & B. E. Bensoussan著) (2007)。企業策略與競爭分析:工具與應用。臺北市:臺灣培生教育。
黃俊堯 (2019)。數位轉型全攻略:虛實整合的WHAT,WHY與
HOW。台北。商業周刊。
黃淑清 (1998)。以方法論的觀點來看深度訪談研究法。輔導季刊。台北。34(1),39-45。
勤業眾信 (2019)。企業注入數位DNA,擁抱數位轉型與創新。https://www2.deloitte.com/tw/tc/pages/risk/articles/digital-dna-transform.html#,擷取日期:2021年12月25日。
溫金豐 (2020)。企業人才管理的關鍵思維與作法。哈佛商業評論,2020年7月數位版。https://www.hbrtaiwan.com/article_content_AR0009794.html,擷取日期:2021年12月25日。
詹文男、李震華、周維忠、王義智、數位轉型研究團隊 (2020)。數位轉型力。商周出版。
詹文男、沈柏延 (2020)。不只是導入資訊系統與流程改善,七大構面檢驗數位轉型。哈佛商業評論 ,2020年8月數位版。https://www.hbrtaiwan.com/article_content_AR0009849.html,擷取日期:2021年11月4日。
微軟 (2017)。亞洲數位轉型研究調查報告:逾八成企業數位轉型勢在必行。https://reurl.cc/95dKoa,擷取日期:2021年12月12日。
潘淑滿 (2003)。質性研究:理論與應用。 臺北市:心理出版社。
鄭明哲、洪漫格、吳忠育、林嘉慧 (2020)。數位時代下的人力資源發展策略經濟前瞻,187,43-47。
錢思敏 (2020)。數位轉型之組織文化與組織變革。https://www.italent.org.tw/ePaperD/36/ePaper20200400008,擷取日期:2021年12月12日。
OOSGA官網 (2021) 。數位轉型的定義、案例、與企業轉型。https://oosga.com/pillars/digital-transformation/#,擷取日期:2021年10月27日。

二、英文文獻

Agarwal, R., Johnson, S. L., & Lucas, H. C. (2011). Leadership in the face of technological discontinuities: the transformation of EarthColor. Communications of the Association for Information Systems, 29(1), 33.
Ahmad, A., Alshurideh, M., Al Kurdi, B., Aburayya, A., & Hamadneh, S. (2021). Digital transformation metrics: a conceptual view. Journal of Management Information and Decision Sciences, 24(7), 1-18.
Almaazmi, J., Alshurideh, M., Al Kurdi, B., & Salloum, S. A. (2020). The Effect of Digital Transformation on Product Innovation: A Critical Review. Proceedings of International Conference on Advanced Intelligent Systems and Informatics, 731-741.
Alshurideh, M., Al Kurdi, B., & Salloum, S. A. (2020, October). Digital transformation and organizational operational decision making: a systematic review. In International Conference on Advanced Intelligent Systems and Informatics (pp. 708-719). Springer, Cham.
Bennett, N., & Lemoine, G. J. (2014). What a difference a word makes: Understanding threats to performance in a VUCA world. Business Horizons, 57(3), 311-317.
Berman, S. J. (2012). Digital transformation: opportunities to create new business models. Strategy & Leadership, Vol. 40 No. 2, 16-24.
Berman, S. J., Korsten, P. J., & Marshall, A. (2016). A four-step blueprint for digital reinvention. Strategy & Leadership, Vol. 40, 16-24.
Bersin, J. (2016). Digital Leadership is not an Optional Part of Being a CEO. Harvard Business Review, 12, 2-4.
Bharadwaj, A., El Sawy, O. A., Pavlou, P. A., & Venkatraman, N. (2013). Digital business strategy: toward a next generation of insights. MIS Quarterly, 37(2), 471-482.
Bock, R., Iansiti, M., & Lakhani, K. R. (2017). What the companies on the right side of the digital business divide have in common. Harvard Business Review, 31(1).
Boneva, M. (2018). Challenges related to the digital transformation of business companies. In Innovation Management, Entrepreneurship and Sustainability, 101-114.
Bonnet, D., & Westerman, G. (2021). The new elements of digital transformation. MIT Sloan Management Review, 62(2), 82-89.
Brynjolfsson, E., & McAfee, A. (2014). The second machine age: Work, progress, and prosperity in a time of brilliant technologies. WW Norton & Company.
Chaffey, D. (2015). Digital business and e-commerce management. Pearson Education Limited.
Ciriello, R. F., Richter, A., & Schwabe, G. (2018). Digital innovation. Business & Information Systems Engineering, 60(6), 563-569.
Corver, Q., & Elkhuizen, G. (2013). A Framework for Digital Business Transformation. Retrieved December 10, 2021, from https://www.cognizant.com/InsightsWhitepapers/a-framework-for-digital-business-transformation-codex-1048.pdf.
Cuofano, G. (2019). Digital Business Models Map: The Most Popular Digital Business Model Types. Retrieved December 25, 2021, from https://fourweekmba.com/digital-business-models/
Dahlander, L., & Walin, M. (2018). The barriers to recruiting and employing digital talent. In Harvard Business Review, 2-5, Harvard Business Publishing.
Davenport, T. H., & Westerman, G. (2018). Why so many high-profile digital transformations fail. Harvard Business Review, 9, 15.
Davenport, T. H., & Redman, T. C. (2020). Digital transformation comes down to talent in 4 key areas. Harvard Business Review, 2-6.
de Weerd-Nederhof, P. C., Pacitti, B. J., Gomes, J. F., da Silva Gomes, J. F., & Pearson, A. W. (2002). Tools for the improvement of organizational learning processes in innovation. Journal of Workplace Learning, 14(8), 320-331.
Dougherty, D., & Dunne, D. D. (2012). Digital science and knowledge boundaries in complex innovation. Organization Science, 23(5), 1467-1484.
Dremel, C., Wulf, J., Herterich, M. M., Waizmann, J.-C., & Brenner, W. (2017). How AUDI AG Established Big Data Analytics in Its Digital Transformation. MIS Quarterly Executive,16(2), 81-100.
Eisenhardt, K. M. (1989). Building theories from case study research. Academy of. Management Review, 14(4), 532-550.
Fitzgerald, M., Kruschwitz, N., Bonnet, N., & Welch, M. (2014). Embracing digital technology: A new strategic imperative. MIT Sloan Management Review, 55(2), 1-12.
Frankiewicz, B., & Chamorro-Premuzic, T. (2020). The Post-Pandemic Rules of Talent Management. Harvard Business Review, 1-6.
Gartner (2021). Case Study: Fusion Teams to Foster Technology Responsibility Beyond IT (GE), from https://www.gartner.com/en/documents/4004259-case-study-fusion-teams-to-foster-technology-responsibility-beyond-it-ge-.
Gentina, E., Chen, R., & Yang, Z. (2020). Development of theory of mind on online social networks: Evidence from Facebook, Twitter, Instagram, and Snapchat. Journal of Business Research, 124(4), 1-15.
Gimpel, H., Hosseini, S., Huber, R. X. R., Probst, L., Röglinger, M., & Faisst, U. (2018). Structuring Digital Transformation: A Framework of Action Fields and its Application at ZEISS. Journal of Information Technology Theory and Application (JITTA), 19(1), 31-54.
Gölzer, P., & Fritzsche, A. (2017). Data-driven operations management: organizational implications of the digital transformation in industrial practice. Production Planning & Control, 28(16), 1332-1343.
Goncalves, D., Bergquist, M., Bunk, R., & Alänge, S. (2020). Cultural aspects of organizational agility affecting digital innovation. Journal of Entrepreneurship, Management and Innovation, 16(4), 13-46.
Harahsheh, A. A., Houssien, A. A., & Alshurideh, M. T. (2021). and AlMontaser Mohammad. The Effect of Coronavirus Disease (COVID-19) on Business Intelligence, 334, 221.
Hess, T., Matt, C., Benlian, A., & Wiesböck, F. (2016). Options for formulating a digital transformation strategy. MIS Quarterly Executive, 15(2).
Hill, C. W. L., & Jones, G. R. (2008). Strategic management theory: An integrated approach (8th ed.). Boston, MA: Houghton Mifflin Company.
Hinings, B., Gegenhuber, T., & Greenwood, R. (2018). Digital innovation and transformation: An institutional perspective. Information and Organization, 28(1), 52-61.
Jöhnk, J., Röglinger, M., Thimmel, M., & Urbach, N. (2017). How to implement agile IT setups: a taxonomy of design options. In Proceedings of the 25th European Conference on Information Systems (ECIS), Guimarães, Portugal.
Jurisic, M., & Kermek, D. (2011). Taxonomy of digital economy business models. In 2011 Proceedings of the 34th International Convention MIPRO.
Kaplan, B., Truex, D. P., Wastell, D., Wood-Harper, A. T., & DeGross, J. I. (Eds.). (2006). Information systems research: Relevant theory and informed practice (Vol. 143). Springer.
Kavadias, S., Ladas, K., & Loch, C. (2016). The transformative business models. Harvard Business Review, 94(10), 91-98.
Keen, P., & Williams, R. (2013). Value architectures for digital business: beyond the business model. Mis Quarterly, 37(2), 643-647.
Kotarba, M. (2018). Digital transformation of business models. Foundations of Management, 10(1), 123-142.
Lasi, H., Fettke, P., Kemper, H.-G., Feld, T., & Hoffmann, M. (2014). Industry 4.0. Business & Information Systems Engineering, 6(4), 239-242.
Leviäkangas, P. (2016). Digitalisation of Finland’s transport sector. Technology in Society, 47, 1-15.
Li, F., Nucciarelli, A., Roden, S., & Graham, G. (2016). How smart cities transform operations models: a new research agenda for operations management in the digital economy. Production Planning & Control, 27(6), 514-528.
Li, L., Su, F., Zhang, W., & Mao, J. Y. (2018). Digital transformation by SME entrepreneurs: A capability perspective. Information Systems Journal, 28(6), 1129-1157.
Loebbecke, C., & Picot, A. (2015). Reflections on societal and business model transformation arising from digitization and big data analytics: A research agenda. The Journal of Strategic Information Systems, 24(3), 149-157.
Majchrzak, A., Markus, M. L., & Wareham, J. (2016). Designing for digital transformation: Lessons for information systems research from the study of ICT and societal challenges. MIS Quarterly, 40(2), 267-277.
Matt, C., Hess, T., & Benlian, A. (2015). Digital transformation strategies. Business & Information Systems Engineering, 57(5), 339-343.
Matzler, K., Stephan Friedrich von, d. E., Anschober, M., & Kohler, T. (2018). The crusade of digital disruption. The Journal of Business Strategy, 39(6), 13-20.
Mintzberg, H. (1987). The strategy concept I: Five Ps for strategy. California Management Review, 30(1), 11-24.
MIT Center for Digital Business and Capgemini Consulting. (2011). Digital Transformation: A Roadmap for Billion-Dollar Organizations.
Morakanyane, R., O`Reilly, P., McAvoy, J., & Grace, A. (2020). Determining digital transformation success factors. In Proceedings of the 53rd Hawaii International Conference on System Sciences.
Nylén, D., & Holmström, J. (2015). Digital innovation strategy: A framework for diagnosing and improving digital product and service innovation. Business Horizons, 58(1), 57-67.
Osterwalder, A., Pigneur, Y., & Tucci, C. L. (2005). Clarifying business models: Origins, present, and future of the concept. Communications of the Association for Information Systems, 16(1), 1.
Osterwalder, A., & Pigneur, Y. (2010). Business model generation: a handbook for visionaries, game changers, and challengers (Vol. 1). John Wiley & Sons.
Parviainen, P., Tihinen, M., Kääriäinen, J., & Teppola, S. (2017). Tackling the digitalization challenge: How to benefit from digitalization in practice. International Journal of Information Systems and Project Management, 5(1), 63-77.
Piccinini, E., Gregory, R. W., & Kolbe, L. M. (2015). Changes in the producer-consumer relationship-towards digital transformation. Changes, 3(4), 1634-1648.
Porter, M. E., & Heppelmann, J. E. (2015). How smart, connected products are transforming companies. Harvard Business Review, 93(10), 96-114.
Raphael, A., & Zott, C. (2001). Value creation in e-business. Strategic Management Journal, 22(6/7), 493.
Ramaswamy, V., & Ozcan, K. (2016). Brand value co-creation in a digitalized world: An integrative framework and research implications. International Journal of Research in Marketing, 33(1), 93-106.
Reis, J., Amorim, M., Melão, N., & Matos, P. (2018). Digital transformation: a literature review and guidelines for future research. In World conference on information systems and technologies (pp. 411-421). Springer, Cham.
Rickards, T., Smaje, K., & Sohoni, V. (2015). Transformer in chief: The new chief digital officer. ISACA Journal, 6, 41-48.
Robbins, S. P., & Judge, T. (2012). Essentials of organizational behavior. Upper Saddle River, N.J: Pearson Prentice Hall.
Sabbagh, K., Friedrich, R., El-Darwiche, B., Singh, M., Ganediwalla, S. A. N. D. E. E. P., & Katz, R. A. U. L. (2012). Maximizing the impact of digitization. The global information technology report, 2012, 121-133.
Saldanha, T. (2019). Why digital transformations fail: The surprising disciplines of how to take off and stay ahead. Berrett-Koehler Publishers.
Salesforce. (2019). State of the connected customer. From: https://www.salesforce.com/news/stories/state-of-the-connected-customer-report-outlines-changing-standards-for-customer-engagement/
Sambamurthy, V., Bharadwaj, A., & Grover, V. (2003). Shaping agility through digital options: Reconceptualizing the role of information technology in contemporary firms. MIS Quarterly, 237-263.
Schwab, K. (2017). The fourth industrial revolution. Currency. Brynjolfsson, E., & McAfee, A. (2014). The second machine age: Work, progress, and prosperity in a time of brilliant technologies. WW Norton & Company.
Schwertner, K. (2017). Digital transformation of business. Trakia Journal of Sciences, 15(1), 388-393.
Scott Brinker (2008). A blog for marketing technologists, from https://chiefmartec.com/2008/02/a-blog-for-mark/
Sebastian, I. M., Ross, J. W., Beath, C., Mocker, M., Moloney, K. G., & Fonstad, N. O. (2017). How big old companies navigate digital transformation. In Strategic Information Management (pp. 133-150). Routledge.
Singh, A., & Hess, T. (2017). How Chief Digital Officers promote the digital transformation of their companies. MIS Quarterly Executive, 16(1), 2017.
Tabrizi, B., Lam, E., Girard, K., & Irvin, V. (2019). Digital transformation is not about technology. Harvard Business Review, 13(March), 1-6.
Udovita, P. V. M. V. D. (2020). Conceptual review on dimensions of digital transformation in modern era. International Journal of Scientific and Research Publications, 10(2), 520-529.
Van Doorn, J., Lemon, K. N., Mittal, V., Nass, S., Pick, D., Pirner, P., & Verhoef, P. C. (2010). Customer Engagement Behavior: Theoretical Foundations and Research Directions. Journal of Service Research, 13(3), 253-266.
Vey, K., Fandel-Meyer, T., Zipp, J. S., & Schneider, C. (2017). Learning & Development in Times of Digital Transformation: Facilitating a Culture of Change and Innovation. International Journal of Advanced Corporate Learning, 10(1).
Vial, G. (2019). Understanding digital transformation: A review and a research agenda. The Journal of Strategic Information Systems, 28(2), 118-144.
Vogelsang, K., Liere-Netheler, K., Packmohr, S., & Hoppe, U. (2019). Barriers to Digital Transformation in Manufacturing: Development of a Research Agenda. HICSS.
Wade, M. (2015). Digital business transformation: a conceptual framework. Global Center for Digital Business Transformation. Lausanne, Switzerland.
WEF (2016). World Economic Forum White Paper Digital Transformation of Industries: In collaboration with Accenture. In World Economic Forum.
WEF (2018). A step-by-step guide to digital transformation. Retrieved December 10, 2021, from https://www.weforum.org/agenda/2018/01/how-to-transform-a-company-into-a-digital-enterprise/
Weihrich, H. (1982). The TOWS matrix—A tool for situational analysis. Long Range Planning, 15(2), 54-66.
Westerman, G., Calméjane, C., Bonnet, D., Ferraris, P., & McAfee, A. (2011). Digital Transformation: A roadmap for billion-dollar organizations. MIT Center for digital business and capgemini consulting, 1, 1-68.
Westerman, G., Bonnet, D., & McAfee, A. (2014a). Leading digital: Turning technology into business transformation. Harvard Business Press.
Westerman, G., Bonnet, D., & McAfee, A. (2014b). The nine elements of digital transformation. MIT Sloan Management Review, 55(3), 1-6.
Yin, Robert, K. (1994). Case study research: Design and methods. Sage Publications.
Yokoi, T., Shan, J., Wade, M., & Macaulay, J. (2019). Digital Vortex. Global Center for Digital Business Transformation.
zh_TW
dc.identifier.doi (DOI) 10.6814/NCCU202200112en_US